Marketing Animals - Antennae The Journal of Nature in Visual Culture

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Jung von Matt They Will Survive Jung von Matt Lerner, J.E., and Kalof, L. (1999). The animal text: Message and meaning in television advertisements. The Sociological Quarterly. Vol. 40 (4). Pp. 565-586. Lorimer, J. (2007). "Nonhuman charisma." Environment and Planning D: Society and Space. Vol. 25(5). Pp. 911 – 932. Phillips, B.J. (1996). Advertising and the cultural meaning of animals. Advances in Consumer Research. Vol. 23. Pp. 354- 360. Spears, N.E., Mowen, J.C., and Chakraborty, G. (1996). Symbolic role of animals in print advertising: Content analysis and conceptual development. Journal of Business Research. Vol. 37. Pp. 87-95 38 Cluny South is currently working on an Interdisciplinary PhD at the University of British Columbia, in the area of Conservation Psychology and Marketing. Her PhD research looks at how attitudes to animals are shaped, and what effect perceiving animals as “in-group” or “out-group” members has for preferences towards them. Previously she worked for over a decade as a Natural History producer in the UK, primarily creating factual programming for the BBC NHU. She has a B.A. in Fine Art from Central St. Martin’s School of Art and worked with live animals in installations and performances in London in the late ‘80’s. She has experience in journalism, production design, publishing and freelance writing, and currently works part-time as a researcher and consultant in the area of public attitudes to animals, the environment and conservation. She lives in Vancouver with her partner, two children, a dog and two gerbils.
Kessanlv Bovril by Electrocution from The Graphic, Christmas Number, 1891 39 BOVRIL BY ELECTRICUTION I first came across this illustration whilst browsing through Leonard de Vries’s fascinating collection, Victorian Advertising, about twelve years ago. I was looking for something else at the time – examples of late Victorian electric belt advertisements as part of a project on nineteenth-century medical electricity. Instead, this one jumped out of the page at me. Text by Iwan Rhys Morus
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Page 3 and 4: EDITORIAL ANTENNAE ISSUE 23 T his i
Page 5 and 6: 83 Jumbo: A Capitalist Creation Sto
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Page 9 and 10: A merican popular culture has quiet
Page 11 and 12: animals represent to the audience?
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Page 15 and 16: This lack of human/penguin interact
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Page 19 and 20: References Anderson, John R. (1990)
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Page 45 and 46: Fig. 3 TBWA/Chiat/Day New York Sad
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Antennae.org.uk Issue twenty-four w
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