07.04.2013 Views

Chiropractic 2025:

Chiropractic 2025:

Chiropractic 2025:

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

<strong>Chiropractic</strong> <strong>2025</strong>: Divergent Futures<br />

Avoid misleading arguments. Much of the business-planning advice for chiropractors ignores outcomes. The<br />

public communication campaigns for the field, as well as marketing by chiropractors to consumers, must instead<br />

include a focus on the established therapeutic efficacy of chiropractic treatments. This will position chiropractors<br />

better in the marketplace of consumer-directed health plans.<br />

5. Create greater tolerance and mutual support within the profession.<br />

Support chiropractic colleagues in a good faith pursuit of their visions. In 1998 and 2005, IAF called for unity<br />

in the profession. Given the value of diversity within the profession and the improbability of unity in the profession<br />

(indeed, few professions can claim to be fully “unified”), IAF now recommends the development of a mature<br />

tolerance among chiropractors, and the authentic pursuit of the distinct visions of the focused-scope, middle-scope,<br />

and broad-scope wings of the profession.<br />

6. Promote individual chiropractors’ contributions to public health and to improving population health.<br />

Identify roles in public health and population health for individual chiropractors and chiropractic<br />

organizations to assume. Chiropractors, like all health care providers, must influence the health condition of<br />

their patients and their communities. Since 1998 IAF has recommended that chiropractors promote health equity.<br />

Improving population health is part of that objective. Since our 2005 report, increasing the population’s health has<br />

gained more recognition. The Triple Aim has become the leading standard for judging quality in health care systems<br />

(the aims are improved patient experience, lower per capita costs, and increased population health). All health<br />

care professionals and health care systems are considering how to increase population health. Chiropractors must<br />

reimagine and reinvent their roles. The fact that hundreds of chiropractors have joined the <strong>Chiropractic</strong> Section of<br />

the American Public Health Association serves as an indicator of the growth of this topic. We recommend that each<br />

chiropractor understand what contribution he or she can make to public and community health, and how to become<br />

involved in these fields. We recognize that many are already doing this, but most chiropractors are not. We also<br />

recommend that relevant organizations in the field develop options or roles for chiropractors in population health,<br />

as the Foundation for <strong>Chiropractic</strong> Progress has done regarding chiropractors’ roles in the Patient-Centered Medical<br />

Home.<br />

7. Develop geriatric chiropractic.<br />

Develop outcomes for chiropractic care of elders and press Medicare to expand the coverage of chiropractic<br />

care. One of the largest growth areas in health care will be care for elders or geriatric care. The health care needs<br />

of the elderly population are more pronounced than younger age groups, and will grow disproportionately as the<br />

Baby Boomers age. Aging Baby Boomers will look for alternative methods of care that can help them reduce pain,<br />

treat their conditions, and remain as active and as healthy as possible. <strong>Chiropractic</strong> has much to offer for elders.<br />

We recognize that chiropractic care for elders is complicated by Medicare’s “subluxation only” coverage for<br />

chiropractic care. Medicare’s coverage should be expanded to include diagnosis and evaluation by chiropractors<br />

as well as those chiropractic treatments for conditions covered by other insurers and state statute. There is also the<br />

challenge that Medicare payment levels for services are low and will be under pressure to remain low or even be<br />

reduced. Chiropractors must generate better evidence for geriatric chiropractic. In addition, as they show their cost<br />

effectiveness, DCs will need to press Medicare to expand coverage and maintain adequate payment levels.<br />

32

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!