CV in Details

Willy Legrand
EDUCATION
2005-now Manchester Metropolitan University, Manchester, UK
DOCTOR OF PHILOSOPHY (PhD) CANDIDATE (ABD)
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Research Title: Plural Conception of Brand Loyalty: the effect of satisfaction, trust and
commitment in relationships on brand loyalty in the business-to-business service sector
PhD Viva: Fall 2012
2002 NIMBAS Graduate School of Management and University of Bradford, Utrecht, Netherlands
MASTER OF BUSINESS ADMINISTRATION (MBA)
Mention: With Merit
Specialisation : Business Development and Environmental Management
Research: -Principles and Standards in the Tourism Industry
-Corporate Social Responsibility & Accountability
-Globalisation phenomenon and the Impacts on the Tourism Industry
-Standards-Setting and Implementation in Environmental Management and CSR
-European Community Environment Policy general principles
-Global Code of Ethics for Tourism
1999 CAMOSUN COLLEGE, Victoria, Canada
-Implementing Strategic Change: Service Standards in the Gastronomy
TOURISM & HOSPITALITY MANAGEMENT DEVELOPMENT PROGRAM
1997/1998 UNIVERSITY OF VICTORIA, Victoria, Canada
COMMERCE COURSES
1992 UNIVERSITY OF MANITOBA, Winnipeg, Canada
BACHELOR OF ARTS (BA)
Major: Geography, Minor: History
Email: wlegrand39@googlemail.com
Academia.edu: Willy Legrand
Linked in: Willy Legrand
Xing: Willy Legrand
1990 C.E.G.E.P. DE SHERBROOKE, Sherbrooke, Canada
Diplôme d’Études Collégiales (College Diploma)

Willy Legrand
ACADEMIC EXPERIENCE
Since 09/2008 INTERNATIONAL UNIVERSITY OF APPLIED SCIENCES BAD HONNEF-BONN
Bad Honnef, Germany
Leading Hotel Schools of the World
Since 09/2002 LECTURER
ASSISTANT HEAD OF DEPARTMENT
Department of Hospitality Management
- Curriculum Development
- Budget formulation
- FIBAA Accreditation review & completion
- Internship guidelines formulation
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Preparation and conduction of undergraduate hospitality & tourism courses (e.g.):
- Sustainable Hospitality Development and Management
- Facility Management in Hospitality
- Hotel Development and Facility Planning
- Hospitality Management and Cost Accounting
- Sales & Distribution Management
- Rooms Division Management
- Food & Beverage Management
- Hospitality Projects & Consulting
- Advanced Business Communication
- Wine Science Seminars
Preparation and conduction of graduate MBA course: Management Accounting
Organisation of International Study Tours for Hospitality Management students
(Las Vegas, Bordeaux)
Summer
2009/2010/2011 UNIVERSITY NEVADA LAS VEGAS (UNLV) SINGAPORE CAMPUS, Singapore
ADJUNCT PROFESSOR
Courses: Green Hospitality and Distribution Management
Summer 2011 EMIRATES ACADEMY OF HOSPITALITY MANAGEMENT, Dubai
VISITING LECTURER
Course: Sustainability in the Hospitality Industry: Principles of Sustainable Operations
Spring 2011/2012 INSTITUT PAUL BOCUSE LYON, France
VISITING LECTURER
Course: Sustainability in the Hospitality Industry: Principles of Sustainable Operations
Fall 2008 VISITING LECTURER RUSSIAN DELEGATION OF PROFESSIONAL HOTELIERS
Course: Sales & Distribution Technology in Hospitality
Since 10/2004 ROBERT-SCHUMAN INSTITUT / UNIVERSITY OF BONN, Bonn, Germany
VISITING LECTURER
Preparation and conduction of wine science & culture seminars

Willy Legrand
PROFESSIONAL
EXPERIENCE
03/2003 - 09/2003 INTERNATIONAL UNIVERSITY OF APPLIED SCIENCES, Bad Honnef, Germany
FOOD & BEVERAGE DIRECTOR
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Financial administration & management of the food & beverage activities and outlets
on campus
01/2000 – 12/2002 HOTEL KÖNIGSHOF, Bonn, Germany
ASSISTANT GENERAL MANAGER & CONTROLLER
Support activities surrounding General Hotel Management of four-star property
Supervision of the accounts receivable and accounts payable department
Administration of daily cash flow and examination of Night Audit process
Optimisation of inventory control and property standards
Development of Sales and Marketing tools and Strategy, Promotion of special events
1998 – 1999 VICTORIA OCEAN POINTE RESORT HOTEL & SPA, Victoria, Canada
(Top 100 Hotels in the World 1997, 1998 & 1999, Condé Nast Traveler)
MANAGER ON DUTY
Acts on behalf of the General Manager in his absence, and is responsible for the
safety, well being and happiness of the guests, Team Members and Hotel property
Responds to guest complaints and questions that are beyond the scope of the
Supervisor or Manager that is on duty of the individual departments
Acts as Fire Chief. Being Familiar with all emergency & evacuation plans
1998 – 1999 VICTORIA OCEAN POINTE RESORT HOTEL & SPA , Victoria, Canada
FOOD & BEVERAGE SUPERVISOR /
RESTAURANT MANAGER
Supervision of 100 employees in a high volume food & beverage environment
Maintaining of Quality Standards under Preferred Hotel & Resort Worldwide group
Inventory Control / Food Safe training
Development of marketing strategy & yearly action plan, Public Relations
Conceptualization of menu engineering, responsible for Food Quality
Conduction of interviews and hiring procedures
Elaboration of yearly budget
1994 – 1998 VICTORIA OCEAN POINTE RESORT HOTEL & SPA, Victoria, Canada
RESTAURANT SUPERVISOR
Supervision of 30 employees in a high volume, casual dining room
Preparation of Food & Wine orders
Administration of employees’ evaluations
Overseeing of everyday opening and/or closing procedures
Elaboration of yearly budget / Weekly Forecast

Willy Legrand
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PROFESSIONAL JURY Member of the Jury for the International Restaurant and Hotel Awards
(www.irhawards.com) Los Angeles, November 21 st , 2008.
PROFESSIONAL
PARTICIPATION Deutscher Hotelgastronomiekongress (German Hotel & Gastronomy Conference),
Conference speaker, October 25, 2011, Wiesbaden, Germany
UNWTO, UNEP, AH&LA, ADEME, EREC Hotel Energy Solutions Pilot Testing Phase,
Scientific Support & Research, City of Bonn, Summer 2011
UNWTO Hotel Energy Solutions Conference, January 20, 2011, Madrid, Spain
Deutscher Hotelkongress (German Hotel Conference), Conference speaker, January
24 and 25, 2011, Berlin, Germany
United Nations Framework Convention on Climate Change (UNFCCC) talks in Bonn,
June 1 to June 12, 2009.
United Nations Framework Convention on Climate Change (UNFCCC) talks in Bonn,
May 31 to June 11, 2010.
London Travel Distribution Summit, 2007, 2008 and 2009
Official Mentor of Mr. Christoph Heyn, finalist at the Worldwide Hospitality Awards
ceremony in the category Best Professional Success held at the InterContinental Le Grand
in Paris, November 21, 2011.
Official Mentor of Mr. Jan Bolland, winner of the Hospitality Career Award 2008
Germany, given by the Lebensmittel Praxis Verlag GmbH
Official Mentor of Mr. Tim Kaltenborn, finalist of the 2009 Hyatt Student Prize
(competition of leading European Hospitality Management Schools, offering Master’s
Degrees) held at the Park Hyatt Paris-Vendôme, France.
Official Mentor of the University of Applied Sciences Bad Honnef-Bonn team at the
European Mise En Place Cup 2010 held in Amsterdam/Breda, The Netherlands.
Official Mentor of the University of Applied Sciences Bad Honnef-Bonn team at the
European Mise En Place Cup 2011 held in Appeldorn, The Netherlands.
MEMBERSHIP Association of MBA’s (Master of Business Administration), London, since 2000
CHRIE (International Council of Hotel & Restaurant Institutional Education), since 2005
German Travel Association (Deutscher Reise Verband), since 2008
UNIVERSITY
ADMINISTRATION Elected Member of the University Senate (2008-2012)
COMMUNITY
ACTIVITIES
Member of the University Examination Board (Since 2006)
Member of the Search and Hiring Committee (2007, 2008, 2010)
2002-2010 President of the International University of Applied Sciences Wine Club
(Grape(s)ociety)
Since 1998 Marathons & Half-Marathons Running (e.g. Boston, Victoria,
Seattle, Reims, Nice, Paris, Cologne)

Willy Legrand
PUBLICATIONS
Journal Publications
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Legrand, W., Delgado-Krebs, R., Sloan, P. and Tooman, H. (2011). Sustainable Tourism and Hospitality Management
Education: An Empirical Study on educational Experiences in Preparation for Professional Life. In J. Chen, ed.
Advances in Hospitality and Leisure, 7. 195-208.
Legrand, W, Sloan, P., and Krauss, K. (2010). The integration of fungus tolerant vine cultivars in the organic wine
industry: the case of German wine producers. Enometrica, 3(2). 37-50.
Legrand, W, Sloan, P., Simons-Kaufmann, C. and Fleischer, S. (2010). An Analysis of Factors Necessary in a Sustainable
Restaurant operation: A Review of Restaurant Sustainable Indicators. In J. Chen, ed. Advances in Hospitality and
Leisure, 6, 167-184.
Legrand, W., Sloan, P., Tooman, H., and Fendt, J. (2009). Best practices in sustainability: German and Estonian hotels.
In J. Chen, ed. Advances in Hospitality and Leisure, 5, 89-107.
Chen, J. S., Legrand, W. and Sloan, P.(2009). Determining the Motivations of German Restaurant Goers to Eat Healthy
Meals. Journal of Culinary Science and Technology, 7(2-3), 93-104.
Chen, J.S., Legrand, W. and Sloan, P. (2008). Manager’s perspectives on the provision of healthy meals in resort hotels.
Florida International University Hospitality Review, 26(2), Fall 2008, 19-25.
Sloan, P., Legrand, W. and Chen, J. S. (2008). Factors Affecting the Choices Young People Make When Selecting
Healthy Food: A Conceptual Model. Journal of Culinary Science and Technology, 6(2-3), 206-220.
Sloan, P., Legrand, W. and Chen, J. S. (2006). Factors influencing healthy meal choice in Germany: Tourism, 54(4), 315-
322.
Boella, M.J., Legrand, W., Pagnon-Maudet, C., Sloan, P. and Baumann, A. (2006). The regulation of the sales and
consumption of alcoholic drinks in France, England and Germany. International Journal of Hospitality Management,
25(3), 398-413.
Legrand, W, Chen, J. S. and Sloan, P. (2005). Environmental performance analysis of German hotels. Tourism Review
International, 9(1), 61-68.
Legrand, W. and Sloan, P. (2005). Customers’ preference to healthy meals. In J. Chen, ed. Advances in Hospitality and
Leisure, 2, 265-273.
Sloan, P., Legrand, W. and Chen, J. S. (2004). Factors influencing German hoteliers’ attitudes toward environmental
management. In J. Chen, ed. Advances in Hospitality and Leisure, 1, 179-188.

Willy Legrand
Book Publications
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Sloan, P., Legrand, W. and Chen, J.S. (2009). Sustainability in the Hospitality Industry: Principles of Sustainable
Operations. Oxford: Butterworth-Heinemann, ISBN: 978-0-7506-7968-8
Edited Book Publications
Legrand, W. and Sloan, P. (2011). Sustainability and Hospitality: Dimensions, Developments and Outlook, in Doerner,
R.-W. and Niemeyer, M. (Eds.) Kompendium der Hotelimmobilie, IZ Immobilienzeitung. ISBN 978-3940219077
Legrand, W., Sloan, P., Simons-Kaufmann, C. and Belz, M. (2010). An appraisal of incentives for developing green
hotel buildings, in Brebbia, C.A., (Ed.) The Sustainable World, Transaction: Ecology and the Environment volume 142,
Wessex Institute of Technology, UK . ISBN 978-1-84564-504-5
Legrand, W. and Sloan, P. (2010). Moving to Green Branding? Perspectives and Challenges, in Gardini, M., (Ed.)
Modernes Markenmanagement in Hotellerie und Gastronomie. Frankfurt: Deutscher Fachverlag GmbH. ISBN 978-
3875155174
Legrand, W. and Sloan, P. (2009). A snapshot of sustainable management systems in the Hospitality Industry, in
Gardini, M., (Ed.) Handbuch Hospitality Management: Managementkonzeopte, Wettbewerbskontext,
Unternehmenspraxis. Frankfurt: Deutscher Fachverlag GmbH, 393-415. ISBN 978-3875155075
Pending Edited Book Publications
Legrand, W. and Sloan, P. (2012). Sustainability and the Hospitality Industry: Dimensions, Developments and Outlook,
in Zhou, Z., (Ed.) Volume on Hospitality and Tourism, Series on Western Research in the Humanities and Social
Sciences, ACPSS Members, China Renmin University Press
Legrand, W., Sloan, P. and Simons-Kaufmann, C. (2012). Sustainable Hospitality and Tourism as motors for
development. Case studies from developing regions of the world. Routledge/Taylor Francis – publication date: June
2012
Sloan, P., Legrand, W. and Chen, J.S. (2012). Sustainability in the Hospitality Industry: Principles of Sustainable
Operations. 2 nd Edition, Routledge/Taylor Francis - publication date: October 2012
Legrand, W. and Sloan, P. (2013). Sustainable Food & Beverage Management: Strategies & Operations.
Routledge/Taylor Francis - publication date: Fall 2013
Published Book Reviews
Thomas, R. (Ed.) (2005). Small firms in tourism: International perspectives. Tourism Analysis, 10(2), 205-207.
Published Professional Article
Legrand, W. (2003). Germany and wine: the long-awaited comeback! Hospitality In Focus. , 26-27.
Published Professional Publications
Legrand, W., Weimert, G., Breuer, M., Gerds, M., Krauss, K. and Krautkrämer, O. (2008).Mallorca Wein 0809:
the complete majorcan wine guide.
Legrand, W., Weimert, G., Breuer, M., Espenschied, L.-M., and Astor, B. (2009).Mallorca Wein 0910: the
complete majorcan wine guide.
Legrand, W., Weimert, G., Hbib, A. (2011).Mallorca Wein 1112: the complete majorcan wine guide

Willy Legrand
Refereed Proceedings
Legrand, W. , Sloan, P. and Simons-Kaufmann, C. (2011). The Social Entrepreneurship Phenomena in the
Hospitality Industry: A Survey of Community-Based Sustainable Operations in Developing Economies.
EuroCHRIE Congress Dubrovnik, Croatia, 19-22 October 2011
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Legrand, W. , Brandmeir, K. and Pinguelo, C. (2011). China Economic Transition: Old World Wines as Positive
Mianzi. EuroCHRIE Congress Dubrovnik, Croatia, 19-22 October 2011
Legrand, W. , Brandmeir, K. and Pinguelo, C. (2011). The emerging wine market in mainland China: an
exploratory investigation on ‘Old World’ wine imports. American Association of Wine Economists 5 th Annual
Meeting, Bolzano, Italy, 22-25 June 2011
Legrand, W., Sloan, P., Simons-Kaufmann, C. and Belz, M. (2010). An Analysis of Factors Stimulating Demand
for Green Architectural Design in the Hospitality Industry. EuroCHRIE Congress Amsterdam, The Netherlands,
25-27 October 2010
Legrand, W., Sloan, P., Simons-Kaufmann, C. and Belz, M.. (2010). An Appraisals of Incentives for Developing
Green Hotel Buildings. Fourth International Conference on Sustainable Tourism, Wessex Institute of
Technology, UK and The Complutense University, Spain , New Forest, UK, 5 - 7 July 2010
Sloan, P., Legrand, W. and Krauss, K. (2010). The integration of fungus tolerant vine cultivars in the organic
wine industry. 3 rd International Scientific Conference on Sustainable Tourism: Issues, Debates & Challenges,
TEI Heraklion, Crete and the School of Sport, Leisure and Travel, Buckinghamshire New University, UK April 22
– 25, 2010
Sloan, P., Legrand, W. and Krauss, K. (2010). The integration of disease resistant grape varieties in the organic
wine industry: the case of German wine producers. Enometrics XVII, Vineyard Data Quantification Society and
the European Association of Wine Economists, Palermo Sicily, Italy June 09 - 12, 2010
Legrand, W., Sloan, P., Simons-Kaufmann, C., and Fleischer, S. (2009). An analysis of factors necessary in a
sustainable restaurant operation: the development of a set of restaurant sustainable indicators. 4th
International Scientific Conference of the University of the Agean, Rhodes island, Greece 3-5 April 2009.
Legrand, W., Brandmeir, K. and Espenschied, L.-M. (2009). The application of market segmentation for the
wine tourism industry: a study in Rheinhessen. 3rd American Association of Wine Economists (AAWE) Meeting
in Reims, Champagne (France) June 18-20, 2009.
Legrand, W., Brandmeir, K., and Espenschied, L.-M. (2009). The application of experiential marketing for the
wine tourism industry: and empirical contribution. EuroCHRIE Congress Helsinki, Finland.
Chen, J.S., Delgado-Krebs, R., Legrand, W., Tooman, H., and Sloan, P. (2009). Sustainable tourism and
hospitality management education: an empirical study on educational experiences in preparation for
professional life. EuroCHRIE Congress Helsinki, Finland 22-24 October 2009
Legrand, W., Tooman, H., Sloan, P. and Fendt, J. (2008). Case studies of best practices in sustainability in
German and Estonian hotels. EuroCHRIE Congress Dubai, UAE.
Chen, J., Legrand, W. and Sloan, P. (2007). Managers’ perspectives on provision of healthy meals. EuroCHRIE
Congress Leeds, UK.
Legrand, W. and Sloan, P. (2007). Factors enhancing bicycle touring: an exploratory case study. 1 st Hospitality
& Leisure Business Advances & Applied Research Conference, Ecole hôtelière de Lausane, Switzerland.
Chen, J., Sloan, P. and Legrand, W. (2006). Motivation to Eating Healthy Meal: A German Perspective.
EuroCHRIE Congress Thessaloniki, Greece.
Sloan, P., Legrand, W. and Chen, J. S. (2005). Factors influencing customers’ choice of health food in
restaurant. EuroCHRIE Congress Paris, France

Willy Legrand
Refereed Proceedings (Cont’d)
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Legrand, W., Sloan, P. and Chen, J. S. (2004). Factors hindering the progress towards sustainable management
practices in hotels. ATLAS Annual Conference Naples, Italy
Chen, J. S., Sloan, P. and Legrand, W. (2004). Competitive analysis of customers’ preference to healthy meals.
ESADE’s XIII International Leisure and Tourism Symposium, Barcelona, Spain
Chen, J. S., Legrand, W., Sloan, P. and Zhou, J. (2004). Evaluating environmental initiatives of German hotels.
Business Entreprise of Sustainable Travel (BEST) Think Tank IV Esbjerg, Denmark
Sloan, P., Legrand, W. and Chen, J. S. (2003). Assessing hoteliers’ awareness and perception of environmental
initiatives. EuroCHRIE Congress Bad Honnef, Germany
Published Website
www.sustainabilityinhospitality.com