Fish friers Review - Mar / Apr 2012 - Issue 2 - National Federation of ...

News
NARM honour Bill Crook
with training school plaque
Issue 2 March/April 2012
(l-r) The plaque itself,
Andrew and Pat
Crook with Dave
Atkinson (right), (l-r)
Mark Drummond,
Andrew Crook, Pat
Crook, Dave Atkinson
and Gregg Howard
“Bill seemed to be on a mission, to promote the "Britishness" as he would put it, of the British manufacturing of frying ranges, and a whole host
of other equipment. From the first time I met Bill, the thing that struck me most about him was his love and enthusiasm of the industry. He
portrayed the energy of a man in his early thirties, not one of a man of his age that looked to retiring!” These are the words of Dave Atkinson,
President of the National Association of Range Manufacturers, regarding our former President Bill Crook, who sadly passed away in February 2011.
To honour Bills work and sit above the ME-FF frying range which was installed by NARM last year in our training school, a plaque was recently unveiled
at a small ceremony at the training school. In attendance were the full Executive Council along with Bill’s wife Pat and son Andrew Crook. General Secretary
Denise Dodd commented, “Bills involvement with the NFFF lasted over a decade. He was totally dedicated to his role as National President and he worked
hard on behalf of the Federation and its members, supporting the fish frying trade, promoting industry training and qualifications and developing business
relationships. We are delighted to unveil this beautiful plaque and would like to thank NARM for kindly donating it to the training school”.
NFFF working with Trading
Standards to expose award
cheats
Increasingly, I receive complaints about
fish and chip shops that continue to
display the old Seafish Friers Quality
Award logo (above right), despite the fact
that the scheme was discontinued over 18
months ago. The Seafish award was valid for
one year and the final inspection in the scheme was carried out in
October 2010, this means that any fish and chip shop displaying
that logo after October 2011, are misleading their customers.
The logos for both the expired Seafish award and the new NFFF
scheme are registered trademarks and you may not be aware that it
is an offence to misuse company logos and promotional materials, in
such a way that the public is misled.
In order to protect the fish and chip businesses that have subscribed
to the new scheme and gone through the assessment process to
legitimately earn the right to display the new window roundel, we are
now notifying Trading Standards of the position.
The continuation of displaying the old roundel is evidence that
belonging to a quality award scheme does offer a marketing
advantage, so perhaps shops wishing to promote their business in
this way should apply to become a member of the new scheme,
rather than awaiting a visit from a Trading Standards official.
By Denise Dodd, General Secretary
Hewigo helps Jeevan take an
‘opportunity in Harborne’
“Always take your opportunities when they come
your way,” says Jeevan Singh who runs the ‘Plaice in
Harborne’ Fish and Chip Shop with wife Kieran.
An electrician by trade, Jeevan took his first opportunity
a few years ago when he bought and extended an offlicence
in this busy area south of Birmingham. Many of
his customers complained that they had to travel quite a
distance for decent fish and chips. “I had a large double
garage at the side of the off-licence and I thought why
not. I had a few problems with planning but a lot of
support from residents and eventually the planners saw that there was a real need in the area.”
Determined to do it right from the start, Jeevan took a training course run by the NFFF and invested in
a Hewigo 3-pan Advantage High Efficiency range with the latest eye-level touch screen computerised
controls, automatic twin-pipe filtration, candescent curved stainless steel panels with multi-coloured LED
lighting and a sectioned display box with open-out panels for easy
cleaning. Hewigo also integrated a refrigerated display into the servery
counter with a matching curved edged counter.
Phillip Purkiss, General Manager of Hewigo UK says, “Jeevan and Kieran,
although new to fish and chips, have taken on board a lot of good advice
and are making great progress. Naturally we believe that this is in no
small part due to the choice of a Hewigo high efficiency range which
offers considerable value for money and maximum flexibility for the
fryer.”
For further information contact Hewigo on 0121 544 9120
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