Ooyala Global Video Index: 2012 Year in Review
Ooyala Global Video Index: 2012 Year in Review
Ooyala Global Video Index: 2012 Year in Review
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Appendix: Data Tables<br />
Viewer Engagement by Device<br />
Engagement<br />
by Device, Q4<br />
<strong>2012</strong><br />
Desktop<br />
Mobile<br />
Tablet<br />
CTV & GC<br />
Playthrough by<br />
Device, Length -<br />
Q4, <strong>2012</strong><br />
Desktop<br />
Mobile<br />
Tablet<br />
CTV & GC<br />
25% 50% 75% 100%<br />
58.85% 52.17% 47.45% 41.10%<br />
59.62% 51.55% 45.76% 32.88%<br />
71.05% 62.01% 53.19% 38.06%<br />
63.27% 57.29% 52.78% 44.61%<br />
< 1 m<strong>in</strong>1 - 3 m<strong>in</strong>3 - 6 m<strong>in</strong>6 - 10 m<strong>in</strong>> 10 m<strong>in</strong><br />
63.98% 52.08% 31.66% 43.37% 26.80%<br />
51.08% 43.86% 32.78% 31.19% 22.34%<br />
71.62% 59.46% 46.98% 46.76% 39.24%<br />
76.93% 73.10% 62.36% 62.32% 35.30%<br />
GLOBAL VIDEO INDEX: <strong>2012</strong> YEAR IN REVIEW 25
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