Marketing Animals - Antennae The Journal of Nature in Visual Culture
Marketing Animals - Antennae The Journal of Nature in Visual Culture
Marketing Animals - Antennae The Journal of Nature in Visual Culture
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Jeremy Smallwood and Pam Mufson have worked together for<br />
nearly 9 years. <strong>The</strong>y met at LBWorks, an agency with<strong>in</strong> Leo Burnett,<br />
which specialized <strong>in</strong> technology and oddly enough, m<strong>in</strong>ts. Jeremy<br />
was a designer <strong>in</strong>terested <strong>in</strong> switch<strong>in</strong>g to art direction. Pam was a<br />
writer who needed a new partner. <strong>The</strong>y jo<strong>in</strong>ed forces and voilà, a<br />
team was born. At Leo Burnett, they worked on many brands<br />
<strong>in</strong>clud<strong>in</strong>g Altoids, Turner Classic Movies, Kellogg’s, Maytag, N<strong>in</strong>tendo<br />
and when they were really lucky, Tampax and Always.<br />
After 6 years, they moved to mcgarrybowen. <strong>The</strong>ir first<br />
year, they found themselves work<strong>in</strong>g on everyth<strong>in</strong>g from JP Morgan<br />
to Kraft Salad Dress<strong>in</strong>gs to Chevron. Eventually, they were handed<br />
the reigns <strong>of</strong> Lunchables and Oscar Mayer. <strong>The</strong>y ran the meat<br />
bus<strong>in</strong>ess for a year and a half. <strong>The</strong>y enjoyed their time, but no longer<br />
eat cold cuts.<br />
Currently, <strong>The</strong>y’re Creative Directors at Y&R Chicago. For<br />
the past year and half, they’ve managed DieHard Batteries, Greater<br />
Chicago Food Depository and most recently, BMO Harris Bank. Every<br />
day is filled with adventure, challenges and <strong>of</strong> course, adjustable<br />
<strong>in</strong>terest rates.<br />
Chris Hunter is an SVP Group Creative Director at the Chicago <strong>of</strong>fice<br />
<strong>of</strong> Y&R Midwest<br />
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