Ooyala Global Video Index: 2012 Year in Review
Ooyala Global Video Index: 2012 Year in Review
Ooyala Global Video Index: 2012 Year in Review
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Long-Form <strong>Video</strong><br />
While the percentage of time spent watch<strong>in</strong>g short and mid-form videos <strong>in</strong>creased across all device<br />
categories last quarter, connected viewers still spent a significant percentage of their time view<strong>in</strong>g<br />
long-form videos* onl<strong>in</strong>e <strong>in</strong> Q4.<br />
82% of the total onl<strong>in</strong>e video view<strong>in</strong>g time on Connected TVs & Gam<strong>in</strong>g Consoles (CTV&GCs) was<br />
spent watch<strong>in</strong>g long-form video content. Tablet video viewers spent 63% of their total view<strong>in</strong>g time<br />
watch<strong>in</strong>g videos longer than ten m<strong>in</strong>utes.<br />
* <strong>Video</strong>s over 10 m<strong>in</strong>utes long.<br />
Long-form video view<strong>in</strong>g accounted<br />
for 57% of the total time spent<br />
watch<strong>in</strong>g onl<strong>in</strong>e video on personal<br />
computers last quarter.<br />
Time watched by video length and device Q4 <strong>2012</strong><br />
Percent of time watched<br />
100%<br />
75%<br />
50%<br />
25%<br />
0%<br />
less than 1 m<strong>in</strong><br />
6-10 m<strong>in</strong><br />
1-3 m<strong>in</strong> 3-6 m<strong>in</strong><br />
greater than 10 m<strong>in</strong><br />
the Bottom l<strong>in</strong>e<br />
<strong>Video</strong> publishers must customize<br />
their onl<strong>in</strong>e monetization strategies<br />
for specific devices. For example,<br />
deploy more mid-rolls for content<br />
played on SmartTVs and Gam<strong>in</strong>g<br />
Consoles. Device-specific ad<br />
strategies optimize revenue aga<strong>in</strong>st<br />
engagement.<br />
Desktop Mobile Tablet CTV & GC<br />
GLOBAL VIDEO INDEX: <strong>2012</strong> YEAR IN REVIEW 12
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