the richtersveld cultural and botanical landscape - SAHRA

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Richtersveld Cultural and Botanical Landscape World Heritage Site Nomination 137 This is a general website highlighting the attractions of the Northern Cape Province, including the Richtersveld. Additional promotion active in drawing visitors to the Conservancy is the collaboration between different frameworks and destinations along the West Coast of South Africa and Southern Namibia. Other tourism routes such as the Crayfish Trail, the Diamond Route and the Flower Route (all available on www.southnorth.co.za) all maintain links with the Conservancy and drive business to each other. Useful links have also been established and maintained with private nature reserves and communal conservancies in Southern Namibia leveraging the transfrontier nature of the region. Marketing and collaborative booking strategies have been established between the Conservancy and tourism enterprises on both sides the border, such as //Gamaseb Communal Conservancy, Klein Aus Vista Nature Reserve, and Brukkaros Communal Conservancy all located in Southern Namibia. Several specific projects and programmes have assisting publicizing the Conservancy and transfrontier region, including: • Richtersveld Community Conservancy Social Responsibility Project: Implementation of poverty relief project to develop community-based tourism, improve infrastructure, create sustainable livelihoods and market the Richtersveld Community Conservancy (funded by Department of Environmental Affairs and Tourism). • Facilitation of the Richtersveld Community Conservancy and Transfrontier linkages with communities in Namibia: Support to the Conservancy and where necessary, local involvement in the Greater !Gariep Transfrontier Conservation Area (TFCA) and building of transfrontier links with Namibian communities (funded by Conservation International). • Richtersveld Community Based Natural Resource Management Programme (CBNRM): Engaged in various initiatives to publicize the Richtersveld Community Conservancy and the region through representation at World Parks Congress, the Summit on Sustainable
Richtersveld Cultural and Botanical Landscape World Heritage Site Nomination 138 Development and the development of websites and other promotional material (funded by Conservation International). • Development of a Small Business Strategy for the Richtersveld: Development of a Small Business Strategy and facilitation of tourism training development for key personnel in the South-North Tourism Route Association (SNTRA) and Richtersveld Tourism Association (RTA) in order to publicize the Richtersveld Community Conservancy and surrounding areas (funded by GTZ/Transform). 5.j Staffing Levels The Richtersveld Community Conservancy is a community-owned and managed protected area. The creation and development of the Conservancy was carried out with the understanding from the beginning that capacity building of local people and managers was a constant priority. In an area which only a decade ago was still being actively and negatively impacted by Apartheid and the restrictions for economic and skills growth, the Conservancy has progressed successfully, but still requires training and improvement of the skills base of the community members involved in the operations and management of the Conservancy. Significantly the Provincial Department of Arts, Sports and Culture and the Department of Tourism, Environment and Conservation (DTEC) have indicated to jointly funds a further full-time position for the Conservancy which will boost sustainability of the staff component. There have been numerous projects before and since the Conservancy’s inception which have focused on capacity building and training. The majority of these initiatives have focused on tourism, management, conservation and environmental management, financial management and accounting. The Conservancy Manager and Conservancy Administrative Officer regularly attend short courses and on-site training to supplement their skills and continually to improve their ability to operate the Conservancy.
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THE RICHTERSVELD CULTURAL AND BOTAN
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