Ooyala Global Video Index: 2012 Year in Review

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Appendix: Data Tables Connected TVs & Gaming Consoles: Percentage of Time Watched by Video Length % Of All Hours Watched, CTV&GC Q3, Q4 2012 less than 1 1 to 3 3 to 6 6 to 10 greater than 10 % Of All Hours Watched, CTV&GC Q3, Q4 2012 less than 1 1 to 3 3 to 6 6 to 10 greater than 10 % Of All Hours Watched, CTV&GC Q3, Q4 2012 less than 1 1 to 3 3 to 6 6 to 10 greater than 10 Jul 2, 2012 Jul 9, 2012 Jul 16, 2012 Jul 23, 2012 Jul 30, 2012 0.27% 0.22% 0.23% 0.34% 0.29% 2.31% 1.91% 1.87% 2.31% 1.72% 2.35% 1.93% 1.58% 1.46% 1.28% 2.57% 2.64% 2.11% 2.25% 1.61% 92.49% 93.30% 94.22% 93.65% 95.10% Sep 3, 2012 0.37% 2.35% 2.22% 2.36% 92.70% Nov 5, 2012 0.83% 5.03% 4.87% 4.63% 84.63% Sep 10, 2012 Sep 17, 2012 Sep 24, 2012 Oct 1, 2012 0.35% 0.33% 0.29% 0.23% 2.46% 2.30% 1.87% 2.21% 2.12% 2.03% 1.85% 2.68% 2.81% 2.70% 2.66% 5.12% 92.25% 92.65% 93.33% 89.76% Nov 12, 2012 Nov 19, 2012 1.02% 1.45% 7.28% 12.97% 6.07% 4.56% 4.60% 7.07% 81.03% 73.96% Aug 6, 2012 0.28% 1.86% 1.55% 2.26% 94.05% Oct 8, 2012 Oct 15, 2012 Oct 22, 2012 Oct 29, 2012 0.34% 0.41% 2.63% 2.26% 2.81% 2.92% 5.87% 6.58% 88.34% 87.84% Nov 26, 2012 Dec 3, 2012 Dec 10, 2012 Dec 17, 2012 1.71% 1.21% 1.54% 2.26% 11.56% 6.67% 9.42% 4.73% 3.32% 4.18% 7.87% 4.05% 4.85% 74.12% 84.75% 80.01% Aug 13, 2012 Aug 20, 2012 Aug 27, 2012 0.24% 0.21% 0.32% 1.44% 2.31% 2.40% 1.46% 1.93% 2.33% 2.58% 2.32% 3.14% 94.28% 93.22% 91.80% 0.32% 2.49% 2.79% 5.10% 89.30% Dec 24, 2012 3.60% 13.30% 19.54% 5.26% 5.01% 5.95% 6.59% 73.23% 65.26% 0.59% 3.40% 3.87% 3.97% 88.18% Dec 31, 2012 2.29% 12.06% 3.80% 5.67% 76.17% GLOBAL VIDEO INDEX: 2012 YEAR IN REVIEW 18
Appendix: Data Tables Connected TVs & Gaming Consoles: Percent of Time Watched by Video Length, December 2012 CTV&GC % Of Time Watched by Length (Minutes) less than 1 1 to 3 3 to 6 6 to 10 greater than 10 Average share of Short form content July 1st- October 31st Dec 17, 2012 Dec 18, 2012 Dec 19, 2012 Dec 20, 2012 Dec 21, 2012 Dec 22, 2012 Dec 23, 2012 Dec 24, 2012 2.64% 1.44% 2.46% 4.36% 2.51% 1.59% 1.46% 4.91% 14.36% 10.56% 14.85% 18.67% 15.24% 11.22% 10.53% 10.44% 8.80% 4.90% 7.72% 4.84% 4.03% 3.23% 3.55% 3.93% 5.98% 5.05% 6.78% 5.19% 6.80% 7.07% 5.40% 6.48% 68.22% 78.05% 68.19% 66.94% 71.42% 76.89% 79.05% 74.24% Dec 25, 2012 Dec 26, 2012 Dec 27, 2012 Dec 28, 2012 Dec 29, 2012 Dec 30, 2012 Dec 31, 2012 Average share of Short form content Dec 25 - 27 7.97% 39.41% 3.42% 4.00% 24.27% 23.44% 5.60% 4.73% 7.85% 6.50% 58.87% 61.33% 4.24% 3.30% 3.19% 3.05% 2.87% 22.20% 22.64% 18.55% 16.60% 17.47% 5.34% 5.95% 5.09% 4.76% 5.36% 6.65% 8.03% 6.28% 4.64% 6.82% 61.57% 60.09% 66.89% 70.94% 67.48% GLOBAL VIDEO INDEX: 2012 YEAR IN REVIEW 19
Page 2 and 3: A Message From Ooyala 2012 was anot
Page 4 and 5: About Ooyala’s Global Video Index
Page 6 and 7: Branded Video Consumption Surges Be
Page 8 and 9: Tablet Video Viewing Spikes on Chri
Page 10 and 11: Rapid Increase in Tablet + Mobile V
Page 12 and 13: Long-Form Video While the percentag
Page 14 and 15: Viewer Behavior and Engagement By D
Page 16 and 17: Turning Information Into Insights W
Page 20 and 21: Appendix: Data Tables Tablet Video:
Page 22 and 23: Appendix: Data Tables Mobile and Ta
Page 24 and 25: Appendix: Data Tables Time Watched
Page 26 and 27: Appendix: Methodology methodology D

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