Fish friers Review - Mar / Apr 2012 - Issue 2 - National Federation of ...

THE fish friers REVIEW
Combine this with the growth in the use of Smartphone technology and it’s clear why
campaigns are benefiting from improved targeting with SMS. No longer are you limited
to 160 characters of text, the use of Smartphone technology and the public acceptance
of tiny URL’s on social media platforms, means that SMS can be used as the tool to link
to a bigger picture. SMS can be used as the ‘hook’ needed to direct the reader to where
they need to be online, faster than if they were left to their own devices. Links to apps,
videos and web pages, or even menus are easily incorporated into a mobile message,
making SMS a vital tool working hand in hand with other mobile marketing tools to achieve
greater ROI for every campaign.
There is no substitute to direct, targeted marketing which can alert people as soon as they
are in the vicinity of your chip shop, restaurant, or café and communicate promotional
incentives or offers.
Darren Daws concluded, “Any tool which allows a business owner to grow their customer
data and intelligence, and then allow you to communicate targeted messages to them
directly, is powerful, and it’s right there in your hand – the humble mobile phone.”
inTouch
How does the system work?
Previously featured in the Fish Friers Review back in 2010 as part of a story on
Atlantic Fast Food, the inTouch EPOS system, provided by Integer, is a multi-purpose,
point of sale, till and ordering system which also incorporates a powerful text
message marketing facility.
With the inTouch EPOS system already installed (you will need broadband at your
premises to use text messaging properly) text messages can be sent to customers,
easily, quickly and directly from the till interface in your shop, rather than working
with a third party.
You can also setup inTouch to send a text message to your customer automatically
when a delivery driver leaves the store, informing them that their order is on the way
and how much money to have ready.
24
As used by
Atlantic Fast Food,
Fish & Chip Shop
of the Year
2010
We summarise below some of the benefits of mobile for
businesses operating in the Fish and Chip shop industry:
Build up a database of opt-in customers using a keyword
e.g. Text ‘CHIPS’ to 60777 for more info
A quick win to boost weekend sales – text promotional
meal deals automatically every Friday
A personalised easy communication tool to build loyalty on a local level – build a sense
of community
Display your specials boards via our free mobile web tool – use our system to create a
free mini-website
Create fan clubs to ensure repeat business - encourage customers to opt-in to your
‘local chippy club’
www.textlocal.com
Pricing
inTouch systems are supplied ready to send texts, all you need to do is buy bundles
of text credits in advance.
As at June 2011, text message credits cost 5 1 ⁄2p each plus VAT (subject to a minimum
order of £100 plus VAT). Customers who buy text credits in bulk may pay a little
less. There is no contract or monthly fee to use text messaging (apart from software
support).
With inTouch, one text credit equals one text message sent (subject to the normal
limit of 160 characters). That sounds obvious but some companies quote seemingly
cheap prices because one text message sent requires more than one text credit!
Benefits
“By using this system your marketing can be precise” – you control when text
messages are sent and you choose which customers will receive them. Using text
inTouch
touch-screen
computer systems
that really deliver
Use inTouch to take orders over the telephone;
the internet; your takeaway counter and even
your restaurant. Be faster, more efficient and
market your business more effectively than your
competition. Call Integer on 0871 566 0766
integer
167-169 Heywood Road, Prestwich, Manchester M25 1LB
T 0871 566 0766 F 0161 773 3151 E office@integeruk.com
Offices in Manchester, Scotland and London
www.integeruk.com
We’re in touch, are you?...