Ooyala Global Video Index: 2012 Year in Review

Q4 Engagement: Connected TVs
and Gaming Consoles
The amount of time viewers spent watching short-form videos* on Connected TVs and Gaming
Consoles (CTV&GCs) increased in November and December, months when people purchase, gift,
and test-drive new TV tech.
The average share of short-form content watched on Connected TVs and Gaming Consoles was 8%
from July 1 to October 31, 2012. From December 25 to 27, the average share of time spent watching
short-form video jumped to 40%—a 500% increase.
*Videos less than 10 minutes.
Percent of time watched by video length: CTV & GC Q3, Q4 2012
Share of time spent
50%
40%
30%
20%
10%
0%
less than 1 min
6-10 min
1-3 min 3-6 min
greater than 10 min
Jul Aug Sep Oct Nov Dec
the Bottom line
Viewer behavior changes seasonally.
Publishers need sophisticated
analytics for viewer engagement
to identify audience trends and
deliver the content that is most
relevant to individual viewers.
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
Dec 17 Dec 19 Dec 21 Dec 23 Dec 25 Dec 27 Dec 29 Dec 31
The percentage of time spent viewing videos
10 minutes or less on Connected TVs & Gaming
Consoles increased 500% after Christmas,
presumably because people were “test-driving”
new devices and playing shorter video clips.
GLOBAL VIDEO INDEX: 2012 YEAR IN REVIEW
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