Ooyala Global Video Index: 2012 Year in Review

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Rapid Increase in Tablet + Mobile Video in 2012 The way people watch TV is changing. There are more videos being watched on more tablets and smart phones than ever before. The share* of tablet video viewing increased 110% in 2012, while the share of mobile online video viewing grew by 87% last year. Measured together, the share of all hours spent watching online video on tablets and mobile phones grew 100% in 2012. Tablet and mobile video share grew from 4% in January to 8% in December. As more tablets and smart phones enter the market, expect tablet and mobile video consumption to continue to grow rapidly. New Cisco data reveals that video will make up 66% of the world’s mobile data traffic* in four years. Share of all hours watched online: mobile and tablet 2012 Share of hours watched 10% 8% 6% 4% 2% 0% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec *This is a median share of hours watched by device (as opposed to the mean measured in previous reports). Looking at the median reduces the volatility caused by publisher-dependant effects on the data, and also lessens the impact of outliers on the results. We still see the same overall trends, but the numbers reported here are slightly higher compared to the mean. the Bottom line It isn’t enough to just put your content online anymore. You need to know where it’s being watched — in real time—to maximize engagement and digital revenue. Smart video publishers will deliver streaming media to tablets and phones that is personalized for each viewer, screen, time, and location. Share of all hours watched online: mobile, tablet 2012 Percent of time watched 5% 4% 3% 2% 1% 0% Tablet Mobile Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec *Source: The Cisco® Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update, 2012 - 2017 GLOBAL VIDEO INDEX: 2012 YEAR IN REVIEW 10
Phone Wars: iOS vs. Android hatfield vs. McCoy. Tupac vs. Biggie. Alexander hamilton vs. Aaron Burr. history is full of iconic feuds, and the battle between iOS and Android is shaping up to be a mobile operating system grudge match for the ages. We measured the share of time played on mobile phones for 2012 to see if Google or Apple was winning the war for mobile video. Share of mobile video time played: Android vs. iOS 2012 Android iOS 33% 67% 68% (other) 19% 2012 MARKET SHARE the Bottom line Publishers must have detailed mobile video analytics to ensure that their streams are optimized for delivery to all devices. Mobile video ads should target specific phones for maximum impact. Although Android outsold the iPhone globally last year, iPhone owners consumed roughly twice as much video on their phones in 2012. Source: IDC Worldwide Quarterly Mobile Phone Tracker GLOBAL VIDEO INDEX: 2012 YEAR IN REVIEW 11
Page 2 and 3: A Message From Ooyala 2012 was anot
Page 4 and 5: About Ooyala’s Global Video Index
Page 6 and 7: Branded Video Consumption Surges Be
Page 8 and 9: Tablet Video Viewing Spikes on Chri
Page 12 and 13: Long-Form Video While the percentag
Page 14 and 15: Viewer Behavior and Engagement By D
Page 16 and 17: Turning Information Into Insights W
Page 18 and 19: Appendix: Data Tables Connected TVs
Page 20 and 21: Appendix: Data Tables Tablet Video:
Page 22 and 23: Appendix: Data Tables Mobile and Ta
Page 24 and 25: Appendix: Data Tables Time Watched
Page 26 and 27: Appendix: Methodology methodology D

Ooyala Global Video Index: 2012 Year in Review

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