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Designed <strong>and</strong> produced by:<br />
<strong>Hydro</strong> Media (49291)<br />
Norsk <strong>Hydro</strong> ASA<br />
N-0240 Oslo<br />
Telephone: + 47 22 53 81 00<br />
Telefax: + 47 22 53 27 25<br />
E-mail: csr@hydro.com<br />
<strong>Hydro</strong> <strong>is</strong> a <strong>Fortune</strong> <strong>500</strong> <strong>energy</strong> <strong>and</strong> <strong>alum<strong>in</strong>ium</strong><br />
<strong>supplier</strong> <strong>operat<strong>in</strong>g</strong> <strong>in</strong> more than 40 countries.<br />
We are a lead<strong>in</strong>g offshore producer of oil <strong>and</strong><br />
gas, the world’s third largest <strong>alum<strong>in</strong>ium</strong> <strong>supplier</strong><br />
<strong>and</strong> a leader <strong>in</strong> the development of renewable<br />
<strong>energy</strong> sources. Our 36,000 employees create<br />
value by strengthen<strong>in</strong>g the viability of the<br />
customers <strong>and</strong> communities we serve.<br />
www.hydro.com
Corporate Social Responsibility – Invitation to Action
Dear <strong>Hydro</strong> Colleague<br />
Our <strong>Hydro</strong> culture <strong>is</strong> firmly rooted <strong>in</strong> pr<strong>in</strong>ciples<br />
of honesty <strong>and</strong> consideration for others, <strong>and</strong><br />
compliance with applicable rules <strong>and</strong> regulations,<br />
wherever we are. Th<strong>is</strong> culture <strong>is</strong> developed further<br />
through The <strong>Hydro</strong> Way <strong>and</strong> our m<strong>is</strong>sion –<br />
to create a more viable society. Th<strong>is</strong> means that<br />
our operations must sat<strong>is</strong>fy high st<strong>and</strong>ards, with<br />
regard to ethical behaviour, respect for human<br />
rights, health <strong>and</strong> safety for our employees, the<br />
fight aga<strong>in</strong>st corruption, <strong>and</strong> other aspects of<br />
our corporate social responsibility. Our ability<br />
<strong>and</strong> dedication to perform accord<strong>in</strong>gly has been<br />
critical to our success so far. In the future, these<br />
concerns will probably be even more important<br />
for our long-term survival <strong>and</strong> success as a company<br />
<strong>in</strong>volved with the exploitation <strong>and</strong> use of<br />
natural resources, <strong>and</strong> their development <strong>in</strong>to<br />
products <strong>in</strong> <strong>in</strong>novative <strong>and</strong> efficient ways. Trust <strong>in</strong><br />
the market place <strong>and</strong> a good reputation are key<br />
<strong>is</strong>sues.<br />
As globalization <strong>and</strong> the rate of change <strong>in</strong>crease,<br />
new dem<strong>and</strong>s are placed on forms of cooperation,<br />
organizational development, <strong>and</strong> the<br />
application of knowledge. We must seek coope-<br />
ration with authorities both on national <strong>and</strong> local<br />
levels, <strong>and</strong> with host communities for our operations.<br />
Some non-governmental organizations<br />
(NGOs) possess professional competence <strong>and</strong><br />
capacity which can be of great value to us <strong>in</strong> our<br />
work to realize our ambitions, while at the same<br />
time help<strong>in</strong>g them achieve their objectives.<br />
We <strong>is</strong>sued a corporate directive <strong>in</strong> 1995,<br />
which establ<strong>is</strong>hed certa<strong>in</strong> st<strong>and</strong>ards that should<br />
apply to all of <strong>Hydro</strong>’s activities. That document<br />
provided a timely bas<strong>is</strong> <strong>and</strong> framework for both<br />
company management <strong>and</strong> other employees <strong>in</strong><br />
the field of bus<strong>in</strong>ess behaviour.<br />
We have updated <strong>and</strong> rev<strong>is</strong>ited our corporate<br />
directives, <strong>and</strong> <strong>in</strong>troduced a new directive on<br />
our social responsibility, <strong>and</strong> a Code of Conduct<br />
on our ethical accountability.<br />
Pr<strong>in</strong>ciples <strong>and</strong> directives are a good start,<br />
but the real job <strong>is</strong> to make them an <strong>in</strong>tegral part<br />
of our way forward. It <strong>is</strong> my hope that th<strong>is</strong><br />
“Invitation to Action” will ass<strong>is</strong>t all of us <strong>in</strong> that<br />
enterpr<strong>is</strong>e.<br />
I encourage you to use these tools to <strong>in</strong>tegrate<br />
social responsibility <strong>is</strong>sues <strong>in</strong> strategies,<br />
bus<strong>in</strong>ess plans <strong>and</strong> day-to-day work <strong>in</strong> a cons<strong>is</strong>tent<br />
<strong>and</strong> accountable manner. By do<strong>in</strong>g so, we<br />
will cont<strong>in</strong>ue to build a corporate culture which<br />
we will all want to identify with.<br />
Eiv<strong>in</strong>d Reiten, President <strong>and</strong> CEO<br />
3
4<br />
Contents<br />
Introduction 5<br />
Basic Pr<strong>in</strong>ciples & Key Issues 8<br />
Human Rights 10<br />
Contribute to Susta<strong>in</strong>ability 14<br />
Diversity 18<br />
Dialogue 22<br />
Integrity 24<br />
Our Code of Conduct 28<br />
Framework for Implement<strong>in</strong>g CSR 30<br />
Social Knowledge 33<br />
Anticipat<strong>in</strong>g Issues 35<br />
Social Impact Assessment 38<br />
Community Investments 40<br />
CSR <strong>and</strong> Bus<strong>in</strong>ess Relations 43<br />
CSR <strong>in</strong> Strategy, Bus<strong>in</strong>ess Plann<strong>in</strong>g <strong>and</strong> Report<strong>in</strong>g 46<br />
Resources 48<br />
Appendix 1<br />
<strong>Hydro</strong>’s Social Responsibility Directive 50<br />
Appendix 2<br />
<strong>Hydro</strong>’s Code of Conduct 52<br />
Photos: Michael Heffernan, Terje S. Knudsen, Jason Hawks, Kåre Foss, Jarle Ree, Dag Sunnanå, Rolf Lunheim, PhotoD<strong>is</strong>k<br />
Design: <strong>Hydro</strong> Media, June 2004, 55049291<br />
Pr<strong>in</strong>ted by: Kampen Graf<strong>is</strong>k, September 2004<br />
Th<strong>is</strong> publication <strong>is</strong> developed by the CSR Department
Introduction<br />
Invitation to a Dialogue, our first publication on Corporate<br />
Social Responsibility (CSR), was publ<strong>is</strong>hed <strong>in</strong> 2000. At<br />
the time, it was considered quite an <strong>in</strong>novation. S<strong>in</strong>ce<br />
then, the CSR agenda has evolved <strong>and</strong> the social aspect<br />
of bus<strong>in</strong>ess now attracts <strong>in</strong>creas<strong>in</strong>g attention both with<strong>in</strong><br />
our organization <strong>and</strong> <strong>in</strong> society as a whole.<br />
<strong>Hydro</strong> has always taken special pride <strong>in</strong> do<strong>in</strong>g<br />
th<strong>in</strong>gs that help build a better society. When<br />
<strong>Hydro</strong> was founded 100 years ago, we helped<br />
build a country, not just a company. That sense<br />
of responsibility rema<strong>in</strong>s with us today. We have<br />
developed our bus<strong>in</strong>esses <strong>in</strong> ways that contribute<br />
more over time, not just to customers <strong>and</strong><br />
shareholders, but also to society <strong>in</strong> general.<br />
Today all companies have to reconcile the<br />
need for profit with the needs of society. In<br />
<strong>Hydro</strong>, we believe bus<strong>in</strong>ess <strong>and</strong> societal<br />
dem<strong>and</strong>s are <strong>in</strong>separable <strong>and</strong> <strong>in</strong>terdependent;<br />
you cannot have real, long-term bus<strong>in</strong>ess success<br />
without societal success.<br />
Corporate Social Responsibility (CSR) <strong>is</strong> now<br />
addressed <strong>in</strong> the public debate on susta<strong>in</strong>able<br />
development, which has been extended to encompass<br />
the social dimensions of bus<strong>in</strong>ess, <strong>in</strong> addition<br />
to the f<strong>in</strong>ancial <strong>and</strong> environmental aspects. These<br />
are referred to as the triple bottom l<strong>in</strong>e.<br />
As a prerequ<strong>is</strong>ite for fulfill<strong>in</strong>g the company’s<br />
social responsibility, each <strong>in</strong>dividual work<strong>in</strong>g for<br />
<strong>Hydro</strong> needs to behave <strong>in</strong> an ethical manner. A<br />
Code of Conduct has been drawn up to ensure<br />
that all persons act<strong>in</strong>g on behalf of <strong>Hydro</strong> perform<br />
their activities <strong>in</strong> an ethical manner <strong>and</strong> <strong>in</strong><br />
accordance with applicable laws <strong>and</strong> <strong>Hydro</strong><br />
st<strong>and</strong>ards.<br />
In the wake of corporate governance<br />
sc<strong>and</strong>als, public awareness <strong>and</strong> expectations<br />
of bus<strong>in</strong>ess ethics <strong>and</strong> CSR have <strong>in</strong>creased<br />
significantly. The f<strong>in</strong>ancial community may not<br />
be perceived as progressive with regard to<br />
social <strong>is</strong>sues; nevertheless Socially Responsible<br />
Investments (SRI) now constitute a grow<strong>in</strong>g<br />
proportion of the total <strong>in</strong>vestment portfolio.<br />
<strong>Hydro</strong> benefits directly from cultivat<strong>in</strong>g social<br />
responsibility <strong>in</strong> its management systems, for<br />
example through proactive r<strong>is</strong>k management<br />
<strong>and</strong> the benefits of a good reputation. However,<br />
credible social performance that <strong>is</strong> viable <strong>in</strong> the<br />
long-term must be based on the core values of<br />
our corporate culture, as expressed <strong>in</strong> The <strong>Hydro</strong><br />
Way. These values are brought to life <strong>in</strong> the way<br />
we relate to society <strong>and</strong> strive to optimize the<br />
impact of our operations.<br />
5
6<br />
"<strong>Hydro</strong> benefits directly from cultivat<strong>in</strong>g social responsibility <strong>in</strong><br />
its management systems, for example through proactive r<strong>is</strong>k<br />
management <strong>and</strong> the benefits of a good reputation."<br />
Invitation to a Dialogue was our first pubilication<br />
aimed at develop<strong>in</strong>g a socially responsive<br />
company culture. It provides an outl<strong>in</strong>e of the key<br />
<strong>is</strong>sues, <strong>and</strong> the ensu<strong>in</strong>g dialogue – based on the<br />
voices of stakeholders – has <strong>in</strong>creased our<br />
underst<strong>and</strong><strong>in</strong>g.<br />
Th<strong>is</strong> publication <strong>is</strong> another step towards<br />
embedd<strong>in</strong>g the concept of social responsibility <strong>in</strong><br />
our culture <strong>and</strong> bus<strong>in</strong>ess practices. Our social<br />
responsibility directive states that CSR <strong>is</strong> a l<strong>in</strong>e<br />
responsibility. The follow<strong>in</strong>g <strong>is</strong> a practical guide to<br />
help managers translate the CSR pr<strong>in</strong>ciples laid<br />
down <strong>in</strong> the directive <strong>in</strong>to sound bus<strong>in</strong>ess practice.<br />
Manag<strong>in</strong>g social impact <strong>is</strong> a complex task,<br />
<strong>and</strong> there are few “one size fits all” solutions.<br />
Good CSR practice requires prudent consideration<br />
of stakeholder concerns <strong>in</strong> the context of the<br />
local culture <strong>and</strong> conditions <strong>in</strong> question. Invitation<br />
to Action <strong>is</strong> not, therefore, a straightforward<br />
<strong>in</strong>struction manual, but an <strong>in</strong>spirational guide to<br />
help improve the management of social impact.<br />
The governance framework <strong>and</strong> approaches<br />
outl<strong>in</strong>ed <strong>in</strong> th<strong>is</strong> publication should form the bas<strong>is</strong><br />
for develop<strong>in</strong>g effective CSR practices <strong>in</strong> our l<strong>in</strong>e<br />
organization <strong>in</strong> response to the challenges <strong>and</strong><br />
experience that ar<strong>is</strong>e.<br />
At first glance, some of the <strong>is</strong>sues presented<br />
on the follow<strong>in</strong>g pages may seem to have limited<br />
relevance to day-to-day bus<strong>in</strong>ess operations <strong>in</strong><br />
developed host countries. However, diversity <strong>and</strong><br />
dialogue are def<strong>in</strong>itly of importance <strong>in</strong> a European<br />
context.<br />
CSR challenges <strong>and</strong> priorities will, of course,<br />
differ accord<strong>in</strong>g to the bus<strong>in</strong>ess <strong>and</strong> the social<br />
sett<strong>in</strong>g. However, everyone should acquire a<br />
basic underst<strong>and</strong><strong>in</strong>g of the key <strong>is</strong>sues, with<br />
reference to the <strong>Hydro</strong> value foresight. Social<br />
<strong>is</strong>sues that are <strong>in</strong>significant today could be<br />
critical for bus<strong>in</strong>ess tomorrow.<br />
Our journey starts with the Basic CSR Pr<strong>in</strong>ciples.<br />
The five basic pr<strong>in</strong>ciples – Human Rights,<br />
Dialogue, Integrity, Susta<strong>in</strong>ability <strong>and</strong> Diversity<br />
– are presented with examples of related key<br />
<strong>is</strong>sues <strong>and</strong> dilemmas. Hav<strong>in</strong>g the basic pr<strong>in</strong>ciples<br />
fresh <strong>in</strong> m<strong>in</strong>d should help you to identify<br />
the CSR challenges <strong>in</strong> your bus<strong>in</strong>ess environ-
"Th<strong>is</strong> publication <strong>is</strong> another step towards embedd<strong>in</strong>g the concept<br />
of social responsibility <strong>in</strong> our culture <strong>and</strong> bus<strong>in</strong>ess practices."<br />
ment. The next chapter presents a Framework<br />
for Implement<strong>in</strong>g CSR, <strong>in</strong>clud<strong>in</strong>g approaches<br />
to mapp<strong>in</strong>g social <strong>is</strong>sues <strong>and</strong> <strong>in</strong>tegrat<strong>in</strong>g these<br />
<strong>in</strong>to strategy <strong>and</strong> management systems. With<br />
an overview of <strong>is</strong>sues <strong>and</strong> a strategy at h<strong>and</strong>,<br />
you will be better prepared to develop the application<br />
of CSR <strong>in</strong> your bus<strong>in</strong>ess plann<strong>in</strong>g <strong>and</strong><br />
report<strong>in</strong>g. Th<strong>is</strong> <strong>is</strong> briefly covered <strong>in</strong> the chapter<br />
CSR <strong>in</strong> Strategy, Bus<strong>in</strong>ess Plann<strong>in</strong>g <strong>and</strong><br />
Report<strong>in</strong>g. Organizations <strong>and</strong> publications that<br />
can provide further <strong>in</strong>formation <strong>and</strong> <strong>in</strong>spiration<br />
are l<strong>is</strong>ted under Resources at the end.<br />
The dilemmas presented are relevant to<br />
<strong>Hydro</strong>’s bus<strong>in</strong>ess. These are meant to be a bas<strong>is</strong><br />
for d<strong>is</strong>cussion, <strong>and</strong> you will not f<strong>in</strong>d the “correct<br />
answer” on any page <strong>in</strong> th<strong>is</strong> publication. These<br />
are real dilemmas where only well <strong>in</strong>formed,<br />
on the spot dec<strong>is</strong>ion-mak<strong>in</strong>g will work.<br />
<strong>Hydro</strong>’s directives are <strong>in</strong>terrelated <strong>and</strong> should<br />
be seen as a whole. Especially the People<br />
Policy, Health, Safety, Security <strong>and</strong> Environment<br />
Policy, <strong>and</strong> the Code of Conduct should be kept<br />
<strong>in</strong> m<strong>in</strong>d when work<strong>in</strong>g on CSR <strong>is</strong>sues.<br />
Hopefully, th<strong>is</strong> publication will help you develop<br />
<strong>and</strong> improve CSR practice <strong>and</strong> bus<strong>in</strong>ess<br />
management, <strong>in</strong> accordance with our shared<br />
values – The <strong>Hydro</strong> Way. The experience you<br />
<strong>and</strong> your colleagues ga<strong>in</strong> through translat<strong>in</strong>g<br />
these pr<strong>in</strong>ciples <strong>in</strong>to practice will form the foundation<br />
for embedd<strong>in</strong>g CSR <strong>in</strong> our culture <strong>and</strong><br />
bus<strong>in</strong>ess practices.<br />
7
8<br />
Basic Pr<strong>in</strong>ciples & Key Issues
Th<strong>is</strong> chapter gives an outl<strong>in</strong>e of the basic CSR pr<strong>in</strong>ciples def<strong>in</strong>ed <strong>in</strong><br />
the Social Responsibility Directive. Each section starts with a quote<br />
from the directive, followed by an elaboration <strong>and</strong> identification of<br />
key <strong>is</strong>sues. Examples <strong>and</strong> dilemmas relevant to <strong>Hydro</strong>’s activities<br />
are provided to encourage d<strong>is</strong>cussion <strong>and</strong> reflection.<br />
9
10<br />
Human Rights<br />
In 2001, <strong>Hydro</strong> received more than 1000 postcards <strong>and</strong> e-mails urg<strong>in</strong>g <strong>Hydro</strong> to address the human rights<br />
situation <strong>in</strong> Ch<strong>in</strong>a when deal<strong>in</strong>g with Ch<strong>in</strong>ese Authorities.<br />
Why?<br />
The Universal Declaration of Human Rights<br />
compr<strong>is</strong>es our common ethical fundament.<br />
It represents the prerequ<strong>is</strong>ites for sound social<br />
development <strong>and</strong> a well-function<strong>in</strong>g bus<strong>in</strong>ess<br />
climate. It <strong>is</strong> important to recognize the <strong>in</strong>terconnection<br />
between good bus<strong>in</strong>ess performance<br />
<strong>and</strong> human rights.<br />
Key bus<strong>in</strong>ess challenges<br />
Human Rights <strong>is</strong> a comprehensive <strong>is</strong>sue,<br />
<strong>in</strong>clud<strong>in</strong>g civil, political, economical, social<br />
<strong>and</strong> cultural rights. However, with<strong>in</strong> th<strong>is</strong> range,<br />
there are some specific <strong>is</strong>sues that are relevant<br />
to bus<strong>in</strong>ess. Further details on our policy <strong>in</strong><br />
these areas are provided <strong>in</strong> <strong>Hydro</strong>’s People<br />
Policy.<br />
Freedom of expression <strong>and</strong> association<br />
All employees have the right to express their<br />
views <strong>and</strong> concerns <strong>in</strong> good faith, for example<br />
with respect to their work<strong>in</strong>g conditions, without<br />
fear of repr<strong>is</strong>al. They also have the right to jo<strong>in</strong><br />
a union <strong>and</strong> participate <strong>in</strong> organized activities.<br />
These fundamental pr<strong>in</strong>ciples apply to all <strong>Hydro</strong><br />
activities worldwide.<br />
Labour st<strong>and</strong>ards<br />
<strong>Hydro</strong> <strong>is</strong> committed to respect the International<br />
Labour Organization’s eight core conventions.<br />
Key <strong>is</strong>sues are freedom of association, the right<br />
to collective barga<strong>in</strong><strong>in</strong>g, <strong>and</strong> the prohibition of<br />
forced labour. The conventions also address<br />
some basic requirements for wages, work<strong>in</strong>g<br />
hours, social benefits <strong>and</strong> the work<strong>in</strong>g environment.<br />
These must be considered <strong>in</strong> the context<br />
of legal requirements <strong>and</strong> best practices <strong>in</strong> the<br />
country <strong>in</strong> question.
“<strong>Hydro</strong> supports the pr<strong>in</strong>ciples set forth <strong>in</strong> the Universal Declaration<br />
of Human Rights. We shall make sure that all our operations are<br />
conducted <strong>in</strong> accordance with basic human rights st<strong>and</strong>ards.”<br />
HYDRO’S SOCIAL RESPONSIBILITY DIRECTIVE<br />
Child labour<br />
<strong>Hydro</strong> does not accept child labour <strong>and</strong> does not<br />
employ children below the age of 16. If a child’s<br />
rights of education, play, rest <strong>and</strong> family life are<br />
secured, limited exceptions may be made if th<strong>is</strong><br />
<strong>is</strong> clearly <strong>in</strong> the best <strong>in</strong>terests of the child. Th<strong>is</strong> <strong>is</strong><br />
expressed <strong>in</strong> our People Policy.<br />
The prohibition of child labour represents<br />
a long-term social <strong>in</strong>vestment. Giv<strong>in</strong>g youngsters<br />
the opportunity to attend school not only<br />
improves the future prospects of the <strong>in</strong>dividuals<br />
concerned, it also ensures a well-educated<br />
workforce <strong>in</strong> years to come.<br />
Armed security forces<br />
In some of its locations, <strong>Hydro</strong> needs to employ<br />
armed security forces to protect personnel,<br />
property or bus<strong>in</strong>ess activities. It <strong>is</strong> important to<br />
ensure that the employment of security forces <strong>is</strong><br />
properly controlled <strong>and</strong> does not result <strong>in</strong> abuse<br />
of power or human rights violations.<br />
The Voluntary Pr<strong>in</strong>ciples on Security <strong>and</strong><br />
Human Rights were developed on the bas<strong>is</strong><br />
of d<strong>is</strong>cussions between the governments of<br />
the United States <strong>and</strong> the United K<strong>in</strong>gdom, transnational<br />
oil <strong>and</strong> m<strong>in</strong><strong>in</strong>g companies, human rights<br />
organizations <strong>and</strong> trade unions. The pr<strong>in</strong>ciples<br />
provide a framework for how companies should<br />
h<strong>and</strong>le the use of security forces <strong>in</strong> accordance<br />
with human rights. <strong>Hydro</strong> endorsed the pr<strong>in</strong>ciples<br />
<strong>in</strong> January 2003.<br />
Indigenous peoples<br />
As natural resources are often located <strong>in</strong><br />
remote areas <strong>in</strong>habited by <strong>in</strong>digenous peoples,<br />
ensur<strong>in</strong>g that such peoples’ <strong>in</strong>terests <strong>and</strong> needs<br />
are taken <strong>in</strong>to consideration <strong>is</strong> an important<br />
11<br />
challenge for extractive <strong>in</strong>dustries. Operat<strong>in</strong>g<br />
<strong>in</strong> such areas may be controversial. Indigenous<br />
peoples often represent the weakest group <strong>in</strong><br />
society; they have limited rights <strong>and</strong> are at r<strong>is</strong>k<br />
of d<strong>is</strong>crim<strong>in</strong>ation. They frequently lack formal<br />
representation <strong>in</strong> governmental structures, so<br />
it <strong>is</strong> difficult for bus<strong>in</strong>esses to consult with them<br />
directly.<br />
The concerns of <strong>in</strong>digenous people<br />
are voiced by numerous non-governmental<br />
organizations (NGOs) worldwide, <strong>and</strong> develop<strong>in</strong>g<br />
a constructive dialogue with these <strong>is</strong> crucial.<br />
Indigenous peoples’ rights have also been<br />
strengthened through <strong>in</strong>ternational conventions<br />
<strong>and</strong> national leg<strong>is</strong>lation.<br />
Cooperation with Amnesty<br />
Amnesty International Norway <strong>and</strong> <strong>Hydro</strong><br />
has a cooperation agreement on prov<strong>is</strong>ion<br />
of human rights education <strong>and</strong> <strong>in</strong>formation.<br />
Amnesty <strong>is</strong> a valuable contributor to <strong>Hydro</strong>’s<br />
management tra<strong>in</strong><strong>in</strong>g programmes, <strong>and</strong> a<br />
partner <strong>in</strong> general human rights d<strong>is</strong>cussions.<br />
Amnesty has expert<strong>is</strong>e on the human rights<br />
situation <strong>in</strong> specific countries, <strong>and</strong> can ass<strong>is</strong>t<br />
<strong>Hydro</strong> with <strong>in</strong>formation when enter<strong>in</strong>g countries<br />
with major human rights challenges.<br />
Th<strong>is</strong> partnership reflects <strong>Hydro</strong>’s CSR<br />
strategy to build alliances with civil society<br />
organizations <strong>in</strong> order to exchange knowledge<br />
<strong>and</strong> competence for mutual benefit.<br />
The agreement does not limit Amnesty’s<br />
right to freely criticize <strong>Hydro</strong>.
12<br />
Human Rights<br />
Freedom of Association<br />
The UN Universal Declaration of Human Rights<br />
clearly states that employees can protect their<br />
<strong>in</strong>terests through trade unions. In the pr<strong>in</strong>ciples<br />
of the UN Global Compact, freedom of association<br />
implies respect for the employees’ entitlement<br />
to jo<strong>in</strong> associations of their own choice.<br />
In Europe, these associations are generally<br />
labour unions, <strong>and</strong> <strong>Hydro</strong> has good experience<br />
of constructive dialogue between management<br />
<strong>and</strong> trade unions. However, employees may prefer<br />
different forms of cooperation <strong>in</strong> other parts of<br />
the world, such as Ch<strong>in</strong>a <strong>and</strong> North America.<br />
Dur<strong>in</strong>g the establ<strong>is</strong>hment of a <strong>Hydro</strong> production<br />
plant <strong>in</strong> Canada, several labour unions offered<br />
to protect the <strong>in</strong>terests of the employees. In<br />
the Canadian system, employees can vote to<br />
jo<strong>in</strong> a union by a def<strong>in</strong>ed majority, <strong>and</strong> the unions<br />
were actively promot<strong>in</strong>g the benefits they could<br />
offer. However, the employees did not want to<br />
The UN Universal Declaration of Human Rights<br />
Article 23<br />
1. Everyone has the right to work, to free<br />
choice of employment, to just <strong>and</strong> favourable<br />
conditions of work <strong>and</strong> to protection aga<strong>in</strong>st<br />
unemployment.<br />
2. Everyone, without any d<strong>is</strong>crim<strong>in</strong>ation,<br />
has the right to equal pay for equal work.<br />
3. Everyone who works has the right to just<br />
jo<strong>in</strong> any of these unions, preferr<strong>in</strong>g to negotiate<br />
through an <strong>in</strong>ternal works council. They felt that,<br />
<strong>in</strong> their particular local circumstances, th<strong>is</strong> was<br />
the best way of establ<strong>is</strong>h<strong>in</strong>g a real dialogue, <strong>in</strong><br />
which the employers <strong>and</strong> freely-chosen employee<br />
representatives could reach an underst<strong>and</strong><strong>in</strong>g<br />
of each other’s problems <strong>and</strong> f<strong>in</strong>d ways to resolve<br />
them. If the employees at any time found th<strong>is</strong><br />
solution was not sat<strong>is</strong>factory, they could vote for<br />
<strong>in</strong>vit<strong>in</strong>g the support of a union. Thus they reta<strong>in</strong>ed<br />
their right to protect their <strong>in</strong>terests through<br />
trade unions.<br />
The formal structure of cooperation <strong>is</strong> not the<br />
ma<strong>in</strong> <strong>is</strong>sue, but it <strong>is</strong> important to lay the ground<br />
for open d<strong>is</strong>cussions, which culm<strong>in</strong>ate <strong>in</strong> jo<strong>in</strong>tly<br />
acceptable agreements. A constructive rather<br />
than confrontational dialogue br<strong>in</strong>gs about solutions<br />
that benefit the enterpr<strong>is</strong>e, its stakeholders<br />
<strong>and</strong> society at large.<br />
<strong>and</strong> favourable remuneration ensur<strong>in</strong>g for<br />
themselves <strong>and</strong> their family an ex<strong>is</strong>tence<br />
worthy of human dignity, <strong>and</strong> supplemented,<br />
if necessary, by other means of social protection.<br />
4. Everyone has the right to form <strong>and</strong> to jo<strong>in</strong> trade<br />
unions for the protection of their <strong>in</strong>terests.
Dilemmas:<br />
You are a <strong>Hydro</strong> manager, go<strong>in</strong>g abroad to<br />
work at a recently acquired bus<strong>in</strong>ess unit. On<br />
arrival, you f<strong>in</strong>d that the employees work much<br />
longer hours than <strong>is</strong> allowed <strong>in</strong> the <strong>Hydro</strong> policy.<br />
You present the policy, <strong>and</strong> dem<strong>and</strong> regular work<strong>in</strong>g<br />
hours. Many employees quit, because they<br />
are used to work<strong>in</strong>g long days <strong>in</strong> order to better<br />
support their families. They are not familiar with<br />
the concept of le<strong>is</strong>ure time. What do you do?<br />
<strong>Hydro</strong> acquires a production plant that has<br />
traditionally employed several children between<br />
12 <strong>and</strong> 16 years of age. Their ma<strong>in</strong> tasks are<br />
pack<strong>in</strong>g products <strong>and</strong> sweep<strong>in</strong>g floors. The<br />
children’s <strong>in</strong>come <strong>is</strong> important for their families,<br />
<strong>and</strong> <strong>in</strong> some families th<strong>is</strong> <strong>is</strong> the only <strong>in</strong>come<br />
as the parents are out of work <strong>and</strong> the other<br />
children are even younger. Even if these children<br />
were taken out of work, the possibility of them<br />
attend<strong>in</strong>g school <strong>is</strong> very limited, at least <strong>in</strong> the<br />
near future.<br />
When <strong>Hydro</strong> takes over the plant, Norwegian<br />
NGOs become <strong>in</strong>terested <strong>and</strong> want <strong>in</strong>formation.<br />
How do you h<strong>and</strong>le th<strong>is</strong> situation?<br />
Local management at the same plant strongly<br />
adv<strong>is</strong>es aga<strong>in</strong>st the employees jo<strong>in</strong><strong>in</strong>g a union.<br />
The reason they give <strong>is</strong> that the unions <strong>in</strong> th<strong>is</strong><br />
country are very militant <strong>and</strong> do not promote the<br />
real <strong>in</strong>terests of the employees. <strong>Hydro</strong> consults<br />
the Norwegian Confederation of Trade Unions<br />
(LO), which says that they have a good impression<br />
of the central union <strong>in</strong> th<strong>is</strong> country, <strong>and</strong> that<br />
they have been adv<strong>is</strong><strong>in</strong>g them for many years.<br />
13<br />
They ask <strong>Hydro</strong> to let the unions <strong>in</strong>troduce<br />
themselves to the employees, so that they<br />
can evaluate their options freely.<br />
When th<strong>is</strong> <strong>is</strong> brought up with the local<br />
management, it becomes clear that their real<br />
reason for d<strong>is</strong>courag<strong>in</strong>g union membership <strong>is</strong><br />
the r<strong>is</strong>k of higher costs through <strong>in</strong>creased wages<br />
<strong>and</strong> benefits. They claim that th<strong>is</strong> may turn the<br />
plant’s small profit <strong>in</strong>to a loss, which could aga<strong>in</strong><br />
lead to plant closure <strong>and</strong> job losses. <strong>Hydro</strong>’s<br />
accountant confirms that th<strong>is</strong> could be the<br />
case. LO wants to know the outcome of the<br />
d<strong>is</strong>cussion. How do you deal with th<strong>is</strong>?
14<br />
Contribute<br />
to Susta<strong>in</strong>ability<br />
Why?<br />
Susta<strong>in</strong>ability compr<strong>is</strong>es both the economic, environmental<br />
<strong>and</strong> societal dimension of bus<strong>in</strong>ess. In<br />
th<strong>is</strong> document, we focus on the social dimension.<br />
Today companies f<strong>in</strong>d they are <strong>in</strong> a dilemma,<br />
caught between <strong>in</strong>vestor dem<strong>and</strong>s for short-term<br />
profits <strong>and</strong> society’s general expectations of a<br />
responsible <strong>and</strong> long-term approach. Foresight<br />
should be a virtue <strong>in</strong> all of <strong>Hydro</strong>’s bus<strong>in</strong>ess<br />
th<strong>in</strong>k<strong>in</strong>g, <strong>and</strong> the challenge <strong>is</strong> to be able to strike<br />
a m<strong>in</strong>dful <strong>and</strong> constructive balance between<br />
short-term <strong>and</strong> long-term <strong>in</strong>terests.<br />
Susta<strong>in</strong>ability <strong>is</strong> needed for a favourable<br />
long-term bus<strong>in</strong>ess climate. <strong>Hydro</strong> has always<br />
been aware that constructive relations to local<br />
communities benefit both the local population<br />
<strong>and</strong> the company’s own operations.<br />
Social <strong>in</strong>vestment projects<br />
<strong>Hydro</strong> cooperates with local communities <strong>in</strong><br />
various ways with a view to contribut<strong>in</strong>g to susta<strong>in</strong>ability,<br />
<strong>and</strong> has a wide range of social <strong>in</strong>vestment<br />
projects. <strong>Hydro</strong> aims to make these projects<br />
<strong>in</strong>dependent <strong>in</strong> a way that secures their viability<br />
also without the company’s support.<br />
Social <strong>in</strong>vestments that add to <strong>Hydro</strong>’s<br />
competitive advantage are to be preferred, <strong>and</strong><br />
they should be <strong>in</strong> l<strong>in</strong>e with our bus<strong>in</strong>ess strategy.<br />
There are many types of social <strong>in</strong>vestments: charitable<br />
donations, community projects, voluntary<br />
engagements, etc. Rather than giv<strong>in</strong>g r<strong>and</strong>om<br />
philanthropic contributions, the <strong>in</strong>vestments chosen<br />
should have the best possible effect, both for<br />
our bus<strong>in</strong>ess <strong>and</strong> for society. In some cases th<strong>is</strong><br />
means mak<strong>in</strong>g charitable donations, <strong>in</strong> others it<br />
means runn<strong>in</strong>g a long-term project. In most cases,<br />
the best choice <strong>is</strong> a mix of social <strong>in</strong>vestment types<br />
directed towards the same end. The amounts<br />
used on social projects should reflect the local<br />
bus<strong>in</strong>ess’s f<strong>in</strong>ancial situation <strong>and</strong> its strategy.<br />
Contributions can take many forms, <strong>and</strong> do not<br />
necessarily have to <strong>in</strong>volve huge <strong>in</strong>vestments.
“Through develop<strong>in</strong>g profitable bus<strong>in</strong>ess <strong>and</strong> active engagement<br />
with local communities, we aim to ensure that our bus<strong>in</strong>ess practices<br />
contribute to long-term economic <strong>and</strong> social development. We will<br />
work with government <strong>and</strong> civil society to def<strong>in</strong>e roles <strong>and</strong> responsibilities<br />
for social development.”<br />
HYDRO’S SOCIAL RESPONSIBILITY DIRECTIVE<br />
Local content<br />
An important element of susta<strong>in</strong>ability <strong>is</strong> to <strong>in</strong>volve<br />
the local community as much as possible <strong>in</strong><br />
projects <strong>and</strong> operations. Th<strong>is</strong> stimulates the local<br />
economy <strong>and</strong> contributes to a viable society.<br />
When Norway was develop<strong>in</strong>g as an oil nation,<br />
the use of local <strong>supplier</strong>s <strong>and</strong> contractors was<br />
of major importance. Th<strong>is</strong> created employment<br />
also outside the direct oil activities <strong>and</strong> has led<br />
to <strong>in</strong>novation <strong>and</strong> an <strong>in</strong>ternationally competitive<br />
<strong>supplier</strong> <strong>in</strong>dustry.<br />
With th<strong>is</strong> <strong>in</strong> m<strong>in</strong>d, <strong>Hydro</strong> has <strong>in</strong>itiated a <strong>supplier</strong><br />
survey <strong>in</strong> Northwest Russia, with the aim of hav<strong>in</strong>g<br />
a qualified <strong>supplier</strong> <strong>in</strong>dustry <strong>in</strong> th<strong>is</strong> region when it<br />
<strong>is</strong> time to develop oil projects <strong>in</strong> the Barents Sea.<br />
We know from Norway that th<strong>is</strong> <strong>is</strong> a long-term <strong>and</strong><br />
dem<strong>and</strong><strong>in</strong>g process, but <strong>in</strong>deed reward<strong>in</strong>g for the<br />
local society.<br />
15
16<br />
Susta<strong>in</strong>ability<br />
Social projects <strong>in</strong> Angola<br />
When oil companies ga<strong>in</strong> access to natural<br />
resources <strong>in</strong> a develop<strong>in</strong>g country, contribut<strong>in</strong>g<br />
to susta<strong>in</strong>able development of the country <strong>is</strong> an<br />
important challenge. The development of a viable<br />
<strong>and</strong> competitive oil <strong>in</strong>dustry <strong>is</strong> <strong>in</strong> itself a major<br />
contribution, but it does not create a great deal<br />
of employment. The revenues do not always<br />
benefit the people <strong>and</strong> the operations often take<br />
place <strong>in</strong> remote areas far away from the communities<br />
themselves. <strong>Hydro</strong>’s approach <strong>in</strong> Angola<br />
<strong>is</strong> an effort to <strong>in</strong>crease the country’s capacity to<br />
be self-sufficient through transfer of technology,<br />
education <strong>and</strong> community development.<br />
<strong>Hydro</strong> has been do<strong>in</strong>g bus<strong>in</strong>ess <strong>in</strong> Angola<br />
s<strong>in</strong>ce the early 90s. Our most important exploration<br />
project so far relates to the so-called Block<br />
34, where <strong>Hydro</strong> <strong>is</strong> technical ass<strong>is</strong>tant to<br />
Sonangol, the state owned oil company. <strong>Hydro</strong><br />
also has <strong>in</strong>terests <strong>in</strong> other blocks. Community<br />
<strong>in</strong>vestments <strong>and</strong> other social projects are f<strong>in</strong>anced<br />
both by annual allocations related to the<br />
various blocks <strong>and</strong> by contributions direct from<br />
<strong>Hydro</strong>. These projects cover a variety of areas:<br />
community development such as health improvement<br />
measures <strong>and</strong> construction of schools,<br />
rehabilitation of children traumatized by the<br />
war, <strong>in</strong>stitutional support to develop government<br />
agencies, ass<strong>is</strong>tance to environmental associations,<br />
<strong>and</strong> prov<strong>is</strong>ion of scholarships to university<br />
students from low-<strong>in</strong>come families.<br />
Based on a cooperation agreement between<br />
<strong>Hydro</strong> <strong>and</strong> Sonangol, a comprehensive management<br />
<strong>and</strong> technology transfer was set up to help<br />
Sonangol become a competent <strong>and</strong> competitive<br />
offshore deep-water operator by <strong>in</strong>ternational<br />
st<strong>and</strong>ards.<br />
Th<strong>is</strong> cooperation agreement <strong>in</strong>cluded two<br />
major social projects f<strong>in</strong>anced ma<strong>in</strong>ly with funds<br />
from the signature bonus paid by <strong>Hydro</strong> for<br />
Block 34, which <strong>is</strong> a better targeted application<br />
of the bonus than cash payment to the government.
Dilemmas:<br />
<strong>Hydro</strong> <strong>is</strong> about to establ<strong>is</strong>h a new bus<strong>in</strong>ess. To<br />
support the local community, <strong>Hydro</strong>’s policy <strong>is</strong> to<br />
employ a high proportion of local people, as long<br />
as they have the right qualifications. <strong>Hydro</strong> has a<br />
positive dialogue with the local government <strong>and</strong><br />
various organizations, <strong>and</strong> close cooperation has<br />
been establ<strong>is</strong>hed. Hav<strong>in</strong>g good relations with<br />
One project was the establ<strong>is</strong>hment of<br />
the Management <strong>and</strong> Technology Transfer<br />
Programme, as a further step towards the development<br />
of Angola as an <strong>in</strong>dependent oil nation.<br />
Young Angolans are given educational opportunities,<br />
with a preparatory year <strong>in</strong> Lu<strong>and</strong>a, followed<br />
by four years of university studies <strong>in</strong> the UK,<br />
ma<strong>in</strong>ly at the University of Aberdeen.<br />
The first five students <strong>in</strong> th<strong>is</strong> scheme graduated<br />
<strong>in</strong> 2003. Two of them jo<strong>in</strong>ed Sonangol as<br />
oil experts, while three have cont<strong>in</strong>ued study<strong>in</strong>g<br />
for a higher degree, also f<strong>in</strong>anced by the<br />
programme. Over the next years, more than<br />
thirty students will graduate to boost Angola’s<br />
grow<strong>in</strong>g oil competence. In connection with th<strong>is</strong><br />
process of “Angolization”, <strong>Hydro</strong> has transferred<br />
the responsibility of the further follow-up of the<br />
programme to Sonangol. <strong>Hydro</strong> will, however,<br />
still be <strong>in</strong>volved <strong>in</strong> its management.<br />
A similar transfer of responsibility has taken<br />
place <strong>in</strong> <strong>Hydro</strong>’s other project, the Quenguela<br />
17<br />
these groups <strong>is</strong> essential to get the bus<strong>in</strong>ess runn<strong>in</strong>g.<br />
When the employment process starts, one<br />
<strong>in</strong>fluential politician dem<strong>and</strong>s that h<strong>is</strong> son <strong>is</strong><br />
appo<strong>in</strong>ted to an important management position.<br />
The son <strong>is</strong> qualified, but he <strong>is</strong> not the best applicant.<br />
What do you do?<br />
Water System <strong>and</strong> Agricultural Programme. Th<strong>is</strong><br />
<strong>is</strong> a development project for a community outside<br />
Lu<strong>and</strong>a, where oil production had previously<br />
taken place <strong>and</strong> geological data showed water<br />
reserves. The project <strong>in</strong>volves the drill<strong>in</strong>g of water<br />
wells <strong>and</strong> d<strong>is</strong>tribution of water, establ<strong>is</strong>hment of<br />
water fill<strong>in</strong>g stations, improvement of <strong>in</strong>frastructure,<br />
construction of plants for egg production,<br />
manioc process<strong>in</strong>g <strong>and</strong> water-bottl<strong>in</strong>g, <strong>and</strong> the<br />
construction of wash houses <strong>and</strong> three schools.<br />
The project promotes a susta<strong>in</strong>able way of life<br />
<strong>in</strong> a rural area <strong>in</strong>habited by several thous<strong>and</strong><br />
people, mostly refugees, who have been d<strong>is</strong>placed<br />
from other parts of Angola dur<strong>in</strong>g the war.
18<br />
Diversity<br />
Why?<br />
Respect of the <strong>in</strong>herent worth of all people <strong>is</strong><br />
a core value <strong>in</strong> <strong>Hydro</strong>, <strong>and</strong> encourag<strong>in</strong>g <strong>and</strong><br />
respect<strong>in</strong>g diversity <strong>is</strong> an <strong>in</strong>herent element of<br />
respect. Th<strong>is</strong> improves utilization of the full<br />
potential of the organization.<br />
Diversity can be a source of creativity, efficiency<br />
<strong>and</strong> constructive ties with communities <strong>and</strong><br />
<strong>in</strong>dividuals. Or it can be a source of conflict <strong>and</strong><br />
social exclusion. Diversity <strong>in</strong> the forms of gender,<br />
d<strong>is</strong>ability, sexual orientation, marital status, age<br />
<strong>and</strong> political op<strong>in</strong>ion <strong>is</strong> found <strong>in</strong> all communities.<br />
Our employment policies <strong>and</strong> organizational<br />
culture must, therefore, keep diversity <strong>in</strong> m<strong>in</strong>d<br />
<strong>and</strong> monitor the extent to which we are able<br />
to realize the potential resources that people’s<br />
differences represent.<br />
Globalization means that our employees<br />
<strong>and</strong> operations encounter cultural variations to<br />
an <strong>in</strong>creas<strong>in</strong>g extent. In order to promote mutual<br />
underst<strong>and</strong><strong>in</strong>g <strong>and</strong> peaceful cooperation, it<br />
<strong>is</strong> essential that we approach people <strong>and</strong><br />
communities of different cultures with respect.<br />
Although the values <strong>and</strong> practices <strong>in</strong> other<br />
cultures may appear <strong>in</strong>compatible with our<br />
own, we should always strive to underst<strong>and</strong><br />
other viewpo<strong>in</strong>ts <strong>and</strong> recognize the <strong>in</strong>tr<strong>in</strong>sic<br />
value of cultural variation as a source of identity<br />
<strong>and</strong> belong<strong>in</strong>g.<br />
Th<strong>is</strong> fundamental respect extends to cultural<br />
heritage <strong>in</strong> the forms of artefacts <strong>and</strong> other<br />
manifestations of cultural traditions. We must<br />
always consider the impact of our operations<br />
on the cultural heritage of our host communities<br />
<strong>and</strong> mitigate any potential negative consequences<br />
as best we can.
“<strong>Hydro</strong> will not d<strong>is</strong>crim<strong>in</strong>ate on the bas<strong>is</strong> of gender, religion, race,<br />
national or ethnic orig<strong>in</strong>, cultural background, social group, d<strong>is</strong>ability,<br />
sexual orientation, marital status, age or political op<strong>in</strong>ion. We recognize<br />
the <strong>in</strong>tr<strong>in</strong>sic value of the different cultures <strong>in</strong> which we operate,<br />
<strong>and</strong> will show respect for these cultures <strong>in</strong> all our bus<strong>in</strong>ess practices.<br />
<strong>Hydro</strong> will pay special attention to the rights, requirements <strong>and</strong><br />
cultural <strong>in</strong>tegrity of <strong>in</strong>digenous people affected by our operations.”<br />
HYDRO’S SOCIAL RESPONSIBILITY DIRECTIVE<br />
The Quilombos people<br />
S<strong>in</strong>ce the 1970s, <strong>Hydro</strong> Alum<strong>in</strong>ium has had a<br />
five per cent stake <strong>in</strong> the Brazilian company<br />
MRN, which operates the Trombetas bauxite<br />
m<strong>in</strong>e <strong>in</strong> the Amazon region of Brazil. Although<br />
the equity hold<strong>in</strong>g <strong>is</strong> small, the m<strong>in</strong>e <strong>is</strong> regarded<br />
as a <strong>Hydro</strong> operation, at least by outside observers<br />
<strong>in</strong> Norway.<br />
A village with all modern facilities was built at<br />
Trombetas for expatriate employees of the<br />
m<strong>in</strong><strong>in</strong>g operations. Th<strong>is</strong> “<strong>is</strong>l<strong>and</strong> of wealth” ex<strong>is</strong>ts<br />
right next to the river communities of the<br />
Quilombos, a marg<strong>in</strong>alized people descended<br />
from slaves who escaped from plantations <strong>in</strong> the<br />
19th century. The Quilombos have only recently<br />
been recognized as an <strong>in</strong>digenous group <strong>in</strong> l<strong>in</strong>e<br />
with the Brazilian Indians.<br />
The MRN operations have been an <strong>in</strong>dustry<br />
benchmark <strong>in</strong> terms of environmental protection<br />
19<br />
<strong>and</strong> reforestation, however local recruitment <strong>and</strong><br />
support for the river communities have so far<br />
been limited.<br />
Recogniz<strong>in</strong>g the <strong>in</strong>tr<strong>in</strong>sic value of cultural<br />
diversity, MRN has now taken several <strong>in</strong>itiatives<br />
to help preserve the Quilombos’ lifestyle <strong>and</strong><br />
culture, while at the same time channell<strong>in</strong>g funds<br />
for develop<strong>in</strong>g areas such as health, education<br />
<strong>and</strong> alternative livelihoods <strong>in</strong> the river communities.<br />
These contributions are channelled through<br />
national <strong>and</strong> local NGOs that are support<strong>in</strong>g<br />
the Quilombos to become properly organized <strong>in</strong><br />
claim<strong>in</strong>g their l<strong>and</strong> rights <strong>and</strong> other entitlements<br />
due to them under the Brazilian constitution.
20<br />
Diversity
Dilemmas:<br />
In some Muslim countries, foreign women<br />
are not permitted to travel <strong>in</strong>to certa<strong>in</strong> d<strong>is</strong>tricts<br />
where entry requires a special passport. <strong>Hydro</strong><br />
operates <strong>in</strong> some of these d<strong>is</strong>tricts, <strong>and</strong> some<br />
women managers from Europe need to v<strong>is</strong>it<br />
one of these operations <strong>in</strong> connection with<br />
their work. Passports are denied; the managers<br />
are quite offended <strong>and</strong> ask the local <strong>Hydro</strong><br />
representatives to appeal aga<strong>in</strong>st th<strong>is</strong> dec<strong>is</strong>ion.<br />
The local <strong>Hydro</strong> representatives know that<br />
such appeals will not be well received by the<br />
local authorities <strong>and</strong> may underm<strong>in</strong>e cooperation.<br />
How far would you provoke the authorities<br />
<strong>in</strong> order to facilitate such a v<strong>is</strong>it? How would<br />
you expla<strong>in</strong> th<strong>is</strong> situation to the women managers?<br />
<strong>Hydro</strong> wants to build a factory <strong>in</strong> a poor area<br />
<strong>in</strong>habited by tribal people. Local <strong>and</strong> <strong>in</strong>ternational<br />
NGOs oppose the plans, because they fear<br />
the vulnerable tribal culture <strong>and</strong> the traditional<br />
way of life <strong>in</strong> the villages will be destroyed. The<br />
local government supports <strong>Hydro</strong>’s activities.<br />
They prohibit the local NGOs from tak<strong>in</strong>g action<br />
<strong>and</strong> impr<strong>is</strong>on some of their activ<strong>is</strong>ts. What do<br />
you do?<br />
21
22<br />
Dialogue<br />
Why?<br />
Cooperation <strong>is</strong> a core value <strong>in</strong> <strong>Hydro</strong>, which we<br />
underst<strong>and</strong> to mean work<strong>in</strong>g with others <strong>in</strong> an open<br />
<strong>and</strong> <strong>in</strong>clusive way. Dialogue <strong>is</strong> an essential factor.<br />
Dialogue promotes confidence <strong>and</strong> underst<strong>and</strong><strong>in</strong>g<br />
between the local community <strong>and</strong> <strong>Hydro</strong>, <strong>and</strong><br />
helps solve problems that might ar<strong>is</strong>e.<br />
Engag<strong>in</strong>g <strong>in</strong> dialogue with local stakeholders<br />
can promote a fertile bus<strong>in</strong>ess climate. It can lead<br />
to the recruitment of local employees, <strong>and</strong> can<br />
make them more motivated to contribute to a<br />
favourable development of <strong>Hydro</strong>’s local bus<strong>in</strong>ess.<br />
Dilemma:<br />
You are <strong>in</strong> charge of two <strong>Hydro</strong> factories <strong>operat<strong>in</strong>g</strong><br />
<strong>in</strong> the same market. Both are fac<strong>in</strong>g r<strong>is</strong><strong>in</strong>g<br />
costs, <strong>and</strong> you need to close down one of them.<br />
One factory <strong>is</strong> located <strong>in</strong> an <strong>in</strong>dustrial area, close<br />
to a town, <strong>and</strong> the other <strong>is</strong> located <strong>in</strong> a rural area<br />
with no other major bus<strong>in</strong>esses nearby. To save<br />
costs, one of the factories should be closed. It <strong>is</strong><br />
Systematic stakeholder cooperation<br />
Engag<strong>in</strong>g <strong>in</strong> dialogue with our stakeholders means<br />
they are taken <strong>in</strong>to consideration when bus<strong>in</strong>ess<br />
dec<strong>is</strong>ions are made. The first step <strong>is</strong> to identify stakeholders:<br />
the <strong>in</strong>stitutions or persons who will be<br />
affected by our operations or are otherw<strong>is</strong>e of<br />
importance to us. Then we have to f<strong>in</strong>d out how to<br />
communicate with them <strong>in</strong> the best possible way,<br />
<strong>and</strong> develop an approach that will foster a constructive<br />
dialogue. Systematic dialogue <strong>is</strong> especially<br />
important when <strong>operat<strong>in</strong>g</strong> <strong>in</strong> small communities.<br />
You will f<strong>in</strong>d more details on how to develop<br />
a fruitful dialogue <strong>in</strong> the next section.<br />
most cost efficient to keep the factory <strong>in</strong> the<br />
<strong>in</strong>dustrial area <strong>in</strong> operation. Both local authorities<br />
<strong>and</strong> trade unions are <strong>in</strong> favour of reta<strong>in</strong><strong>in</strong>g the<br />
other factory, s<strong>in</strong>ce there are no other alternative<br />
employment opportunities <strong>in</strong> the rural area. What<br />
are the challenges <strong>and</strong> r<strong>is</strong>ks you have to consider<br />
<strong>in</strong> th<strong>is</strong> situation? What would you choose to do?
“We are prepared to enter <strong>in</strong>to an open dialogue with relevant<br />
stakeholders to ensure that our activities are properly adapted to<br />
meet local conditions <strong>and</strong> generate positive benefits both for the<br />
company <strong>and</strong> the community. We shall give attention to <strong>in</strong>itiatives<br />
<strong>and</strong> <strong>in</strong>put which serve to improve our social responsibility st<strong>and</strong>ards<br />
<strong>and</strong> practices.”<br />
HYDRO’S SOCIAL RESPONSIBILITY DIRECTIVE<br />
Dialogue vital <strong>in</strong> restructur<strong>in</strong>g processes<br />
<strong>Hydro</strong> <strong>is</strong> exposed to strong competition <strong>in</strong> global<br />
markets <strong>and</strong> has to cont<strong>in</strong>uously adapt to change.<br />
Th<strong>is</strong> can make it necessary to restructure operations,<br />
which can be a pa<strong>in</strong>ful process <strong>in</strong>volv<strong>in</strong>g plant<br />
closures <strong>and</strong> reduction of manpower. An open <strong>and</strong><br />
constructive dialogue before <strong>and</strong> dur<strong>in</strong>g such processes<br />
has always proved valuable. There may be<br />
different op<strong>in</strong>ions about the need to downsize, but<br />
once the dec<strong>is</strong>ion <strong>is</strong> taken, we have found that<br />
management <strong>and</strong> employee representatives have<br />
been able to work together to f<strong>in</strong>d the best solutions.<br />
The alternative <strong>is</strong> labour unrest <strong>and</strong> strikes,<br />
which both parties regard as less favourable.<br />
Dialogue has made it possible to f<strong>in</strong>d effective ways<br />
of provid<strong>in</strong>g new jobs <strong>and</strong> develop<strong>in</strong>g widely accepted<br />
social plans. It has also brought to light the<br />
importance of tra<strong>in</strong><strong>in</strong>g <strong>and</strong> skills development, not<br />
only for the employees’ present jobs, but also for<br />
their general employability.<br />
In change processes, a good dialogue between<br />
the company <strong>and</strong> the local community <strong>is</strong> also<br />
important to promote underst<strong>and</strong><strong>in</strong>g of the reasons<br />
23<br />
for the change <strong>and</strong> an open d<strong>is</strong>cussion on how<br />
to limit negative effects <strong>in</strong> the community.<br />
We have ga<strong>in</strong>ed experience from several<br />
restructur<strong>in</strong>g cases <strong>in</strong> recent years, such as the<br />
closures <strong>and</strong> mann<strong>in</strong>g reductions <strong>in</strong> connection with<br />
the downsiz<strong>in</strong>g of <strong>Hydro</strong>'s former fertilizer operations<br />
<strong>in</strong> several European countries. The importance of a<br />
constructive dialogue was also demonstrated when<br />
the magnesium plant at Porsgrunn, Norway, was<br />
closed down. The closure proved to have a much<br />
more limited effect on the employees <strong>and</strong> the community<br />
than orig<strong>in</strong>ally forecasted. A similar dialogue<br />
<strong>is</strong> currently be<strong>in</strong>g held <strong>in</strong> connection with the reduction<br />
of activities at some of <strong>Hydro</strong>'s <strong>alum<strong>in</strong>ium</strong> plants<br />
on the west coast of Norway, where old technology<br />
that <strong>is</strong> unable to meet the new, more str<strong>in</strong>gent environmental<br />
requirements <strong>is</strong> be<strong>in</strong>g phased out.<br />
Positive social dialogue <strong>and</strong> responsible<br />
restructur<strong>in</strong>g are key <strong>is</strong>sues also for the European<br />
Comm<strong>is</strong>sion <strong>in</strong> its ongo<strong>in</strong>g development of the<br />
CSR approach <strong>in</strong> the European Union.
24<br />
Integrity<br />
Why?<br />
Corruption leads to poor utilization of resources.<br />
It <strong>is</strong> a major barrier to economic <strong>and</strong> social development,<br />
<strong>and</strong> poses a serious r<strong>is</strong>k to the susta<strong>in</strong>ability<br />
of bus<strong>in</strong>ess, underm<strong>in</strong><strong>in</strong>g both reputation<br />
<strong>and</strong> shareholder value. Corruption <strong>is</strong> costly; bus<strong>in</strong>ess<br />
opportunities can be lost due to contracts<br />
be<strong>in</strong>g awarded, not on the bas<strong>is</strong> of price <strong>and</strong><br />
quality, but to those who pay the highest bribes.<br />
Focus on <strong>in</strong>tegrity <strong>and</strong> transparency <strong>is</strong><br />
expected to <strong>in</strong>crease <strong>in</strong> the com<strong>in</strong>g years, <strong>and</strong><br />
<strong>Hydro</strong> wants to be at the forefront <strong>in</strong> relation<br />
to leg<strong>is</strong>lation as well as general developments.<br />
An important document <strong>in</strong> th<strong>is</strong> connection <strong>is</strong><br />
the OECD Convention on Combat<strong>in</strong>g Bribery of<br />
Foreign Public Officials <strong>in</strong> International Bus<strong>in</strong>ess<br />
Transactions. It has been signed by 29 OECD<br />
countries, <strong>in</strong>clud<strong>in</strong>g Norway, <strong>and</strong> has been<br />
<strong>in</strong>tegrated <strong>in</strong> Norwegian leg<strong>is</strong>lation. As str<strong>in</strong>gent<br />
domestic <strong>and</strong> <strong>in</strong>ternational legal frameworks<br />
are drawn up, companies will <strong>in</strong>creas<strong>in</strong>gly be<br />
exposed to tough sanctions if they do not comply<br />
with the convention.<br />
Facilitation payments<br />
Facilitation or “grease” payments” are m<strong>in</strong>or<br />
payments made to secure or expedite the performance<br />
of a rout<strong>in</strong>e or action to which the payer<br />
has legal or other entitlement. Examples are pay<strong>in</strong>g<br />
a few dollars to get goods through customs<br />
or to unload a shipment with<strong>in</strong> reasonable time.<br />
In pr<strong>in</strong>ciple, facilitation payments are as bad<br />
as any other form of corruption, <strong>and</strong> they pose a<br />
serious threat both to the conduct of bus<strong>in</strong>ess,<br />
<strong>and</strong> the process of build<strong>in</strong>g sound structures <strong>in</strong><br />
societies that are underm<strong>in</strong>ed by corruption.<br />
<strong>Hydro</strong> works to identify <strong>and</strong> elim<strong>in</strong>ate facilitation<br />
payments, <strong>in</strong> accordance with the recommendations<br />
from Transparency International.
“<strong>Hydro</strong> shall ma<strong>in</strong>ta<strong>in</strong> high st<strong>and</strong>ards of <strong>in</strong>tegrity. Th<strong>is</strong> means that<br />
we shall be honest <strong>and</strong> fair <strong>in</strong> all our deal<strong>in</strong>gs. We shall not permit<br />
or tolerate engagement <strong>in</strong> bribery or other forms of corruption.”<br />
HYDRO’S SOCIAL RESPONSIBILITY DIRECTIVE<br />
Peter Eigen, founder of Transparency International,<br />
<strong>and</strong> CEO Eiv<strong>in</strong>d Reiten agree on the need to fight corruption.<br />
Global engagement<br />
<strong>Hydro</strong> cooperates with civil society networks<br />
<strong>and</strong> organizations with the aim to fight corruption,<br />
such as Transparency International (TI), an <strong>in</strong>ternational<br />
NGO, <strong>and</strong> the Extractive Industries<br />
Transparency Initiative. The partnership with<br />
TI reflects <strong>Hydro</strong>’s CSR strategy to build alliances<br />
with NGOs with special competence <strong>and</strong> knowledge<br />
<strong>in</strong> areas relevant to <strong>Hydro</strong>’s activities.<br />
<strong>Hydro</strong> <strong>is</strong> actively <strong>in</strong>volved <strong>in</strong> TI’s work to<br />
develop pr<strong>in</strong>ciples <strong>and</strong> guidel<strong>in</strong>es for companies<br />
on how to fight corruption. The TI Bus<strong>in</strong>ess<br />
Pr<strong>in</strong>ciples for Counter<strong>in</strong>g Bribery are also<br />
applicable to private-to-private transactions,<br />
as d<strong>is</strong>t<strong>in</strong>ct from the OECD Convention, which<br />
<strong>is</strong> limited to the bribery of foreign public officials.<br />
25<br />
The <strong>Hydro</strong> Integrity Programme<br />
Integrity <strong>is</strong> a major <strong>is</strong>sue <strong>in</strong> the Code of Conduct.<br />
As a first step <strong>in</strong> develop<strong>in</strong>g a <strong>Hydro</strong> Integrity<br />
Programme, a compla<strong>in</strong>ts <strong>and</strong> concerns channel<br />
has been set up. Employees can use th<strong>is</strong> to<br />
report unethical bus<strong>in</strong>ess conduct, which they for<br />
various reasons cannot report with<strong>in</strong> their local<br />
organization. Th<strong>is</strong> <strong>is</strong> a corporate channel that<br />
leads directly to the head of Internal Audit<br />
Corporate.<br />
<strong>Hydro</strong> will develop the <strong>in</strong>tegrity programme<br />
further to ensure the implementation of our <strong>in</strong>tegrity<br />
st<strong>and</strong>ards throughout the organization. An<br />
important element of the programme will be<br />
Transparency International’s Bus<strong>in</strong>ess Pr<strong>in</strong>ciples<br />
for Counter<strong>in</strong>g Bribery which, together with other<br />
sources, will contribute to <strong>in</strong>form<strong>in</strong>g <strong>and</strong> tra<strong>in</strong><strong>in</strong>g<br />
employees with regard to corruption <strong>and</strong> related<br />
challenges.
26<br />
Integrity<br />
Signature bonuses <strong>and</strong> transparency<br />
Angola <strong>is</strong> an oil rich country <strong>and</strong> suffered for<br />
many years from a civil war, which required a<br />
large part of the revenues from oil <strong>and</strong> other<br />
natural resources. The war has now ended,<br />
but despite the significant oil revenues, much<br />
of the population <strong>is</strong> liv<strong>in</strong>g <strong>in</strong> conditions of extreme<br />
poverty with an average life expectancy of 45<br />
years. Income from oil companies accounts for<br />
nearly n<strong>in</strong>ety per cent of government <strong>in</strong>come.<br />
The International Monetary Fund (IMF) has<br />
claimed that huge amounts have been unaccounted<br />
for <strong>in</strong> the Angolan state f<strong>in</strong>ance budget. It has<br />
been reported that much money has been transferred<br />
to foreign bank accounts <strong>and</strong> tax havens,<br />
<strong>and</strong> there has been <strong>in</strong>creased pressure on the<br />
Angolan <strong>and</strong> other governments to account for<br />
the management of the oil revenues.<br />
<strong>Hydro</strong> has been present <strong>in</strong> Angola s<strong>in</strong>ce<br />
1998 <strong>and</strong> was at that time apply<strong>in</strong>g for participation<br />
<strong>in</strong> a prom<strong>is</strong><strong>in</strong>g deep-water block. As <strong>in</strong> many<br />
countries, oil companies <strong>in</strong> Angola are required<br />
to pay a signature bonus as an entrance ticket<br />
for attractive blocks, <strong>and</strong> th<strong>is</strong> applied also for<br />
<strong>Hydro</strong> <strong>and</strong> the other companies accord<strong>in</strong>g to<br />
their contract with the state oil company<br />
Sonangol.<br />
The dilemma was that the amount of the<br />
signature bonus could not be d<strong>is</strong>closed due<br />
to a confidentiality clause <strong>in</strong> the contract. Even<br />
if the oil companies wanted full transparency<br />
of such payments, a breach of the contract<br />
could have serious consequences for the<br />
companies’ future <strong>in</strong> Angola. What <strong>Hydro</strong> <strong>and</strong><br />
some other companies did, was to refer to the<br />
public accounts which the companies had to<br />
file accord<strong>in</strong>g to national law.<br />
The confidentiality clauses were heavily<br />
critic<strong>is</strong>ed due to the consequences for Angolan<br />
society, <strong>and</strong> many organizations were urg<strong>in</strong>g<br />
oil-produc<strong>in</strong>g countries towards transparency <strong>in</strong><br />
the management of oil revenues. In 2003, the<br />
Angolan government d<strong>is</strong>closed the amounts paid<br />
for th<strong>is</strong> block to IMF, which released <strong>Hydro</strong> <strong>and</strong><br />
its partners from the confidentiality obligation.<br />
The payments were fully accounted for, <strong>and</strong> the<br />
figures co<strong>in</strong>cided with those traced by IMF as<br />
hav<strong>in</strong>g been transferred to the Angolan Treasury<br />
bank account.<br />
The Angolan government has s<strong>in</strong>ce <strong>in</strong>creas<strong>in</strong>gly<br />
d<strong>is</strong>closed payments received from oil<br />
companies, <strong>and</strong> lack of transparency with<br />
respect to such payments <strong>is</strong> expected to be<br />
less of a problem <strong>in</strong> the future. Hopefully, th<strong>is</strong><br />
will create more open societies, to the benefit<br />
of the people <strong>in</strong> countries with valuable natural<br />
resources.
Dilemmas:<br />
Look<strong>in</strong>g for bus<strong>in</strong>ess opportunities <strong>in</strong> a new<br />
region, <strong>Hydro</strong> identifies a very <strong>in</strong>terest<strong>in</strong>g project<br />
<strong>in</strong> country Y. A National Oil Company <strong>and</strong> an<br />
International Oil Company currently hold the licence.<br />
An acqu<strong>is</strong>ition of a m<strong>in</strong>ority position <strong>in</strong> the<br />
licence would fit perfectly with <strong>Hydro</strong>’s portfolio<br />
<strong>and</strong> strategy. The majority of the population of<br />
country Y lives <strong>in</strong> poverty <strong>and</strong> the corruption level<br />
<strong>is</strong> high.<br />
<strong>Hydro</strong> d<strong>is</strong>covers a service contract with<br />
a consultancy company <strong>in</strong> addition to the<br />
Production Shar<strong>in</strong>g Agreement (PSA). The company<br />
has an overseas address <strong>and</strong> <strong>is</strong> reg<strong>is</strong>tered<br />
<strong>in</strong> a Caribbean tax haven. The ownership of the<br />
company <strong>is</strong> not clear. The company provides a<br />
variety of services to the licence related to facilitat<strong>in</strong>g<br />
communication <strong>and</strong> negotiation with government<br />
authorities. The agreed remuneration <strong>in</strong>cludes<br />
substantial success fees <strong>and</strong> revenues from<br />
oil production. Our partners are not <strong>in</strong> favour of<br />
chang<strong>in</strong>g th<strong>is</strong> arrangement. How should <strong>Hydro</strong><br />
proceed <strong>in</strong> th<strong>is</strong> case?<br />
<strong>Hydro</strong> plans to <strong>in</strong>vest <strong>in</strong> a m<strong>in</strong><strong>in</strong>g company <strong>in</strong><br />
Asia. You are responsible for conclud<strong>in</strong>g the deal.<br />
While v<strong>is</strong>it<strong>in</strong>g the country, arrangements are made<br />
for you <strong>and</strong> your spouse to stay at a luxurious<br />
hotel, you are taken out to expensive d<strong>in</strong>ners,<br />
<strong>and</strong> at the end of your stay you are given a f<strong>in</strong>e<br />
<strong>and</strong> valuable piece of art. How do you h<strong>and</strong>le<br />
th<strong>is</strong> situation?<br />
27<br />
<strong>Hydro</strong> acquires a factory <strong>in</strong> country X.<br />
A large number of official documents have to<br />
be produced with<strong>in</strong> a short period of time. If not,<br />
the bus<strong>in</strong>ess cannot start runn<strong>in</strong>g. The most<br />
critical problem <strong>is</strong> work permits. It takes several<br />
months to get them through the authorities.<br />
It <strong>is</strong>, therefore, common practice to order permits<br />
through an agency that can arrange for permits<br />
to be drawn up <strong>in</strong> two weeks for a reasonable<br />
amount of money. You underst<strong>and</strong> that speed<strong>in</strong>g<br />
up the process might <strong>in</strong>volve corruption. What<br />
do you do?
28<br />
Our Code of Conduct<br />
The ma<strong>in</strong> purpose of our Code of Conduct <strong>is</strong> to<br />
ensure that all persons act<strong>in</strong>g on behalf of <strong>Hydro</strong><br />
perform their activities <strong>in</strong> an ethical manner <strong>and</strong> <strong>in</strong><br />
accordance with applicable laws <strong>and</strong> <strong>Hydro</strong> st<strong>and</strong>ards.<br />
Th<strong>is</strong> <strong>in</strong>ternal d<strong>is</strong>cipl<strong>in</strong>e <strong>is</strong> a prerequ<strong>is</strong>ite for<br />
fulfill<strong>in</strong>g the company’s social responsibility.<br />
Everyone <strong>is</strong> expected to live up to <strong>Hydro</strong>’s<br />
values through show<strong>in</strong>g responsibility <strong>and</strong> respect<br />
<strong>in</strong> relation to colleagues, bus<strong>in</strong>ess connections<br />
<strong>and</strong> society as a whole, <strong>and</strong> through a high level<br />
of consideration, honesty <strong>and</strong> <strong>in</strong>tegrity. It <strong>is</strong> impossible<br />
to make <strong>in</strong>dividual rules for every workrelated<br />
situation that could ar<strong>is</strong>e <strong>in</strong> a large company<br />
like <strong>Hydro</strong>. As a rule of thumb, all employees<br />
should use common sense, care <strong>and</strong> consideration.<br />
To complete th<strong>is</strong> rule of thumb, the Code of<br />
Conduct gives more prec<strong>is</strong>e rules <strong>in</strong> important<br />
areas.<br />
Breaches of the Code of Conduct will not be<br />
tolerated <strong>and</strong> can lead to d<strong>is</strong>cipl<strong>in</strong>ary measures,<br />
d<strong>is</strong>m<strong>is</strong>sal, or – <strong>in</strong> some cases – crim<strong>in</strong>al proceed<strong>in</strong>gs.<br />
If you suspect unethical bus<strong>in</strong>ess conduct<br />
<strong>in</strong> relation to <strong>Hydro</strong>’s activities you should normally<br />
report it through your local organization. If th<strong>is</strong> <strong>is</strong><br />
difficult <strong>in</strong> your case, you can contact the head of<br />
Internal Audit Corporate directly.<br />
The Code of Conduct <strong>is</strong> pr<strong>in</strong>ted <strong>in</strong> full at the end<br />
of th<strong>is</strong> document. The content relates to:<br />
■ Equal opportunities<br />
■ Conflict of <strong>in</strong>terests <strong>and</strong> <strong>in</strong>tegrity,<br />
<strong>in</strong>clud<strong>in</strong>g corruption<br />
■ Compliance with leg<strong>is</strong>lation <strong>and</strong> regulations<br />
■ Ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g records <strong>and</strong> giv<strong>in</strong>g full, accurate<br />
<strong>and</strong> clear statements <strong>in</strong> f<strong>in</strong>ancial reports <strong>and</strong><br />
<strong>in</strong> other public communication.<br />
■ Respond<strong>in</strong>g to enquiries from<br />
the media <strong>and</strong> others
Corporate social responsibility calls on <strong>Hydro</strong> as a company, but also<br />
on the behaviour of each <strong>and</strong> every one of us who works <strong>in</strong> <strong>Hydro</strong>.<br />
While th<strong>is</strong> folder <strong>and</strong> <strong>Hydro</strong>’s social responsibility directive focuses on<br />
the company’s responsibilities, the Code of Conduct focuses on the<br />
responsibilities <strong>and</strong> the rights of each <strong>in</strong>dividual <strong>Hydro</strong> employee.<br />
The Compla<strong>in</strong>ts<br />
<strong>and</strong> Concerns Channel<br />
If you suspect unethical bus<strong>in</strong>ess conduct<br />
<strong>in</strong> relation to <strong>Hydro</strong>’s activities, <strong>and</strong> you cannot<br />
report it through your local organization, you can<br />
contact the head of Internal Audit Corporate<br />
directly. Anyone mak<strong>in</strong>g a report through th<strong>is</strong><br />
channel will be treated with confidentiality <strong>and</strong><br />
may, if desired, rema<strong>in</strong> anonymous. No one <strong>in</strong><br />
the company can criticize or penalize you for<br />
contact<strong>in</strong>g the relevant function <strong>in</strong> <strong>Hydro</strong> about<br />
a breach of the law or the company’s guidel<strong>in</strong>es<br />
made <strong>in</strong> good faith. If th<strong>is</strong> should happen, you<br />
should contact your immediate superior, the<br />
head of IAC, or the other functions mentioned<br />
above, as soon as possible.<br />
You can post your concern at the Internal<br />
Audit’s <strong>in</strong>tranet site, or you can email to<br />
ethics@hydro.com, or fax to + 47 22 53 28 27.<br />
You may report <strong>in</strong> your preferred language.<br />
29
30<br />
Framework for<br />
Implement<strong>in</strong>g CSR<br />
Integrat<strong>in</strong>g our basic CSR pr<strong>in</strong>ciples <strong>in</strong>to day-to-day bus<strong>in</strong>ess<br />
<strong>is</strong> a challenge. Th<strong>is</strong> chapter presents a framework for basic<br />
CSR approaches <strong>and</strong> practices. <strong>Hydro</strong>’s bus<strong>in</strong>ess areas are<br />
expected to implement CSR with<strong>in</strong> th<strong>is</strong> framework, tak<strong>in</strong>g<br />
<strong>in</strong>to account their specific needs <strong>and</strong> organizational abilities.
32<br />
CSR <strong>in</strong> the bus<strong>in</strong>ess plann<strong>in</strong>g process:<br />
Project<br />
idea<br />
Basel<strong>in</strong>e<br />
study<br />
Social knowledge<br />
Anticipat<strong>in</strong>g Issues<br />
Social Impact<br />
Assessment<br />
The figure describes the step-by-step process of<br />
identify<strong>in</strong>g CSR <strong>in</strong> project <strong>and</strong> bus<strong>in</strong>ess plann<strong>in</strong>g.<br />
A prelim<strong>in</strong>ary CSR assessment (basel<strong>in</strong>e<br />
study) must be carried out before major commitments,<br />
early <strong>in</strong> the project plann<strong>in</strong>g process.<br />
A more thorough CSR assessment should be<br />
carried out for each dec<strong>is</strong>ion po<strong>in</strong>t (not shown<br />
<strong>in</strong> the model), <strong>and</strong> social r<strong>is</strong>ks <strong>and</strong> opportunities<br />
identified.<br />
CSR assessments should be <strong>in</strong>cluded <strong>in</strong><br />
regular bus<strong>in</strong>ess plann<strong>in</strong>g, <strong>and</strong> the situation<br />
should be periodically evaluated. The f<strong>in</strong>d<strong>in</strong>gs<br />
Social r<strong>is</strong>k<br />
identification Bus<strong>in</strong>ess<br />
plann<strong>in</strong>g<br />
Mitigat<strong>in</strong>g<br />
measures<br />
CSR targets<br />
<strong>and</strong> action<br />
plans<br />
Project<br />
plann<strong>in</strong>g<br />
Time<br />
Report<strong>in</strong>g<br />
of these assessments should be taken <strong>in</strong>to<br />
consideration <strong>in</strong> project <strong>and</strong> bus<strong>in</strong>ess plann<strong>in</strong>g,<br />
<strong>and</strong> they should be reported through the l<strong>in</strong>e.<br />
<strong>Hydro</strong> <strong>is</strong> engaged <strong>in</strong> different bus<strong>in</strong>esses,<br />
<strong>and</strong> <strong>is</strong> present <strong>in</strong> a variety of cultural <strong>and</strong> political<br />
sett<strong>in</strong>gs. The approaches will, therefore, differ<br />
from one project to another. In most cases<br />
specific knowledge <strong>and</strong> competence will be<br />
necessary.<br />
Useful sources of <strong>in</strong>formation are provided<br />
<strong>in</strong> the last chapter.
Social Knowledge<br />
Social knowledge <strong>is</strong> a prerequ<strong>is</strong>ite for good CSR management <strong>and</strong> for sound bus<strong>in</strong>ess<br />
development. Social knowledge means <strong>in</strong>sight, knowledge <strong>and</strong> underst<strong>and</strong><strong>in</strong>g of the<br />
societies <strong>and</strong> communities <strong>in</strong> which we operate. It <strong>in</strong>cludes h<strong>is</strong>tory, religion, politics,<br />
the social situation, culture, economy <strong>and</strong> the local bus<strong>in</strong>ess context we are a part of.<br />
Without social knowledge, we cannot properly evaluate r<strong>is</strong>ks or make qualified dec<strong>is</strong>ions.<br />
Suggested approach<br />
Knowledge <strong>and</strong> underst<strong>and</strong><strong>in</strong>g may be acquired<br />
from with<strong>in</strong> the organization, for example from<br />
expatriates, local employees, or others with<br />
relevant experience. Useful external sources<br />
1. General country <strong>in</strong>formation:<br />
Several agencies provide updated country <strong>and</strong><br />
culture <strong>in</strong>formation on the Internet, for example<br />
consultancy agencies, lead<strong>in</strong>g NGOs, etc.<br />
(See l<strong>is</strong>t under Resources).<br />
2. Basel<strong>in</strong>e Studies:<br />
A social basel<strong>in</strong>e study (prelim<strong>in</strong>ary CSR<br />
assessment) <strong>is</strong> recommended for basic<br />
knowledge of social <strong>is</strong>sues <strong>in</strong> specific regions<br />
or local communities. Th<strong>is</strong> will form the bas<strong>is</strong> for<br />
a good social impact assessment <strong>and</strong> further<br />
project plann<strong>in</strong>g. These studies are normally<br />
provided by <strong>in</strong>dependent expert<strong>is</strong>e, for example<br />
a local consultant with good st<strong>and</strong><strong>in</strong>g <strong>and</strong><br />
<strong>in</strong>tegrity or an <strong>in</strong>ternational consultant with<br />
good contacts <strong>in</strong> several countries.<br />
3. Internal knowledge <strong>and</strong> underst<strong>and</strong><strong>in</strong>g:<br />
Tra<strong>in</strong><strong>in</strong>g <strong>in</strong> cross-cultural underst<strong>and</strong><strong>in</strong>g with<strong>in</strong><br />
our own organization <strong>is</strong> necessary to enable<br />
us to utilize properly the <strong>in</strong>formation provided<br />
by external expert<strong>is</strong>e. Tra<strong>in</strong><strong>in</strong>g must also be<br />
given <strong>in</strong> local languages.<br />
<strong>in</strong>clude stakeholders <strong>in</strong> general, as well as<br />
consultants, authorities or non-governmental<br />
organizations (NGOs). In many cases, a<br />
separate study should be carried out.<br />
■ Do not underestimate the<br />
importance of social knowledge:<br />
Social <strong>is</strong>sues may <strong>in</strong>crease<br />
r<strong>is</strong>ks <strong>and</strong> underm<strong>in</strong>e bus<strong>in</strong>ess<br />
opportunities.<br />
■ Obta<strong>in</strong> social knowledge<br />
at an early stage: It <strong>is</strong> critical<br />
to map the social situation<br />
before project plann<strong>in</strong>g or<br />
enter<strong>in</strong>g a country.<br />
■ Do not limit access to social<br />
<strong>in</strong>formation: Social knowledge<br />
shall be made available to all<br />
relevant staff.<br />
■ Be aware of sensitive <strong>is</strong>sues:<br />
Relations to <strong>in</strong>digenous peoples,<br />
human rights abuses, widespread<br />
corruption, the significance of a<br />
corner stone company, etc.<br />
33
34<br />
Development of social knowledge <strong>in</strong> Iran<br />
In 2001, <strong>Hydro</strong> started a major oil exploration<br />
programme <strong>in</strong> the Ilam prov<strong>in</strong>ce <strong>in</strong> the southeast<br />
of Iran. A consultancy firm <strong>in</strong> Tehran was engaged<br />
to draw up a social responsibility basel<strong>in</strong>e<br />
report. Representatives of th<strong>is</strong> firm made regular<br />
v<strong>is</strong>its to our Tehran office to br<strong>in</strong>g us up-to-date<br />
on recent developments <strong>in</strong> the country.<br />
Once a week, the <strong>Hydro</strong> office receives<br />
the newsletter “Iran Brief”, cover<strong>in</strong>g the political<br />
situation <strong>and</strong> the bus<strong>in</strong>ess climate. Th<strong>is</strong> <strong>is</strong><br />
supplemented with a monthly newsletter “Iran<br />
Energy Focus”.<br />
In 2003, the same consultancy firm <strong>is</strong>sued<br />
a new report for <strong>Hydro</strong>: “Recent Changes <strong>in</strong> Ilam<br />
Prov<strong>in</strong>ce <strong>and</strong> Strategic Consideration”. Th<strong>is</strong><br />
covered the most recent social changes <strong>and</strong><br />
<strong>in</strong>dustrial developments, <strong>and</strong> options for social<br />
<strong>in</strong>vestments.<br />
<strong>Hydro</strong>’s representatives <strong>in</strong> Iran are actively<br />
<strong>in</strong>volved <strong>in</strong> stakeholder dialogues <strong>in</strong> order to<br />
develop social knowledge <strong>and</strong> good relations<br />
at national <strong>and</strong> local levels. Tra<strong>in</strong><strong>in</strong>g programmes<br />
to promote cultural awareness <strong>and</strong> <strong>in</strong>tercultural<br />
communication have also been set up.
Anticipat<strong>in</strong>g Issues<br />
Social knowledge provides an overview <strong>and</strong> a bas<strong>is</strong> for underst<strong>and</strong><strong>in</strong>g social<br />
<strong>is</strong>sues. The next step <strong>is</strong> to identify the social <strong>is</strong>sues that could be critical for<br />
our activities. It <strong>is</strong> important that th<strong>is</strong> <strong>is</strong> done before any major commitments<br />
are made or significant resources are allocated. We can keep these <strong>is</strong>sues<br />
<strong>in</strong> m<strong>in</strong>d <strong>in</strong> our bus<strong>in</strong>ess plann<strong>in</strong>g, <strong>and</strong> thus reduce costs <strong>in</strong> the event of<br />
chang<strong>in</strong>g plans due to social r<strong>is</strong>ks.<br />
Suggested approach<br />
1. Identify key stakeholders:<br />
Institutions or persons who will be affected<br />
by our operations or who are of importance<br />
to us for other reasons, such as local communities,<br />
authorities, <strong>supplier</strong>s, customers,<br />
adv<strong>is</strong>ors <strong>and</strong> NGOs.<br />
2. Evaluate experience:<br />
For example from other similar bus<strong>in</strong>ess<br />
contexts <strong>and</strong> projects. Th<strong>is</strong> gives <strong>in</strong>sight<br />
<strong>in</strong>to what can be expected <strong>and</strong> guidance<br />
on how to h<strong>and</strong>le a particular situation.<br />
3. Develop a CSR plan:<br />
On the bas<strong>is</strong> of the <strong>in</strong>put <strong>and</strong> conclusions<br />
from the stakeholder dialogue, develop a<br />
plan to respond to <strong>is</strong>sues that may ar<strong>is</strong>e.<br />
■ L<strong>is</strong>ten to relevant stakeholders:<br />
Make sure the concerns <strong>and</strong> advice<br />
of important stakeholders are l<strong>is</strong>tened<br />
to, evaluated, <strong>and</strong> responded to.<br />
A superficial dialogue may <strong>in</strong>crease<br />
tension <strong>and</strong> limit opportunities.<br />
■ Set the right level of expectations:<br />
Dialogue creates expectations. Be clear<br />
about what <strong>Hydro</strong> can <strong>and</strong> cannot take<br />
responsibility for, <strong>and</strong> be careful not to<br />
prom<strong>is</strong>e more than we can meet, for<br />
example <strong>in</strong> the form of community<br />
<strong>in</strong>vestments.<br />
■ Use locals as <strong>in</strong>termediaries:<br />
Especially <strong>in</strong> cultures that are very<br />
different from your own. They can<br />
also help set appropriate expectations.<br />
■ Ma<strong>in</strong>ta<strong>in</strong> your dialogue:<br />
Stakeholders <strong>and</strong> their op<strong>in</strong>ions may<br />
change. Cont<strong>in</strong>ue an on-go<strong>in</strong>g dialogue.<br />
35
36<br />
The <strong>Hydro</strong> experience <strong>in</strong> Utkal, India<br />
Dur<strong>in</strong>g the 1990s, <strong>Hydro</strong> Alum<strong>in</strong>ium was engaged<br />
<strong>in</strong> develop<strong>in</strong>g a bauxite <strong>and</strong> alum<strong>in</strong>a project<br />
<strong>in</strong> Or<strong>is</strong>sa <strong>in</strong> India. <strong>Hydro</strong> owned one third of the<br />
company set up for the project, with two major<br />
Indian <strong>in</strong>dustrial companies, Indal <strong>and</strong> Tata, as<br />
equal partners. The project site was <strong>in</strong> a remote<br />
area with a mixed population, predom<strong>in</strong>antly<br />
low caste H<strong>in</strong>dus <strong>and</strong> <strong>in</strong>digenous Khonds.<br />
When <strong>Hydro</strong> entered the project <strong>in</strong> 1992,<br />
India had just changed its economic policy<br />
to allow foreign participation <strong>in</strong> jo<strong>in</strong>t ventures.<br />
Indian authorities, both at federal <strong>and</strong> local<br />
(state) level, thus encouraged foreign <strong>in</strong>vestment<br />
<strong>in</strong> extractive <strong>in</strong>dustries. In l<strong>in</strong>e with official Indian<br />
assimilation policy, little or no attention was<br />
paid to <strong>in</strong>digenous groups that were liv<strong>in</strong>g on<br />
or close to areas with m<strong>in</strong>eral resources.<br />
However, both national <strong>and</strong> <strong>in</strong>ternational<br />
NGOs were <strong>in</strong>creas<strong>in</strong>gly direct<strong>in</strong>g their focus<br />
to the rights <strong>and</strong> needs of these groups.<br />
<strong>Hydro</strong>’s knowledge of Indian bus<strong>in</strong>ess culture<br />
was limited, <strong>and</strong> so was the exposure of Indian<br />
<strong>in</strong>dustrial companies to foreign norms <strong>and</strong> st<strong>and</strong>ards,<br />
especially with regard to environmental<br />
<strong>and</strong> social <strong>is</strong>sues. Acknowledg<strong>in</strong>g that it was<br />
play<strong>in</strong>g on foreign turf, <strong>Hydro</strong> chose a strategy<br />
where most local <strong>is</strong>sues were left for the Indian<br />
Jo<strong>in</strong>t venture partners to deal with.<br />
There were many reasons why the project<br />
made little progress dur<strong>in</strong>g the 90s: conflict<strong>in</strong>g<br />
<strong>in</strong>terests between national <strong>and</strong> local politics;<br />
a bureaucracy unfamiliar with the requirements<br />
of <strong>in</strong>ternational <strong>in</strong>dustrial companies; a crosssection<br />
of NGOs with various agendas, but with<br />
the common denom<strong>in</strong>ator that they all purported<br />
to be the sole protector of the <strong>in</strong>terests of the<br />
<strong>in</strong>digenous people, <strong>and</strong> thus made it difficult<br />
for the project management to establ<strong>is</strong>h direct<br />
communication with those affected by the<br />
project. However, it must also be admitted that<br />
the <strong>in</strong>dustrial partners had not given sufficient<br />
attention to the important social <strong>is</strong>sues that were<br />
related to the project. <strong>Hydro</strong> withdrew from the<br />
project <strong>in</strong>n 2002.<br />
The Utkal project was extremely complex <strong>and</strong><br />
represents, therefore, a variety of the challenges<br />
that companies must take <strong>in</strong>to consideration when<br />
they enter foreign <strong>and</strong>, as <strong>in</strong> th<strong>is</strong> case, virg<strong>in</strong><br />
territory. At the outset, <strong>Hydro</strong> had little knowledge<br />
of Indian political <strong>and</strong> bus<strong>in</strong>ess culture, or of the<br />
<strong>is</strong>sues perta<strong>in</strong><strong>in</strong>g to the <strong>in</strong>digenous population<br />
at the site <strong>and</strong> their position <strong>in</strong> Indian society.<br />
A better underst<strong>and</strong><strong>in</strong>g would certa<strong>in</strong>ly have helped,<br />
<strong>and</strong> was also gradually accumulated dur<strong>in</strong>g<br />
the course of the project. <strong>Hydro</strong> probably ended<br />
up with as much knowledge of site conditions<br />
<strong>and</strong> the <strong>in</strong>digenous Khonds as its Indian bus<strong>in</strong>ess<br />
partners <strong>and</strong> most of the <strong>in</strong>ternational<br />
NGOs.<br />
However, what <strong>is</strong> obvious <strong>in</strong> h<strong>in</strong>dsight <strong>is</strong> that<br />
we lacked the required systematic <strong>and</strong> thorough<br />
approach, where all relevant <strong>is</strong>sues are identified,<br />
analysed <strong>and</strong> prepared for.
38<br />
Social Impact Assessment<br />
Clos<strong>in</strong>g down smelter capacity <strong>in</strong> Norway<br />
To meet environmental requirements, <strong>Hydro</strong><br />
Alum<strong>in</strong>ium must close down the Søderberg potl<strong>in</strong>es<br />
<strong>in</strong> Årdal <strong>and</strong> Høyanger by 2007. In addition<br />
the Søderberg potl<strong>in</strong>es at Karmøy must be shut<br />
down by 2010. These plants on the west coast<br />
of Norway are cornerstones of their respective<br />
communities, <strong>and</strong> the economic <strong>and</strong> social impact<br />
<strong>in</strong> Årdal, Høyanger <strong>and</strong> Karmøy will be significant.<br />
To ensure the best possible outcome for the<br />
local communities, a project was establ<strong>is</strong>hed to<br />
analyse the situation <strong>and</strong> recommend actions. The<br />
project group cons<strong>is</strong>ted of company management<br />
<strong>and</strong> union representatives, <strong>and</strong> worked<br />
closely with the local authorities. A social impact<br />
assessment (SIA) was part of the project scope.<br />
The actual SIA was performed by a Norwegian<br />
consultant, based on scenarios given by the<br />
company. The scope of the SIA <strong>in</strong>cluded:<br />
• Stakeholder mapp<strong>in</strong>g<br />
• Impact on direct <strong>and</strong> <strong>in</strong>direct employment<br />
• Impact on local economies<br />
• Roles <strong>and</strong> responsibilities of all parties <strong>in</strong>volved<br />
• Mitigat<strong>in</strong>g measures <strong>and</strong> promote start up<br />
of new companies
It <strong>is</strong> important to obta<strong>in</strong> social knowledge <strong>and</strong> anticipate <strong>is</strong>sues at the earliest<br />
possible stage of any project; the consequences of our presence must also be<br />
mapped <strong>in</strong> a systematic way. A Social Impact Assessment (SIA) covers th<strong>is</strong>. An<br />
SIA can give valuable <strong>in</strong>put to project design <strong>and</strong> plann<strong>in</strong>g, also <strong>in</strong> exit projects.<br />
Suggested approach<br />
1. Def<strong>in</strong>e the scope:<br />
The scope of a SIA depends on the<br />
size <strong>and</strong> type of the activity, as well as the<br />
location. The scope should be based on<br />
the basel<strong>in</strong>e study, stakeholder dialogue,<br />
<strong>and</strong> your social knowledge.<br />
2. Ensure objectivity <strong>and</strong><br />
a balanced analys<strong>is</strong>:<br />
A company engaged <strong>in</strong> a project<br />
may not be seen as <strong>in</strong>dependent <strong>in</strong> its<br />
evaluation. Therefore external expert<strong>is</strong>e<br />
may be adv<strong>is</strong>able.<br />
■ Select the right expert<strong>is</strong>e:<br />
To ensure competence, credibility,<br />
neutrality, ethical st<strong>and</strong>ards, <strong>and</strong> stakeholder<br />
acceptance.<br />
■ Carry out the SIA at an early stage:<br />
Make sure the SIA <strong>is</strong> carried out early<br />
enough to provide <strong>in</strong>put to project<br />
design <strong>and</strong> plann<strong>in</strong>g.<br />
■ Company <strong>and</strong> stakeholders<br />
must be <strong>in</strong>volved:<br />
If a consultant makes the SIA,<br />
both stakeholder <strong>and</strong> company<br />
representatives must be <strong>in</strong>volved<br />
<strong>in</strong> the assessment process.<br />
39
40<br />
Community Investments<br />
<strong>Hydro</strong> depends on viable communities <strong>and</strong> on ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g good relations with them.<br />
Th<strong>is</strong> can be promoted through social engagement <strong>in</strong> the communities <strong>in</strong> which we operate.<br />
Community <strong>in</strong>vestment <strong>and</strong> engagement can have an impact at three levels: social <strong>is</strong>sues<br />
which are only <strong>in</strong>directly connected to our operations, reduction of negative impact from<br />
our operations, <strong>and</strong> enhancement of positive impacts from our operations. When a specific<br />
area of <strong>in</strong>vestment <strong>is</strong> identified, all three types of engagement should be comb<strong>in</strong>ed to<br />
achieve the best results <strong>and</strong> highest impact.<br />
<strong>Hydro</strong> may not have the right knowledge <strong>and</strong> expert<strong>is</strong>e to implement community<br />
projects. Cooperation <strong>and</strong> partnerships with NGOs <strong>and</strong> other relevant organizations<br />
<strong>is</strong> necessary to achieve the best possible results. It <strong>is</strong> important that projects launched<br />
by <strong>Hydro</strong> are <strong>in</strong> l<strong>in</strong>e with the local authorities’ strategies <strong>and</strong> plans <strong>in</strong> the area.
Suggested approach<br />
1. Make a strategic <strong>and</strong> result-oriented<br />
selection: Choose engagements that will<br />
have the highest possible impact on the<br />
community, <strong>and</strong> which best support <strong>Hydro</strong>’s<br />
bus<strong>in</strong>ess, profile, <strong>and</strong> competitive position.<br />
2. Take a systematic approach: Community<br />
<strong>in</strong>vestments shall be based on systematic<br />
impact assessments <strong>and</strong> bus<strong>in</strong>ess strategies.<br />
3. Make the project susta<strong>in</strong>able: It <strong>is</strong> an<br />
advantage that all aspects of the project<br />
can be developed so they can cont<strong>in</strong>ue<br />
<strong>in</strong>dependently, without <strong>Hydro</strong> support. Plan<br />
well <strong>and</strong> cooperate with other companies,<br />
NGOs, the authorities etc, to ensure exit<br />
possibilities <strong>and</strong> project susta<strong>in</strong>ability.<br />
4. Local focus: Maximize the local element<br />
<strong>in</strong> the form of employment. Us<strong>in</strong>g local<br />
<strong>supplier</strong>s will always be appreciated<br />
<strong>and</strong> may even be legally required.<br />
■ Be selective: Investments that are not<br />
carefully assessed may have a negative<br />
impact elsewhere <strong>in</strong> the community. For<br />
example support<strong>in</strong>g one particular school<br />
may cause negative reactions from other<br />
schools, unless the selected <strong>in</strong>stitution<br />
has a logical relation to <strong>Hydro</strong>.<br />
■ Plan well: Unless proper plann<strong>in</strong>g <strong>and</strong><br />
follow-up of the <strong>in</strong>vestment <strong>is</strong> ensured,<br />
the community ga<strong>in</strong> may be low, <strong>and</strong><br />
the image of the company impaired,<br />
for example if a community park <strong>is</strong> not<br />
ma<strong>in</strong>ta<strong>in</strong>ed properly.<br />
■ Calculate the resources <strong>and</strong> competence<br />
needed: If the requirements are<br />
underestimated, there may be problems<br />
dur<strong>in</strong>g implementation. Good plann<strong>in</strong>g<br />
<strong>and</strong> cooperation, for example with NGOs,<br />
may prevent th<strong>is</strong>.<br />
■ Be aware of hidden agendas: Our<br />
chosen <strong>in</strong>vestment could lead to an<br />
unforeseen <strong>and</strong> undeserved advantage<br />
for certa<strong>in</strong> persons, for example, the<br />
selection of unqualified students for<br />
educational programmes due to their<br />
family connections with dec<strong>is</strong>ion<br />
makers. Th<strong>is</strong> <strong>is</strong> a k<strong>in</strong>d of corruption.<br />
41
42<br />
Ballet <strong>and</strong> Soccer for Education <strong>in</strong> Brazil<br />
One example of a successful community<br />
<strong>in</strong>vestment project <strong>is</strong> the Soccer for Education<br />
programme at <strong>Hydro</strong> Alum<strong>in</strong>ium Alunorte <strong>in</strong><br />
Brazil. Th<strong>is</strong> project aims to contribute to a<br />
better-educated workforce <strong>in</strong> years to come,<br />
<strong>and</strong> to strengthen the local community. The<br />
programme started as a comb<strong>in</strong>ed PR <strong>and</strong><br />
community project, the idea be<strong>in</strong>g to capitalize<br />
on the Brazilian passion for football. A team of<br />
young boys <strong>is</strong> selected to travel to Oslo to take<br />
part <strong>in</strong> the Norway Cup football tournament once<br />
a year. The team members are picked from local<br />
communities, where students with good school<br />
performance <strong>and</strong> behaviour <strong>in</strong> addition to<br />
sportsmanship, are preferred. In addition,<br />
an educational award process has been<br />
establ<strong>is</strong>hed, which runs a series of lectures<br />
for both students <strong>and</strong> parents on health,<br />
social behaviour <strong>and</strong> environment.<br />
Accord<strong>in</strong>g to local management, these<br />
projects have given v<strong>is</strong>ible results both <strong>in</strong><br />
relations between the plant <strong>and</strong> the community,<br />
<strong>and</strong> more motivated students. <strong>Hydro</strong> Alumínio<br />
Acro also has a Social Responsibility Program.<br />
The Transformation through Education<br />
programme supports 30 children <strong>and</strong> youths,<br />
<strong>and</strong> <strong>in</strong>cludes both a soccer <strong>and</strong> a ballet school.
CSR <strong>and</strong> Bus<strong>in</strong>ess Relations<br />
Companies are <strong>in</strong>creas<strong>in</strong>gly be<strong>in</strong>g held jo<strong>in</strong>tly responsible for social <strong>is</strong>sues <strong>in</strong> their value<br />
cha<strong>in</strong>s. The competitive st<strong>and</strong>ards of our bus<strong>in</strong>ess associates have an impact on our bus<strong>in</strong>ess,<br />
<strong>and</strong> we should therefore seek to work with them to ensure the highest st<strong>and</strong>ards possible.<br />
A shared set of basic values should be a prerequ<strong>is</strong>ite to enter<strong>in</strong>g jo<strong>in</strong>t ventures <strong>and</strong> partnerships.<br />
<strong>Hydro</strong>’s reputation may be at stake if we choose associates that do not comply with<br />
basic st<strong>and</strong>ards, for example with respect to human rights or corruption. More outsourc<strong>in</strong>g<br />
means that <strong>Hydro</strong>’s reputation <strong>is</strong> <strong>in</strong>creas<strong>in</strong>gly dependent on the behaviour of its <strong>supplier</strong>s.<br />
Suggested approach<br />
1. When <strong>Hydro</strong> has a controll<strong>in</strong>g <strong>in</strong>terest:<br />
The <strong>Hydro</strong> CSR pr<strong>in</strong>ciples apply without<br />
limitations.<br />
2. When <strong>Hydro</strong> has a m<strong>in</strong>ority <strong>in</strong>terest:<br />
Procedures should be establ<strong>is</strong>hed to<br />
identify <strong>and</strong> m<strong>in</strong>imize d<strong>is</strong>crepancies <strong>in</strong><br />
CSR st<strong>and</strong>ards <strong>and</strong> practices.<br />
3. Associates:<br />
Partners, agents, representatives, consultants<br />
<strong>and</strong> other associates shall be made aware of<br />
our pr<strong>in</strong>ciples <strong>and</strong> be requested to apply<br />
them.<br />
4. Suppliers:<br />
To improve <strong>supplier</strong> <strong>and</strong> contractor st<strong>and</strong>ards,<br />
procedures for pre-qualification, evaluation,<br />
selection <strong>and</strong> monitor<strong>in</strong>g of <strong>supplier</strong>s shall<br />
be establ<strong>is</strong>hed. There are several checkl<strong>is</strong>ts<br />
<strong>in</strong> our bus<strong>in</strong>ess plann<strong>in</strong>g systems for th<strong>is</strong><br />
purpose.<br />
5. Development of <strong>supplier</strong>s:<br />
Develop rather than exclude <strong>supplier</strong>s<br />
by putt<strong>in</strong>g emphas<strong>is</strong> on competence,<br />
capacity, technology transfer <strong>and</strong> st<strong>and</strong>ards<br />
<strong>in</strong> situations where there are no <strong>supplier</strong>s<br />
with high st<strong>and</strong>ards.<br />
■ Select bus<strong>in</strong>ess partners with the<br />
highest possible st<strong>and</strong>ards<br />
■ Promote values:<br />
<strong>Hydro</strong>’s CSR pr<strong>in</strong>ciples shall be<br />
promoted v<strong>is</strong>-à-v<strong>is</strong> partly owned<br />
companies <strong>and</strong> other bus<strong>in</strong>ess relations.<br />
■ Reduce losses:<br />
Not check<strong>in</strong>g associates’ st<strong>and</strong>ards<br />
properly can lead to losses due to<br />
chang<strong>in</strong>g <strong>supplier</strong>s at a later date.<br />
■ Ensure market position:<br />
<strong>Hydro</strong> r<strong>is</strong>ks los<strong>in</strong>g market shares, as<br />
customers may react to the st<strong>and</strong>ards<br />
of the associates or <strong>supplier</strong>s we deal<br />
with. The same may apply to shareholders.<br />
■ Be thorough:<br />
Fundamental differences <strong>in</strong> values surface<br />
only <strong>in</strong> acute <strong>and</strong> specific situations. Be<br />
sure to make a thorough enough analys<strong>is</strong><br />
of bus<strong>in</strong>ess partners’ st<strong>and</strong>ards; check<br />
with previous partners, ask for an analys<strong>is</strong><br />
from <strong>in</strong>dependent sources, etc.<br />
43
Dilemmas:<br />
<strong>Hydro</strong> has an opportunity to acquire part of an<br />
attractive licence for oil production <strong>in</strong> a develop<strong>in</strong>g<br />
country. The potential partner, who wants<br />
access to <strong>Hydro</strong>’s deep sea experience, <strong>is</strong> not<br />
very well known to us, <strong>and</strong> we do not know<br />
much about its values <strong>and</strong> bus<strong>in</strong>ess practice.<br />
A dec<strong>is</strong>ion must be taken quickly, so<br />
it <strong>is</strong> difficult to make a proper due diligence<br />
assessment of the partner through <strong>in</strong>dependent<br />
sources. How far can we trust the partner’s own<br />
assurances? How far can we go <strong>in</strong> ask<strong>in</strong>g about<br />
ethical <strong>is</strong>sues, without giv<strong>in</strong>g him the impression<br />
that we do not trust him <strong>and</strong> r<strong>is</strong>k a negative<br />
cooperative climate? Shall we just jo<strong>in</strong> forces<br />
to seize a major bus<strong>in</strong>ess opportunity?<br />
Examples:<br />
Sourc<strong>in</strong>g:<br />
<strong>Hydro</strong> Alum<strong>in</strong>ium <strong>in</strong>cludes social criteria<br />
<strong>in</strong> assess<strong>in</strong>g alum<strong>in</strong>a <strong>supplier</strong>s.<br />
Projects:<br />
<strong>Hydro</strong> Technology <strong>and</strong> Projects has<br />
a rigorous <strong>supplier</strong> qualification <strong>and</strong> monitor<strong>in</strong>g<br />
process that covers HSE <strong>and</strong> CSR <strong>is</strong>sues.<br />
In a very important phase of a construction<br />
project, the <strong>supplier</strong> of a critical item suddenly<br />
proves to be unable to deliver <strong>in</strong> time. However,<br />
you are approached by another <strong>supplier</strong> who<br />
has th<strong>is</strong> item available. You do not know much<br />
about th<strong>is</strong> <strong>supplier</strong>, who has a reputation for<br />
good products, but h<strong>is</strong> ethical st<strong>and</strong>ards may<br />
not be the best. Tak<strong>in</strong>g the time to check further<br />
or f<strong>in</strong>d an alternative <strong>supplier</strong> will result <strong>in</strong> the<br />
project gett<strong>in</strong>g beh<strong>in</strong>d schedule <strong>and</strong> exceed<strong>in</strong>g<br />
budget (<strong>and</strong> be bad for your KPIs).<br />
What do you do? How far should <strong>Hydro</strong><br />
go to assure compatible st<strong>and</strong>ards <strong>in</strong> <strong>supplier</strong>s?<br />
Exclusion:<br />
Suppliers that do not meet CSR st<strong>and</strong>ards may<br />
be excluded. The supply ship Prestige, for example,<br />
was d<strong>is</strong>qualified because of unacceptable<br />
safety st<strong>and</strong>ards <strong>and</strong> work<strong>in</strong>g conditions.<br />
45
46<br />
CSR <strong>in</strong> Strategy,<br />
Bus<strong>in</strong>ess Plann<strong>in</strong>g <strong>and</strong> Report<strong>in</strong>g<br />
To <strong>in</strong>tegrate CSR <strong>in</strong> the annual bus<strong>in</strong>ess plann<strong>in</strong>g process,<br />
the follow<strong>in</strong>g steps should be taken:<br />
1.<br />
Social<br />
Responsibility<br />
Directive <strong>and</strong><br />
Code of<br />
Conduct<br />
6.<br />
Report<br />
R<strong>is</strong>ks,<br />
opportunities,<br />
status targets<br />
2.<br />
R<strong>is</strong>ks &<br />
opportunities<br />
Issue<br />
identification<br />
3.<br />
Status &<br />
performance<br />
Site managers<br />
5.<br />
Follow-up<br />
& monitor<br />
4.<br />
Targets &<br />
action plan<br />
Site managers<br />
<strong>and</strong> stakeholders
CSR shall be <strong>in</strong>tegrated <strong>in</strong> all strategy development,<br />
bus<strong>in</strong>ess plann<strong>in</strong>g <strong>and</strong> report<strong>in</strong>g.<br />
The pr<strong>in</strong>ciples of <strong>Hydro</strong>’s Social Responsibility<br />
directive should be known throughout the organization.<br />
L<strong>in</strong>e managers are responsible for CSR<br />
implementation <strong>and</strong> for communicat<strong>in</strong>g the basic<br />
pr<strong>in</strong>ciples to all employees. When necessary, the<br />
pr<strong>in</strong>ciples <strong>and</strong> the <strong>in</strong>tention of the directive<br />
should be translated <strong>in</strong>to the local language.<br />
R<strong>is</strong>ks <strong>and</strong> opportunities <strong>in</strong> relation to CSR<br />
should be identified. We have highlighted a<br />
wide range of both r<strong>is</strong>ks <strong>and</strong> opportunities <strong>in</strong><br />
the preced<strong>in</strong>g chapters. These will vary greatly<br />
<strong>in</strong> different countries <strong>and</strong> accord<strong>in</strong>g to the type<br />
of activities. To identify the <strong>is</strong>sues relevant to<br />
a specific operation, try to th<strong>in</strong>k how negative<br />
impact on the surround<strong>in</strong>gs could be m<strong>in</strong>imized,<br />
<strong>and</strong> how the operation could improve social<br />
st<strong>and</strong>ards <strong>and</strong> strengthen <strong>Hydro</strong>’s competitive<br />
advantage. Then set targets <strong>and</strong> draw up<br />
action plans. These should aim to m<strong>in</strong>imize<br />
r<strong>is</strong>ks <strong>and</strong> maximize opportunities, <strong>and</strong> should<br />
<strong>in</strong>clude monitor<strong>in</strong>g <strong>and</strong> follow-up.<br />
<strong>Hydro</strong> aims to ensure transparency <strong>in</strong> all our<br />
activities. As a tool to achieve th<strong>is</strong>, we report on<br />
the f<strong>in</strong>ancial, environmental <strong>and</strong> societal aspects<br />
47<br />
of our bus<strong>in</strong>ess. Social report<strong>in</strong>g <strong>is</strong> thus an <strong>in</strong>tegral<br />
part of susta<strong>in</strong>ability report<strong>in</strong>g, <strong>and</strong> it has traditionally<br />
been conducted <strong>in</strong> the Annual Report.<br />
More extensive report<strong>in</strong>g procedures on social<br />
<strong>is</strong>sues are emerg<strong>in</strong>g; <strong>and</strong> implement<strong>in</strong>g th<strong>is</strong> <strong>is</strong> a<br />
cont<strong>in</strong>uous process.<br />
CSR questions are also <strong>in</strong>cluded <strong>in</strong> <strong>in</strong>ternal<br />
audits.<br />
Social report<strong>in</strong>g shall reflect <strong>Hydro</strong>’s positive<br />
<strong>and</strong> negative impact on society, <strong>and</strong> the effect of<br />
<strong>is</strong>sues on our operations. Social report<strong>in</strong>g should<br />
provide a bas<strong>is</strong> for future assessments of r<strong>is</strong>k,<br />
improvement track<strong>in</strong>g, <strong>and</strong> dec<strong>is</strong>ion mak<strong>in</strong>g, <strong>and</strong><br />
thus help us to manage operations <strong>in</strong> a better<br />
way. Systematic social report<strong>in</strong>g accommodates<br />
the requirements of emerg<strong>in</strong>g leg<strong>is</strong>lation, pressure<br />
groups <strong>and</strong> rat<strong>in</strong>g agencies. Report<strong>in</strong>g on<br />
r<strong>is</strong>ks <strong>and</strong> opportunities, targets <strong>and</strong> plans shall<br />
be carried out through the regular report<strong>in</strong>g l<strong>in</strong>e.
48<br />
Resources<br />
The <strong>Hydro</strong> Social Responsibility Intranet,<br />
http://<strong>in</strong>tra.csr.hydro.com, conta<strong>in</strong>s<br />
supplementary <strong>in</strong>formation, updated<br />
news, <strong>and</strong> a l<strong>is</strong>t<strong>in</strong>g of contact persons<br />
<strong>in</strong> the CSR Department.<br />
Our first publication on general CSR<br />
<strong>is</strong>sues, Invitation to a Dialogue, can be found<br />
as a pdf-file on our <strong>in</strong>tranet, or can be ordered<br />
<strong>in</strong> pr<strong>in</strong>t by contact<strong>in</strong>g the CSR Department.<br />
Contact the CSR Department on<br />
csr@hydro.com.<br />
Corporate Directives<br />
<strong>Hydro</strong>’s Peoples Policy – NHC-CD03<br />
<strong>Hydro</strong>’s Health, Safety, Security <strong>and</strong><br />
Environment Policy – NHC-CD04<br />
<strong>Hydro</strong>’s Code of Conduct – NHC-CD05<br />
<strong>Hydro</strong>’s Social Responsibility NHC-CD12<br />
Updated versions of all Corporate Directives<br />
are available at the corporate portal:<br />
http://<strong>in</strong>tra.corporate.hydro.com<br />
<strong>and</strong> at www.hydro.com.<br />
General CSR <strong>in</strong>formation sources:<br />
Books <strong>and</strong> Articles:<br />
Grayson, David <strong>and</strong> Hodges, Adrian:<br />
“Everybody’s Bus<strong>in</strong>ess. Manag<strong>in</strong>g r<strong>is</strong>ks <strong>and</strong><br />
opportunities <strong>in</strong> today’s global society,”<br />
DK Ltd., London (2001)<br />
Porter, Michael: “The Competitive Advantage of<br />
Corporate Philanthropy”. Harvard Bus<strong>in</strong>ess<br />
Review, December 2002.<br />
Post, James E., Lawrence, Anne T. <strong>and</strong> Weber,<br />
James: “Bus<strong>in</strong>ess <strong>and</strong> Society. Corporate<br />
Strategy, Public Policy, Ethics”, McGraw-Hill,<br />
New York (2002)<br />
Zadek, Simon: “The Civil Corporation: The New<br />
Economy of Corporate Citizenship”, Earthscan<br />
Publications, London (2001).
Web sources:<br />
Country <strong>in</strong>formation:<br />
CIA World Fact Book:<br />
www.cia.gov/cia/publications/factbook<br />
US Energy Information Adm<strong>in</strong><strong>is</strong>tration,<br />
Country Analys<strong>is</strong> Briefs:<br />
www.eia.doe.gov/emeu/cabs/contents.html<br />
Menas Associates: www.menas.co.uk<br />
Amnesty International country overview:<br />
http://web.amnesty.org/library/engworld/2am<br />
Econom<strong>is</strong>t Intelligence Unit: www.viewswire.com<br />
Sources on Corruption <strong>and</strong> Bribery<br />
Transparency International: www.transparency.org<br />
Transparency International Norway:<br />
www.transparency.no<br />
The Global Corruption Report:<br />
www.globalcorruptionreport.org<br />
Internal Audit compla<strong>in</strong>ts <strong>and</strong> concerns channel:<br />
http://<strong>in</strong>tra.hydro.com<br />
Documents (available at <strong>in</strong>tra.csr.hydro.com):<br />
The OECD Convention on Combat<strong>in</strong>g<br />
Bribery of Foreign Public Officials<br />
The Bus<strong>in</strong>ess Pr<strong>in</strong>ciples for Counter<strong>in</strong>g Bribery<br />
The United Nations Convention aga<strong>in</strong>st<br />
Corruption<br />
Sources on Labour<br />
practices <strong>and</strong> Human Rights<br />
Amnesty International: www.amnesty.org<br />
Amnesty International Norway: www.amnesty.no<br />
Amnesty International UK Bus<strong>in</strong>ess Group:<br />
www.amnesty.org.uk/bus<strong>in</strong>ess<br />
The UN Global Compact:<br />
www.unglobalcompact.org<br />
Global Witness: www.globalwitness.org<br />
Human Rights Watch: www.hrw.org<br />
Bus<strong>in</strong>ess <strong>and</strong> human rights resource centre:<br />
www.bus<strong>in</strong>ess-humanrights.org/Home<br />
The International Labour Organ<strong>is</strong>ation:<br />
www.ilo.org<br />
Documents (available at <strong>in</strong>tra.csr.hydro.com):<br />
The Universal Declaration of Human Rights<br />
The Voluntary Pr<strong>in</strong>ciples on Security <strong>and</strong><br />
Human Rights<br />
The ILO Declaration<br />
Networks <strong>and</strong> Organ<strong>is</strong>ations<br />
CSR Europe: www.crseurope.org<br />
World Bus<strong>in</strong>ess Council for Susta<strong>in</strong>able<br />
Development: www.wbcsd.ch<br />
Bus<strong>in</strong>ess Partners for Development:<br />
www.bpdweb.org<br />
United Nations Global Compact:<br />
www.unglobalcompact.org<br />
The Global M<strong>in</strong><strong>in</strong>g Initiative:<br />
www.globalm<strong>in</strong><strong>in</strong>g.com<br />
International Association of Oil <strong>and</strong> Gas<br />
Producers: www.ogp.org.uk<br />
International Petroleum Industry Environmental<br />
Conservation Association: www.ipieca.org<br />
Confederation of Norwegian Bus<strong>in</strong>ess <strong>and</strong><br />
Industry (NHO): www.nho.no<br />
Norwatch: www.fivh.no/norwatch<br />
International Alert: www.<strong>in</strong>ternational-alert.org<br />
Indexes<br />
Dow Jones Susta<strong>in</strong>ability Group Index:<br />
www.susta<strong>in</strong>ability-<strong>in</strong>dex.com<br />
FTSE4 Good Index: www.ftse.com/ftse4good<br />
49
50<br />
Appendix 1<br />
<strong>Hydro</strong>’s Social Responsibility Directive NHC CD12<br />
Rev<strong>is</strong>ion date: 2003-07-15<br />
1 Purpose<br />
Norsk <strong>Hydro</strong> <strong>is</strong> committed to susta<strong>in</strong>able value-creation<br />
for our shareholders, other stakeholders, <strong>and</strong><br />
the communities where we operate. As an <strong>in</strong>ternational<br />
<strong>in</strong>dustrial <strong>and</strong> natural resources company, our<br />
operations impact the lives of a large number of<br />
people around the world. We pursue opportunities<br />
while manag<strong>in</strong>g r<strong>is</strong>ks tak<strong>in</strong>g the social impact of our<br />
bus<strong>in</strong>ess operations <strong>in</strong>to consideration. Th<strong>is</strong> <strong>is</strong> what<br />
<strong>is</strong> commonly called Corporate Social Responsibility.<br />
Th<strong>is</strong> document conta<strong>in</strong>s the basic pr<strong>in</strong>ciples<br />
that we will follow <strong>in</strong> order to live up to our corporate<br />
social responsibilities. It provides a framework to<br />
help put these pr<strong>in</strong>ciples <strong>in</strong>to practice, <strong>and</strong> allocates<br />
responsibility for their implementation.<br />
2 Our Basic CSR Pr<strong>in</strong>ciples<br />
2.1 Respect for Human Rights<br />
<strong>Hydro</strong> supports the pr<strong>in</strong>ciples set forth <strong>in</strong> the<br />
Universal Declaration of Human Rights. We shall<br />
make sure that our operations are conducted <strong>in</strong><br />
accordance with basic human rights st<strong>and</strong>ards.<br />
2.2 Contribut<strong>in</strong>g to Susta<strong>in</strong>ability<br />
Through develop<strong>in</strong>g profitable bus<strong>in</strong>ess <strong>and</strong> active<br />
engagement with local communities, we aim to<br />
ensure that our bus<strong>in</strong>ess practices contribute to<br />
long-term economic <strong>and</strong> social development. We<br />
will work with government <strong>and</strong> civil society to def<strong>in</strong>e<br />
roles <strong>and</strong> responsibilities for social development.<br />
2.3 Diversity<br />
<strong>Hydro</strong> will not d<strong>is</strong>crim<strong>in</strong>ate on the bas<strong>is</strong> of gender,<br />
religion, race, national or ethnic orig<strong>in</strong>, cultural background,<br />
social group, d<strong>is</strong>ability, sexual orientation,<br />
marital status, age or political op<strong>in</strong>ion. We recogn<strong>is</strong>e<br />
the <strong>in</strong>tr<strong>in</strong>sic value of the different cultures <strong>in</strong> which<br />
we operate, <strong>and</strong> will show respect for these cultures<br />
<strong>in</strong> all our bus<strong>in</strong>ess practices.<br />
<strong>Hydro</strong> will pay special attention to the rights,<br />
requirements <strong>and</strong> cultural <strong>in</strong>tegrity of <strong>in</strong>digenous<br />
people affected by our operations.<br />
2.4 Dialogue<br />
To ensure that our activities are properly adapted to<br />
meet local conditions <strong>and</strong> generate positive benefits<br />
both for the Company <strong>and</strong> the community, we<br />
are prepared to enter <strong>in</strong>to an open dialogue with<br />
relevant stakeholders.<br />
We shall give attention to <strong>in</strong>itiatives <strong>and</strong> <strong>in</strong>put<br />
which serve to improve our social responsibility<br />
st<strong>and</strong>ards <strong>and</strong> practices.<br />
2.5 Integrity<br />
<strong>Hydro</strong> shall ma<strong>in</strong>ta<strong>in</strong> high st<strong>and</strong>ards of <strong>in</strong>tegrity.<br />
Th<strong>is</strong> means that we shall be honest <strong>and</strong> fair <strong>in</strong><br />
all our deal<strong>in</strong>gs.<br />
We shall not permit or tolerate engagement<br />
<strong>in</strong> bribery or other forms of corruption.<br />
3 From Pr<strong>in</strong>ciples to Practice<br />
3.1 Report<strong>in</strong>g<br />
Each unit shall report on important aspects of<br />
the social impact of their bus<strong>in</strong>ess <strong>in</strong> accordance<br />
with guidel<strong>in</strong>es establ<strong>is</strong>hed by the Corporate CSR<br />
staff.<br />
3.2 Insight <strong>and</strong> Knowledge<br />
Good CSR management requires knowledge <strong>and</strong><br />
underst<strong>and</strong><strong>in</strong>g of societies <strong>and</strong> communities where<br />
we operate. Knowledge <strong>and</strong> underst<strong>and</strong><strong>in</strong>g may<br />
be acquired from with<strong>in</strong> the organ<strong>is</strong>ation or from<br />
external sources such as consultants, authorities<br />
or non-governmental organ<strong>is</strong>ations.<br />
Social knowledge shall be made available to<br />
relevant staff. Tra<strong>in</strong><strong>in</strong>g <strong>in</strong> cross-cultural underst<strong>and</strong><strong>in</strong>g<br />
shall be provided when appropriate.<br />
3.3 Anticipat<strong>in</strong>g Issues<br />
To ensure that we act <strong>in</strong> accordance with our CSR<br />
pr<strong>in</strong>ciples <strong>and</strong> manage opportunities <strong>and</strong> r<strong>is</strong>ks, our<br />
bus<strong>in</strong>esses shall seek to anticipate critical social<br />
<strong>is</strong>sues. Key stakeholders shall be identified <strong>and</strong>,<br />
when appropriate, be consulted before any major<br />
commitments are made or significant resources<br />
are allocated.
3.4 Social Impact Assessment<br />
To ensure the best possible management of<br />
long-term social consequences related to significant<br />
changes <strong>in</strong> an ongo<strong>in</strong>g operation or when new<br />
projects are launched, the unit <strong>in</strong> charge should<br />
evaluate whether <strong>and</strong> to which extent social impact<br />
assessments should be conducted as a bas<strong>is</strong> for<br />
mak<strong>in</strong>g bus<strong>in</strong>ess dec<strong>is</strong>ions.<br />
3.5 Community Investments<br />
Based on systematic impact assessments <strong>and</strong><br />
corporate strategies, <strong>Hydro</strong>'s bus<strong>in</strong>esses may<br />
engage selectively <strong>in</strong> social <strong>in</strong>vestments that<br />
contribute to healthy community development.<br />
Opportunities for implementation through<br />
partnerships with government <strong>and</strong> civil society<br />
organ<strong>is</strong>ations should be actively explored.<br />
3.6 Partly owned companies <strong>and</strong> other bus<strong>in</strong>ess<br />
relationships<br />
<strong>Hydro</strong>'s CSR pr<strong>in</strong>ciples shall be promoted v<strong>is</strong> á<br />
v<strong>is</strong> partly owned companies <strong>and</strong> other bus<strong>in</strong>ess<br />
relationships.<br />
To contribute to improv<strong>in</strong>g <strong>supplier</strong> st<strong>and</strong>ards,<br />
adequate procedures for monitor<strong>in</strong>g, evaluation<br />
<strong>and</strong>/or selection of <strong>supplier</strong>s reflect<strong>in</strong>g <strong>Hydro</strong>'s<br />
social responsibility pr<strong>in</strong>ciples shall be developed.<br />
4 Roles <strong>and</strong> responsibilities<br />
While each <strong>Hydro</strong> employee has a responsibility to<br />
abide by the fundamental pr<strong>in</strong>ciples outl<strong>in</strong>ed <strong>in</strong> th<strong>is</strong><br />
document, specific responsibility for implementation<br />
<strong>is</strong> assigned as follows:<br />
4.1 L<strong>in</strong>e Management<br />
L<strong>in</strong>e managers are responsible for CSR implementation<br />
<strong>and</strong> for communicat<strong>in</strong>g the basic pr<strong>in</strong>ciples<br />
of th<strong>is</strong> Corporate Directive to all employees <strong>in</strong> their<br />
organ<strong>is</strong>ation.<br />
4.2 Bus<strong>in</strong>ess Units<br />
To ensure that our bus<strong>in</strong>ess practices are <strong>in</strong><br />
accordance with these basic pr<strong>in</strong>ciples, each<br />
51<br />
Bus<strong>in</strong>ess Unit shall <strong>in</strong>tegrate relevant CSR <strong>is</strong>sues<br />
<strong>in</strong>to its strategy development. Challenges related<br />
to CSR shall be evaluated <strong>in</strong> connection with the<br />
yearly bus<strong>in</strong>ess plann<strong>in</strong>g process. If relevant, goals<br />
<strong>and</strong> targets should be establ<strong>is</strong>hed.<br />
Operational guidel<strong>in</strong>es for CSR shall be<br />
developed when appropriate <strong>and</strong> accord<strong>in</strong>g to<br />
the specific challenges <strong>and</strong> character<strong>is</strong>tics of each<br />
Bus<strong>in</strong>ess Unit. Each Bus<strong>in</strong>ess Unit <strong>is</strong> responsible for<br />
develop<strong>in</strong>g <strong>and</strong> ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g adequate organ<strong>is</strong>ational<br />
capabilities to ensure compliance with th<strong>is</strong><br />
Corporate Directive.<br />
4.3 Corporate CSR Staff<br />
Corporate CSR <strong>is</strong> responsible for develop<strong>in</strong>g<br />
CSR policy <strong>and</strong> report<strong>in</strong>g guidel<strong>in</strong>es, monitor<strong>in</strong>g<br />
<strong>in</strong>ternal performance, <strong>and</strong> for provid<strong>in</strong>g general<br />
support to the Bus<strong>in</strong>ess Units. Corporate CSR<br />
<strong>is</strong> also responsible for coord<strong>in</strong>at<strong>in</strong>g external<br />
report<strong>in</strong>g at a corporate level <strong>and</strong> for develop<strong>in</strong>g<br />
<strong>and</strong> ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g relationships with other companies,<br />
<strong>in</strong>stitutions <strong>and</strong> organ<strong>is</strong>ations <strong>in</strong> order to share<br />
knowledge <strong>and</strong> competence.<br />
5 No rights created<br />
Th<strong>is</strong> Corporate Directive <strong>is</strong> a statement of certa<strong>in</strong><br />
fundamental pr<strong>in</strong>ciples, policies <strong>and</strong> procedures<br />
that govern the Company. It does not create<br />
any rights <strong>in</strong> any customer, <strong>supplier</strong>, competitor,<br />
shareholder or any other person or entity.<br />
* <strong>Hydro</strong>'s 12 Corporate Directives should<br />
be seen as a whole <strong>and</strong> several <strong>is</strong>sues covered<br />
<strong>in</strong> th<strong>is</strong> document <strong>and</strong> should be seen <strong>in</strong> context<br />
with the other corporate directives. Requirements<br />
<strong>in</strong> NHC-CD03, <strong>Hydro</strong>'s People Policy, NHC-CD04,<br />
Health, Security, Safety <strong>and</strong> Environment Policy<br />
<strong>and</strong> NHC-CD05, <strong>Hydro</strong> Code of Conduct, are<br />
also of relevance to people <strong>in</strong>terested <strong>in</strong> CSR.
52<br />
Appendix 2<br />
<strong>Hydro</strong>'s Code of Conduct NHC CD05<br />
Rev<strong>is</strong>ion date: 2003-07-15<br />
1 General<br />
The <strong>Hydro</strong> culture <strong>is</strong> rooted <strong>in</strong> the pr<strong>in</strong>ciples of<br />
honesty <strong>and</strong> respect for other people. Successful<br />
bus<strong>in</strong>esses are profoundly dependent on confidence<br />
<strong>and</strong> a good reputation. <strong>Hydro</strong>'s diversified operations<br />
dem<strong>and</strong> a high degree of care, honesty <strong>and</strong> <strong>in</strong>tegrity.<br />
Accord<strong>in</strong>gly, <strong>Hydro</strong> values its company culture <strong>and</strong><br />
reputation as key assets. We expect our employees<br />
to promote our core values by act<strong>in</strong>g responsibly<br />
towards colleagues, bus<strong>in</strong>ess associates <strong>and</strong><br />
society at large.<br />
The ma<strong>in</strong> purpose of <strong>Hydro</strong>’s Code of Conduct<br />
<strong>is</strong> to ensure that all persons act<strong>in</strong>g on behalf of<br />
<strong>Hydro</strong> perform their activities <strong>in</strong> an ethical way <strong>and</strong><br />
<strong>in</strong> accordance with the st<strong>and</strong>ards <strong>Hydro</strong> sets<br />
through its Steer<strong>in</strong>g Documents. The rules will<br />
help secure compliance with laws <strong>and</strong> regulations.<br />
Leg<strong>is</strong>lation with particular relevance to th<strong>is</strong> directive<br />
<strong>in</strong>cludes domestic leg<strong>is</strong>lation based on the OECD<br />
convention on briberies <strong>and</strong> US leg<strong>is</strong>lation on<br />
fraudulent f<strong>in</strong>ancial report<strong>in</strong>g.<br />
Th<strong>is</strong> Code of Conduct provides a framework<br />
for what <strong>Hydro</strong> considers responsible conduct, but<br />
<strong>is</strong> not exhaustive. As a <strong>Hydro</strong> employee, you should<br />
always strive to exerc<strong>is</strong>e good judgement, care <strong>and</strong><br />
consideration <strong>in</strong> your service for the Company.<br />
Reference <strong>in</strong> th<strong>is</strong> Code of Conduct to <strong>Hydro</strong> or<br />
the Company should be understood as Norsk<br />
<strong>Hydro</strong> ASA, its affiliates <strong>and</strong> subsidiaries.<br />
2 Scope <strong>and</strong> responsibility<br />
The Code of Conduct applies to all employees –<br />
<strong>in</strong>clud<strong>in</strong>g temporary personnel – of the Company<br />
throughout the world as well as to the members of<br />
the Board of Directors of Norsk <strong>Hydro</strong> ASA <strong>and</strong> of<br />
its subsidiaries (Board Members).<br />
You shall avoid act<strong>in</strong>g or encourag<strong>in</strong>g others<br />
to act contrary to th<strong>is</strong> Code of Conduct, even if such<br />
deviations under the circumstances may appear to<br />
be <strong>in</strong> the Company's <strong>in</strong>terest. If you are uncerta<strong>in</strong><br />
whether a particular activity <strong>is</strong> legally or ethically<br />
acceptable, you should, as far as practicable,<br />
consult <strong>in</strong> advance with your immediate superior<br />
or the Corporate Legal Office.<br />
As a l<strong>in</strong>e manager, you are responsible for<br />
mak<strong>in</strong>g these guidel<strong>in</strong>es known <strong>and</strong> to promote<br />
<strong>and</strong> monitor compliance.<br />
Violation of th<strong>is</strong> Code of Conduct will not be<br />
tolerated <strong>and</strong> may <strong>in</strong> accordance with relevant leg<strong>is</strong>lation<br />
lead to <strong>in</strong>ternal d<strong>is</strong>cipl<strong>in</strong>ary actions, d<strong>is</strong>m<strong>is</strong>sal<br />
or even crim<strong>in</strong>al prosecution.<br />
Should an improper practice or irregularity occur<br />
with<strong>in</strong> the Company, the Company <strong>is</strong> committed to<br />
make necessary corrections <strong>and</strong> take remedial action<br />
to prevent recurrence.<br />
Th<strong>is</strong> document has been approved by the<br />
Board of Directors of Norsk <strong>Hydro</strong> ASA. Deviation<br />
h<strong>and</strong>l<strong>in</strong>g accord<strong>in</strong>g to NHC-CD02 <strong>Hydro</strong>’s Management<br />
Model, if any, will be h<strong>and</strong>led by the CEO.<br />
3 Compla<strong>in</strong>ts, expression<br />
of concern <strong>and</strong> non-pun<strong>is</strong>hment<br />
<strong>Hydro</strong> w<strong>is</strong>hes to stimulate actively open d<strong>is</strong>cussions<br />
about responsible conduct <strong>in</strong> an improvement<br />
oriented <strong>and</strong> unbureaucratic way. Thus, you should<br />
normally d<strong>is</strong>cuss your concerns <strong>and</strong> compla<strong>in</strong>ts with<br />
your superior. If you deem th<strong>is</strong> not to be appropriate,<br />
you may address any other of your superiors, the<br />
local Human Resources or HSE staffs, your local<br />
compliance officer where such ex<strong>is</strong>ts, or the Head of<br />
Internal Audit Corporate. Such concerns or compla<strong>in</strong>ts<br />
may be reported confidentially, <strong>in</strong> your preferred language<br />
<strong>and</strong> – if you f<strong>in</strong>d it necessary – anonymously.<br />
As a matter of law, concerns regard<strong>in</strong>g<br />
questionable account<strong>in</strong>g or audit<strong>in</strong>g matters<br />
shall be submitted to the Head of Internal Audit<br />
Corporate, which serves as secretary to the Audit<br />
Committee of the Board of Directors, or to the<br />
chairperson of the Committee.<br />
If you <strong>in</strong> good faith express your concern to<br />
a relevant body with<strong>in</strong> <strong>Hydro</strong> concern<strong>in</strong>g possible<br />
violation of law or Company policy, you shall be<br />
protected aga<strong>in</strong>st any sanctions from <strong>Hydro</strong> or<br />
any <strong>Hydro</strong> representative due to your report.<br />
It <strong>is</strong> a violation of th<strong>is</strong> Code of Conduct to<br />
d<strong>is</strong>crim<strong>in</strong>ate or harass anyone for mak<strong>in</strong>g such<br />
report. Anyone submitt<strong>in</strong>g a false report with the<br />
obvious <strong>in</strong>tention to harass may, however, be<br />
subject to d<strong>is</strong>cipl<strong>in</strong>ary action.<br />
If you feel that your po<strong>in</strong>t<strong>in</strong>g out any violation
of th<strong>is</strong> policy <strong>is</strong> <strong>in</strong> any manner used aga<strong>in</strong>st you, you<br />
should contact your superior or the Head of Internal<br />
Audit Corporate.<br />
4 Personal conduct<br />
4.1 Behaviour based on mutual respect<br />
As a <strong>Hydro</strong> employee or Board Member, you are<br />
expected to conduct bus<strong>in</strong>ess <strong>and</strong> generally behave<br />
impeccably towards bus<strong>in</strong>ess associates, colleagues,<br />
<strong>and</strong> others. Th<strong>is</strong> <strong>in</strong>cludes be<strong>in</strong>g sensitive to<br />
<strong>and</strong> respect<strong>in</strong>g foreign cultures <strong>and</strong> customs.<br />
<strong>Hydro</strong> does not accept any form of harassment,<br />
d<strong>is</strong>crim<strong>in</strong>ation or other behaviour that colleagues or<br />
bus<strong>in</strong>ess associates may regard as threaten<strong>in</strong>g or<br />
degrad<strong>in</strong>g.<br />
4.2 Intoxicants<br />
<strong>Hydro</strong> <strong>is</strong> a drug-free workplace. Accord<strong>in</strong>gly, you<br />
may not be under the <strong>in</strong>fluence of <strong>in</strong>toxicat<strong>in</strong>g substances,<br />
<strong>in</strong>clud<strong>in</strong>g alcohol, while at work for <strong>Hydro</strong>.<br />
Limited amounts of alcohol may, however, be<br />
served when the local custom <strong>and</strong> occasion makes<br />
it appropriate to do so, <strong>and</strong> provided that the<br />
consumption will not be comb<strong>in</strong>ed with <strong>operat<strong>in</strong>g</strong><br />
mach<strong>in</strong>ery, driv<strong>in</strong>g or any other operation that <strong>is</strong><br />
<strong>in</strong>compatible with the use of alcohol.<br />
You shall refra<strong>in</strong> from us<strong>in</strong>g, or encourag<strong>in</strong>g<br />
others to use, <strong>in</strong>toxicants <strong>in</strong> a manner that can place<br />
the user, <strong>Hydro</strong> or any of its bus<strong>in</strong>ess associates <strong>in</strong><br />
an unfavourable light.<br />
5 Equal opportunities<br />
<strong>Hydro</strong> <strong>is</strong> committed to an <strong>in</strong>clusive work culture<br />
<strong>and</strong> appreciates <strong>and</strong> recogn<strong>is</strong>es that all people are<br />
unique <strong>and</strong> valuable, <strong>and</strong> should be respected for<br />
their <strong>in</strong>dividual abilities. <strong>Hydro</strong> does not accept any<br />
form of harassment or d<strong>is</strong>crim<strong>in</strong>ation on the bas<strong>is</strong><br />
of gender, religion, race, national or ethnic orig<strong>in</strong>,<br />
cultural background, social group, d<strong>is</strong>ability, sexual<br />
orientation, marital status, age or political op<strong>in</strong>ion.<br />
<strong>Hydro</strong> shall provide equal employment opportunity<br />
<strong>and</strong> treat all employees fairly. <strong>Hydro</strong> employees<br />
<strong>and</strong> bus<strong>in</strong>ess units shall only use merit, qualifications<br />
<strong>and</strong> other professional criteria as bas<strong>is</strong> for employee-<br />
related dec<strong>is</strong>ions <strong>in</strong> <strong>Hydro</strong>, regard<strong>in</strong>g for <strong>in</strong>stance<br />
recruitment, tra<strong>in</strong><strong>in</strong>g, compensation <strong>and</strong> promotion.<br />
They shall also show commitment develop<strong>in</strong>g<br />
programmes <strong>and</strong> actions to encourage a diverse<br />
organ<strong>is</strong>ation based on the pr<strong>in</strong>ciple of equal<br />
opportunity.<br />
6 Conflict of <strong>in</strong>terest <strong>and</strong> <strong>in</strong>tegrity<br />
53<br />
6.1 Fraud <strong>and</strong> conflict of <strong>in</strong>terest<br />
<strong>Hydro</strong>’s employees <strong>and</strong> Board Members shall not<br />
seek to obta<strong>in</strong> advantages for themselves (or related<br />
persons) that are improper or <strong>in</strong> any other way may<br />
harm <strong>Hydro</strong>’s <strong>in</strong>terests, whether or not th<strong>is</strong> constitutes<br />
crim<strong>in</strong>al fraud.<br />
You may not take part <strong>in</strong> or seek to <strong>in</strong>fluence<br />
any dec<strong>is</strong>ion under circumstances that can give r<strong>is</strong>e<br />
to an actual or perceived conflict of <strong>in</strong>terest. Such<br />
circumstances may be a personal <strong>in</strong>terest <strong>in</strong> the<br />
subject matter – economically or otherw<strong>is</strong>e – directly<br />
or through someone closely related.<br />
If you become aware of a potential conflict<br />
of <strong>in</strong>terest you shall, without delay, notify your<br />
immediate superior. Conflicts of <strong>in</strong>terest may not<br />
always be clear-cut, so if you are uncerta<strong>in</strong>, you<br />
should consult one of your superiors or the<br />
Corporate Legal Office.<br />
For particularly sensitive functions or areas<br />
of responsibility, each bus<strong>in</strong>ess unit should evaluate<br />
the need for rout<strong>in</strong>es to identify potential conflicts<br />
of <strong>in</strong>terest.<br />
6.2 Bribes, gifts <strong>and</strong> favours<br />
You shall not, <strong>in</strong> order to obta<strong>in</strong> or reta<strong>in</strong> bus<strong>in</strong>ess<br />
or other improper advantage <strong>in</strong> the conduct of bus<strong>in</strong>ess,<br />
offer, prom<strong>is</strong>e or give any undue advantage<br />
to a public official (or a third party) to make the<br />
official act or refra<strong>in</strong> from act<strong>in</strong>g <strong>in</strong> relation to the<br />
performance of her/h<strong>is</strong> official duties. Th<strong>is</strong> applies<br />
regardless whether the advantage <strong>is</strong> offered<br />
directly or through an <strong>in</strong>termediary.<br />
Gifts or other favours to bus<strong>in</strong>ess associates<br />
shall comply with locally accepted good bus<strong>in</strong>ess<br />
practice. Gifts <strong>and</strong> other favours can only be given<br />
or granted provided that they are modest, both with
54<br />
Appendix 2<br />
<strong>Hydro</strong>'s Code of Conduct NHC CD05<br />
Rev<strong>is</strong>ion date: 2003-07-15<br />
respect to value <strong>and</strong> frequency, <strong>and</strong> provided the<br />
time <strong>and</strong> place are appropriate.<br />
As a <strong>Hydro</strong> employee or Board Member, you<br />
are not permitted to accept from bus<strong>in</strong>ess associates<br />
monetary or other favours that may affect or<br />
appear to affect your <strong>in</strong>tegrity or <strong>in</strong>dependence.<br />
Gifts <strong>and</strong> other favours can only be accepted to the<br />
extent they are modest, both with respect to value<br />
<strong>and</strong> frequency, <strong>and</strong> provided the time <strong>and</strong> place<br />
are appropriate.<br />
If you are offered or have received such<br />
favours beyond common courtesy gifts you shall,<br />
without delay, notify your immediate superior or the<br />
Corporate Legal Office, that will determ<strong>in</strong>e whether<br />
your <strong>in</strong>tegrity or <strong>in</strong>dependence may be perceived<br />
to be affected.<br />
6.3 Political contributions<br />
Neither <strong>Hydro</strong> nor any <strong>Hydro</strong> employee or Board<br />
Member shall make f<strong>in</strong>ancial contributions to political<br />
parties on behalf of the Company. Th<strong>is</strong> does not<br />
preclude <strong>Hydro</strong> from support<strong>in</strong>g political views <strong>in</strong><br />
the <strong>in</strong>terest of the Company.<br />
6.4 F<strong>in</strong>ancial <strong>in</strong>terests <strong>in</strong> other bus<strong>in</strong>esses<br />
As a <strong>Hydro</strong> employee or Board Member, you<br />
should avoid hav<strong>in</strong>g a personal ownership <strong>in</strong>terest<br />
– directly or <strong>in</strong>directly – <strong>in</strong> any other enterpr<strong>is</strong>e if it<br />
comprom<strong>is</strong>es or appears to comprom<strong>is</strong>e your<br />
loyalty to the Company. Before mak<strong>in</strong>g an<br />
<strong>in</strong>vestment <strong>in</strong> a company that competes with<br />
the Company or does bus<strong>in</strong>ess with the Company<br />
(such as a <strong>supplier</strong>), other than acquir<strong>in</strong>g less than<br />
one percent (1%) of a l<strong>is</strong>ted company, your immediate<br />
superior shall be consulted. Special attention<br />
should <strong>in</strong> all circumstances be given to potential<br />
conflicts of <strong>in</strong>terest as described <strong>in</strong> section 6.1.<br />
6.5 Activities with a competitor,<br />
<strong>supplier</strong> or other bus<strong>in</strong>ess associates<br />
Before engag<strong>in</strong>g <strong>in</strong> any activity that may be perceived<br />
to advance the <strong>in</strong>terests of a competitor or a <strong>supplier</strong><br />
(or other bus<strong>in</strong>ess associates) at the expense of<br />
<strong>Hydro</strong>’s <strong>in</strong>terests, <strong>in</strong>clud<strong>in</strong>g serv<strong>in</strong>g on the board of<br />
such company, you shall consult with your immediate<br />
superior. You may not market products or services<br />
<strong>in</strong> competition with <strong>Hydro</strong>’s bus<strong>in</strong>ess activities.<br />
6.6 Confidential <strong>in</strong>formation<br />
Information, <strong>in</strong>tellectual property <strong>and</strong> <strong>in</strong>novative<br />
ideas are valuable <strong>Hydro</strong> assets. These <strong>in</strong>tangible<br />
assets must be appropriately managed <strong>and</strong><br />
protected. <strong>Hydro</strong>’s general policy of openness<br />
<strong>and</strong> transparency shall not prevent appropriate<br />
protection of <strong>in</strong>formation that may be of value<br />
to <strong>Hydro</strong>’s bus<strong>in</strong>ess <strong>in</strong>terests.<br />
Information other than general bus<strong>in</strong>ess<br />
knowledge <strong>and</strong> work experience that becomes<br />
known to you <strong>in</strong> connection with performance of<br />
your work, shall be regarded as confidential <strong>and</strong><br />
treated as such. Of particular relevance are the<br />
rules aga<strong>in</strong>st util<strong>is</strong><strong>in</strong>g confidential <strong>in</strong>formation for<br />
personal ga<strong>in</strong> for yourself or others.<br />
6.7 Safeguard<strong>in</strong>g assets <strong>and</strong> records<br />
Safeguard<strong>in</strong>g assets <strong>and</strong> records of <strong>Hydro</strong>, customers<br />
<strong>and</strong> other bus<strong>in</strong>ess associates <strong>is</strong> the responsibility<br />
of all <strong>Hydro</strong> employees <strong>and</strong> other Company<br />
representatives. All such assets shall be used <strong>and</strong><br />
ma<strong>in</strong>ta<strong>in</strong>ed with care <strong>and</strong> respect while guard<strong>in</strong>g<br />
aga<strong>in</strong>st waste <strong>and</strong> abuse. The use of Company<br />
time, materials, f<strong>in</strong>ancial assets or facilities for purposes<br />
not directly related to Company bus<strong>in</strong>ess <strong>is</strong> prohibited<br />
without author<strong>is</strong>ation from a relevant <strong>Hydro</strong><br />
representative. The same applies to the removal or<br />
borrow<strong>in</strong>g of Company assets without perm<strong>is</strong>sion.<br />
7 Compliance<br />
7.1 Compliance with laws – general<br />
You shall comply with all applicable laws <strong>and</strong> regulations<br />
when conduct<strong>in</strong>g bus<strong>in</strong>ess on behalf of the Company.<br />
You shall not ass<strong>is</strong>t <strong>in</strong> breach of laws by bus<strong>in</strong>ess<br />
associates, whether it constitutes an illegal act<br />
for the Company or yourself as an <strong>in</strong>dividual, or not.<br />
7.2 Antitrust <strong>and</strong> competition<br />
You shall comply with the antitrust <strong>and</strong> competition<br />
laws applicable. You should seek advice from the<br />
Corporate Legal Office <strong>in</strong> all matters <strong>in</strong>volv<strong>in</strong>g r<strong>is</strong>k
of antitrust exposure for <strong>Hydro</strong>, yourself or any of<br />
your reports. See <strong>Hydro</strong>’s Competition Compliance<br />
Manual.<br />
7.3 Insider trad<strong>in</strong>g<br />
You shall absta<strong>in</strong> from trad<strong>in</strong>g or giv<strong>in</strong>g adv<strong>is</strong>e<br />
concern<strong>in</strong>g trade <strong>in</strong> the securities of <strong>Hydro</strong> <strong>and</strong><br />
other l<strong>is</strong>ted companies on the bas<strong>is</strong> of non-public<br />
<strong>in</strong>formation learned through your work for <strong>Hydro</strong><br />
which, if publicly known, may <strong>in</strong>fluence the price<br />
of the securities.<br />
<strong>Hydro</strong> has <strong>is</strong>sued regulations for the Company’s<br />
primary <strong>in</strong>siders as well as guidel<strong>in</strong>es for all employees<br />
w<strong>is</strong>h<strong>in</strong>g to trade <strong>in</strong> <strong>Hydro</strong> or other securities -<br />
Trad<strong>in</strong>g of <strong>Hydro</strong> shares.<br />
7.4 Ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g records<br />
<strong>Hydro</strong> <strong>is</strong> committed to transparency <strong>and</strong> accuracy<br />
<strong>in</strong> all the Company’s deal<strong>in</strong>gs, while respect<strong>in</strong>g<br />
confidentiality obligations etc. As a <strong>Hydro</strong> employee,<br />
you have the responsibility to ma<strong>in</strong>ta<strong>in</strong> necessary<br />
records of the Company’s bus<strong>in</strong>ess <strong>and</strong> bus<strong>in</strong>ess<br />
relations. No false, m<strong>is</strong>lead<strong>in</strong>g or artificial entries<br />
may be made on <strong>Hydro</strong>’s books <strong>and</strong> records.<br />
All transactions must be fully <strong>and</strong> completely<br />
documented <strong>and</strong> recorded <strong>in</strong> <strong>Hydro</strong>’s account<strong>in</strong>g<br />
records <strong>in</strong> accordance with section 7.5 below.<br />
7.5 Accurate period reports <strong>and</strong><br />
other public f<strong>in</strong>ancial communication<br />
As a matter of applicable securities laws <strong>and</strong> stock<br />
exchange l<strong>is</strong>t<strong>in</strong>g st<strong>and</strong>ards, <strong>Hydro</strong> <strong>is</strong> obligated to<br />
provide full, fair, accurate <strong>and</strong> underst<strong>and</strong>able d<strong>is</strong>closure<br />
<strong>in</strong> its periodic f<strong>in</strong>ancial reports, other documents<br />
filed with applicable regulatory authorities <strong>and</strong> agencies<br />
as well as <strong>in</strong> its other public communications.<br />
Employees, particularly our senior executives <strong>and</strong><br />
f<strong>in</strong>ancial officers, are expected to exerc<strong>is</strong>e the<br />
highest st<strong>and</strong>ard of care <strong>in</strong> prepar<strong>in</strong>g such materials,<br />
pay<strong>in</strong>g particular attention to the follow<strong>in</strong>g;<br />
* Compliance with generally accepted account<strong>in</strong>g<br />
pr<strong>in</strong>ciples <strong>and</strong> <strong>Hydro</strong>’s system of <strong>in</strong>ternal<br />
account<strong>in</strong>g controls <strong>is</strong> required at all times.<br />
* All <strong>Hydro</strong> account<strong>in</strong>g records must be kept <strong>and</strong><br />
presented <strong>in</strong> accordance with the laws of each<br />
55<br />
applicable jur<strong>is</strong>diction. They shall not conta<strong>in</strong><br />
any false or <strong>in</strong>tentionally m<strong>is</strong>lead<strong>in</strong>g entries.<br />
Moreover, they must fairly <strong>and</strong> accurately reflect<br />
<strong>in</strong> reasonable detail <strong>Hydro</strong>’s assets, liabilities,<br />
revenues <strong>and</strong> expenses as well as all transactions<br />
or related occurrences which shall be fully<br />
<strong>and</strong> completely documented.<br />
* No transaction may be <strong>in</strong>tentionally m<strong>is</strong>classified<br />
as to accounts, departments or account<strong>in</strong>g periods,<br />
<strong>and</strong> unrecorded or “off the books” assets<br />
<strong>and</strong> liabilities should not be ma<strong>in</strong>ta<strong>in</strong>ed unless<br />
permitted by applicable law or regulation.<br />
* No <strong>in</strong>formation may be concealed from the<br />
<strong>in</strong>ternal auditors or the <strong>in</strong>dependent auditors.<br />
8 Respond<strong>in</strong>g to <strong>in</strong>quiries<br />
from the press <strong>and</strong> others<br />
<strong>Hydro</strong>’s profile <strong>in</strong> domestic <strong>and</strong> <strong>in</strong>ternational markets<br />
<strong>is</strong> greatly <strong>in</strong>fluenced by our ability to communicate<br />
cons<strong>is</strong>tently <strong>and</strong> professionally with external parties,<br />
<strong>in</strong>clud<strong>in</strong>g the media. Consequently, <strong>Hydro</strong> shall<br />
ma<strong>in</strong>ta<strong>in</strong> a pr<strong>in</strong>ciple of openness <strong>and</strong> be honest <strong>and</strong><br />
responsive when deal<strong>in</strong>g with <strong>in</strong>terested parties<br />
outside <strong>Hydro</strong> as well as society at large.<br />
In order to ensure a co-ord<strong>in</strong>ated <strong>in</strong>terface<br />
with external parties, general <strong>in</strong>quiries about the<br />
Company or its employees as well as all <strong>in</strong>quiries<br />
from media, should be directed to the relevant<br />
bus<strong>in</strong>ess unit communications department or<br />
officer or, alternatively, to Corporate Communication.<br />
Inquiries from f<strong>in</strong>ancial analysts or <strong>in</strong>vestors should<br />
be passed onto Corporate Investor Relations.<br />
Inquiries from external attorneys should be passed<br />
on to the Corporate Legal Office or local <strong>Hydro</strong> legal<br />
staff. Other employees <strong>and</strong> Board Members need<strong>in</strong>g<br />
to make public statements shall co-ord<strong>in</strong>ate <strong>in</strong> an<br />
appropriate way as stated above.<br />
9 No rights created<br />
Th<strong>is</strong> Code of Conduct <strong>is</strong> a statement of certa<strong>in</strong><br />
fundamental <strong>Hydro</strong> pr<strong>in</strong>ciples, policies <strong>and</strong><br />
procedures that govern the Company’s employees<br />
<strong>and</strong> Board Members. It does not create any rights<br />
for any customer, <strong>supplier</strong>, competitor, shareholder<br />
or any other person or entity.