sportFACHHANDEL Fashion 10_2016

Fjällraven presents its first Trekking
Tights to the world, which were
developed for versatile adventures
wherever one goes. And for
all those who value maximum
movability on this world’s trails.
Not dust in any way:
Many manufacturers
have given a new
appearance to hiking
like here e.g. the
Merino speacialist
Mons Royale’s new
outdoor collection.
© Zimtsternk Mammut, Mons Royale, Fjällräven
Moving through nature by foot is
the most popular outdoor activity
in Germany. Generally that
isn’t a new discovery but that
e.g. the German Hiking Association
(Deutsche Wanderverband) (DWV))
called out the 14 Mai 2015 as the ‘day of
hiking’ for the first time clearly shows how
popular the activity in nature really is. One
assumes that approx.. 34 million people in
Germany go hiking. And: More and more
young people are taking a liking to hiking.
An increasingly new phenomenon, hiking
was seen as a dusty “old people’s sport” up
to now after all. But today one sees more
and more young groups who seek distraction
from their stressful everyday life by hiking,
far away from mobiles, laptops, Twitter etc.
Formerly hiking was about “making headway”,
it was about sportive performances,
about badges. Today it’s about experiencing
nature. About a world one can touch, smell,
hear, feel. This is also confirmed by Thomas
Kamm, country manager Germany of Merrell:
“Many young people are drawn out to
nature and into the mountains again. That’s
good and makes us happy. However many
have other motivation in focus than before.
Mammut shows a light shoe which is as
well wearable during hiking as on travels
or during walking. Furthermore it is
manufactured from the most modern §D
knitted fabric – thereby the seams cease
and pressure marks don’t develop.
Schöffel: „Every retailer needs an ideal jacket, a perfectly fitting
pair of trousers and strong firstlayer. Schöffel, as a competent
full provider, offers exactly that mix for the sportive hiker. “
So it’s no longer about being higher, faster,
further but also about joint experiences and
adventure. We are trying to reach exactly
that younger target group with our new,
younger and more dynamic models such as
the Moab FST.”
It’s only obvious that the economic side of
hiking also moves into the limelight that
way. The German market spans approx.. 13
billion Euros. According to the study “Deutscher
Wandermarkt 2014“ (German Hiking
Market 2014) 69 per cent of Germans
regularly leave for hiking trails. Thereby hiking
uncatchably lies before cycling as the
Germans’ most popular leisure activity. Not
forgetting it has meanwhile become >>>
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sportFACHHANDEL
FASHION • 10/2016