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Marketing Animals - Antennae The Journal of Nature in Visual Culture

Marketing Animals - Antennae The Journal of Nature in Visual Culture

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Jeremy Smallwood and Pam Mufson have worked together for<br />

nearly 9 years. <strong>The</strong>y met at LBWorks, an agency with<strong>in</strong> Leo Burnett,<br />

which specialized <strong>in</strong> technology and oddly enough, m<strong>in</strong>ts. Jeremy<br />

was a designer <strong>in</strong>terested <strong>in</strong> switch<strong>in</strong>g to art direction. Pam was a<br />

writer who needed a new partner. <strong>The</strong>y jo<strong>in</strong>ed forces and voilà, a<br />

team was born. At Leo Burnett, they worked on many brands<br />

<strong>in</strong>clud<strong>in</strong>g Altoids, Turner Classic Movies, Kellogg’s, Maytag, N<strong>in</strong>tendo<br />

and when they were really lucky, Tampax and Always.<br />

After 6 years, they moved to mcgarrybowen. <strong>The</strong>ir first<br />

year, they found themselves work<strong>in</strong>g on everyth<strong>in</strong>g from JP Morgan<br />

to Kraft Salad Dress<strong>in</strong>gs to Chevron. Eventually, they were handed<br />

the reigns <strong>of</strong> Lunchables and Oscar Mayer. <strong>The</strong>y ran the meat<br />

bus<strong>in</strong>ess for a year and a half. <strong>The</strong>y enjoyed their time, but no longer<br />

eat cold cuts.<br />

Currently, <strong>The</strong>y’re Creative Directors at Y&R Chicago. For<br />

the past year and half, they’ve managed DieHard Batteries, Greater<br />

Chicago Food Depository and most recently, BMO Harris Bank. Every<br />

day is filled with adventure, challenges and <strong>of</strong> course, adjustable<br />

<strong>in</strong>terest rates.<br />

Chris Hunter is an SVP Group Creative Director at the Chicago <strong>of</strong>fice<br />

<strong>of</strong> Y&R Midwest<br />

119

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