Ooyala Global Video Index: 2012 Year in Review
Ooyala Global Video Index: 2012 Year in Review
Ooyala Global Video Index: 2012 Year in Review
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Tablet <strong>Video</strong> View<strong>in</strong>g Spikes on Christmas<br />
Tablet video usage also <strong>in</strong>creased noticeably on Christmas Day. Tablet video viewers watched 5.33%<br />
of all onl<strong>in</strong>e video consumed on December 25, <strong>2012</strong>—up from a fourth-quarter average tablet share of 3%.<br />
Share of Total Hours Watched: Tablet Christmas <strong>2012</strong><br />
Share of total hours watched<br />
6%<br />
5%<br />
4%<br />
3%<br />
2%<br />
1%<br />
0%<br />
MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON<br />
17 18 19 20 21 22 23 24<br />
26 27 28 29 30 31<br />
AVG=3%<br />
The share of time spent<br />
watch<strong>in</strong>g video on tablets<br />
<strong>in</strong>creased 73% on<br />
Christmas, with respect<br />
to the Q4 average.<br />
GLOBAL VIDEO INDEX: <strong>2012</strong> YEAR IN REVIEW<br />
8
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