Fish friers Review - Mar / Apr 2012 - Issue 2 - National Federation of ...

THE fish friers REVIEW
Just imagine a pie with wings. That’s right a traditional deep
filled meaty snack infused with that well-known energy drink.
It may seem like an unlikely combination but now
Peter’s Pies is to explore the possibility of the
ultimate kick-start to any day.
That’s why they’re looking at the
possibility of launching a Bull & Red
Bull Pie, which is about to be ‘road
tested’ exclusively to 13,000 existing
customers up and down the country.
In the past, Peter’s has teamed up with
award winning celebrity chef, John
Benson-Smith, to ‘upgrade’ its food
service menu and transform the overall
culinary experience. Now, there is a plan to
launch a series of 220g ‘specials’ retailing at £2.49
- starting with a tasty snack for the most energetic of pie fans.
Neil Court-Johnston, Managing Director of Peter’s Pies explains:
“Peters has always been an innovative pie company and we are
determined to remain at the forefront of new ideas with products
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No Bull? It’s a pie
with wings!
Issue 2 March/April 2012
that not only turn heads but taste incredible. I can honestly say
that this pie ticks all those boxes and we are genuinely excited
about rolling this out.”
Peter’s recently launched a new range of pies,
which were billed as ‘bigger and better’
whilst retailing at the same price as the
products they replaced.
The new pies, which are 30% larger
and have new recipes, are: Steak,
Steak and Kidney, Minced Beef and
Onion, Chicken and Mushroom and
Meat and Potato. They are wrapped in
an innovative, heatproof film, which
produces perfect, crunchy pastry.
The pies are also raising money for the Noah’s
Ark Appeal, which supports the Children’s Hospital
for Wales, in Cardiff. As such, they’ve already received
endorsements from appeal patrons Dame Shirley Bassey and Max
Boyce.
For further information, please visit www.petersfood.co.uk and
www.noahs-ark-appeal.org
Peter’s quest for Britain’s best banger
hits Manchester
What makes a great British Banger? It’s a question that can get people
heated throughout the country. Now, it looks like the problem may be
finally resolved – in the heart of Manchester.
It all began when Manchester City’s award winning celebrity chef, John
Benson-Smith, was approached by Welsh food giant, Peter’s Foods, to
unearth the mystery of the perfect sausage.
The former Northern Chef of the Year, recently performed a taste trial of
the UK’s 16 leading sausages at the Etihad Stadium’s Legends’ Lounge –
now he plans to create his own savoury masterpiece.
Neil Court-Johnston, Managing Director of Peter’s Pies, explains:
“Wherever you are, the issue of what makes a good sausage generates a lively debate. We’ve worked with John in the past and if anyone can
produce something that will turn heads and taste incredible, it’s him.
“He has a great reputation and I am genuinely excited to see what he comes up with – not least because we’ll make sure it ends up on
people’s plates.”
Advertiser editorial