Ooyala Global Video Index: 2012 Year in Review
Ooyala Global Video Index: 2012 Year in Review
Ooyala Global Video Index: 2012 Year in Review
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Long-Form <strong>Video</strong><br />
When we look closer at long-form video view<strong>in</strong>g habits, we f<strong>in</strong>d viewers tun<strong>in</strong>g <strong>in</strong> to long-form content<br />
like movies and TV shows across all connected screens.<br />
Nearly 25% of total desktop view<strong>in</strong>g time was spent watch<strong>in</strong>g content that ran 60+ m<strong>in</strong>utes.<br />
Long-form view<strong>in</strong>g by device Q4 <strong>2012</strong><br />
Percent of time watched<br />
100%<br />
75%<br />
50%<br />
25%<br />
0%<br />
Less than 10 m<strong>in</strong><br />
greater than 60 m<strong>in</strong><br />
Desktop<br />
10-30 m<strong>in</strong> 30-60 m<strong>in</strong><br />
Mobile<br />
Time spent watch<strong>in</strong>g long-form video by device <strong>2012</strong><br />
Percent of time watched<br />
100%<br />
75%<br />
50%<br />
25%<br />
0%<br />
Desktop<br />
Q1 Q2 Q3 Q4<br />
Mobile<br />
Tablet<br />
Tablet<br />
CTV & GC<br />
CTV & GC<br />
the Bottom l<strong>in</strong>e<br />
More viewers tun<strong>in</strong>g <strong>in</strong> to long-form<br />
content means more opportunities<br />
for mid-roll advertis<strong>in</strong>g, and also<br />
po<strong>in</strong>ts to the shift from “onl<strong>in</strong>e<br />
video” to “onl<strong>in</strong>e television.”<br />
Smart video publishers will optimize<br />
the placement and frequency of<br />
their ads to ensure high brand<br />
engagement—and higher ad<br />
revenues—across all devices.<br />
32% of the total time spent<br />
watch<strong>in</strong>g tablet video last quarter<br />
was with content runn<strong>in</strong>g more<br />
than one hour long.<br />
The percentage of time spent<br />
watch<strong>in</strong>g long-form video<br />
on tablets <strong>in</strong>creased 37%<br />
from Q1 to Q4 <strong>in</strong> <strong>2012</strong>.<br />
GLOBAL VIDEO INDEX: <strong>2012</strong> YEAR IN REVIEW 13
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