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Daily 12 March/März - ITB Berlin

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XXII Friday <strong>12</strong> <strong>March</strong> <strong>ITB</strong> <strong>Berlin</strong> English <strong>Daily</strong> 2010<br />

petitive prices – which are on average 40% to 50% cheaper than in Europe – and by<br />

the high standard of medical treatment and facilities.<br />

Health tourism is becoming an important source of revenue for Tunisia, representing<br />

5% of exports and 24% of the total revenue of private clinics in Tunisia (€175 million in<br />

2009). According to the Ministry of Tourism, international arrivals coming specifically for<br />

health treatment in 2009 spent on average of €4,000 during their stay, compared to<br />

€300 spent by tourists overall.<br />

Mugla adds more tourism facilities<br />

Tourism in Turkey’s Mugla area has continued to grow, despite difficult world economic<br />

conditions, say its Mugla’s tourism leaders, and plans are in place to add to the region’s<br />

tourism infrastructure. The province is one of Turkey’s top tourism destinations –<br />

Bodrum, Marmaris, Fethiye and Oludeniz are all located along Mugla’s stunning coastline<br />

– and it attracts around 70% of all international arrivals in the country. It is<br />

especially popular with UK tourists who make up nearly half of all its international visitors.<br />

Plans are in place to develop Mugla as a major golf tourism destination; Net Holding and<br />

the Ağaoğlu Group are investing US$1.5 billion to create ten new golf courses in the<br />

Bodrum and Milas areas by 2015. An 18-hole course has already been opened at Vita<br />

Park near Bodrum and another 27-hole course is under construction.<br />

Mugla already has 272,000 hotel beds, but further investment in new properties is in<br />

the pipeline, and capacity is likely to expand at the region’s marinas in Bodrum,<br />

Marmaris, Fethiye and Gulluk (they currently can accommodate more than 100,000<br />

yachts a year between them). Bodrum has become an increasingly popular cruise destination;<br />

cruise passenger numbers have increased dramatically from <strong>12</strong>,550 in 2007 to<br />

95,000 in 2009. The port has a new 240-metre pier and there are plans to extend this<br />

and add shopping facilities.

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