Ooyala Global Video Index: 2012 Year in Review

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Appendix: Data Tables Branded Video Conversion Rate Branded Video Content - Q4 2012 10/01 - 10/16 10/17 - 10/31 11/01 - 11/15 11/16 - 11/30 12/1/ - 12/16 12/17 - 12/31 Branded Video Conversion Rate, Q4 2012 Oct 1, 2012 Oct 2, 2012 Oct 3, 2012 Oct 4, 2012 Oct 5, 2012 Oct 6, 2012 Oct 7, 2012 Oct 8, 2012 Oct 9, 2012 Oct 10, 2012 Oct 11, 2012 Oct 12, 2012 Oct 13, 2012 Oct 14, 2012 Oct 15, 2012 Oct 16, 2012 Oct 17, 2012 Oct 18, 2012 Oct 19, 2012 Oct 20, 2012 Average Conversion Rate (Plays/ Displays) Growth of Conversion Rate 26.03% 100.00% 29.00% 111.42% 29.53% 113.45% 32.46% 124.71% 42.40% 162.88% 26.92% 103.43% Plays/ Displays 28.71% 26.44% 25.01% 28.04% 29.04% 23.43% 26.32% 24.44% 24.63% 23.83% 25.82% 27.97% 24.75% 26.71% 25.20% 26.13% 24.21% 27.80% 29.07% 24.01% Oct 21, 2012 Oct 22, 2012 Oct 23, 2012 Oct 24, 2012 Oct 25, 2012 Oct 26, 2012 Oct 27, 2012 Oct 28, 2012 Oct 29, 2012 Oct 30, 2012 Oct 31, 2012 Nov 1, 2012 Nov 2, 2012 Nov 3, 2012 Nov 4, 2012 Nov 5, 2012 Nov 6, 2012 Nov 7, 2012 Nov 8, 2012 Nov 9, 2012 Branded Video Content - Q4 2012 Oct 1, 2012 Nov 22, 2012 Dec 16, 2012 Dec 17, 2012 Dec 24, 2012 25.25% 26.79% 27.77% 28.73% 31.24% 34.01% 28.56% 30.66% 32.95% 29.10% 34.91% 27.55% 31.35% 23.60% 24.25% 30.59% 30.50% 30.78% 29.55% 34.67% Conversion Rate Nov 10, 2012 Nov 11, 2012 Nov 12, 2012 Nov 13, 2012 Nov 14, 2012 Nov 15, 2012 Nov 16, 2012 Nov 17, 2012 Nov 18, 2012 Nov 19, 2012 Nov 20, 2012 Nov 21, 2012 Nov 22, 2012 Nov 23, 2012 Nov 24, 2012 Nov 25, 2012 Nov 26, 2012 Nov 27, 2012 Nov 28, 2012 Nov 29, 2012 Gain With Respect to Oct 1, 2012 28.71% 0.00% 31.40% 9.35% 54.84% 90.98% 33.97% 18.31% 19.87% -30.80% 33.79% 32.17% 29.66% 29.40% 27.63% 27.47% 33.11% 33.46% 32.55% 29.25% 29.34% 29.17% 31.40% 29.72% 31.39% 32.06% 38.12% 35.83% 33.34% 31.91% Nov 30, 2012 Dec 1, 2012 Dec 2, 2012 Dec 3, 2012 Dec 4, 2012 Dec 5, 2012 Dec 6, 2012 Dec 7, 2012 Dec 8, 2012 Dec 9, 2012 Dec 10, 2012 Dec 11, 2012 Dec 12, 2012 Dec 13, 2012 Dec 14, 2012 Dec 15, 2012 Dec 16, 2012 Dec 17, 2012 Dec 18, 2012 Dec 19, 2012 36.26% 43.82% 30.33% 36.81% 32.51% 37.50% 42.97% 38.59% 40.98% 49.10% 38.24% 38.76% 52.03% 44.11% 48.76% 49.01% 54.84% 33.97% 33.86% 34.92% Dec 20, 2012 Dec 21, 2012 Dec 22, 2012 Dec 23, 2012 Dec 24, 2012 Dec 25, 2012 Dec 26, 2012 Dec 27, 2012 Dec 28, 2012 Dec 29, 2012 Dec 30, 2012 Dec 31, 2012 20.41% 22.03% 22.62% 29.90% 19.87% 26.60% 24.23% 24.93% 27.28% 27.74% 31.45% 24.04% GLOBAL VIDEO INDEX: 2012 YEAR IN REVIEW 17
Page 2 and 3: A Message From Ooyala 2012 was anot
Page 4 and 5: About Ooyala’s Global Video Index
Page 6 and 7: Branded Video Consumption Surges Be
Page 8 and 9: Tablet Video Viewing Spikes on Chri
Page 10 and 11: Rapid Increase in Tablet + Mobile V
Page 12 and 13: Long-Form Video While the percentag
Page 14 and 15: Viewer Behavior and Engagement By D
Page 18 and 19: Appendix: Data Tables Connected TVs
Page 20 and 21: Appendix: Data Tables Tablet Video:
Page 22 and 23: Appendix: Data Tables Mobile and Ta
Page 24 and 25: Appendix: Data Tables Time Watched
Page 26 and 27: Appendix: Methodology methodology D

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