Playground@Landscape

REPORT
Celebrities have an
impact on the classroom
In between two teaching units, celebrities
will have quite an impact on the classroom:
There will be live gigs from shooting star
Jimi Blue Ochsenknecht, the new pop stars
Queensberry, Malte, famous from the Tigerenten-Club,
the break-dance world champions
Flying Steps and the BMX acrobats Bikemania
X are guaranteed to get the young
audience going.
"I think it is important, that children and
young adults exercise. Healthy people who
feel good in their bodies, they radiate that”,
says Jimi Blue Ochsenknecht, who exercises
on a regular basis for his stage shows and
films.
Another highlight of the event in the SAP
ARENA is the honouring of the class that
has submitted the best suggestion to the Fit
Kids competition on the topic of health and
nutrition. The winning class will be celebrated
on stage and will receive a class outing
to the new musical “Der Kleine Medicus”
in Stuttgart or Frankfurt as their prize.
The sports region Rhein-Neckar
can make a difference
The creator of “Fit Kids for tomorrow” is the
Sportregion Rhein-Neckar under the
sponsorship of Kurt Beck, Premier of the
state Rheinland Pfalz, Gunther H. Oettinger,
Premier of the state Baden-Württemberg
as well as Roland Koch, Premier of the
state of Hesse. “In Germany, today every
sixth child is overweight. Children are not
as active as they used to be and they sit at
the computer and in front of the TV for an
average of five hours a day”, the Premiers
say. “We want to work together to counteract
this alarming development and try and
persuade the children to think differently.
“Fit Kids for tomorrow!" is an exemplary
60
campaign, which sends
transnational signals and is
sure to get to the ball rolling”.
“Fit Kids for tomorrow!” is supported by
many businesses in the metropolitan region
Rhein-Neckar, led by BASF SE and SAP AG.
“We are proud that “Fit Kids for tomorrow!”
has implemented a transnational concept
which has previously been unique in Germany.
It shows the great power of innovation
in the metropolitan region Rhein-Neckar”,
holds Dr. Harald Schwager, Chairman
of BASF SE and Chairman of the
Association Future Metropolitan region
Rhein-Neckar. The Techniker Krankenkasse
(health insurance) has joined as a competent
partner and thus enhances the initiative
with their extensive experience in the field of
health development in schools. Other sponsors
are the Stadt Mannheim, Heidelberger
Druckmaschinen AG, the Pfitzenmeier
Group, the Traffic Association Rhein-Neckar
GmbH, Odenwald-Quelle GmbH, Südzucker
AG and Valensina Schulfit. Radio
Regenbogen and Rhein-Neckar TV support
the initiative in their capacity as media
partners.
Sponsors and event managers are getting involved
to ensure a long-term improvement
in the medical condition of children. In the
process “Fit Kids for tomorrow!” want to
keep their charges enthusiastic about a healthy
and active life-style beyond the specific
campaigns, in the best case scenario for
their entire life.
Other links:
www.fitkidsfuermorgen.de
www.sportregion-rhein-neckar.com
Photos: Sportregion Rhein-Neckar e.V.
„Wir sind stolz, dass hier mit
„Fit Kids für morgen!“ ein länderübergreifendes
Konzept umgesetzt wurde,
das in Deutschland bisher einmalig ist.
Es zeigt erneut die große Innovationskraft
der Metropolregion Rhein-Neckar“,
so Dr. Harald Schwager, Vorstandsmitglied
der BASF SE und Vorstandsvorsitzender
des Vereins Zukunft
Metropolregion Rhein-Neckar. Als
Kompetenzpartner bringt sich die Techniker
Krankenkasse ein und bereichert
die Initiative mit ihren umfangreichen
Erfahrungen auf dem Gebiet der Gesundheitsförderung
an Schulen. Weitere
Sponsoren sind die Stadt Mannheim,
die Heidelberger Druckmaschinen
AG, die Unternehmensgruppe
Pfitzenmeier, die Verkehrsverbund
Rhein-Neckar GmbH, die Odenwald-
Quelle GmbH, die Südzucker AG und
Valensina Schulfit. Als Medienpartner
unterstützen Radio Regenbogen und
Rhein-Neckar Fernsehen die Initiative.
Sponsoren und Veranstalter setzen sich
für eine langfristige Verbesserung des
Gesundheitszustandes der Kinder ein.
Dabei möchte „Fit Kids für morgen!“
seine Schützlinge auch über konkrete
Aktionen hinaus für einen gesunden
und aktiven Lebensstil begeistern, im
besten Fall ein Leben lang.
Weiterführende Links:
www.fitkidsfuermorgen.de,
www.sportregion-rhein-neckar.com
Fotos: Sportregion Rhein-Neckar e.V.