Destination - CIM

[xxxxxx Training]“I’ll be back”Eleven meetings planners – four days – five goals:participants in the second round of the “Roadtripto Norway” have returned and report enthusiasticallyon their unusual education trip.n Visit Norway. “Think of the force of the elements, feel thechange of the tides and a surf that constantly incises thelength and shape of a coast empty of people. Light up this scenariowith the almost irrational beauty of the northern lights.Welcome to Lofoten!” writes Carsten Schröder enthusiasticallyin his blog. For the Managing Director of the S-squaredevent agency the trip to the island archipelago in the far northwas a true adventure. “I was able to discover a destinationthat has revealed itself to be an absolutely secret tip for MICEevents in Europe.” Schröder was impressed by the variety ofvenues, hotels, and activities. In fact, he claims “I want to fightfor this destination, because it has deserved it.”He was one of eleven meetings planners who took part inthe second round of the “Roadtrip to Norway” organised byVisit Norway from 12 to 15 September 2013. Together with anaccompanying person and without any pressure to take partin group activities, they explored five places: Oslo, Bergen,Stavanger, Trondheimand the Lofoten. Withthe addition of Lillehammersince Marchthere have been sixdestinations, sevenappointments, and agood 25 participants.The concept drawn upby the Norway ConventionBureau, InnovationNorway, andtmf dialogmarketingwas successful. VisitNorway has received20 times as many registrations compared to the conventionalfam trip.The campaign is promoted through the Norwegian MICENewsroom, the tmf/piranha Newsroom, and the tmf newse-digest among several thousand planners and the press.They are complemented by the print and online media as wellas social media, Twitter under #roadtriptonorway, Facebook,YouTube, Linkedin, Xing, and Instagram. Ever since the beginingof the campaign seven months ago the Norwegian Newsroomhas increased its monthly attendance by approximately20 percent. “I want to fightfor this destination,because ithas deserved it.”Carsten SchröderCCH – Congress Center HamburgA Center of Excellence!CCH events set international benchmarks and continuously deliverground-breaking results. To date, no fewer than 130 worldcongresses have taken place here in the very heart of Hamburg.The CCH is a major venue for international congresses in the fieldsof health and science. Virtually every relevant subject,from anaesthesia to zygomycosis, has been explored in one ofCCH’s 23 halls. CCH – 40 years of ideas, knowledge and vision.cch.deCCH – Congress Center HamburgAm Dammtor/ Marseiller Straße20355 Hamburg • GermanyCIM 6/201335Phone +49 40 3569-2222info@cch.de