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1985-1986 Rothberg Yearbook

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Lt l t x t lJ<br />

רחחר־ן<br />

ח חרן<br />

L n n n J<br />

MEDIA ACTIVISM<br />

shirt, hair neatly combed, looking every bit the Quintessential<br />

Yuppie. This sharp contrast set the tone for<br />

what would prove to be an exciting weekend.<br />

The seminar delved into the problems created by the<br />

media, both in terms of those it reaches and those who<br />

shape the content of its communications. In particular, j<br />

the lecturers (various media personalities from CNN,<br />

Time Maganize, the NY Times, the Jerusalem Post, and<br />

other sundry communication networks) concentrated on<br />

the Media’s sensitive relationship with Israel. Suddenly,<br />

“N ew s” was understood as propaganda, the word objectivity<br />

began to lose its meaning, and our awareness of the<br />

media’s power to mold public opinion steadily grew. The<br />

weekend gave some OYPers the chance to proclaim time<br />

and tim e again that a Holocaust was coming soon to the<br />

U.S. Others got a kick out asking the same long-winded<br />

meaningless question to every media personality. For me,<br />

it was a chance to eat as much free food as I wanted. I<br />

especially loved the glow-in-the-dark, chemical based,]<br />

bright yellow pudding.<br />

I wanted to write an article on the social life on<br />

campus. They told me I wasn’t qualified. So I decided to<br />

settle for a report on restaurants in Jerusalem. They told<br />

me I have absolutely no taste for food. So what if I<br />

thought McDonald’s was America’s greatest contribution<br />

to international cuisine. Andrew, they said, why don’t<br />

you write about the Media and Activism seminars. So<br />

here I am. And by now you are probably turning the<br />

page. Please don’t, my mother would be so disappointed<br />

in me.<br />

In late Dec., 40 of us headed to the Jerusalem Forest<br />

Hotel for the express purpose of stealing some needed<br />

tow els and toilet paper. We were greeted by the director<br />

of the Seminar looking very much like Abu Nidal, all<br />

equipped with knife, Uzzi, scruffy beard, kaffiah, and<br />

chains. While we were baraged with opening speeches<br />

which were making us regret our decision not to sleep-in<br />

that Friday morning, our terrorist-esque leader crept off.<br />

ו_‏ 1-<br />

We even got a little creative. Dividing into four<br />

groups, one representing the extreme left, one the<br />

extreme right, one in the Middle of the road, luke warm,<br />

half-full moderates, and the last being foreigners. Each<br />

group produced a radio show, newspaper, and videoclip<br />

reporting a various media event that had been staged that<br />

weekend. We learned how boring, bland and blah it is to<br />

be a moderate, and we learned how much fun it can be to<br />

see yourself on T.V.<br />

Are you readers out there still with me? You<br />

wouldn’t want to upset my mom would you? As spring<br />

arrived in Jerusalem, I began to hunger for a good meal.<br />

When I saw the signs for the Media Seminar’s Follow up,<br />

that old favorite Activism,.I packed my bags and waited<br />

impatiently in front of Goldsmith for three days. This<br />

time, we came fully equipped with football and bathing<br />

trunks. Shoresh was our host, and its parking lot served as<br />

an excellent football field for our many games (for those<br />

Hebrew U. snobs among us, we beat the Tel Aviv U.<br />

cf-.11 dents in football fi-O ! 1

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