Fish friers Review - Mar / Apr 2012 - Issue 2 - National Federation of ...
Fish friers Review - Mar / Apr 2012 - Issue 2 - National Federation of ...
Fish friers Review - Mar / Apr 2012 - Issue 2 - National Federation of ...
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Shop Watch: MR CHIPS, NEWARK<br />
28<br />
Mr Chips<br />
Mr Chips on Northgate in Newark has recently undergone a<br />
major refurbishment which has given the take-away an<br />
impressive and much needed visual transformation.<br />
Project brief<br />
With a well established reputation for producing traditional fish and<br />
chips and a selection <strong>of</strong> grilled kebabs and pies, it was considered<br />
that the existing shop did not portray the same level <strong>of</strong> quality<br />
associated with the food on <strong>of</strong>fer and a refurbishment in terms <strong>of</strong><br />
visual identity was required. The take-away had become dated and<br />
was in a less than impressive state with no real sense <strong>of</strong> character<br />
or identity, there were no significant features that provided any<br />
visual impact within the space, and this combined with an underutilised<br />
and ergonomically restrictive space for preparing the food.<br />
The recent works have totally transformed the space with a number<br />
<strong>of</strong> bespoke features and high quality material finishes adding to the<br />
dramatic modification <strong>of</strong> the take-away interior.<br />
The main points <strong>of</strong> the refurbishment include:-<br />
<strong>Issue</strong> 2 <strong>Mar</strong>ch/<strong>Apr</strong>il <strong>2012</strong><br />
The complete strip out <strong>of</strong> the existing shop unit, all wall and floor<br />
materials, ceilings, lighting and redundant electrics were<br />
removed throughout. The servery area was re-configured to<br />
accommodate the new high efficiency range, prep tables and<br />
fridges; this allowed a much more user friendly and ergonomic<br />
space to prepare food.<br />
The existing shop front was removed, and replaced with a new<br />
black powder coated aluminium framed shop front window with<br />
a new entrance door to match; the existing areas <strong>of</strong> wall have<br />
all been finished in a black tiled finish which helps to accentuate<br />
the new shop front. It was felt that the signage was in a good<br />
state and though the existing fascia has been replaced with a<br />
new black powder coated fascia, the signage was re-instated<br />
with additional illumination. These simple yet eye catching<br />
elements really add a sense <strong>of</strong> quality and modernity in terms<br />
<strong>of</strong> aesthetics whilst providing the Mr Chips with a strong visual<br />
identity.<br />
A series <strong>of</strong> high quality materials and finishes have been used<br />
throughout the take-away and servery areas, this expression <strong>of</strong><br />
finishes further add to the strong visual identity <strong>of</strong> the shop,<br />
continued on from the new shop front and signage. White gloss<br />
tiles and large pale green glass mosaics have been used on the<br />
walls throughout the space, with a textured black slate tile used<br />
on the floor in the customer area.<br />
An impressive image <strong>of</strong> Newark Castle has been inserted within<br />
the mosaic tiled section <strong>of</strong> wall in the customer area <strong>of</strong> the shop,<br />
a feature that really stands out within the space and provides<br />
the shop with a sense <strong>of</strong> historical context.<br />
Other features within the take-away refurbishment included; a<br />
new plasterboard ceiling has been fitted throughout, finished in<br />
a striking white paint finish.<br />
Low energy recessed light fittings have been utilised throughout<br />
the takeaway and servery areas <strong>of</strong>fering a subtle glow<br />
throughout the space. Illuminated menu boards have been fitted<br />
to a lowered bulkhead ceiling within the servery area.<br />
Commenting on the refurbishment, the owner Joe Correia said,<br />
“The work Elite did was fantastic, everything that we asked for<br />
or that was required was completed on time and to schedule.<br />
Our customers have been really impressed and even for this<br />
time <strong>of</strong> year business has definitely improved. We would<br />
recommend Elite to anyone”.