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Designed <strong>and</strong> produced by:<br />

<strong>Hydro</strong> Media (49291)<br />

Norsk <strong>Hydro</strong> ASA<br />

N-0240 Oslo<br />

Telephone: + 47 22 53 81 00<br />

Telefax: + 47 22 53 27 25<br />

E-mail: csr@hydro.com<br />

<strong>Hydro</strong> <strong>is</strong> a <strong>Fortune</strong> <strong>500</strong> <strong>energy</strong> <strong>and</strong> <strong>alum<strong>in</strong>ium</strong><br />

<strong>supplier</strong> <strong>operat<strong>in</strong>g</strong> <strong>in</strong> more than 40 countries.<br />

We are a lead<strong>in</strong>g offshore producer of oil <strong>and</strong><br />

gas, the world’s third largest <strong>alum<strong>in</strong>ium</strong> <strong>supplier</strong><br />

<strong>and</strong> a leader <strong>in</strong> the development of renewable<br />

<strong>energy</strong> sources. Our 36,000 employees create<br />

value by strengthen<strong>in</strong>g the viability of the<br />

customers <strong>and</strong> communities we serve.<br />

www.hydro.com


Corporate Social Responsibility – Invitation to Action


Dear <strong>Hydro</strong> Colleague<br />

Our <strong>Hydro</strong> culture <strong>is</strong> firmly rooted <strong>in</strong> pr<strong>in</strong>ciples<br />

of honesty <strong>and</strong> consideration for others, <strong>and</strong><br />

compliance with applicable rules <strong>and</strong> regulations,<br />

wherever we are. Th<strong>is</strong> culture <strong>is</strong> developed further<br />

through The <strong>Hydro</strong> Way <strong>and</strong> our m<strong>is</strong>sion –<br />

to create a more viable society. Th<strong>is</strong> means that<br />

our operations must sat<strong>is</strong>fy high st<strong>and</strong>ards, with<br />

regard to ethical behaviour, respect for human<br />

rights, health <strong>and</strong> safety for our employees, the<br />

fight aga<strong>in</strong>st corruption, <strong>and</strong> other aspects of<br />

our corporate social responsibility. Our ability<br />

<strong>and</strong> dedication to perform accord<strong>in</strong>gly has been<br />

critical to our success so far. In the future, these<br />

concerns will probably be even more important<br />

for our long-term survival <strong>and</strong> success as a company<br />

<strong>in</strong>volved with the exploitation <strong>and</strong> use of<br />

natural resources, <strong>and</strong> their development <strong>in</strong>to<br />

products <strong>in</strong> <strong>in</strong>novative <strong>and</strong> efficient ways. Trust <strong>in</strong><br />

the market place <strong>and</strong> a good reputation are key<br />

<strong>is</strong>sues.<br />

As globalization <strong>and</strong> the rate of change <strong>in</strong>crease,<br />

new dem<strong>and</strong>s are placed on forms of cooperation,<br />

organizational development, <strong>and</strong> the<br />

application of knowledge. We must seek coope-<br />

ration with authorities both on national <strong>and</strong> local<br />

levels, <strong>and</strong> with host communities for our operations.<br />

Some non-governmental organizations<br />

(NGOs) possess professional competence <strong>and</strong><br />

capacity which can be of great value to us <strong>in</strong> our<br />

work to realize our ambitions, while at the same<br />

time help<strong>in</strong>g them achieve their objectives.<br />

We <strong>is</strong>sued a corporate directive <strong>in</strong> 1995,<br />

which establ<strong>is</strong>hed certa<strong>in</strong> st<strong>and</strong>ards that should<br />

apply to all of <strong>Hydro</strong>’s activities. That document<br />

provided a timely bas<strong>is</strong> <strong>and</strong> framework for both<br />

company management <strong>and</strong> other employees <strong>in</strong><br />

the field of bus<strong>in</strong>ess behaviour.<br />

We have updated <strong>and</strong> rev<strong>is</strong>ited our corporate<br />

directives, <strong>and</strong> <strong>in</strong>troduced a new directive on<br />

our social responsibility, <strong>and</strong> a Code of Conduct<br />

on our ethical accountability.<br />

Pr<strong>in</strong>ciples <strong>and</strong> directives are a good start,<br />

but the real job <strong>is</strong> to make them an <strong>in</strong>tegral part<br />

of our way forward. It <strong>is</strong> my hope that th<strong>is</strong><br />

“Invitation to Action” will ass<strong>is</strong>t all of us <strong>in</strong> that<br />

enterpr<strong>is</strong>e.<br />

I encourage you to use these tools to <strong>in</strong>tegrate<br />

social responsibility <strong>is</strong>sues <strong>in</strong> strategies,<br />

bus<strong>in</strong>ess plans <strong>and</strong> day-to-day work <strong>in</strong> a cons<strong>is</strong>tent<br />

<strong>and</strong> accountable manner. By do<strong>in</strong>g so, we<br />

will cont<strong>in</strong>ue to build a corporate culture which<br />

we will all want to identify with.<br />

Eiv<strong>in</strong>d Reiten, President <strong>and</strong> CEO<br />

3


4<br />

Contents<br />

Introduction 5<br />

Basic Pr<strong>in</strong>ciples & Key Issues 8<br />

Human Rights 10<br />

Contribute to Susta<strong>in</strong>ability 14<br />

Diversity 18<br />

Dialogue 22<br />

Integrity 24<br />

Our Code of Conduct 28<br />

Framework for Implement<strong>in</strong>g CSR 30<br />

Social Knowledge 33<br />

Anticipat<strong>in</strong>g Issues 35<br />

Social Impact Assessment 38<br />

Community Investments 40<br />

CSR <strong>and</strong> Bus<strong>in</strong>ess Relations 43<br />

CSR <strong>in</strong> Strategy, Bus<strong>in</strong>ess Plann<strong>in</strong>g <strong>and</strong> Report<strong>in</strong>g 46<br />

Resources 48<br />

Appendix 1<br />

<strong>Hydro</strong>’s Social Responsibility Directive 50<br />

Appendix 2<br />

<strong>Hydro</strong>’s Code of Conduct 52<br />

Photos: Michael Heffernan, Terje S. Knudsen, Jason Hawks, Kåre Foss, Jarle Ree, Dag Sunnanå, Rolf Lunheim, PhotoD<strong>is</strong>k<br />

Design: <strong>Hydro</strong> Media, June 2004, 55049291<br />

Pr<strong>in</strong>ted by: Kampen Graf<strong>is</strong>k, September 2004<br />

Th<strong>is</strong> publication <strong>is</strong> developed by the CSR Department


Introduction<br />

Invitation to a Dialogue, our first publication on Corporate<br />

Social Responsibility (CSR), was publ<strong>is</strong>hed <strong>in</strong> 2000. At<br />

the time, it was considered quite an <strong>in</strong>novation. S<strong>in</strong>ce<br />

then, the CSR agenda has evolved <strong>and</strong> the social aspect<br />

of bus<strong>in</strong>ess now attracts <strong>in</strong>creas<strong>in</strong>g attention both with<strong>in</strong><br />

our organization <strong>and</strong> <strong>in</strong> society as a whole.<br />

<strong>Hydro</strong> has always taken special pride <strong>in</strong> do<strong>in</strong>g<br />

th<strong>in</strong>gs that help build a better society. When<br />

<strong>Hydro</strong> was founded 100 years ago, we helped<br />

build a country, not just a company. That sense<br />

of responsibility rema<strong>in</strong>s with us today. We have<br />

developed our bus<strong>in</strong>esses <strong>in</strong> ways that contribute<br />

more over time, not just to customers <strong>and</strong><br />

shareholders, but also to society <strong>in</strong> general.<br />

Today all companies have to reconcile the<br />

need for profit with the needs of society. In<br />

<strong>Hydro</strong>, we believe bus<strong>in</strong>ess <strong>and</strong> societal<br />

dem<strong>and</strong>s are <strong>in</strong>separable <strong>and</strong> <strong>in</strong>terdependent;<br />

you cannot have real, long-term bus<strong>in</strong>ess success<br />

without societal success.<br />

Corporate Social Responsibility (CSR) <strong>is</strong> now<br />

addressed <strong>in</strong> the public debate on susta<strong>in</strong>able<br />

development, which has been extended to encompass<br />

the social dimensions of bus<strong>in</strong>ess, <strong>in</strong> addition<br />

to the f<strong>in</strong>ancial <strong>and</strong> environmental aspects. These<br />

are referred to as the triple bottom l<strong>in</strong>e.<br />

As a prerequ<strong>is</strong>ite for fulfill<strong>in</strong>g the company’s<br />

social responsibility, each <strong>in</strong>dividual work<strong>in</strong>g for<br />

<strong>Hydro</strong> needs to behave <strong>in</strong> an ethical manner. A<br />

Code of Conduct has been drawn up to ensure<br />

that all persons act<strong>in</strong>g on behalf of <strong>Hydro</strong> perform<br />

their activities <strong>in</strong> an ethical manner <strong>and</strong> <strong>in</strong><br />

accordance with applicable laws <strong>and</strong> <strong>Hydro</strong><br />

st<strong>and</strong>ards.<br />

In the wake of corporate governance<br />

sc<strong>and</strong>als, public awareness <strong>and</strong> expectations<br />

of bus<strong>in</strong>ess ethics <strong>and</strong> CSR have <strong>in</strong>creased<br />

significantly. The f<strong>in</strong>ancial community may not<br />

be perceived as progressive with regard to<br />

social <strong>is</strong>sues; nevertheless Socially Responsible<br />

Investments (SRI) now constitute a grow<strong>in</strong>g<br />

proportion of the total <strong>in</strong>vestment portfolio.<br />

<strong>Hydro</strong> benefits directly from cultivat<strong>in</strong>g social<br />

responsibility <strong>in</strong> its management systems, for<br />

example through proactive r<strong>is</strong>k management<br />

<strong>and</strong> the benefits of a good reputation. However,<br />

credible social performance that <strong>is</strong> viable <strong>in</strong> the<br />

long-term must be based on the core values of<br />

our corporate culture, as expressed <strong>in</strong> The <strong>Hydro</strong><br />

Way. These values are brought to life <strong>in</strong> the way<br />

we relate to society <strong>and</strong> strive to optimize the<br />

impact of our operations.<br />

5


6<br />

"<strong>Hydro</strong> benefits directly from cultivat<strong>in</strong>g social responsibility <strong>in</strong><br />

its management systems, for example through proactive r<strong>is</strong>k<br />

management <strong>and</strong> the benefits of a good reputation."<br />

Invitation to a Dialogue was our first pubilication<br />

aimed at develop<strong>in</strong>g a socially responsive<br />

company culture. It provides an outl<strong>in</strong>e of the key<br />

<strong>is</strong>sues, <strong>and</strong> the ensu<strong>in</strong>g dialogue – based on the<br />

voices of stakeholders – has <strong>in</strong>creased our<br />

underst<strong>and</strong><strong>in</strong>g.<br />

Th<strong>is</strong> publication <strong>is</strong> another step towards<br />

embedd<strong>in</strong>g the concept of social responsibility <strong>in</strong><br />

our culture <strong>and</strong> bus<strong>in</strong>ess practices. Our social<br />

responsibility directive states that CSR <strong>is</strong> a l<strong>in</strong>e<br />

responsibility. The follow<strong>in</strong>g <strong>is</strong> a practical guide to<br />

help managers translate the CSR pr<strong>in</strong>ciples laid<br />

down <strong>in</strong> the directive <strong>in</strong>to sound bus<strong>in</strong>ess practice.<br />

Manag<strong>in</strong>g social impact <strong>is</strong> a complex task,<br />

<strong>and</strong> there are few “one size fits all” solutions.<br />

Good CSR practice requires prudent consideration<br />

of stakeholder concerns <strong>in</strong> the context of the<br />

local culture <strong>and</strong> conditions <strong>in</strong> question. Invitation<br />

to Action <strong>is</strong> not, therefore, a straightforward<br />

<strong>in</strong>struction manual, but an <strong>in</strong>spirational guide to<br />

help improve the management of social impact.<br />

The governance framework <strong>and</strong> approaches<br />

outl<strong>in</strong>ed <strong>in</strong> th<strong>is</strong> publication should form the bas<strong>is</strong><br />

for develop<strong>in</strong>g effective CSR practices <strong>in</strong> our l<strong>in</strong>e<br />

organization <strong>in</strong> response to the challenges <strong>and</strong><br />

experience that ar<strong>is</strong>e.<br />

At first glance, some of the <strong>is</strong>sues presented<br />

on the follow<strong>in</strong>g pages may seem to have limited<br />

relevance to day-to-day bus<strong>in</strong>ess operations <strong>in</strong><br />

developed host countries. However, diversity <strong>and</strong><br />

dialogue are def<strong>in</strong>itly of importance <strong>in</strong> a European<br />

context.<br />

CSR challenges <strong>and</strong> priorities will, of course,<br />

differ accord<strong>in</strong>g to the bus<strong>in</strong>ess <strong>and</strong> the social<br />

sett<strong>in</strong>g. However, everyone should acquire a<br />

basic underst<strong>and</strong><strong>in</strong>g of the key <strong>is</strong>sues, with<br />

reference to the <strong>Hydro</strong> value foresight. Social<br />

<strong>is</strong>sues that are <strong>in</strong>significant today could be<br />

critical for bus<strong>in</strong>ess tomorrow.<br />

Our journey starts with the Basic CSR Pr<strong>in</strong>ciples.<br />

The five basic pr<strong>in</strong>ciples – Human Rights,<br />

Dialogue, Integrity, Susta<strong>in</strong>ability <strong>and</strong> Diversity<br />

– are presented with examples of related key<br />

<strong>is</strong>sues <strong>and</strong> dilemmas. Hav<strong>in</strong>g the basic pr<strong>in</strong>ciples<br />

fresh <strong>in</strong> m<strong>in</strong>d should help you to identify<br />

the CSR challenges <strong>in</strong> your bus<strong>in</strong>ess environ-


"Th<strong>is</strong> publication <strong>is</strong> another step towards embedd<strong>in</strong>g the concept<br />

of social responsibility <strong>in</strong> our culture <strong>and</strong> bus<strong>in</strong>ess practices."<br />

ment. The next chapter presents a Framework<br />

for Implement<strong>in</strong>g CSR, <strong>in</strong>clud<strong>in</strong>g approaches<br />

to mapp<strong>in</strong>g social <strong>is</strong>sues <strong>and</strong> <strong>in</strong>tegrat<strong>in</strong>g these<br />

<strong>in</strong>to strategy <strong>and</strong> management systems. With<br />

an overview of <strong>is</strong>sues <strong>and</strong> a strategy at h<strong>and</strong>,<br />

you will be better prepared to develop the application<br />

of CSR <strong>in</strong> your bus<strong>in</strong>ess plann<strong>in</strong>g <strong>and</strong><br />

report<strong>in</strong>g. Th<strong>is</strong> <strong>is</strong> briefly covered <strong>in</strong> the chapter<br />

CSR <strong>in</strong> Strategy, Bus<strong>in</strong>ess Plann<strong>in</strong>g <strong>and</strong><br />

Report<strong>in</strong>g. Organizations <strong>and</strong> publications that<br />

can provide further <strong>in</strong>formation <strong>and</strong> <strong>in</strong>spiration<br />

are l<strong>is</strong>ted under Resources at the end.<br />

The dilemmas presented are relevant to<br />

<strong>Hydro</strong>’s bus<strong>in</strong>ess. These are meant to be a bas<strong>is</strong><br />

for d<strong>is</strong>cussion, <strong>and</strong> you will not f<strong>in</strong>d the “correct<br />

answer” on any page <strong>in</strong> th<strong>is</strong> publication. These<br />

are real dilemmas where only well <strong>in</strong>formed,<br />

on the spot dec<strong>is</strong>ion-mak<strong>in</strong>g will work.<br />

<strong>Hydro</strong>’s directives are <strong>in</strong>terrelated <strong>and</strong> should<br />

be seen as a whole. Especially the People<br />

Policy, Health, Safety, Security <strong>and</strong> Environment<br />

Policy, <strong>and</strong> the Code of Conduct should be kept<br />

<strong>in</strong> m<strong>in</strong>d when work<strong>in</strong>g on CSR <strong>is</strong>sues.<br />

Hopefully, th<strong>is</strong> publication will help you develop<br />

<strong>and</strong> improve CSR practice <strong>and</strong> bus<strong>in</strong>ess<br />

management, <strong>in</strong> accordance with our shared<br />

values – The <strong>Hydro</strong> Way. The experience you<br />

<strong>and</strong> your colleagues ga<strong>in</strong> through translat<strong>in</strong>g<br />

these pr<strong>in</strong>ciples <strong>in</strong>to practice will form the foundation<br />

for embedd<strong>in</strong>g CSR <strong>in</strong> our culture <strong>and</strong><br />

bus<strong>in</strong>ess practices.<br />

7


8<br />

Basic Pr<strong>in</strong>ciples & Key Issues


Th<strong>is</strong> chapter gives an outl<strong>in</strong>e of the basic CSR pr<strong>in</strong>ciples def<strong>in</strong>ed <strong>in</strong><br />

the Social Responsibility Directive. Each section starts with a quote<br />

from the directive, followed by an elaboration <strong>and</strong> identification of<br />

key <strong>is</strong>sues. Examples <strong>and</strong> dilemmas relevant to <strong>Hydro</strong>’s activities<br />

are provided to encourage d<strong>is</strong>cussion <strong>and</strong> reflection.<br />

9


10<br />

Human Rights<br />

In 2001, <strong>Hydro</strong> received more than 1000 postcards <strong>and</strong> e-mails urg<strong>in</strong>g <strong>Hydro</strong> to address the human rights<br />

situation <strong>in</strong> Ch<strong>in</strong>a when deal<strong>in</strong>g with Ch<strong>in</strong>ese Authorities.<br />

Why?<br />

The Universal Declaration of Human Rights<br />

compr<strong>is</strong>es our common ethical fundament.<br />

It represents the prerequ<strong>is</strong>ites for sound social<br />

development <strong>and</strong> a well-function<strong>in</strong>g bus<strong>in</strong>ess<br />

climate. It <strong>is</strong> important to recognize the <strong>in</strong>terconnection<br />

between good bus<strong>in</strong>ess performance<br />

<strong>and</strong> human rights.<br />

Key bus<strong>in</strong>ess challenges<br />

Human Rights <strong>is</strong> a comprehensive <strong>is</strong>sue,<br />

<strong>in</strong>clud<strong>in</strong>g civil, political, economical, social<br />

<strong>and</strong> cultural rights. However, with<strong>in</strong> th<strong>is</strong> range,<br />

there are some specific <strong>is</strong>sues that are relevant<br />

to bus<strong>in</strong>ess. Further details on our policy <strong>in</strong><br />

these areas are provided <strong>in</strong> <strong>Hydro</strong>’s People<br />

Policy.<br />

Freedom of expression <strong>and</strong> association<br />

All employees have the right to express their<br />

views <strong>and</strong> concerns <strong>in</strong> good faith, for example<br />

with respect to their work<strong>in</strong>g conditions, without<br />

fear of repr<strong>is</strong>al. They also have the right to jo<strong>in</strong><br />

a union <strong>and</strong> participate <strong>in</strong> organized activities.<br />

These fundamental pr<strong>in</strong>ciples apply to all <strong>Hydro</strong><br />

activities worldwide.<br />

Labour st<strong>and</strong>ards<br />

<strong>Hydro</strong> <strong>is</strong> committed to respect the International<br />

Labour Organization’s eight core conventions.<br />

Key <strong>is</strong>sues are freedom of association, the right<br />

to collective barga<strong>in</strong><strong>in</strong>g, <strong>and</strong> the prohibition of<br />

forced labour. The conventions also address<br />

some basic requirements for wages, work<strong>in</strong>g<br />

hours, social benefits <strong>and</strong> the work<strong>in</strong>g environment.<br />

These must be considered <strong>in</strong> the context<br />

of legal requirements <strong>and</strong> best practices <strong>in</strong> the<br />

country <strong>in</strong> question.


“<strong>Hydro</strong> supports the pr<strong>in</strong>ciples set forth <strong>in</strong> the Universal Declaration<br />

of Human Rights. We shall make sure that all our operations are<br />

conducted <strong>in</strong> accordance with basic human rights st<strong>and</strong>ards.”<br />

HYDRO’S SOCIAL RESPONSIBILITY DIRECTIVE<br />

Child labour<br />

<strong>Hydro</strong> does not accept child labour <strong>and</strong> does not<br />

employ children below the age of 16. If a child’s<br />

rights of education, play, rest <strong>and</strong> family life are<br />

secured, limited exceptions may be made if th<strong>is</strong><br />

<strong>is</strong> clearly <strong>in</strong> the best <strong>in</strong>terests of the child. Th<strong>is</strong> <strong>is</strong><br />

expressed <strong>in</strong> our People Policy.<br />

The prohibition of child labour represents<br />

a long-term social <strong>in</strong>vestment. Giv<strong>in</strong>g youngsters<br />

the opportunity to attend school not only<br />

improves the future prospects of the <strong>in</strong>dividuals<br />

concerned, it also ensures a well-educated<br />

workforce <strong>in</strong> years to come.<br />

Armed security forces<br />

In some of its locations, <strong>Hydro</strong> needs to employ<br />

armed security forces to protect personnel,<br />

property or bus<strong>in</strong>ess activities. It <strong>is</strong> important to<br />

ensure that the employment of security forces <strong>is</strong><br />

properly controlled <strong>and</strong> does not result <strong>in</strong> abuse<br />

of power or human rights violations.<br />

The Voluntary Pr<strong>in</strong>ciples on Security <strong>and</strong><br />

Human Rights were developed on the bas<strong>is</strong><br />

of d<strong>is</strong>cussions between the governments of<br />

the United States <strong>and</strong> the United K<strong>in</strong>gdom, transnational<br />

oil <strong>and</strong> m<strong>in</strong><strong>in</strong>g companies, human rights<br />

organizations <strong>and</strong> trade unions. The pr<strong>in</strong>ciples<br />

provide a framework for how companies should<br />

h<strong>and</strong>le the use of security forces <strong>in</strong> accordance<br />

with human rights. <strong>Hydro</strong> endorsed the pr<strong>in</strong>ciples<br />

<strong>in</strong> January 2003.<br />

Indigenous peoples<br />

As natural resources are often located <strong>in</strong><br />

remote areas <strong>in</strong>habited by <strong>in</strong>digenous peoples,<br />

ensur<strong>in</strong>g that such peoples’ <strong>in</strong>terests <strong>and</strong> needs<br />

are taken <strong>in</strong>to consideration <strong>is</strong> an important<br />

11<br />

challenge for extractive <strong>in</strong>dustries. Operat<strong>in</strong>g<br />

<strong>in</strong> such areas may be controversial. Indigenous<br />

peoples often represent the weakest group <strong>in</strong><br />

society; they have limited rights <strong>and</strong> are at r<strong>is</strong>k<br />

of d<strong>is</strong>crim<strong>in</strong>ation. They frequently lack formal<br />

representation <strong>in</strong> governmental structures, so<br />

it <strong>is</strong> difficult for bus<strong>in</strong>esses to consult with them<br />

directly.<br />

The concerns of <strong>in</strong>digenous people<br />

are voiced by numerous non-governmental<br />

organizations (NGOs) worldwide, <strong>and</strong> develop<strong>in</strong>g<br />

a constructive dialogue with these <strong>is</strong> crucial.<br />

Indigenous peoples’ rights have also been<br />

strengthened through <strong>in</strong>ternational conventions<br />

<strong>and</strong> national leg<strong>is</strong>lation.<br />

Cooperation with Amnesty<br />

Amnesty International Norway <strong>and</strong> <strong>Hydro</strong><br />

has a cooperation agreement on prov<strong>is</strong>ion<br />

of human rights education <strong>and</strong> <strong>in</strong>formation.<br />

Amnesty <strong>is</strong> a valuable contributor to <strong>Hydro</strong>’s<br />

management tra<strong>in</strong><strong>in</strong>g programmes, <strong>and</strong> a<br />

partner <strong>in</strong> general human rights d<strong>is</strong>cussions.<br />

Amnesty has expert<strong>is</strong>e on the human rights<br />

situation <strong>in</strong> specific countries, <strong>and</strong> can ass<strong>is</strong>t<br />

<strong>Hydro</strong> with <strong>in</strong>formation when enter<strong>in</strong>g countries<br />

with major human rights challenges.<br />

Th<strong>is</strong> partnership reflects <strong>Hydro</strong>’s CSR<br />

strategy to build alliances with civil society<br />

organizations <strong>in</strong> order to exchange knowledge<br />

<strong>and</strong> competence for mutual benefit.<br />

The agreement does not limit Amnesty’s<br />

right to freely criticize <strong>Hydro</strong>.


12<br />

Human Rights<br />

Freedom of Association<br />

The UN Universal Declaration of Human Rights<br />

clearly states that employees can protect their<br />

<strong>in</strong>terests through trade unions. In the pr<strong>in</strong>ciples<br />

of the UN Global Compact, freedom of association<br />

implies respect for the employees’ entitlement<br />

to jo<strong>in</strong> associations of their own choice.<br />

In Europe, these associations are generally<br />

labour unions, <strong>and</strong> <strong>Hydro</strong> has good experience<br />

of constructive dialogue between management<br />

<strong>and</strong> trade unions. However, employees may prefer<br />

different forms of cooperation <strong>in</strong> other parts of<br />

the world, such as Ch<strong>in</strong>a <strong>and</strong> North America.<br />

Dur<strong>in</strong>g the establ<strong>is</strong>hment of a <strong>Hydro</strong> production<br />

plant <strong>in</strong> Canada, several labour unions offered<br />

to protect the <strong>in</strong>terests of the employees. In<br />

the Canadian system, employees can vote to<br />

jo<strong>in</strong> a union by a def<strong>in</strong>ed majority, <strong>and</strong> the unions<br />

were actively promot<strong>in</strong>g the benefits they could<br />

offer. However, the employees did not want to<br />

The UN Universal Declaration of Human Rights<br />

Article 23<br />

1. Everyone has the right to work, to free<br />

choice of employment, to just <strong>and</strong> favourable<br />

conditions of work <strong>and</strong> to protection aga<strong>in</strong>st<br />

unemployment.<br />

2. Everyone, without any d<strong>is</strong>crim<strong>in</strong>ation,<br />

has the right to equal pay for equal work.<br />

3. Everyone who works has the right to just<br />

jo<strong>in</strong> any of these unions, preferr<strong>in</strong>g to negotiate<br />

through an <strong>in</strong>ternal works council. They felt that,<br />

<strong>in</strong> their particular local circumstances, th<strong>is</strong> was<br />

the best way of establ<strong>is</strong>h<strong>in</strong>g a real dialogue, <strong>in</strong><br />

which the employers <strong>and</strong> freely-chosen employee<br />

representatives could reach an underst<strong>and</strong><strong>in</strong>g<br />

of each other’s problems <strong>and</strong> f<strong>in</strong>d ways to resolve<br />

them. If the employees at any time found th<strong>is</strong><br />

solution was not sat<strong>is</strong>factory, they could vote for<br />

<strong>in</strong>vit<strong>in</strong>g the support of a union. Thus they reta<strong>in</strong>ed<br />

their right to protect their <strong>in</strong>terests through<br />

trade unions.<br />

The formal structure of cooperation <strong>is</strong> not the<br />

ma<strong>in</strong> <strong>is</strong>sue, but it <strong>is</strong> important to lay the ground<br />

for open d<strong>is</strong>cussions, which culm<strong>in</strong>ate <strong>in</strong> jo<strong>in</strong>tly<br />

acceptable agreements. A constructive rather<br />

than confrontational dialogue br<strong>in</strong>gs about solutions<br />

that benefit the enterpr<strong>is</strong>e, its stakeholders<br />

<strong>and</strong> society at large.<br />

<strong>and</strong> favourable remuneration ensur<strong>in</strong>g for<br />

themselves <strong>and</strong> their family an ex<strong>is</strong>tence<br />

worthy of human dignity, <strong>and</strong> supplemented,<br />

if necessary, by other means of social protection.<br />

4. Everyone has the right to form <strong>and</strong> to jo<strong>in</strong> trade<br />

unions for the protection of their <strong>in</strong>terests.


Dilemmas:<br />

You are a <strong>Hydro</strong> manager, go<strong>in</strong>g abroad to<br />

work at a recently acquired bus<strong>in</strong>ess unit. On<br />

arrival, you f<strong>in</strong>d that the employees work much<br />

longer hours than <strong>is</strong> allowed <strong>in</strong> the <strong>Hydro</strong> policy.<br />

You present the policy, <strong>and</strong> dem<strong>and</strong> regular work<strong>in</strong>g<br />

hours. Many employees quit, because they<br />

are used to work<strong>in</strong>g long days <strong>in</strong> order to better<br />

support their families. They are not familiar with<br />

the concept of le<strong>is</strong>ure time. What do you do?<br />

<strong>Hydro</strong> acquires a production plant that has<br />

traditionally employed several children between<br />

12 <strong>and</strong> 16 years of age. Their ma<strong>in</strong> tasks are<br />

pack<strong>in</strong>g products <strong>and</strong> sweep<strong>in</strong>g floors. The<br />

children’s <strong>in</strong>come <strong>is</strong> important for their families,<br />

<strong>and</strong> <strong>in</strong> some families th<strong>is</strong> <strong>is</strong> the only <strong>in</strong>come<br />

as the parents are out of work <strong>and</strong> the other<br />

children are even younger. Even if these children<br />

were taken out of work, the possibility of them<br />

attend<strong>in</strong>g school <strong>is</strong> very limited, at least <strong>in</strong> the<br />

near future.<br />

When <strong>Hydro</strong> takes over the plant, Norwegian<br />

NGOs become <strong>in</strong>terested <strong>and</strong> want <strong>in</strong>formation.<br />

How do you h<strong>and</strong>le th<strong>is</strong> situation?<br />

Local management at the same plant strongly<br />

adv<strong>is</strong>es aga<strong>in</strong>st the employees jo<strong>in</strong><strong>in</strong>g a union.<br />

The reason they give <strong>is</strong> that the unions <strong>in</strong> th<strong>is</strong><br />

country are very militant <strong>and</strong> do not promote the<br />

real <strong>in</strong>terests of the employees. <strong>Hydro</strong> consults<br />

the Norwegian Confederation of Trade Unions<br />

(LO), which says that they have a good impression<br />

of the central union <strong>in</strong> th<strong>is</strong> country, <strong>and</strong> that<br />

they have been adv<strong>is</strong><strong>in</strong>g them for many years.<br />

13<br />

They ask <strong>Hydro</strong> to let the unions <strong>in</strong>troduce<br />

themselves to the employees, so that they<br />

can evaluate their options freely.<br />

When th<strong>is</strong> <strong>is</strong> brought up with the local<br />

management, it becomes clear that their real<br />

reason for d<strong>is</strong>courag<strong>in</strong>g union membership <strong>is</strong><br />

the r<strong>is</strong>k of higher costs through <strong>in</strong>creased wages<br />

<strong>and</strong> benefits. They claim that th<strong>is</strong> may turn the<br />

plant’s small profit <strong>in</strong>to a loss, which could aga<strong>in</strong><br />

lead to plant closure <strong>and</strong> job losses. <strong>Hydro</strong>’s<br />

accountant confirms that th<strong>is</strong> could be the<br />

case. LO wants to know the outcome of the<br />

d<strong>is</strong>cussion. How do you deal with th<strong>is</strong>?


14<br />

Contribute<br />

to Susta<strong>in</strong>ability<br />

Why?<br />

Susta<strong>in</strong>ability compr<strong>is</strong>es both the economic, environmental<br />

<strong>and</strong> societal dimension of bus<strong>in</strong>ess. In<br />

th<strong>is</strong> document, we focus on the social dimension.<br />

Today companies f<strong>in</strong>d they are <strong>in</strong> a dilemma,<br />

caught between <strong>in</strong>vestor dem<strong>and</strong>s for short-term<br />

profits <strong>and</strong> society’s general expectations of a<br />

responsible <strong>and</strong> long-term approach. Foresight<br />

should be a virtue <strong>in</strong> all of <strong>Hydro</strong>’s bus<strong>in</strong>ess<br />

th<strong>in</strong>k<strong>in</strong>g, <strong>and</strong> the challenge <strong>is</strong> to be able to strike<br />

a m<strong>in</strong>dful <strong>and</strong> constructive balance between<br />

short-term <strong>and</strong> long-term <strong>in</strong>terests.<br />

Susta<strong>in</strong>ability <strong>is</strong> needed for a favourable<br />

long-term bus<strong>in</strong>ess climate. <strong>Hydro</strong> has always<br />

been aware that constructive relations to local<br />

communities benefit both the local population<br />

<strong>and</strong> the company’s own operations.<br />

Social <strong>in</strong>vestment projects<br />

<strong>Hydro</strong> cooperates with local communities <strong>in</strong><br />

various ways with a view to contribut<strong>in</strong>g to susta<strong>in</strong>ability,<br />

<strong>and</strong> has a wide range of social <strong>in</strong>vestment<br />

projects. <strong>Hydro</strong> aims to make these projects<br />

<strong>in</strong>dependent <strong>in</strong> a way that secures their viability<br />

also without the company’s support.<br />

Social <strong>in</strong>vestments that add to <strong>Hydro</strong>’s<br />

competitive advantage are to be preferred, <strong>and</strong><br />

they should be <strong>in</strong> l<strong>in</strong>e with our bus<strong>in</strong>ess strategy.<br />

There are many types of social <strong>in</strong>vestments: charitable<br />

donations, community projects, voluntary<br />

engagements, etc. Rather than giv<strong>in</strong>g r<strong>and</strong>om<br />

philanthropic contributions, the <strong>in</strong>vestments chosen<br />

should have the best possible effect, both for<br />

our bus<strong>in</strong>ess <strong>and</strong> for society. In some cases th<strong>is</strong><br />

means mak<strong>in</strong>g charitable donations, <strong>in</strong> others it<br />

means runn<strong>in</strong>g a long-term project. In most cases,<br />

the best choice <strong>is</strong> a mix of social <strong>in</strong>vestment types<br />

directed towards the same end. The amounts<br />

used on social projects should reflect the local<br />

bus<strong>in</strong>ess’s f<strong>in</strong>ancial situation <strong>and</strong> its strategy.<br />

Contributions can take many forms, <strong>and</strong> do not<br />

necessarily have to <strong>in</strong>volve huge <strong>in</strong>vestments.


“Through develop<strong>in</strong>g profitable bus<strong>in</strong>ess <strong>and</strong> active engagement<br />

with local communities, we aim to ensure that our bus<strong>in</strong>ess practices<br />

contribute to long-term economic <strong>and</strong> social development. We will<br />

work with government <strong>and</strong> civil society to def<strong>in</strong>e roles <strong>and</strong> responsibilities<br />

for social development.”<br />

HYDRO’S SOCIAL RESPONSIBILITY DIRECTIVE<br />

Local content<br />

An important element of susta<strong>in</strong>ability <strong>is</strong> to <strong>in</strong>volve<br />

the local community as much as possible <strong>in</strong><br />

projects <strong>and</strong> operations. Th<strong>is</strong> stimulates the local<br />

economy <strong>and</strong> contributes to a viable society.<br />

When Norway was develop<strong>in</strong>g as an oil nation,<br />

the use of local <strong>supplier</strong>s <strong>and</strong> contractors was<br />

of major importance. Th<strong>is</strong> created employment<br />

also outside the direct oil activities <strong>and</strong> has led<br />

to <strong>in</strong>novation <strong>and</strong> an <strong>in</strong>ternationally competitive<br />

<strong>supplier</strong> <strong>in</strong>dustry.<br />

With th<strong>is</strong> <strong>in</strong> m<strong>in</strong>d, <strong>Hydro</strong> has <strong>in</strong>itiated a <strong>supplier</strong><br />

survey <strong>in</strong> Northwest Russia, with the aim of hav<strong>in</strong>g<br />

a qualified <strong>supplier</strong> <strong>in</strong>dustry <strong>in</strong> th<strong>is</strong> region when it<br />

<strong>is</strong> time to develop oil projects <strong>in</strong> the Barents Sea.<br />

We know from Norway that th<strong>is</strong> <strong>is</strong> a long-term <strong>and</strong><br />

dem<strong>and</strong><strong>in</strong>g process, but <strong>in</strong>deed reward<strong>in</strong>g for the<br />

local society.<br />

15


16<br />

Susta<strong>in</strong>ability<br />

Social projects <strong>in</strong> Angola<br />

When oil companies ga<strong>in</strong> access to natural<br />

resources <strong>in</strong> a develop<strong>in</strong>g country, contribut<strong>in</strong>g<br />

to susta<strong>in</strong>able development of the country <strong>is</strong> an<br />

important challenge. The development of a viable<br />

<strong>and</strong> competitive oil <strong>in</strong>dustry <strong>is</strong> <strong>in</strong> itself a major<br />

contribution, but it does not create a great deal<br />

of employment. The revenues do not always<br />

benefit the people <strong>and</strong> the operations often take<br />

place <strong>in</strong> remote areas far away from the communities<br />

themselves. <strong>Hydro</strong>’s approach <strong>in</strong> Angola<br />

<strong>is</strong> an effort to <strong>in</strong>crease the country’s capacity to<br />

be self-sufficient through transfer of technology,<br />

education <strong>and</strong> community development.<br />

<strong>Hydro</strong> has been do<strong>in</strong>g bus<strong>in</strong>ess <strong>in</strong> Angola<br />

s<strong>in</strong>ce the early 90s. Our most important exploration<br />

project so far relates to the so-called Block<br />

34, where <strong>Hydro</strong> <strong>is</strong> technical ass<strong>is</strong>tant to<br />

Sonangol, the state owned oil company. <strong>Hydro</strong><br />

also has <strong>in</strong>terests <strong>in</strong> other blocks. Community<br />

<strong>in</strong>vestments <strong>and</strong> other social projects are f<strong>in</strong>anced<br />

both by annual allocations related to the<br />

various blocks <strong>and</strong> by contributions direct from<br />

<strong>Hydro</strong>. These projects cover a variety of areas:<br />

community development such as health improvement<br />

measures <strong>and</strong> construction of schools,<br />

rehabilitation of children traumatized by the<br />

war, <strong>in</strong>stitutional support to develop government<br />

agencies, ass<strong>is</strong>tance to environmental associations,<br />

<strong>and</strong> prov<strong>is</strong>ion of scholarships to university<br />

students from low-<strong>in</strong>come families.<br />

Based on a cooperation agreement between<br />

<strong>Hydro</strong> <strong>and</strong> Sonangol, a comprehensive management<br />

<strong>and</strong> technology transfer was set up to help<br />

Sonangol become a competent <strong>and</strong> competitive<br />

offshore deep-water operator by <strong>in</strong>ternational<br />

st<strong>and</strong>ards.<br />

Th<strong>is</strong> cooperation agreement <strong>in</strong>cluded two<br />

major social projects f<strong>in</strong>anced ma<strong>in</strong>ly with funds<br />

from the signature bonus paid by <strong>Hydro</strong> for<br />

Block 34, which <strong>is</strong> a better targeted application<br />

of the bonus than cash payment to the government.


Dilemmas:<br />

<strong>Hydro</strong> <strong>is</strong> about to establ<strong>is</strong>h a new bus<strong>in</strong>ess. To<br />

support the local community, <strong>Hydro</strong>’s policy <strong>is</strong> to<br />

employ a high proportion of local people, as long<br />

as they have the right qualifications. <strong>Hydro</strong> has a<br />

positive dialogue with the local government <strong>and</strong><br />

various organizations, <strong>and</strong> close cooperation has<br />

been establ<strong>is</strong>hed. Hav<strong>in</strong>g good relations with<br />

One project was the establ<strong>is</strong>hment of<br />

the Management <strong>and</strong> Technology Transfer<br />

Programme, as a further step towards the development<br />

of Angola as an <strong>in</strong>dependent oil nation.<br />

Young Angolans are given educational opportunities,<br />

with a preparatory year <strong>in</strong> Lu<strong>and</strong>a, followed<br />

by four years of university studies <strong>in</strong> the UK,<br />

ma<strong>in</strong>ly at the University of Aberdeen.<br />

The first five students <strong>in</strong> th<strong>is</strong> scheme graduated<br />

<strong>in</strong> 2003. Two of them jo<strong>in</strong>ed Sonangol as<br />

oil experts, while three have cont<strong>in</strong>ued study<strong>in</strong>g<br />

for a higher degree, also f<strong>in</strong>anced by the<br />

programme. Over the next years, more than<br />

thirty students will graduate to boost Angola’s<br />

grow<strong>in</strong>g oil competence. In connection with th<strong>is</strong><br />

process of “Angolization”, <strong>Hydro</strong> has transferred<br />

the responsibility of the further follow-up of the<br />

programme to Sonangol. <strong>Hydro</strong> will, however,<br />

still be <strong>in</strong>volved <strong>in</strong> its management.<br />

A similar transfer of responsibility has taken<br />

place <strong>in</strong> <strong>Hydro</strong>’s other project, the Quenguela<br />

17<br />

these groups <strong>is</strong> essential to get the bus<strong>in</strong>ess runn<strong>in</strong>g.<br />

When the employment process starts, one<br />

<strong>in</strong>fluential politician dem<strong>and</strong>s that h<strong>is</strong> son <strong>is</strong><br />

appo<strong>in</strong>ted to an important management position.<br />

The son <strong>is</strong> qualified, but he <strong>is</strong> not the best applicant.<br />

What do you do?<br />

Water System <strong>and</strong> Agricultural Programme. Th<strong>is</strong><br />

<strong>is</strong> a development project for a community outside<br />

Lu<strong>and</strong>a, where oil production had previously<br />

taken place <strong>and</strong> geological data showed water<br />

reserves. The project <strong>in</strong>volves the drill<strong>in</strong>g of water<br />

wells <strong>and</strong> d<strong>is</strong>tribution of water, establ<strong>is</strong>hment of<br />

water fill<strong>in</strong>g stations, improvement of <strong>in</strong>frastructure,<br />

construction of plants for egg production,<br />

manioc process<strong>in</strong>g <strong>and</strong> water-bottl<strong>in</strong>g, <strong>and</strong> the<br />

construction of wash houses <strong>and</strong> three schools.<br />

The project promotes a susta<strong>in</strong>able way of life<br />

<strong>in</strong> a rural area <strong>in</strong>habited by several thous<strong>and</strong><br />

people, mostly refugees, who have been d<strong>is</strong>placed<br />

from other parts of Angola dur<strong>in</strong>g the war.


18<br />

Diversity<br />

Why?<br />

Respect of the <strong>in</strong>herent worth of all people <strong>is</strong><br />

a core value <strong>in</strong> <strong>Hydro</strong>, <strong>and</strong> encourag<strong>in</strong>g <strong>and</strong><br />

respect<strong>in</strong>g diversity <strong>is</strong> an <strong>in</strong>herent element of<br />

respect. Th<strong>is</strong> improves utilization of the full<br />

potential of the organization.<br />

Diversity can be a source of creativity, efficiency<br />

<strong>and</strong> constructive ties with communities <strong>and</strong><br />

<strong>in</strong>dividuals. Or it can be a source of conflict <strong>and</strong><br />

social exclusion. Diversity <strong>in</strong> the forms of gender,<br />

d<strong>is</strong>ability, sexual orientation, marital status, age<br />

<strong>and</strong> political op<strong>in</strong>ion <strong>is</strong> found <strong>in</strong> all communities.<br />

Our employment policies <strong>and</strong> organizational<br />

culture must, therefore, keep diversity <strong>in</strong> m<strong>in</strong>d<br />

<strong>and</strong> monitor the extent to which we are able<br />

to realize the potential resources that people’s<br />

differences represent.<br />

Globalization means that our employees<br />

<strong>and</strong> operations encounter cultural variations to<br />

an <strong>in</strong>creas<strong>in</strong>g extent. In order to promote mutual<br />

underst<strong>and</strong><strong>in</strong>g <strong>and</strong> peaceful cooperation, it<br />

<strong>is</strong> essential that we approach people <strong>and</strong><br />

communities of different cultures with respect.<br />

Although the values <strong>and</strong> practices <strong>in</strong> other<br />

cultures may appear <strong>in</strong>compatible with our<br />

own, we should always strive to underst<strong>and</strong><br />

other viewpo<strong>in</strong>ts <strong>and</strong> recognize the <strong>in</strong>tr<strong>in</strong>sic<br />

value of cultural variation as a source of identity<br />

<strong>and</strong> belong<strong>in</strong>g.<br />

Th<strong>is</strong> fundamental respect extends to cultural<br />

heritage <strong>in</strong> the forms of artefacts <strong>and</strong> other<br />

manifestations of cultural traditions. We must<br />

always consider the impact of our operations<br />

on the cultural heritage of our host communities<br />

<strong>and</strong> mitigate any potential negative consequences<br />

as best we can.


“<strong>Hydro</strong> will not d<strong>is</strong>crim<strong>in</strong>ate on the bas<strong>is</strong> of gender, religion, race,<br />

national or ethnic orig<strong>in</strong>, cultural background, social group, d<strong>is</strong>ability,<br />

sexual orientation, marital status, age or political op<strong>in</strong>ion. We recognize<br />

the <strong>in</strong>tr<strong>in</strong>sic value of the different cultures <strong>in</strong> which we operate,<br />

<strong>and</strong> will show respect for these cultures <strong>in</strong> all our bus<strong>in</strong>ess practices.<br />

<strong>Hydro</strong> will pay special attention to the rights, requirements <strong>and</strong><br />

cultural <strong>in</strong>tegrity of <strong>in</strong>digenous people affected by our operations.”<br />

HYDRO’S SOCIAL RESPONSIBILITY DIRECTIVE<br />

The Quilombos people<br />

S<strong>in</strong>ce the 1970s, <strong>Hydro</strong> Alum<strong>in</strong>ium has had a<br />

five per cent stake <strong>in</strong> the Brazilian company<br />

MRN, which operates the Trombetas bauxite<br />

m<strong>in</strong>e <strong>in</strong> the Amazon region of Brazil. Although<br />

the equity hold<strong>in</strong>g <strong>is</strong> small, the m<strong>in</strong>e <strong>is</strong> regarded<br />

as a <strong>Hydro</strong> operation, at least by outside observers<br />

<strong>in</strong> Norway.<br />

A village with all modern facilities was built at<br />

Trombetas for expatriate employees of the<br />

m<strong>in</strong><strong>in</strong>g operations. Th<strong>is</strong> “<strong>is</strong>l<strong>and</strong> of wealth” ex<strong>is</strong>ts<br />

right next to the river communities of the<br />

Quilombos, a marg<strong>in</strong>alized people descended<br />

from slaves who escaped from plantations <strong>in</strong> the<br />

19th century. The Quilombos have only recently<br />

been recognized as an <strong>in</strong>digenous group <strong>in</strong> l<strong>in</strong>e<br />

with the Brazilian Indians.<br />

The MRN operations have been an <strong>in</strong>dustry<br />

benchmark <strong>in</strong> terms of environmental protection<br />

19<br />

<strong>and</strong> reforestation, however local recruitment <strong>and</strong><br />

support for the river communities have so far<br />

been limited.<br />

Recogniz<strong>in</strong>g the <strong>in</strong>tr<strong>in</strong>sic value of cultural<br />

diversity, MRN has now taken several <strong>in</strong>itiatives<br />

to help preserve the Quilombos’ lifestyle <strong>and</strong><br />

culture, while at the same time channell<strong>in</strong>g funds<br />

for develop<strong>in</strong>g areas such as health, education<br />

<strong>and</strong> alternative livelihoods <strong>in</strong> the river communities.<br />

These contributions are channelled through<br />

national <strong>and</strong> local NGOs that are support<strong>in</strong>g<br />

the Quilombos to become properly organized <strong>in</strong><br />

claim<strong>in</strong>g their l<strong>and</strong> rights <strong>and</strong> other entitlements<br />

due to them under the Brazilian constitution.


20<br />

Diversity


Dilemmas:<br />

In some Muslim countries, foreign women<br />

are not permitted to travel <strong>in</strong>to certa<strong>in</strong> d<strong>is</strong>tricts<br />

where entry requires a special passport. <strong>Hydro</strong><br />

operates <strong>in</strong> some of these d<strong>is</strong>tricts, <strong>and</strong> some<br />

women managers from Europe need to v<strong>is</strong>it<br />

one of these operations <strong>in</strong> connection with<br />

their work. Passports are denied; the managers<br />

are quite offended <strong>and</strong> ask the local <strong>Hydro</strong><br />

representatives to appeal aga<strong>in</strong>st th<strong>is</strong> dec<strong>is</strong>ion.<br />

The local <strong>Hydro</strong> representatives know that<br />

such appeals will not be well received by the<br />

local authorities <strong>and</strong> may underm<strong>in</strong>e cooperation.<br />

How far would you provoke the authorities<br />

<strong>in</strong> order to facilitate such a v<strong>is</strong>it? How would<br />

you expla<strong>in</strong> th<strong>is</strong> situation to the women managers?<br />

<strong>Hydro</strong> wants to build a factory <strong>in</strong> a poor area<br />

<strong>in</strong>habited by tribal people. Local <strong>and</strong> <strong>in</strong>ternational<br />

NGOs oppose the plans, because they fear<br />

the vulnerable tribal culture <strong>and</strong> the traditional<br />

way of life <strong>in</strong> the villages will be destroyed. The<br />

local government supports <strong>Hydro</strong>’s activities.<br />

They prohibit the local NGOs from tak<strong>in</strong>g action<br />

<strong>and</strong> impr<strong>is</strong>on some of their activ<strong>is</strong>ts. What do<br />

you do?<br />

21


22<br />

Dialogue<br />

Why?<br />

Cooperation <strong>is</strong> a core value <strong>in</strong> <strong>Hydro</strong>, which we<br />

underst<strong>and</strong> to mean work<strong>in</strong>g with others <strong>in</strong> an open<br />

<strong>and</strong> <strong>in</strong>clusive way. Dialogue <strong>is</strong> an essential factor.<br />

Dialogue promotes confidence <strong>and</strong> underst<strong>and</strong><strong>in</strong>g<br />

between the local community <strong>and</strong> <strong>Hydro</strong>, <strong>and</strong><br />

helps solve problems that might ar<strong>is</strong>e.<br />

Engag<strong>in</strong>g <strong>in</strong> dialogue with local stakeholders<br />

can promote a fertile bus<strong>in</strong>ess climate. It can lead<br />

to the recruitment of local employees, <strong>and</strong> can<br />

make them more motivated to contribute to a<br />

favourable development of <strong>Hydro</strong>’s local bus<strong>in</strong>ess.<br />

Dilemma:<br />

You are <strong>in</strong> charge of two <strong>Hydro</strong> factories <strong>operat<strong>in</strong>g</strong><br />

<strong>in</strong> the same market. Both are fac<strong>in</strong>g r<strong>is</strong><strong>in</strong>g<br />

costs, <strong>and</strong> you need to close down one of them.<br />

One factory <strong>is</strong> located <strong>in</strong> an <strong>in</strong>dustrial area, close<br />

to a town, <strong>and</strong> the other <strong>is</strong> located <strong>in</strong> a rural area<br />

with no other major bus<strong>in</strong>esses nearby. To save<br />

costs, one of the factories should be closed. It <strong>is</strong><br />

Systematic stakeholder cooperation<br />

Engag<strong>in</strong>g <strong>in</strong> dialogue with our stakeholders means<br />

they are taken <strong>in</strong>to consideration when bus<strong>in</strong>ess<br />

dec<strong>is</strong>ions are made. The first step <strong>is</strong> to identify stakeholders:<br />

the <strong>in</strong>stitutions or persons who will be<br />

affected by our operations or are otherw<strong>is</strong>e of<br />

importance to us. Then we have to f<strong>in</strong>d out how to<br />

communicate with them <strong>in</strong> the best possible way,<br />

<strong>and</strong> develop an approach that will foster a constructive<br />

dialogue. Systematic dialogue <strong>is</strong> especially<br />

important when <strong>operat<strong>in</strong>g</strong> <strong>in</strong> small communities.<br />

You will f<strong>in</strong>d more details on how to develop<br />

a fruitful dialogue <strong>in</strong> the next section.<br />

most cost efficient to keep the factory <strong>in</strong> the<br />

<strong>in</strong>dustrial area <strong>in</strong> operation. Both local authorities<br />

<strong>and</strong> trade unions are <strong>in</strong> favour of reta<strong>in</strong><strong>in</strong>g the<br />

other factory, s<strong>in</strong>ce there are no other alternative<br />

employment opportunities <strong>in</strong> the rural area. What<br />

are the challenges <strong>and</strong> r<strong>is</strong>ks you have to consider<br />

<strong>in</strong> th<strong>is</strong> situation? What would you choose to do?


“We are prepared to enter <strong>in</strong>to an open dialogue with relevant<br />

stakeholders to ensure that our activities are properly adapted to<br />

meet local conditions <strong>and</strong> generate positive benefits both for the<br />

company <strong>and</strong> the community. We shall give attention to <strong>in</strong>itiatives<br />

<strong>and</strong> <strong>in</strong>put which serve to improve our social responsibility st<strong>and</strong>ards<br />

<strong>and</strong> practices.”<br />

HYDRO’S SOCIAL RESPONSIBILITY DIRECTIVE<br />

Dialogue vital <strong>in</strong> restructur<strong>in</strong>g processes<br />

<strong>Hydro</strong> <strong>is</strong> exposed to strong competition <strong>in</strong> global<br />

markets <strong>and</strong> has to cont<strong>in</strong>uously adapt to change.<br />

Th<strong>is</strong> can make it necessary to restructure operations,<br />

which can be a pa<strong>in</strong>ful process <strong>in</strong>volv<strong>in</strong>g plant<br />

closures <strong>and</strong> reduction of manpower. An open <strong>and</strong><br />

constructive dialogue before <strong>and</strong> dur<strong>in</strong>g such processes<br />

has always proved valuable. There may be<br />

different op<strong>in</strong>ions about the need to downsize, but<br />

once the dec<strong>is</strong>ion <strong>is</strong> taken, we have found that<br />

management <strong>and</strong> employee representatives have<br />

been able to work together to f<strong>in</strong>d the best solutions.<br />

The alternative <strong>is</strong> labour unrest <strong>and</strong> strikes,<br />

which both parties regard as less favourable.<br />

Dialogue has made it possible to f<strong>in</strong>d effective ways<br />

of provid<strong>in</strong>g new jobs <strong>and</strong> develop<strong>in</strong>g widely accepted<br />

social plans. It has also brought to light the<br />

importance of tra<strong>in</strong><strong>in</strong>g <strong>and</strong> skills development, not<br />

only for the employees’ present jobs, but also for<br />

their general employability.<br />

In change processes, a good dialogue between<br />

the company <strong>and</strong> the local community <strong>is</strong> also<br />

important to promote underst<strong>and</strong><strong>in</strong>g of the reasons<br />

23<br />

for the change <strong>and</strong> an open d<strong>is</strong>cussion on how<br />

to limit negative effects <strong>in</strong> the community.<br />

We have ga<strong>in</strong>ed experience from several<br />

restructur<strong>in</strong>g cases <strong>in</strong> recent years, such as the<br />

closures <strong>and</strong> mann<strong>in</strong>g reductions <strong>in</strong> connection with<br />

the downsiz<strong>in</strong>g of <strong>Hydro</strong>'s former fertilizer operations<br />

<strong>in</strong> several European countries. The importance of a<br />

constructive dialogue was also demonstrated when<br />

the magnesium plant at Porsgrunn, Norway, was<br />

closed down. The closure proved to have a much<br />

more limited effect on the employees <strong>and</strong> the community<br />

than orig<strong>in</strong>ally forecasted. A similar dialogue<br />

<strong>is</strong> currently be<strong>in</strong>g held <strong>in</strong> connection with the reduction<br />

of activities at some of <strong>Hydro</strong>'s <strong>alum<strong>in</strong>ium</strong> plants<br />

on the west coast of Norway, where old technology<br />

that <strong>is</strong> unable to meet the new, more str<strong>in</strong>gent environmental<br />

requirements <strong>is</strong> be<strong>in</strong>g phased out.<br />

Positive social dialogue <strong>and</strong> responsible<br />

restructur<strong>in</strong>g are key <strong>is</strong>sues also for the European<br />

Comm<strong>is</strong>sion <strong>in</strong> its ongo<strong>in</strong>g development of the<br />

CSR approach <strong>in</strong> the European Union.


24<br />

Integrity<br />

Why?<br />

Corruption leads to poor utilization of resources.<br />

It <strong>is</strong> a major barrier to economic <strong>and</strong> social development,<br />

<strong>and</strong> poses a serious r<strong>is</strong>k to the susta<strong>in</strong>ability<br />

of bus<strong>in</strong>ess, underm<strong>in</strong><strong>in</strong>g both reputation<br />

<strong>and</strong> shareholder value. Corruption <strong>is</strong> costly; bus<strong>in</strong>ess<br />

opportunities can be lost due to contracts<br />

be<strong>in</strong>g awarded, not on the bas<strong>is</strong> of price <strong>and</strong><br />

quality, but to those who pay the highest bribes.<br />

Focus on <strong>in</strong>tegrity <strong>and</strong> transparency <strong>is</strong><br />

expected to <strong>in</strong>crease <strong>in</strong> the com<strong>in</strong>g years, <strong>and</strong><br />

<strong>Hydro</strong> wants to be at the forefront <strong>in</strong> relation<br />

to leg<strong>is</strong>lation as well as general developments.<br />

An important document <strong>in</strong> th<strong>is</strong> connection <strong>is</strong><br />

the OECD Convention on Combat<strong>in</strong>g Bribery of<br />

Foreign Public Officials <strong>in</strong> International Bus<strong>in</strong>ess<br />

Transactions. It has been signed by 29 OECD<br />

countries, <strong>in</strong>clud<strong>in</strong>g Norway, <strong>and</strong> has been<br />

<strong>in</strong>tegrated <strong>in</strong> Norwegian leg<strong>is</strong>lation. As str<strong>in</strong>gent<br />

domestic <strong>and</strong> <strong>in</strong>ternational legal frameworks<br />

are drawn up, companies will <strong>in</strong>creas<strong>in</strong>gly be<br />

exposed to tough sanctions if they do not comply<br />

with the convention.<br />

Facilitation payments<br />

Facilitation or “grease” payments” are m<strong>in</strong>or<br />

payments made to secure or expedite the performance<br />

of a rout<strong>in</strong>e or action to which the payer<br />

has legal or other entitlement. Examples are pay<strong>in</strong>g<br />

a few dollars to get goods through customs<br />

or to unload a shipment with<strong>in</strong> reasonable time.<br />

In pr<strong>in</strong>ciple, facilitation payments are as bad<br />

as any other form of corruption, <strong>and</strong> they pose a<br />

serious threat both to the conduct of bus<strong>in</strong>ess,<br />

<strong>and</strong> the process of build<strong>in</strong>g sound structures <strong>in</strong><br />

societies that are underm<strong>in</strong>ed by corruption.<br />

<strong>Hydro</strong> works to identify <strong>and</strong> elim<strong>in</strong>ate facilitation<br />

payments, <strong>in</strong> accordance with the recommendations<br />

from Transparency International.


“<strong>Hydro</strong> shall ma<strong>in</strong>ta<strong>in</strong> high st<strong>and</strong>ards of <strong>in</strong>tegrity. Th<strong>is</strong> means that<br />

we shall be honest <strong>and</strong> fair <strong>in</strong> all our deal<strong>in</strong>gs. We shall not permit<br />

or tolerate engagement <strong>in</strong> bribery or other forms of corruption.”<br />

HYDRO’S SOCIAL RESPONSIBILITY DIRECTIVE<br />

Peter Eigen, founder of Transparency International,<br />

<strong>and</strong> CEO Eiv<strong>in</strong>d Reiten agree on the need to fight corruption.<br />

Global engagement<br />

<strong>Hydro</strong> cooperates with civil society networks<br />

<strong>and</strong> organizations with the aim to fight corruption,<br />

such as Transparency International (TI), an <strong>in</strong>ternational<br />

NGO, <strong>and</strong> the Extractive Industries<br />

Transparency Initiative. The partnership with<br />

TI reflects <strong>Hydro</strong>’s CSR strategy to build alliances<br />

with NGOs with special competence <strong>and</strong> knowledge<br />

<strong>in</strong> areas relevant to <strong>Hydro</strong>’s activities.<br />

<strong>Hydro</strong> <strong>is</strong> actively <strong>in</strong>volved <strong>in</strong> TI’s work to<br />

develop pr<strong>in</strong>ciples <strong>and</strong> guidel<strong>in</strong>es for companies<br />

on how to fight corruption. The TI Bus<strong>in</strong>ess<br />

Pr<strong>in</strong>ciples for Counter<strong>in</strong>g Bribery are also<br />

applicable to private-to-private transactions,<br />

as d<strong>is</strong>t<strong>in</strong>ct from the OECD Convention, which<br />

<strong>is</strong> limited to the bribery of foreign public officials.<br />

25<br />

The <strong>Hydro</strong> Integrity Programme<br />

Integrity <strong>is</strong> a major <strong>is</strong>sue <strong>in</strong> the Code of Conduct.<br />

As a first step <strong>in</strong> develop<strong>in</strong>g a <strong>Hydro</strong> Integrity<br />

Programme, a compla<strong>in</strong>ts <strong>and</strong> concerns channel<br />

has been set up. Employees can use th<strong>is</strong> to<br />

report unethical bus<strong>in</strong>ess conduct, which they for<br />

various reasons cannot report with<strong>in</strong> their local<br />

organization. Th<strong>is</strong> <strong>is</strong> a corporate channel that<br />

leads directly to the head of Internal Audit<br />

Corporate.<br />

<strong>Hydro</strong> will develop the <strong>in</strong>tegrity programme<br />

further to ensure the implementation of our <strong>in</strong>tegrity<br />

st<strong>and</strong>ards throughout the organization. An<br />

important element of the programme will be<br />

Transparency International’s Bus<strong>in</strong>ess Pr<strong>in</strong>ciples<br />

for Counter<strong>in</strong>g Bribery which, together with other<br />

sources, will contribute to <strong>in</strong>form<strong>in</strong>g <strong>and</strong> tra<strong>in</strong><strong>in</strong>g<br />

employees with regard to corruption <strong>and</strong> related<br />

challenges.


26<br />

Integrity<br />

Signature bonuses <strong>and</strong> transparency<br />

Angola <strong>is</strong> an oil rich country <strong>and</strong> suffered for<br />

many years from a civil war, which required a<br />

large part of the revenues from oil <strong>and</strong> other<br />

natural resources. The war has now ended,<br />

but despite the significant oil revenues, much<br />

of the population <strong>is</strong> liv<strong>in</strong>g <strong>in</strong> conditions of extreme<br />

poverty with an average life expectancy of 45<br />

years. Income from oil companies accounts for<br />

nearly n<strong>in</strong>ety per cent of government <strong>in</strong>come.<br />

The International Monetary Fund (IMF) has<br />

claimed that huge amounts have been unaccounted<br />

for <strong>in</strong> the Angolan state f<strong>in</strong>ance budget. It has<br />

been reported that much money has been transferred<br />

to foreign bank accounts <strong>and</strong> tax havens,<br />

<strong>and</strong> there has been <strong>in</strong>creased pressure on the<br />

Angolan <strong>and</strong> other governments to account for<br />

the management of the oil revenues.<br />

<strong>Hydro</strong> has been present <strong>in</strong> Angola s<strong>in</strong>ce<br />

1998 <strong>and</strong> was at that time apply<strong>in</strong>g for participation<br />

<strong>in</strong> a prom<strong>is</strong><strong>in</strong>g deep-water block. As <strong>in</strong> many<br />

countries, oil companies <strong>in</strong> Angola are required<br />

to pay a signature bonus as an entrance ticket<br />

for attractive blocks, <strong>and</strong> th<strong>is</strong> applied also for<br />

<strong>Hydro</strong> <strong>and</strong> the other companies accord<strong>in</strong>g to<br />

their contract with the state oil company<br />

Sonangol.<br />

The dilemma was that the amount of the<br />

signature bonus could not be d<strong>is</strong>closed due<br />

to a confidentiality clause <strong>in</strong> the contract. Even<br />

if the oil companies wanted full transparency<br />

of such payments, a breach of the contract<br />

could have serious consequences for the<br />

companies’ future <strong>in</strong> Angola. What <strong>Hydro</strong> <strong>and</strong><br />

some other companies did, was to refer to the<br />

public accounts which the companies had to<br />

file accord<strong>in</strong>g to national law.<br />

The confidentiality clauses were heavily<br />

critic<strong>is</strong>ed due to the consequences for Angolan<br />

society, <strong>and</strong> many organizations were urg<strong>in</strong>g<br />

oil-produc<strong>in</strong>g countries towards transparency <strong>in</strong><br />

the management of oil revenues. In 2003, the<br />

Angolan government d<strong>is</strong>closed the amounts paid<br />

for th<strong>is</strong> block to IMF, which released <strong>Hydro</strong> <strong>and</strong><br />

its partners from the confidentiality obligation.<br />

The payments were fully accounted for, <strong>and</strong> the<br />

figures co<strong>in</strong>cided with those traced by IMF as<br />

hav<strong>in</strong>g been transferred to the Angolan Treasury<br />

bank account.<br />

The Angolan government has s<strong>in</strong>ce <strong>in</strong>creas<strong>in</strong>gly<br />

d<strong>is</strong>closed payments received from oil<br />

companies, <strong>and</strong> lack of transparency with<br />

respect to such payments <strong>is</strong> expected to be<br />

less of a problem <strong>in</strong> the future. Hopefully, th<strong>is</strong><br />

will create more open societies, to the benefit<br />

of the people <strong>in</strong> countries with valuable natural<br />

resources.


Dilemmas:<br />

Look<strong>in</strong>g for bus<strong>in</strong>ess opportunities <strong>in</strong> a new<br />

region, <strong>Hydro</strong> identifies a very <strong>in</strong>terest<strong>in</strong>g project<br />

<strong>in</strong> country Y. A National Oil Company <strong>and</strong> an<br />

International Oil Company currently hold the licence.<br />

An acqu<strong>is</strong>ition of a m<strong>in</strong>ority position <strong>in</strong> the<br />

licence would fit perfectly with <strong>Hydro</strong>’s portfolio<br />

<strong>and</strong> strategy. The majority of the population of<br />

country Y lives <strong>in</strong> poverty <strong>and</strong> the corruption level<br />

<strong>is</strong> high.<br />

<strong>Hydro</strong> d<strong>is</strong>covers a service contract with<br />

a consultancy company <strong>in</strong> addition to the<br />

Production Shar<strong>in</strong>g Agreement (PSA). The company<br />

has an overseas address <strong>and</strong> <strong>is</strong> reg<strong>is</strong>tered<br />

<strong>in</strong> a Caribbean tax haven. The ownership of the<br />

company <strong>is</strong> not clear. The company provides a<br />

variety of services to the licence related to facilitat<strong>in</strong>g<br />

communication <strong>and</strong> negotiation with government<br />

authorities. The agreed remuneration <strong>in</strong>cludes<br />

substantial success fees <strong>and</strong> revenues from<br />

oil production. Our partners are not <strong>in</strong> favour of<br />

chang<strong>in</strong>g th<strong>is</strong> arrangement. How should <strong>Hydro</strong><br />

proceed <strong>in</strong> th<strong>is</strong> case?<br />

<strong>Hydro</strong> plans to <strong>in</strong>vest <strong>in</strong> a m<strong>in</strong><strong>in</strong>g company <strong>in</strong><br />

Asia. You are responsible for conclud<strong>in</strong>g the deal.<br />

While v<strong>is</strong>it<strong>in</strong>g the country, arrangements are made<br />

for you <strong>and</strong> your spouse to stay at a luxurious<br />

hotel, you are taken out to expensive d<strong>in</strong>ners,<br />

<strong>and</strong> at the end of your stay you are given a f<strong>in</strong>e<br />

<strong>and</strong> valuable piece of art. How do you h<strong>and</strong>le<br />

th<strong>is</strong> situation?<br />

27<br />

<strong>Hydro</strong> acquires a factory <strong>in</strong> country X.<br />

A large number of official documents have to<br />

be produced with<strong>in</strong> a short period of time. If not,<br />

the bus<strong>in</strong>ess cannot start runn<strong>in</strong>g. The most<br />

critical problem <strong>is</strong> work permits. It takes several<br />

months to get them through the authorities.<br />

It <strong>is</strong>, therefore, common practice to order permits<br />

through an agency that can arrange for permits<br />

to be drawn up <strong>in</strong> two weeks for a reasonable<br />

amount of money. You underst<strong>and</strong> that speed<strong>in</strong>g<br />

up the process might <strong>in</strong>volve corruption. What<br />

do you do?


28<br />

Our Code of Conduct<br />

The ma<strong>in</strong> purpose of our Code of Conduct <strong>is</strong> to<br />

ensure that all persons act<strong>in</strong>g on behalf of <strong>Hydro</strong><br />

perform their activities <strong>in</strong> an ethical manner <strong>and</strong> <strong>in</strong><br />

accordance with applicable laws <strong>and</strong> <strong>Hydro</strong> st<strong>and</strong>ards.<br />

Th<strong>is</strong> <strong>in</strong>ternal d<strong>is</strong>cipl<strong>in</strong>e <strong>is</strong> a prerequ<strong>is</strong>ite for<br />

fulfill<strong>in</strong>g the company’s social responsibility.<br />

Everyone <strong>is</strong> expected to live up to <strong>Hydro</strong>’s<br />

values through show<strong>in</strong>g responsibility <strong>and</strong> respect<br />

<strong>in</strong> relation to colleagues, bus<strong>in</strong>ess connections<br />

<strong>and</strong> society as a whole, <strong>and</strong> through a high level<br />

of consideration, honesty <strong>and</strong> <strong>in</strong>tegrity. It <strong>is</strong> impossible<br />

to make <strong>in</strong>dividual rules for every workrelated<br />

situation that could ar<strong>is</strong>e <strong>in</strong> a large company<br />

like <strong>Hydro</strong>. As a rule of thumb, all employees<br />

should use common sense, care <strong>and</strong> consideration.<br />

To complete th<strong>is</strong> rule of thumb, the Code of<br />

Conduct gives more prec<strong>is</strong>e rules <strong>in</strong> important<br />

areas.<br />

Breaches of the Code of Conduct will not be<br />

tolerated <strong>and</strong> can lead to d<strong>is</strong>cipl<strong>in</strong>ary measures,<br />

d<strong>is</strong>m<strong>is</strong>sal, or – <strong>in</strong> some cases – crim<strong>in</strong>al proceed<strong>in</strong>gs.<br />

If you suspect unethical bus<strong>in</strong>ess conduct<br />

<strong>in</strong> relation to <strong>Hydro</strong>’s activities you should normally<br />

report it through your local organization. If th<strong>is</strong> <strong>is</strong><br />

difficult <strong>in</strong> your case, you can contact the head of<br />

Internal Audit Corporate directly.<br />

The Code of Conduct <strong>is</strong> pr<strong>in</strong>ted <strong>in</strong> full at the end<br />

of th<strong>is</strong> document. The content relates to:<br />

■ Equal opportunities<br />

■ Conflict of <strong>in</strong>terests <strong>and</strong> <strong>in</strong>tegrity,<br />

<strong>in</strong>clud<strong>in</strong>g corruption<br />

■ Compliance with leg<strong>is</strong>lation <strong>and</strong> regulations<br />

■ Ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g records <strong>and</strong> giv<strong>in</strong>g full, accurate<br />

<strong>and</strong> clear statements <strong>in</strong> f<strong>in</strong>ancial reports <strong>and</strong><br />

<strong>in</strong> other public communication.<br />

■ Respond<strong>in</strong>g to enquiries from<br />

the media <strong>and</strong> others


Corporate social responsibility calls on <strong>Hydro</strong> as a company, but also<br />

on the behaviour of each <strong>and</strong> every one of us who works <strong>in</strong> <strong>Hydro</strong>.<br />

While th<strong>is</strong> folder <strong>and</strong> <strong>Hydro</strong>’s social responsibility directive focuses on<br />

the company’s responsibilities, the Code of Conduct focuses on the<br />

responsibilities <strong>and</strong> the rights of each <strong>in</strong>dividual <strong>Hydro</strong> employee.<br />

The Compla<strong>in</strong>ts<br />

<strong>and</strong> Concerns Channel<br />

If you suspect unethical bus<strong>in</strong>ess conduct<br />

<strong>in</strong> relation to <strong>Hydro</strong>’s activities, <strong>and</strong> you cannot<br />

report it through your local organization, you can<br />

contact the head of Internal Audit Corporate<br />

directly. Anyone mak<strong>in</strong>g a report through th<strong>is</strong><br />

channel will be treated with confidentiality <strong>and</strong><br />

may, if desired, rema<strong>in</strong> anonymous. No one <strong>in</strong><br />

the company can criticize or penalize you for<br />

contact<strong>in</strong>g the relevant function <strong>in</strong> <strong>Hydro</strong> about<br />

a breach of the law or the company’s guidel<strong>in</strong>es<br />

made <strong>in</strong> good faith. If th<strong>is</strong> should happen, you<br />

should contact your immediate superior, the<br />

head of IAC, or the other functions mentioned<br />

above, as soon as possible.<br />

You can post your concern at the Internal<br />

Audit’s <strong>in</strong>tranet site, or you can email to<br />

ethics@hydro.com, or fax to + 47 22 53 28 27.<br />

You may report <strong>in</strong> your preferred language.<br />

29


30<br />

Framework for<br />

Implement<strong>in</strong>g CSR<br />

Integrat<strong>in</strong>g our basic CSR pr<strong>in</strong>ciples <strong>in</strong>to day-to-day bus<strong>in</strong>ess<br />

<strong>is</strong> a challenge. Th<strong>is</strong> chapter presents a framework for basic<br />

CSR approaches <strong>and</strong> practices. <strong>Hydro</strong>’s bus<strong>in</strong>ess areas are<br />

expected to implement CSR with<strong>in</strong> th<strong>is</strong> framework, tak<strong>in</strong>g<br />

<strong>in</strong>to account their specific needs <strong>and</strong> organizational abilities.


32<br />

CSR <strong>in</strong> the bus<strong>in</strong>ess plann<strong>in</strong>g process:<br />

Project<br />

idea<br />

Basel<strong>in</strong>e<br />

study<br />

Social knowledge<br />

Anticipat<strong>in</strong>g Issues<br />

Social Impact<br />

Assessment<br />

The figure describes the step-by-step process of<br />

identify<strong>in</strong>g CSR <strong>in</strong> project <strong>and</strong> bus<strong>in</strong>ess plann<strong>in</strong>g.<br />

A prelim<strong>in</strong>ary CSR assessment (basel<strong>in</strong>e<br />

study) must be carried out before major commitments,<br />

early <strong>in</strong> the project plann<strong>in</strong>g process.<br />

A more thorough CSR assessment should be<br />

carried out for each dec<strong>is</strong>ion po<strong>in</strong>t (not shown<br />

<strong>in</strong> the model), <strong>and</strong> social r<strong>is</strong>ks <strong>and</strong> opportunities<br />

identified.<br />

CSR assessments should be <strong>in</strong>cluded <strong>in</strong><br />

regular bus<strong>in</strong>ess plann<strong>in</strong>g, <strong>and</strong> the situation<br />

should be periodically evaluated. The f<strong>in</strong>d<strong>in</strong>gs<br />

Social r<strong>is</strong>k<br />

identification Bus<strong>in</strong>ess<br />

plann<strong>in</strong>g<br />

Mitigat<strong>in</strong>g<br />

measures<br />

CSR targets<br />

<strong>and</strong> action<br />

plans<br />

Project<br />

plann<strong>in</strong>g<br />

Time<br />

Report<strong>in</strong>g<br />

of these assessments should be taken <strong>in</strong>to<br />

consideration <strong>in</strong> project <strong>and</strong> bus<strong>in</strong>ess plann<strong>in</strong>g,<br />

<strong>and</strong> they should be reported through the l<strong>in</strong>e.<br />

<strong>Hydro</strong> <strong>is</strong> engaged <strong>in</strong> different bus<strong>in</strong>esses,<br />

<strong>and</strong> <strong>is</strong> present <strong>in</strong> a variety of cultural <strong>and</strong> political<br />

sett<strong>in</strong>gs. The approaches will, therefore, differ<br />

from one project to another. In most cases<br />

specific knowledge <strong>and</strong> competence will be<br />

necessary.<br />

Useful sources of <strong>in</strong>formation are provided<br />

<strong>in</strong> the last chapter.


Social Knowledge<br />

Social knowledge <strong>is</strong> a prerequ<strong>is</strong>ite for good CSR management <strong>and</strong> for sound bus<strong>in</strong>ess<br />

development. Social knowledge means <strong>in</strong>sight, knowledge <strong>and</strong> underst<strong>and</strong><strong>in</strong>g of the<br />

societies <strong>and</strong> communities <strong>in</strong> which we operate. It <strong>in</strong>cludes h<strong>is</strong>tory, religion, politics,<br />

the social situation, culture, economy <strong>and</strong> the local bus<strong>in</strong>ess context we are a part of.<br />

Without social knowledge, we cannot properly evaluate r<strong>is</strong>ks or make qualified dec<strong>is</strong>ions.<br />

Suggested approach<br />

Knowledge <strong>and</strong> underst<strong>and</strong><strong>in</strong>g may be acquired<br />

from with<strong>in</strong> the organization, for example from<br />

expatriates, local employees, or others with<br />

relevant experience. Useful external sources<br />

1. General country <strong>in</strong>formation:<br />

Several agencies provide updated country <strong>and</strong><br />

culture <strong>in</strong>formation on the Internet, for example<br />

consultancy agencies, lead<strong>in</strong>g NGOs, etc.<br />

(See l<strong>is</strong>t under Resources).<br />

2. Basel<strong>in</strong>e Studies:<br />

A social basel<strong>in</strong>e study (prelim<strong>in</strong>ary CSR<br />

assessment) <strong>is</strong> recommended for basic<br />

knowledge of social <strong>is</strong>sues <strong>in</strong> specific regions<br />

or local communities. Th<strong>is</strong> will form the bas<strong>is</strong> for<br />

a good social impact assessment <strong>and</strong> further<br />

project plann<strong>in</strong>g. These studies are normally<br />

provided by <strong>in</strong>dependent expert<strong>is</strong>e, for example<br />

a local consultant with good st<strong>and</strong><strong>in</strong>g <strong>and</strong><br />

<strong>in</strong>tegrity or an <strong>in</strong>ternational consultant with<br />

good contacts <strong>in</strong> several countries.<br />

3. Internal knowledge <strong>and</strong> underst<strong>and</strong><strong>in</strong>g:<br />

Tra<strong>in</strong><strong>in</strong>g <strong>in</strong> cross-cultural underst<strong>and</strong><strong>in</strong>g with<strong>in</strong><br />

our own organization <strong>is</strong> necessary to enable<br />

us to utilize properly the <strong>in</strong>formation provided<br />

by external expert<strong>is</strong>e. Tra<strong>in</strong><strong>in</strong>g must also be<br />

given <strong>in</strong> local languages.<br />

<strong>in</strong>clude stakeholders <strong>in</strong> general, as well as<br />

consultants, authorities or non-governmental<br />

organizations (NGOs). In many cases, a<br />

separate study should be carried out.<br />

■ Do not underestimate the<br />

importance of social knowledge:<br />

Social <strong>is</strong>sues may <strong>in</strong>crease<br />

r<strong>is</strong>ks <strong>and</strong> underm<strong>in</strong>e bus<strong>in</strong>ess<br />

opportunities.<br />

■ Obta<strong>in</strong> social knowledge<br />

at an early stage: It <strong>is</strong> critical<br />

to map the social situation<br />

before project plann<strong>in</strong>g or<br />

enter<strong>in</strong>g a country.<br />

■ Do not limit access to social<br />

<strong>in</strong>formation: Social knowledge<br />

shall be made available to all<br />

relevant staff.<br />

■ Be aware of sensitive <strong>is</strong>sues:<br />

Relations to <strong>in</strong>digenous peoples,<br />

human rights abuses, widespread<br />

corruption, the significance of a<br />

corner stone company, etc.<br />

33


34<br />

Development of social knowledge <strong>in</strong> Iran<br />

In 2001, <strong>Hydro</strong> started a major oil exploration<br />

programme <strong>in</strong> the Ilam prov<strong>in</strong>ce <strong>in</strong> the southeast<br />

of Iran. A consultancy firm <strong>in</strong> Tehran was engaged<br />

to draw up a social responsibility basel<strong>in</strong>e<br />

report. Representatives of th<strong>is</strong> firm made regular<br />

v<strong>is</strong>its to our Tehran office to br<strong>in</strong>g us up-to-date<br />

on recent developments <strong>in</strong> the country.<br />

Once a week, the <strong>Hydro</strong> office receives<br />

the newsletter “Iran Brief”, cover<strong>in</strong>g the political<br />

situation <strong>and</strong> the bus<strong>in</strong>ess climate. Th<strong>is</strong> <strong>is</strong><br />

supplemented with a monthly newsletter “Iran<br />

Energy Focus”.<br />

In 2003, the same consultancy firm <strong>is</strong>sued<br />

a new report for <strong>Hydro</strong>: “Recent Changes <strong>in</strong> Ilam<br />

Prov<strong>in</strong>ce <strong>and</strong> Strategic Consideration”. Th<strong>is</strong><br />

covered the most recent social changes <strong>and</strong><br />

<strong>in</strong>dustrial developments, <strong>and</strong> options for social<br />

<strong>in</strong>vestments.<br />

<strong>Hydro</strong>’s representatives <strong>in</strong> Iran are actively<br />

<strong>in</strong>volved <strong>in</strong> stakeholder dialogues <strong>in</strong> order to<br />

develop social knowledge <strong>and</strong> good relations<br />

at national <strong>and</strong> local levels. Tra<strong>in</strong><strong>in</strong>g programmes<br />

to promote cultural awareness <strong>and</strong> <strong>in</strong>tercultural<br />

communication have also been set up.


Anticipat<strong>in</strong>g Issues<br />

Social knowledge provides an overview <strong>and</strong> a bas<strong>is</strong> for underst<strong>and</strong><strong>in</strong>g social<br />

<strong>is</strong>sues. The next step <strong>is</strong> to identify the social <strong>is</strong>sues that could be critical for<br />

our activities. It <strong>is</strong> important that th<strong>is</strong> <strong>is</strong> done before any major commitments<br />

are made or significant resources are allocated. We can keep these <strong>is</strong>sues<br />

<strong>in</strong> m<strong>in</strong>d <strong>in</strong> our bus<strong>in</strong>ess plann<strong>in</strong>g, <strong>and</strong> thus reduce costs <strong>in</strong> the event of<br />

chang<strong>in</strong>g plans due to social r<strong>is</strong>ks.<br />

Suggested approach<br />

1. Identify key stakeholders:<br />

Institutions or persons who will be affected<br />

by our operations or who are of importance<br />

to us for other reasons, such as local communities,<br />

authorities, <strong>supplier</strong>s, customers,<br />

adv<strong>is</strong>ors <strong>and</strong> NGOs.<br />

2. Evaluate experience:<br />

For example from other similar bus<strong>in</strong>ess<br />

contexts <strong>and</strong> projects. Th<strong>is</strong> gives <strong>in</strong>sight<br />

<strong>in</strong>to what can be expected <strong>and</strong> guidance<br />

on how to h<strong>and</strong>le a particular situation.<br />

3. Develop a CSR plan:<br />

On the bas<strong>is</strong> of the <strong>in</strong>put <strong>and</strong> conclusions<br />

from the stakeholder dialogue, develop a<br />

plan to respond to <strong>is</strong>sues that may ar<strong>is</strong>e.<br />

■ L<strong>is</strong>ten to relevant stakeholders:<br />

Make sure the concerns <strong>and</strong> advice<br />

of important stakeholders are l<strong>is</strong>tened<br />

to, evaluated, <strong>and</strong> responded to.<br />

A superficial dialogue may <strong>in</strong>crease<br />

tension <strong>and</strong> limit opportunities.<br />

■ Set the right level of expectations:<br />

Dialogue creates expectations. Be clear<br />

about what <strong>Hydro</strong> can <strong>and</strong> cannot take<br />

responsibility for, <strong>and</strong> be careful not to<br />

prom<strong>is</strong>e more than we can meet, for<br />

example <strong>in</strong> the form of community<br />

<strong>in</strong>vestments.<br />

■ Use locals as <strong>in</strong>termediaries:<br />

Especially <strong>in</strong> cultures that are very<br />

different from your own. They can<br />

also help set appropriate expectations.<br />

■ Ma<strong>in</strong>ta<strong>in</strong> your dialogue:<br />

Stakeholders <strong>and</strong> their op<strong>in</strong>ions may<br />

change. Cont<strong>in</strong>ue an on-go<strong>in</strong>g dialogue.<br />

35


36<br />

The <strong>Hydro</strong> experience <strong>in</strong> Utkal, India<br />

Dur<strong>in</strong>g the 1990s, <strong>Hydro</strong> Alum<strong>in</strong>ium was engaged<br />

<strong>in</strong> develop<strong>in</strong>g a bauxite <strong>and</strong> alum<strong>in</strong>a project<br />

<strong>in</strong> Or<strong>is</strong>sa <strong>in</strong> India. <strong>Hydro</strong> owned one third of the<br />

company set up for the project, with two major<br />

Indian <strong>in</strong>dustrial companies, Indal <strong>and</strong> Tata, as<br />

equal partners. The project site was <strong>in</strong> a remote<br />

area with a mixed population, predom<strong>in</strong>antly<br />

low caste H<strong>in</strong>dus <strong>and</strong> <strong>in</strong>digenous Khonds.<br />

When <strong>Hydro</strong> entered the project <strong>in</strong> 1992,<br />

India had just changed its economic policy<br />

to allow foreign participation <strong>in</strong> jo<strong>in</strong>t ventures.<br />

Indian authorities, both at federal <strong>and</strong> local<br />

(state) level, thus encouraged foreign <strong>in</strong>vestment<br />

<strong>in</strong> extractive <strong>in</strong>dustries. In l<strong>in</strong>e with official Indian<br />

assimilation policy, little or no attention was<br />

paid to <strong>in</strong>digenous groups that were liv<strong>in</strong>g on<br />

or close to areas with m<strong>in</strong>eral resources.<br />

However, both national <strong>and</strong> <strong>in</strong>ternational<br />

NGOs were <strong>in</strong>creas<strong>in</strong>gly direct<strong>in</strong>g their focus<br />

to the rights <strong>and</strong> needs of these groups.<br />

<strong>Hydro</strong>’s knowledge of Indian bus<strong>in</strong>ess culture<br />

was limited, <strong>and</strong> so was the exposure of Indian<br />

<strong>in</strong>dustrial companies to foreign norms <strong>and</strong> st<strong>and</strong>ards,<br />

especially with regard to environmental<br />

<strong>and</strong> social <strong>is</strong>sues. Acknowledg<strong>in</strong>g that it was<br />

play<strong>in</strong>g on foreign turf, <strong>Hydro</strong> chose a strategy<br />

where most local <strong>is</strong>sues were left for the Indian<br />

Jo<strong>in</strong>t venture partners to deal with.<br />

There were many reasons why the project<br />

made little progress dur<strong>in</strong>g the 90s: conflict<strong>in</strong>g<br />

<strong>in</strong>terests between national <strong>and</strong> local politics;<br />

a bureaucracy unfamiliar with the requirements<br />

of <strong>in</strong>ternational <strong>in</strong>dustrial companies; a crosssection<br />

of NGOs with various agendas, but with<br />

the common denom<strong>in</strong>ator that they all purported<br />

to be the sole protector of the <strong>in</strong>terests of the<br />

<strong>in</strong>digenous people, <strong>and</strong> thus made it difficult<br />

for the project management to establ<strong>is</strong>h direct<br />

communication with those affected by the<br />

project. However, it must also be admitted that<br />

the <strong>in</strong>dustrial partners had not given sufficient<br />

attention to the important social <strong>is</strong>sues that were<br />

related to the project. <strong>Hydro</strong> withdrew from the<br />

project <strong>in</strong>n 2002.<br />

The Utkal project was extremely complex <strong>and</strong><br />

represents, therefore, a variety of the challenges<br />

that companies must take <strong>in</strong>to consideration when<br />

they enter foreign <strong>and</strong>, as <strong>in</strong> th<strong>is</strong> case, virg<strong>in</strong><br />

territory. At the outset, <strong>Hydro</strong> had little knowledge<br />

of Indian political <strong>and</strong> bus<strong>in</strong>ess culture, or of the<br />

<strong>is</strong>sues perta<strong>in</strong><strong>in</strong>g to the <strong>in</strong>digenous population<br />

at the site <strong>and</strong> their position <strong>in</strong> Indian society.<br />

A better underst<strong>and</strong><strong>in</strong>g would certa<strong>in</strong>ly have helped,<br />

<strong>and</strong> was also gradually accumulated dur<strong>in</strong>g<br />

the course of the project. <strong>Hydro</strong> probably ended<br />

up with as much knowledge of site conditions<br />

<strong>and</strong> the <strong>in</strong>digenous Khonds as its Indian bus<strong>in</strong>ess<br />

partners <strong>and</strong> most of the <strong>in</strong>ternational<br />

NGOs.<br />

However, what <strong>is</strong> obvious <strong>in</strong> h<strong>in</strong>dsight <strong>is</strong> that<br />

we lacked the required systematic <strong>and</strong> thorough<br />

approach, where all relevant <strong>is</strong>sues are identified,<br />

analysed <strong>and</strong> prepared for.


38<br />

Social Impact Assessment<br />

Clos<strong>in</strong>g down smelter capacity <strong>in</strong> Norway<br />

To meet environmental requirements, <strong>Hydro</strong><br />

Alum<strong>in</strong>ium must close down the Søderberg potl<strong>in</strong>es<br />

<strong>in</strong> Årdal <strong>and</strong> Høyanger by 2007. In addition<br />

the Søderberg potl<strong>in</strong>es at Karmøy must be shut<br />

down by 2010. These plants on the west coast<br />

of Norway are cornerstones of their respective<br />

communities, <strong>and</strong> the economic <strong>and</strong> social impact<br />

<strong>in</strong> Årdal, Høyanger <strong>and</strong> Karmøy will be significant.<br />

To ensure the best possible outcome for the<br />

local communities, a project was establ<strong>is</strong>hed to<br />

analyse the situation <strong>and</strong> recommend actions. The<br />

project group cons<strong>is</strong>ted of company management<br />

<strong>and</strong> union representatives, <strong>and</strong> worked<br />

closely with the local authorities. A social impact<br />

assessment (SIA) was part of the project scope.<br />

The actual SIA was performed by a Norwegian<br />

consultant, based on scenarios given by the<br />

company. The scope of the SIA <strong>in</strong>cluded:<br />

• Stakeholder mapp<strong>in</strong>g<br />

• Impact on direct <strong>and</strong> <strong>in</strong>direct employment<br />

• Impact on local economies<br />

• Roles <strong>and</strong> responsibilities of all parties <strong>in</strong>volved<br />

• Mitigat<strong>in</strong>g measures <strong>and</strong> promote start up<br />

of new companies


It <strong>is</strong> important to obta<strong>in</strong> social knowledge <strong>and</strong> anticipate <strong>is</strong>sues at the earliest<br />

possible stage of any project; the consequences of our presence must also be<br />

mapped <strong>in</strong> a systematic way. A Social Impact Assessment (SIA) covers th<strong>is</strong>. An<br />

SIA can give valuable <strong>in</strong>put to project design <strong>and</strong> plann<strong>in</strong>g, also <strong>in</strong> exit projects.<br />

Suggested approach<br />

1. Def<strong>in</strong>e the scope:<br />

The scope of a SIA depends on the<br />

size <strong>and</strong> type of the activity, as well as the<br />

location. The scope should be based on<br />

the basel<strong>in</strong>e study, stakeholder dialogue,<br />

<strong>and</strong> your social knowledge.<br />

2. Ensure objectivity <strong>and</strong><br />

a balanced analys<strong>is</strong>:<br />

A company engaged <strong>in</strong> a project<br />

may not be seen as <strong>in</strong>dependent <strong>in</strong> its<br />

evaluation. Therefore external expert<strong>is</strong>e<br />

may be adv<strong>is</strong>able.<br />

■ Select the right expert<strong>is</strong>e:<br />

To ensure competence, credibility,<br />

neutrality, ethical st<strong>and</strong>ards, <strong>and</strong> stakeholder<br />

acceptance.<br />

■ Carry out the SIA at an early stage:<br />

Make sure the SIA <strong>is</strong> carried out early<br />

enough to provide <strong>in</strong>put to project<br />

design <strong>and</strong> plann<strong>in</strong>g.<br />

■ Company <strong>and</strong> stakeholders<br />

must be <strong>in</strong>volved:<br />

If a consultant makes the SIA,<br />

both stakeholder <strong>and</strong> company<br />

representatives must be <strong>in</strong>volved<br />

<strong>in</strong> the assessment process.<br />

39


40<br />

Community Investments<br />

<strong>Hydro</strong> depends on viable communities <strong>and</strong> on ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g good relations with them.<br />

Th<strong>is</strong> can be promoted through social engagement <strong>in</strong> the communities <strong>in</strong> which we operate.<br />

Community <strong>in</strong>vestment <strong>and</strong> engagement can have an impact at three levels: social <strong>is</strong>sues<br />

which are only <strong>in</strong>directly connected to our operations, reduction of negative impact from<br />

our operations, <strong>and</strong> enhancement of positive impacts from our operations. When a specific<br />

area of <strong>in</strong>vestment <strong>is</strong> identified, all three types of engagement should be comb<strong>in</strong>ed to<br />

achieve the best results <strong>and</strong> highest impact.<br />

<strong>Hydro</strong> may not have the right knowledge <strong>and</strong> expert<strong>is</strong>e to implement community<br />

projects. Cooperation <strong>and</strong> partnerships with NGOs <strong>and</strong> other relevant organizations<br />

<strong>is</strong> necessary to achieve the best possible results. It <strong>is</strong> important that projects launched<br />

by <strong>Hydro</strong> are <strong>in</strong> l<strong>in</strong>e with the local authorities’ strategies <strong>and</strong> plans <strong>in</strong> the area.


Suggested approach<br />

1. Make a strategic <strong>and</strong> result-oriented<br />

selection: Choose engagements that will<br />

have the highest possible impact on the<br />

community, <strong>and</strong> which best support <strong>Hydro</strong>’s<br />

bus<strong>in</strong>ess, profile, <strong>and</strong> competitive position.<br />

2. Take a systematic approach: Community<br />

<strong>in</strong>vestments shall be based on systematic<br />

impact assessments <strong>and</strong> bus<strong>in</strong>ess strategies.<br />

3. Make the project susta<strong>in</strong>able: It <strong>is</strong> an<br />

advantage that all aspects of the project<br />

can be developed so they can cont<strong>in</strong>ue<br />

<strong>in</strong>dependently, without <strong>Hydro</strong> support. Plan<br />

well <strong>and</strong> cooperate with other companies,<br />

NGOs, the authorities etc, to ensure exit<br />

possibilities <strong>and</strong> project susta<strong>in</strong>ability.<br />

4. Local focus: Maximize the local element<br />

<strong>in</strong> the form of employment. Us<strong>in</strong>g local<br />

<strong>supplier</strong>s will always be appreciated<br />

<strong>and</strong> may even be legally required.<br />

■ Be selective: Investments that are not<br />

carefully assessed may have a negative<br />

impact elsewhere <strong>in</strong> the community. For<br />

example support<strong>in</strong>g one particular school<br />

may cause negative reactions from other<br />

schools, unless the selected <strong>in</strong>stitution<br />

has a logical relation to <strong>Hydro</strong>.<br />

■ Plan well: Unless proper plann<strong>in</strong>g <strong>and</strong><br />

follow-up of the <strong>in</strong>vestment <strong>is</strong> ensured,<br />

the community ga<strong>in</strong> may be low, <strong>and</strong><br />

the image of the company impaired,<br />

for example if a community park <strong>is</strong> not<br />

ma<strong>in</strong>ta<strong>in</strong>ed properly.<br />

■ Calculate the resources <strong>and</strong> competence<br />

needed: If the requirements are<br />

underestimated, there may be problems<br />

dur<strong>in</strong>g implementation. Good plann<strong>in</strong>g<br />

<strong>and</strong> cooperation, for example with NGOs,<br />

may prevent th<strong>is</strong>.<br />

■ Be aware of hidden agendas: Our<br />

chosen <strong>in</strong>vestment could lead to an<br />

unforeseen <strong>and</strong> undeserved advantage<br />

for certa<strong>in</strong> persons, for example, the<br />

selection of unqualified students for<br />

educational programmes due to their<br />

family connections with dec<strong>is</strong>ion<br />

makers. Th<strong>is</strong> <strong>is</strong> a k<strong>in</strong>d of corruption.<br />

41


42<br />

Ballet <strong>and</strong> Soccer for Education <strong>in</strong> Brazil<br />

One example of a successful community<br />

<strong>in</strong>vestment project <strong>is</strong> the Soccer for Education<br />

programme at <strong>Hydro</strong> Alum<strong>in</strong>ium Alunorte <strong>in</strong><br />

Brazil. Th<strong>is</strong> project aims to contribute to a<br />

better-educated workforce <strong>in</strong> years to come,<br />

<strong>and</strong> to strengthen the local community. The<br />

programme started as a comb<strong>in</strong>ed PR <strong>and</strong><br />

community project, the idea be<strong>in</strong>g to capitalize<br />

on the Brazilian passion for football. A team of<br />

young boys <strong>is</strong> selected to travel to Oslo to take<br />

part <strong>in</strong> the Norway Cup football tournament once<br />

a year. The team members are picked from local<br />

communities, where students with good school<br />

performance <strong>and</strong> behaviour <strong>in</strong> addition to<br />

sportsmanship, are preferred. In addition,<br />

an educational award process has been<br />

establ<strong>is</strong>hed, which runs a series of lectures<br />

for both students <strong>and</strong> parents on health,<br />

social behaviour <strong>and</strong> environment.<br />

Accord<strong>in</strong>g to local management, these<br />

projects have given v<strong>is</strong>ible results both <strong>in</strong><br />

relations between the plant <strong>and</strong> the community,<br />

<strong>and</strong> more motivated students. <strong>Hydro</strong> Alumínio<br />

Acro also has a Social Responsibility Program.<br />

The Transformation through Education<br />

programme supports 30 children <strong>and</strong> youths,<br />

<strong>and</strong> <strong>in</strong>cludes both a soccer <strong>and</strong> a ballet school.


CSR <strong>and</strong> Bus<strong>in</strong>ess Relations<br />

Companies are <strong>in</strong>creas<strong>in</strong>gly be<strong>in</strong>g held jo<strong>in</strong>tly responsible for social <strong>is</strong>sues <strong>in</strong> their value<br />

cha<strong>in</strong>s. The competitive st<strong>and</strong>ards of our bus<strong>in</strong>ess associates have an impact on our bus<strong>in</strong>ess,<br />

<strong>and</strong> we should therefore seek to work with them to ensure the highest st<strong>and</strong>ards possible.<br />

A shared set of basic values should be a prerequ<strong>is</strong>ite to enter<strong>in</strong>g jo<strong>in</strong>t ventures <strong>and</strong> partnerships.<br />

<strong>Hydro</strong>’s reputation may be at stake if we choose associates that do not comply with<br />

basic st<strong>and</strong>ards, for example with respect to human rights or corruption. More outsourc<strong>in</strong>g<br />

means that <strong>Hydro</strong>’s reputation <strong>is</strong> <strong>in</strong>creas<strong>in</strong>gly dependent on the behaviour of its <strong>supplier</strong>s.<br />

Suggested approach<br />

1. When <strong>Hydro</strong> has a controll<strong>in</strong>g <strong>in</strong>terest:<br />

The <strong>Hydro</strong> CSR pr<strong>in</strong>ciples apply without<br />

limitations.<br />

2. When <strong>Hydro</strong> has a m<strong>in</strong>ority <strong>in</strong>terest:<br />

Procedures should be establ<strong>is</strong>hed to<br />

identify <strong>and</strong> m<strong>in</strong>imize d<strong>is</strong>crepancies <strong>in</strong><br />

CSR st<strong>and</strong>ards <strong>and</strong> practices.<br />

3. Associates:<br />

Partners, agents, representatives, consultants<br />

<strong>and</strong> other associates shall be made aware of<br />

our pr<strong>in</strong>ciples <strong>and</strong> be requested to apply<br />

them.<br />

4. Suppliers:<br />

To improve <strong>supplier</strong> <strong>and</strong> contractor st<strong>and</strong>ards,<br />

procedures for pre-qualification, evaluation,<br />

selection <strong>and</strong> monitor<strong>in</strong>g of <strong>supplier</strong>s shall<br />

be establ<strong>is</strong>hed. There are several checkl<strong>is</strong>ts<br />

<strong>in</strong> our bus<strong>in</strong>ess plann<strong>in</strong>g systems for th<strong>is</strong><br />

purpose.<br />

5. Development of <strong>supplier</strong>s:<br />

Develop rather than exclude <strong>supplier</strong>s<br />

by putt<strong>in</strong>g emphas<strong>is</strong> on competence,<br />

capacity, technology transfer <strong>and</strong> st<strong>and</strong>ards<br />

<strong>in</strong> situations where there are no <strong>supplier</strong>s<br />

with high st<strong>and</strong>ards.<br />

■ Select bus<strong>in</strong>ess partners with the<br />

highest possible st<strong>and</strong>ards<br />

■ Promote values:<br />

<strong>Hydro</strong>’s CSR pr<strong>in</strong>ciples shall be<br />

promoted v<strong>is</strong>-à-v<strong>is</strong> partly owned<br />

companies <strong>and</strong> other bus<strong>in</strong>ess relations.<br />

■ Reduce losses:<br />

Not check<strong>in</strong>g associates’ st<strong>and</strong>ards<br />

properly can lead to losses due to<br />

chang<strong>in</strong>g <strong>supplier</strong>s at a later date.<br />

■ Ensure market position:<br />

<strong>Hydro</strong> r<strong>is</strong>ks los<strong>in</strong>g market shares, as<br />

customers may react to the st<strong>and</strong>ards<br />

of the associates or <strong>supplier</strong>s we deal<br />

with. The same may apply to shareholders.<br />

■ Be thorough:<br />

Fundamental differences <strong>in</strong> values surface<br />

only <strong>in</strong> acute <strong>and</strong> specific situations. Be<br />

sure to make a thorough enough analys<strong>is</strong><br />

of bus<strong>in</strong>ess partners’ st<strong>and</strong>ards; check<br />

with previous partners, ask for an analys<strong>is</strong><br />

from <strong>in</strong>dependent sources, etc.<br />

43


Dilemmas:<br />

<strong>Hydro</strong> has an opportunity to acquire part of an<br />

attractive licence for oil production <strong>in</strong> a develop<strong>in</strong>g<br />

country. The potential partner, who wants<br />

access to <strong>Hydro</strong>’s deep sea experience, <strong>is</strong> not<br />

very well known to us, <strong>and</strong> we do not know<br />

much about its values <strong>and</strong> bus<strong>in</strong>ess practice.<br />

A dec<strong>is</strong>ion must be taken quickly, so<br />

it <strong>is</strong> difficult to make a proper due diligence<br />

assessment of the partner through <strong>in</strong>dependent<br />

sources. How far can we trust the partner’s own<br />

assurances? How far can we go <strong>in</strong> ask<strong>in</strong>g about<br />

ethical <strong>is</strong>sues, without giv<strong>in</strong>g him the impression<br />

that we do not trust him <strong>and</strong> r<strong>is</strong>k a negative<br />

cooperative climate? Shall we just jo<strong>in</strong> forces<br />

to seize a major bus<strong>in</strong>ess opportunity?<br />

Examples:<br />

Sourc<strong>in</strong>g:<br />

<strong>Hydro</strong> Alum<strong>in</strong>ium <strong>in</strong>cludes social criteria<br />

<strong>in</strong> assess<strong>in</strong>g alum<strong>in</strong>a <strong>supplier</strong>s.<br />

Projects:<br />

<strong>Hydro</strong> Technology <strong>and</strong> Projects has<br />

a rigorous <strong>supplier</strong> qualification <strong>and</strong> monitor<strong>in</strong>g<br />

process that covers HSE <strong>and</strong> CSR <strong>is</strong>sues.<br />

In a very important phase of a construction<br />

project, the <strong>supplier</strong> of a critical item suddenly<br />

proves to be unable to deliver <strong>in</strong> time. However,<br />

you are approached by another <strong>supplier</strong> who<br />

has th<strong>is</strong> item available. You do not know much<br />

about th<strong>is</strong> <strong>supplier</strong>, who has a reputation for<br />

good products, but h<strong>is</strong> ethical st<strong>and</strong>ards may<br />

not be the best. Tak<strong>in</strong>g the time to check further<br />

or f<strong>in</strong>d an alternative <strong>supplier</strong> will result <strong>in</strong> the<br />

project gett<strong>in</strong>g beh<strong>in</strong>d schedule <strong>and</strong> exceed<strong>in</strong>g<br />

budget (<strong>and</strong> be bad for your KPIs).<br />

What do you do? How far should <strong>Hydro</strong><br />

go to assure compatible st<strong>and</strong>ards <strong>in</strong> <strong>supplier</strong>s?<br />

Exclusion:<br />

Suppliers that do not meet CSR st<strong>and</strong>ards may<br />

be excluded. The supply ship Prestige, for example,<br />

was d<strong>is</strong>qualified because of unacceptable<br />

safety st<strong>and</strong>ards <strong>and</strong> work<strong>in</strong>g conditions.<br />

45


46<br />

CSR <strong>in</strong> Strategy,<br />

Bus<strong>in</strong>ess Plann<strong>in</strong>g <strong>and</strong> Report<strong>in</strong>g<br />

To <strong>in</strong>tegrate CSR <strong>in</strong> the annual bus<strong>in</strong>ess plann<strong>in</strong>g process,<br />

the follow<strong>in</strong>g steps should be taken:<br />

1.<br />

Social<br />

Responsibility<br />

Directive <strong>and</strong><br />

Code of<br />

Conduct<br />

6.<br />

Report<br />

R<strong>is</strong>ks,<br />

opportunities,<br />

status targets<br />

2.<br />

R<strong>is</strong>ks &<br />

opportunities<br />

Issue<br />

identification<br />

3.<br />

Status &<br />

performance<br />

Site managers<br />

5.<br />

Follow-up<br />

& monitor<br />

4.<br />

Targets &<br />

action plan<br />

Site managers<br />

<strong>and</strong> stakeholders


CSR shall be <strong>in</strong>tegrated <strong>in</strong> all strategy development,<br />

bus<strong>in</strong>ess plann<strong>in</strong>g <strong>and</strong> report<strong>in</strong>g.<br />

The pr<strong>in</strong>ciples of <strong>Hydro</strong>’s Social Responsibility<br />

directive should be known throughout the organization.<br />

L<strong>in</strong>e managers are responsible for CSR<br />

implementation <strong>and</strong> for communicat<strong>in</strong>g the basic<br />

pr<strong>in</strong>ciples to all employees. When necessary, the<br />

pr<strong>in</strong>ciples <strong>and</strong> the <strong>in</strong>tention of the directive<br />

should be translated <strong>in</strong>to the local language.<br />

R<strong>is</strong>ks <strong>and</strong> opportunities <strong>in</strong> relation to CSR<br />

should be identified. We have highlighted a<br />

wide range of both r<strong>is</strong>ks <strong>and</strong> opportunities <strong>in</strong><br />

the preced<strong>in</strong>g chapters. These will vary greatly<br />

<strong>in</strong> different countries <strong>and</strong> accord<strong>in</strong>g to the type<br />

of activities. To identify the <strong>is</strong>sues relevant to<br />

a specific operation, try to th<strong>in</strong>k how negative<br />

impact on the surround<strong>in</strong>gs could be m<strong>in</strong>imized,<br />

<strong>and</strong> how the operation could improve social<br />

st<strong>and</strong>ards <strong>and</strong> strengthen <strong>Hydro</strong>’s competitive<br />

advantage. Then set targets <strong>and</strong> draw up<br />

action plans. These should aim to m<strong>in</strong>imize<br />

r<strong>is</strong>ks <strong>and</strong> maximize opportunities, <strong>and</strong> should<br />

<strong>in</strong>clude monitor<strong>in</strong>g <strong>and</strong> follow-up.<br />

<strong>Hydro</strong> aims to ensure transparency <strong>in</strong> all our<br />

activities. As a tool to achieve th<strong>is</strong>, we report on<br />

the f<strong>in</strong>ancial, environmental <strong>and</strong> societal aspects<br />

47<br />

of our bus<strong>in</strong>ess. Social report<strong>in</strong>g <strong>is</strong> thus an <strong>in</strong>tegral<br />

part of susta<strong>in</strong>ability report<strong>in</strong>g, <strong>and</strong> it has traditionally<br />

been conducted <strong>in</strong> the Annual Report.<br />

More extensive report<strong>in</strong>g procedures on social<br />

<strong>is</strong>sues are emerg<strong>in</strong>g; <strong>and</strong> implement<strong>in</strong>g th<strong>is</strong> <strong>is</strong> a<br />

cont<strong>in</strong>uous process.<br />

CSR questions are also <strong>in</strong>cluded <strong>in</strong> <strong>in</strong>ternal<br />

audits.<br />

Social report<strong>in</strong>g shall reflect <strong>Hydro</strong>’s positive<br />

<strong>and</strong> negative impact on society, <strong>and</strong> the effect of<br />

<strong>is</strong>sues on our operations. Social report<strong>in</strong>g should<br />

provide a bas<strong>is</strong> for future assessments of r<strong>is</strong>k,<br />

improvement track<strong>in</strong>g, <strong>and</strong> dec<strong>is</strong>ion mak<strong>in</strong>g, <strong>and</strong><br />

thus help us to manage operations <strong>in</strong> a better<br />

way. Systematic social report<strong>in</strong>g accommodates<br />

the requirements of emerg<strong>in</strong>g leg<strong>is</strong>lation, pressure<br />

groups <strong>and</strong> rat<strong>in</strong>g agencies. Report<strong>in</strong>g on<br />

r<strong>is</strong>ks <strong>and</strong> opportunities, targets <strong>and</strong> plans shall<br />

be carried out through the regular report<strong>in</strong>g l<strong>in</strong>e.


48<br />

Resources<br />

The <strong>Hydro</strong> Social Responsibility Intranet,<br />

http://<strong>in</strong>tra.csr.hydro.com, conta<strong>in</strong>s<br />

supplementary <strong>in</strong>formation, updated<br />

news, <strong>and</strong> a l<strong>is</strong>t<strong>in</strong>g of contact persons<br />

<strong>in</strong> the CSR Department.<br />

Our first publication on general CSR<br />

<strong>is</strong>sues, Invitation to a Dialogue, can be found<br />

as a pdf-file on our <strong>in</strong>tranet, or can be ordered<br />

<strong>in</strong> pr<strong>in</strong>t by contact<strong>in</strong>g the CSR Department.<br />

Contact the CSR Department on<br />

csr@hydro.com.<br />

Corporate Directives<br />

<strong>Hydro</strong>’s Peoples Policy – NHC-CD03<br />

<strong>Hydro</strong>’s Health, Safety, Security <strong>and</strong><br />

Environment Policy – NHC-CD04<br />

<strong>Hydro</strong>’s Code of Conduct – NHC-CD05<br />

<strong>Hydro</strong>’s Social Responsibility NHC-CD12<br />

Updated versions of all Corporate Directives<br />

are available at the corporate portal:<br />

http://<strong>in</strong>tra.corporate.hydro.com<br />

<strong>and</strong> at www.hydro.com.<br />

General CSR <strong>in</strong>formation sources:<br />

Books <strong>and</strong> Articles:<br />

Grayson, David <strong>and</strong> Hodges, Adrian:<br />

“Everybody’s Bus<strong>in</strong>ess. Manag<strong>in</strong>g r<strong>is</strong>ks <strong>and</strong><br />

opportunities <strong>in</strong> today’s global society,”<br />

DK Ltd., London (2001)<br />

Porter, Michael: “The Competitive Advantage of<br />

Corporate Philanthropy”. Harvard Bus<strong>in</strong>ess<br />

Review, December 2002.<br />

Post, James E., Lawrence, Anne T. <strong>and</strong> Weber,<br />

James: “Bus<strong>in</strong>ess <strong>and</strong> Society. Corporate<br />

Strategy, Public Policy, Ethics”, McGraw-Hill,<br />

New York (2002)<br />

Zadek, Simon: “The Civil Corporation: The New<br />

Economy of Corporate Citizenship”, Earthscan<br />

Publications, London (2001).


Web sources:<br />

Country <strong>in</strong>formation:<br />

CIA World Fact Book:<br />

www.cia.gov/cia/publications/factbook<br />

US Energy Information Adm<strong>in</strong><strong>is</strong>tration,<br />

Country Analys<strong>is</strong> Briefs:<br />

www.eia.doe.gov/emeu/cabs/contents.html<br />

Menas Associates: www.menas.co.uk<br />

Amnesty International country overview:<br />

http://web.amnesty.org/library/engworld/2am<br />

Econom<strong>is</strong>t Intelligence Unit: www.viewswire.com<br />

Sources on Corruption <strong>and</strong> Bribery<br />

Transparency International: www.transparency.org<br />

Transparency International Norway:<br />

www.transparency.no<br />

The Global Corruption Report:<br />

www.globalcorruptionreport.org<br />

Internal Audit compla<strong>in</strong>ts <strong>and</strong> concerns channel:<br />

http://<strong>in</strong>tra.hydro.com<br />

Documents (available at <strong>in</strong>tra.csr.hydro.com):<br />

The OECD Convention on Combat<strong>in</strong>g<br />

Bribery of Foreign Public Officials<br />

The Bus<strong>in</strong>ess Pr<strong>in</strong>ciples for Counter<strong>in</strong>g Bribery<br />

The United Nations Convention aga<strong>in</strong>st<br />

Corruption<br />

Sources on Labour<br />

practices <strong>and</strong> Human Rights<br />

Amnesty International: www.amnesty.org<br />

Amnesty International Norway: www.amnesty.no<br />

Amnesty International UK Bus<strong>in</strong>ess Group:<br />

www.amnesty.org.uk/bus<strong>in</strong>ess<br />

The UN Global Compact:<br />

www.unglobalcompact.org<br />

Global Witness: www.globalwitness.org<br />

Human Rights Watch: www.hrw.org<br />

Bus<strong>in</strong>ess <strong>and</strong> human rights resource centre:<br />

www.bus<strong>in</strong>ess-humanrights.org/Home<br />

The International Labour Organ<strong>is</strong>ation:<br />

www.ilo.org<br />

Documents (available at <strong>in</strong>tra.csr.hydro.com):<br />

The Universal Declaration of Human Rights<br />

The Voluntary Pr<strong>in</strong>ciples on Security <strong>and</strong><br />

Human Rights<br />

The ILO Declaration<br />

Networks <strong>and</strong> Organ<strong>is</strong>ations<br />

CSR Europe: www.crseurope.org<br />

World Bus<strong>in</strong>ess Council for Susta<strong>in</strong>able<br />

Development: www.wbcsd.ch<br />

Bus<strong>in</strong>ess Partners for Development:<br />

www.bpdweb.org<br />

United Nations Global Compact:<br />

www.unglobalcompact.org<br />

The Global M<strong>in</strong><strong>in</strong>g Initiative:<br />

www.globalm<strong>in</strong><strong>in</strong>g.com<br />

International Association of Oil <strong>and</strong> Gas<br />

Producers: www.ogp.org.uk<br />

International Petroleum Industry Environmental<br />

Conservation Association: www.ipieca.org<br />

Confederation of Norwegian Bus<strong>in</strong>ess <strong>and</strong><br />

Industry (NHO): www.nho.no<br />

Norwatch: www.fivh.no/norwatch<br />

International Alert: www.<strong>in</strong>ternational-alert.org<br />

Indexes<br />

Dow Jones Susta<strong>in</strong>ability Group Index:<br />

www.susta<strong>in</strong>ability-<strong>in</strong>dex.com<br />

FTSE4 Good Index: www.ftse.com/ftse4good<br />

49


50<br />

Appendix 1<br />

<strong>Hydro</strong>’s Social Responsibility Directive NHC CD12<br />

Rev<strong>is</strong>ion date: 2003-07-15<br />

1 Purpose<br />

Norsk <strong>Hydro</strong> <strong>is</strong> committed to susta<strong>in</strong>able value-creation<br />

for our shareholders, other stakeholders, <strong>and</strong><br />

the communities where we operate. As an <strong>in</strong>ternational<br />

<strong>in</strong>dustrial <strong>and</strong> natural resources company, our<br />

operations impact the lives of a large number of<br />

people around the world. We pursue opportunities<br />

while manag<strong>in</strong>g r<strong>is</strong>ks tak<strong>in</strong>g the social impact of our<br />

bus<strong>in</strong>ess operations <strong>in</strong>to consideration. Th<strong>is</strong> <strong>is</strong> what<br />

<strong>is</strong> commonly called Corporate Social Responsibility.<br />

Th<strong>is</strong> document conta<strong>in</strong>s the basic pr<strong>in</strong>ciples<br />

that we will follow <strong>in</strong> order to live up to our corporate<br />

social responsibilities. It provides a framework to<br />

help put these pr<strong>in</strong>ciples <strong>in</strong>to practice, <strong>and</strong> allocates<br />

responsibility for their implementation.<br />

2 Our Basic CSR Pr<strong>in</strong>ciples<br />

2.1 Respect for Human Rights<br />

<strong>Hydro</strong> supports the pr<strong>in</strong>ciples set forth <strong>in</strong> the<br />

Universal Declaration of Human Rights. We shall<br />

make sure that our operations are conducted <strong>in</strong><br />

accordance with basic human rights st<strong>and</strong>ards.<br />

2.2 Contribut<strong>in</strong>g to Susta<strong>in</strong>ability<br />

Through develop<strong>in</strong>g profitable bus<strong>in</strong>ess <strong>and</strong> active<br />

engagement with local communities, we aim to<br />

ensure that our bus<strong>in</strong>ess practices contribute to<br />

long-term economic <strong>and</strong> social development. We<br />

will work with government <strong>and</strong> civil society to def<strong>in</strong>e<br />

roles <strong>and</strong> responsibilities for social development.<br />

2.3 Diversity<br />

<strong>Hydro</strong> will not d<strong>is</strong>crim<strong>in</strong>ate on the bas<strong>is</strong> of gender,<br />

religion, race, national or ethnic orig<strong>in</strong>, cultural background,<br />

social group, d<strong>is</strong>ability, sexual orientation,<br />

marital status, age or political op<strong>in</strong>ion. We recogn<strong>is</strong>e<br />

the <strong>in</strong>tr<strong>in</strong>sic value of the different cultures <strong>in</strong> which<br />

we operate, <strong>and</strong> will show respect for these cultures<br />

<strong>in</strong> all our bus<strong>in</strong>ess practices.<br />

<strong>Hydro</strong> will pay special attention to the rights,<br />

requirements <strong>and</strong> cultural <strong>in</strong>tegrity of <strong>in</strong>digenous<br />

people affected by our operations.<br />

2.4 Dialogue<br />

To ensure that our activities are properly adapted to<br />

meet local conditions <strong>and</strong> generate positive benefits<br />

both for the Company <strong>and</strong> the community, we<br />

are prepared to enter <strong>in</strong>to an open dialogue with<br />

relevant stakeholders.<br />

We shall give attention to <strong>in</strong>itiatives <strong>and</strong> <strong>in</strong>put<br />

which serve to improve our social responsibility<br />

st<strong>and</strong>ards <strong>and</strong> practices.<br />

2.5 Integrity<br />

<strong>Hydro</strong> shall ma<strong>in</strong>ta<strong>in</strong> high st<strong>and</strong>ards of <strong>in</strong>tegrity.<br />

Th<strong>is</strong> means that we shall be honest <strong>and</strong> fair <strong>in</strong><br />

all our deal<strong>in</strong>gs.<br />

We shall not permit or tolerate engagement<br />

<strong>in</strong> bribery or other forms of corruption.<br />

3 From Pr<strong>in</strong>ciples to Practice<br />

3.1 Report<strong>in</strong>g<br />

Each unit shall report on important aspects of<br />

the social impact of their bus<strong>in</strong>ess <strong>in</strong> accordance<br />

with guidel<strong>in</strong>es establ<strong>is</strong>hed by the Corporate CSR<br />

staff.<br />

3.2 Insight <strong>and</strong> Knowledge<br />

Good CSR management requires knowledge <strong>and</strong><br />

underst<strong>and</strong><strong>in</strong>g of societies <strong>and</strong> communities where<br />

we operate. Knowledge <strong>and</strong> underst<strong>and</strong><strong>in</strong>g may<br />

be acquired from with<strong>in</strong> the organ<strong>is</strong>ation or from<br />

external sources such as consultants, authorities<br />

or non-governmental organ<strong>is</strong>ations.<br />

Social knowledge shall be made available to<br />

relevant staff. Tra<strong>in</strong><strong>in</strong>g <strong>in</strong> cross-cultural underst<strong>and</strong><strong>in</strong>g<br />

shall be provided when appropriate.<br />

3.3 Anticipat<strong>in</strong>g Issues<br />

To ensure that we act <strong>in</strong> accordance with our CSR<br />

pr<strong>in</strong>ciples <strong>and</strong> manage opportunities <strong>and</strong> r<strong>is</strong>ks, our<br />

bus<strong>in</strong>esses shall seek to anticipate critical social<br />

<strong>is</strong>sues. Key stakeholders shall be identified <strong>and</strong>,<br />

when appropriate, be consulted before any major<br />

commitments are made or significant resources<br />

are allocated.


3.4 Social Impact Assessment<br />

To ensure the best possible management of<br />

long-term social consequences related to significant<br />

changes <strong>in</strong> an ongo<strong>in</strong>g operation or when new<br />

projects are launched, the unit <strong>in</strong> charge should<br />

evaluate whether <strong>and</strong> to which extent social impact<br />

assessments should be conducted as a bas<strong>is</strong> for<br />

mak<strong>in</strong>g bus<strong>in</strong>ess dec<strong>is</strong>ions.<br />

3.5 Community Investments<br />

Based on systematic impact assessments <strong>and</strong><br />

corporate strategies, <strong>Hydro</strong>'s bus<strong>in</strong>esses may<br />

engage selectively <strong>in</strong> social <strong>in</strong>vestments that<br />

contribute to healthy community development.<br />

Opportunities for implementation through<br />

partnerships with government <strong>and</strong> civil society<br />

organ<strong>is</strong>ations should be actively explored.<br />

3.6 Partly owned companies <strong>and</strong> other bus<strong>in</strong>ess<br />

relationships<br />

<strong>Hydro</strong>'s CSR pr<strong>in</strong>ciples shall be promoted v<strong>is</strong> á<br />

v<strong>is</strong> partly owned companies <strong>and</strong> other bus<strong>in</strong>ess<br />

relationships.<br />

To contribute to improv<strong>in</strong>g <strong>supplier</strong> st<strong>and</strong>ards,<br />

adequate procedures for monitor<strong>in</strong>g, evaluation<br />

<strong>and</strong>/or selection of <strong>supplier</strong>s reflect<strong>in</strong>g <strong>Hydro</strong>'s<br />

social responsibility pr<strong>in</strong>ciples shall be developed.<br />

4 Roles <strong>and</strong> responsibilities<br />

While each <strong>Hydro</strong> employee has a responsibility to<br />

abide by the fundamental pr<strong>in</strong>ciples outl<strong>in</strong>ed <strong>in</strong> th<strong>is</strong><br />

document, specific responsibility for implementation<br />

<strong>is</strong> assigned as follows:<br />

4.1 L<strong>in</strong>e Management<br />

L<strong>in</strong>e managers are responsible for CSR implementation<br />

<strong>and</strong> for communicat<strong>in</strong>g the basic pr<strong>in</strong>ciples<br />

of th<strong>is</strong> Corporate Directive to all employees <strong>in</strong> their<br />

organ<strong>is</strong>ation.<br />

4.2 Bus<strong>in</strong>ess Units<br />

To ensure that our bus<strong>in</strong>ess practices are <strong>in</strong><br />

accordance with these basic pr<strong>in</strong>ciples, each<br />

51<br />

Bus<strong>in</strong>ess Unit shall <strong>in</strong>tegrate relevant CSR <strong>is</strong>sues<br />

<strong>in</strong>to its strategy development. Challenges related<br />

to CSR shall be evaluated <strong>in</strong> connection with the<br />

yearly bus<strong>in</strong>ess plann<strong>in</strong>g process. If relevant, goals<br />

<strong>and</strong> targets should be establ<strong>is</strong>hed.<br />

Operational guidel<strong>in</strong>es for CSR shall be<br />

developed when appropriate <strong>and</strong> accord<strong>in</strong>g to<br />

the specific challenges <strong>and</strong> character<strong>is</strong>tics of each<br />

Bus<strong>in</strong>ess Unit. Each Bus<strong>in</strong>ess Unit <strong>is</strong> responsible for<br />

develop<strong>in</strong>g <strong>and</strong> ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g adequate organ<strong>is</strong>ational<br />

capabilities to ensure compliance with th<strong>is</strong><br />

Corporate Directive.<br />

4.3 Corporate CSR Staff<br />

Corporate CSR <strong>is</strong> responsible for develop<strong>in</strong>g<br />

CSR policy <strong>and</strong> report<strong>in</strong>g guidel<strong>in</strong>es, monitor<strong>in</strong>g<br />

<strong>in</strong>ternal performance, <strong>and</strong> for provid<strong>in</strong>g general<br />

support to the Bus<strong>in</strong>ess Units. Corporate CSR<br />

<strong>is</strong> also responsible for coord<strong>in</strong>at<strong>in</strong>g external<br />

report<strong>in</strong>g at a corporate level <strong>and</strong> for develop<strong>in</strong>g<br />

<strong>and</strong> ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g relationships with other companies,<br />

<strong>in</strong>stitutions <strong>and</strong> organ<strong>is</strong>ations <strong>in</strong> order to share<br />

knowledge <strong>and</strong> competence.<br />

5 No rights created<br />

Th<strong>is</strong> Corporate Directive <strong>is</strong> a statement of certa<strong>in</strong><br />

fundamental pr<strong>in</strong>ciples, policies <strong>and</strong> procedures<br />

that govern the Company. It does not create<br />

any rights <strong>in</strong> any customer, <strong>supplier</strong>, competitor,<br />

shareholder or any other person or entity.<br />

* <strong>Hydro</strong>'s 12 Corporate Directives should<br />

be seen as a whole <strong>and</strong> several <strong>is</strong>sues covered<br />

<strong>in</strong> th<strong>is</strong> document <strong>and</strong> should be seen <strong>in</strong> context<br />

with the other corporate directives. Requirements<br />

<strong>in</strong> NHC-CD03, <strong>Hydro</strong>'s People Policy, NHC-CD04,<br />

Health, Security, Safety <strong>and</strong> Environment Policy<br />

<strong>and</strong> NHC-CD05, <strong>Hydro</strong> Code of Conduct, are<br />

also of relevance to people <strong>in</strong>terested <strong>in</strong> CSR.


52<br />

Appendix 2<br />

<strong>Hydro</strong>'s Code of Conduct NHC CD05<br />

Rev<strong>is</strong>ion date: 2003-07-15<br />

1 General<br />

The <strong>Hydro</strong> culture <strong>is</strong> rooted <strong>in</strong> the pr<strong>in</strong>ciples of<br />

honesty <strong>and</strong> respect for other people. Successful<br />

bus<strong>in</strong>esses are profoundly dependent on confidence<br />

<strong>and</strong> a good reputation. <strong>Hydro</strong>'s diversified operations<br />

dem<strong>and</strong> a high degree of care, honesty <strong>and</strong> <strong>in</strong>tegrity.<br />

Accord<strong>in</strong>gly, <strong>Hydro</strong> values its company culture <strong>and</strong><br />

reputation as key assets. We expect our employees<br />

to promote our core values by act<strong>in</strong>g responsibly<br />

towards colleagues, bus<strong>in</strong>ess associates <strong>and</strong><br />

society at large.<br />

The ma<strong>in</strong> purpose of <strong>Hydro</strong>’s Code of Conduct<br />

<strong>is</strong> to ensure that all persons act<strong>in</strong>g on behalf of<br />

<strong>Hydro</strong> perform their activities <strong>in</strong> an ethical way <strong>and</strong><br />

<strong>in</strong> accordance with the st<strong>and</strong>ards <strong>Hydro</strong> sets<br />

through its Steer<strong>in</strong>g Documents. The rules will<br />

help secure compliance with laws <strong>and</strong> regulations.<br />

Leg<strong>is</strong>lation with particular relevance to th<strong>is</strong> directive<br />

<strong>in</strong>cludes domestic leg<strong>is</strong>lation based on the OECD<br />

convention on briberies <strong>and</strong> US leg<strong>is</strong>lation on<br />

fraudulent f<strong>in</strong>ancial report<strong>in</strong>g.<br />

Th<strong>is</strong> Code of Conduct provides a framework<br />

for what <strong>Hydro</strong> considers responsible conduct, but<br />

<strong>is</strong> not exhaustive. As a <strong>Hydro</strong> employee, you should<br />

always strive to exerc<strong>is</strong>e good judgement, care <strong>and</strong><br />

consideration <strong>in</strong> your service for the Company.<br />

Reference <strong>in</strong> th<strong>is</strong> Code of Conduct to <strong>Hydro</strong> or<br />

the Company should be understood as Norsk<br />

<strong>Hydro</strong> ASA, its affiliates <strong>and</strong> subsidiaries.<br />

2 Scope <strong>and</strong> responsibility<br />

The Code of Conduct applies to all employees –<br />

<strong>in</strong>clud<strong>in</strong>g temporary personnel – of the Company<br />

throughout the world as well as to the members of<br />

the Board of Directors of Norsk <strong>Hydro</strong> ASA <strong>and</strong> of<br />

its subsidiaries (Board Members).<br />

You shall avoid act<strong>in</strong>g or encourag<strong>in</strong>g others<br />

to act contrary to th<strong>is</strong> Code of Conduct, even if such<br />

deviations under the circumstances may appear to<br />

be <strong>in</strong> the Company's <strong>in</strong>terest. If you are uncerta<strong>in</strong><br />

whether a particular activity <strong>is</strong> legally or ethically<br />

acceptable, you should, as far as practicable,<br />

consult <strong>in</strong> advance with your immediate superior<br />

or the Corporate Legal Office.<br />

As a l<strong>in</strong>e manager, you are responsible for<br />

mak<strong>in</strong>g these guidel<strong>in</strong>es known <strong>and</strong> to promote<br />

<strong>and</strong> monitor compliance.<br />

Violation of th<strong>is</strong> Code of Conduct will not be<br />

tolerated <strong>and</strong> may <strong>in</strong> accordance with relevant leg<strong>is</strong>lation<br />

lead to <strong>in</strong>ternal d<strong>is</strong>cipl<strong>in</strong>ary actions, d<strong>is</strong>m<strong>is</strong>sal<br />

or even crim<strong>in</strong>al prosecution.<br />

Should an improper practice or irregularity occur<br />

with<strong>in</strong> the Company, the Company <strong>is</strong> committed to<br />

make necessary corrections <strong>and</strong> take remedial action<br />

to prevent recurrence.<br />

Th<strong>is</strong> document has been approved by the<br />

Board of Directors of Norsk <strong>Hydro</strong> ASA. Deviation<br />

h<strong>and</strong>l<strong>in</strong>g accord<strong>in</strong>g to NHC-CD02 <strong>Hydro</strong>’s Management<br />

Model, if any, will be h<strong>and</strong>led by the CEO.<br />

3 Compla<strong>in</strong>ts, expression<br />

of concern <strong>and</strong> non-pun<strong>is</strong>hment<br />

<strong>Hydro</strong> w<strong>is</strong>hes to stimulate actively open d<strong>is</strong>cussions<br />

about responsible conduct <strong>in</strong> an improvement<br />

oriented <strong>and</strong> unbureaucratic way. Thus, you should<br />

normally d<strong>is</strong>cuss your concerns <strong>and</strong> compla<strong>in</strong>ts with<br />

your superior. If you deem th<strong>is</strong> not to be appropriate,<br />

you may address any other of your superiors, the<br />

local Human Resources or HSE staffs, your local<br />

compliance officer where such ex<strong>is</strong>ts, or the Head of<br />

Internal Audit Corporate. Such concerns or compla<strong>in</strong>ts<br />

may be reported confidentially, <strong>in</strong> your preferred language<br />

<strong>and</strong> – if you f<strong>in</strong>d it necessary – anonymously.<br />

As a matter of law, concerns regard<strong>in</strong>g<br />

questionable account<strong>in</strong>g or audit<strong>in</strong>g matters<br />

shall be submitted to the Head of Internal Audit<br />

Corporate, which serves as secretary to the Audit<br />

Committee of the Board of Directors, or to the<br />

chairperson of the Committee.<br />

If you <strong>in</strong> good faith express your concern to<br />

a relevant body with<strong>in</strong> <strong>Hydro</strong> concern<strong>in</strong>g possible<br />

violation of law or Company policy, you shall be<br />

protected aga<strong>in</strong>st any sanctions from <strong>Hydro</strong> or<br />

any <strong>Hydro</strong> representative due to your report.<br />

It <strong>is</strong> a violation of th<strong>is</strong> Code of Conduct to<br />

d<strong>is</strong>crim<strong>in</strong>ate or harass anyone for mak<strong>in</strong>g such<br />

report. Anyone submitt<strong>in</strong>g a false report with the<br />

obvious <strong>in</strong>tention to harass may, however, be<br />

subject to d<strong>is</strong>cipl<strong>in</strong>ary action.<br />

If you feel that your po<strong>in</strong>t<strong>in</strong>g out any violation


of th<strong>is</strong> policy <strong>is</strong> <strong>in</strong> any manner used aga<strong>in</strong>st you, you<br />

should contact your superior or the Head of Internal<br />

Audit Corporate.<br />

4 Personal conduct<br />

4.1 Behaviour based on mutual respect<br />

As a <strong>Hydro</strong> employee or Board Member, you are<br />

expected to conduct bus<strong>in</strong>ess <strong>and</strong> generally behave<br />

impeccably towards bus<strong>in</strong>ess associates, colleagues,<br />

<strong>and</strong> others. Th<strong>is</strong> <strong>in</strong>cludes be<strong>in</strong>g sensitive to<br />

<strong>and</strong> respect<strong>in</strong>g foreign cultures <strong>and</strong> customs.<br />

<strong>Hydro</strong> does not accept any form of harassment,<br />

d<strong>is</strong>crim<strong>in</strong>ation or other behaviour that colleagues or<br />

bus<strong>in</strong>ess associates may regard as threaten<strong>in</strong>g or<br />

degrad<strong>in</strong>g.<br />

4.2 Intoxicants<br />

<strong>Hydro</strong> <strong>is</strong> a drug-free workplace. Accord<strong>in</strong>gly, you<br />

may not be under the <strong>in</strong>fluence of <strong>in</strong>toxicat<strong>in</strong>g substances,<br />

<strong>in</strong>clud<strong>in</strong>g alcohol, while at work for <strong>Hydro</strong>.<br />

Limited amounts of alcohol may, however, be<br />

served when the local custom <strong>and</strong> occasion makes<br />

it appropriate to do so, <strong>and</strong> provided that the<br />

consumption will not be comb<strong>in</strong>ed with <strong>operat<strong>in</strong>g</strong><br />

mach<strong>in</strong>ery, driv<strong>in</strong>g or any other operation that <strong>is</strong><br />

<strong>in</strong>compatible with the use of alcohol.<br />

You shall refra<strong>in</strong> from us<strong>in</strong>g, or encourag<strong>in</strong>g<br />

others to use, <strong>in</strong>toxicants <strong>in</strong> a manner that can place<br />

the user, <strong>Hydro</strong> or any of its bus<strong>in</strong>ess associates <strong>in</strong><br />

an unfavourable light.<br />

5 Equal opportunities<br />

<strong>Hydro</strong> <strong>is</strong> committed to an <strong>in</strong>clusive work culture<br />

<strong>and</strong> appreciates <strong>and</strong> recogn<strong>is</strong>es that all people are<br />

unique <strong>and</strong> valuable, <strong>and</strong> should be respected for<br />

their <strong>in</strong>dividual abilities. <strong>Hydro</strong> does not accept any<br />

form of harassment or d<strong>is</strong>crim<strong>in</strong>ation on the bas<strong>is</strong><br />

of gender, religion, race, national or ethnic orig<strong>in</strong>,<br />

cultural background, social group, d<strong>is</strong>ability, sexual<br />

orientation, marital status, age or political op<strong>in</strong>ion.<br />

<strong>Hydro</strong> shall provide equal employment opportunity<br />

<strong>and</strong> treat all employees fairly. <strong>Hydro</strong> employees<br />

<strong>and</strong> bus<strong>in</strong>ess units shall only use merit, qualifications<br />

<strong>and</strong> other professional criteria as bas<strong>is</strong> for employee-<br />

related dec<strong>is</strong>ions <strong>in</strong> <strong>Hydro</strong>, regard<strong>in</strong>g for <strong>in</strong>stance<br />

recruitment, tra<strong>in</strong><strong>in</strong>g, compensation <strong>and</strong> promotion.<br />

They shall also show commitment develop<strong>in</strong>g<br />

programmes <strong>and</strong> actions to encourage a diverse<br />

organ<strong>is</strong>ation based on the pr<strong>in</strong>ciple of equal<br />

opportunity.<br />

6 Conflict of <strong>in</strong>terest <strong>and</strong> <strong>in</strong>tegrity<br />

53<br />

6.1 Fraud <strong>and</strong> conflict of <strong>in</strong>terest<br />

<strong>Hydro</strong>’s employees <strong>and</strong> Board Members shall not<br />

seek to obta<strong>in</strong> advantages for themselves (or related<br />

persons) that are improper or <strong>in</strong> any other way may<br />

harm <strong>Hydro</strong>’s <strong>in</strong>terests, whether or not th<strong>is</strong> constitutes<br />

crim<strong>in</strong>al fraud.<br />

You may not take part <strong>in</strong> or seek to <strong>in</strong>fluence<br />

any dec<strong>is</strong>ion under circumstances that can give r<strong>is</strong>e<br />

to an actual or perceived conflict of <strong>in</strong>terest. Such<br />

circumstances may be a personal <strong>in</strong>terest <strong>in</strong> the<br />

subject matter – economically or otherw<strong>is</strong>e – directly<br />

or through someone closely related.<br />

If you become aware of a potential conflict<br />

of <strong>in</strong>terest you shall, without delay, notify your<br />

immediate superior. Conflicts of <strong>in</strong>terest may not<br />

always be clear-cut, so if you are uncerta<strong>in</strong>, you<br />

should consult one of your superiors or the<br />

Corporate Legal Office.<br />

For particularly sensitive functions or areas<br />

of responsibility, each bus<strong>in</strong>ess unit should evaluate<br />

the need for rout<strong>in</strong>es to identify potential conflicts<br />

of <strong>in</strong>terest.<br />

6.2 Bribes, gifts <strong>and</strong> favours<br />

You shall not, <strong>in</strong> order to obta<strong>in</strong> or reta<strong>in</strong> bus<strong>in</strong>ess<br />

or other improper advantage <strong>in</strong> the conduct of bus<strong>in</strong>ess,<br />

offer, prom<strong>is</strong>e or give any undue advantage<br />

to a public official (or a third party) to make the<br />

official act or refra<strong>in</strong> from act<strong>in</strong>g <strong>in</strong> relation to the<br />

performance of her/h<strong>is</strong> official duties. Th<strong>is</strong> applies<br />

regardless whether the advantage <strong>is</strong> offered<br />

directly or through an <strong>in</strong>termediary.<br />

Gifts or other favours to bus<strong>in</strong>ess associates<br />

shall comply with locally accepted good bus<strong>in</strong>ess<br />

practice. Gifts <strong>and</strong> other favours can only be given<br />

or granted provided that they are modest, both with


54<br />

Appendix 2<br />

<strong>Hydro</strong>'s Code of Conduct NHC CD05<br />

Rev<strong>is</strong>ion date: 2003-07-15<br />

respect to value <strong>and</strong> frequency, <strong>and</strong> provided the<br />

time <strong>and</strong> place are appropriate.<br />

As a <strong>Hydro</strong> employee or Board Member, you<br />

are not permitted to accept from bus<strong>in</strong>ess associates<br />

monetary or other favours that may affect or<br />

appear to affect your <strong>in</strong>tegrity or <strong>in</strong>dependence.<br />

Gifts <strong>and</strong> other favours can only be accepted to the<br />

extent they are modest, both with respect to value<br />

<strong>and</strong> frequency, <strong>and</strong> provided the time <strong>and</strong> place<br />

are appropriate.<br />

If you are offered or have received such<br />

favours beyond common courtesy gifts you shall,<br />

without delay, notify your immediate superior or the<br />

Corporate Legal Office, that will determ<strong>in</strong>e whether<br />

your <strong>in</strong>tegrity or <strong>in</strong>dependence may be perceived<br />

to be affected.<br />

6.3 Political contributions<br />

Neither <strong>Hydro</strong> nor any <strong>Hydro</strong> employee or Board<br />

Member shall make f<strong>in</strong>ancial contributions to political<br />

parties on behalf of the Company. Th<strong>is</strong> does not<br />

preclude <strong>Hydro</strong> from support<strong>in</strong>g political views <strong>in</strong><br />

the <strong>in</strong>terest of the Company.<br />

6.4 F<strong>in</strong>ancial <strong>in</strong>terests <strong>in</strong> other bus<strong>in</strong>esses<br />

As a <strong>Hydro</strong> employee or Board Member, you<br />

should avoid hav<strong>in</strong>g a personal ownership <strong>in</strong>terest<br />

– directly or <strong>in</strong>directly – <strong>in</strong> any other enterpr<strong>is</strong>e if it<br />

comprom<strong>is</strong>es or appears to comprom<strong>is</strong>e your<br />

loyalty to the Company. Before mak<strong>in</strong>g an<br />

<strong>in</strong>vestment <strong>in</strong> a company that competes with<br />

the Company or does bus<strong>in</strong>ess with the Company<br />

(such as a <strong>supplier</strong>), other than acquir<strong>in</strong>g less than<br />

one percent (1%) of a l<strong>is</strong>ted company, your immediate<br />

superior shall be consulted. Special attention<br />

should <strong>in</strong> all circumstances be given to potential<br />

conflicts of <strong>in</strong>terest as described <strong>in</strong> section 6.1.<br />

6.5 Activities with a competitor,<br />

<strong>supplier</strong> or other bus<strong>in</strong>ess associates<br />

Before engag<strong>in</strong>g <strong>in</strong> any activity that may be perceived<br />

to advance the <strong>in</strong>terests of a competitor or a <strong>supplier</strong><br />

(or other bus<strong>in</strong>ess associates) at the expense of<br />

<strong>Hydro</strong>’s <strong>in</strong>terests, <strong>in</strong>clud<strong>in</strong>g serv<strong>in</strong>g on the board of<br />

such company, you shall consult with your immediate<br />

superior. You may not market products or services<br />

<strong>in</strong> competition with <strong>Hydro</strong>’s bus<strong>in</strong>ess activities.<br />

6.6 Confidential <strong>in</strong>formation<br />

Information, <strong>in</strong>tellectual property <strong>and</strong> <strong>in</strong>novative<br />

ideas are valuable <strong>Hydro</strong> assets. These <strong>in</strong>tangible<br />

assets must be appropriately managed <strong>and</strong><br />

protected. <strong>Hydro</strong>’s general policy of openness<br />

<strong>and</strong> transparency shall not prevent appropriate<br />

protection of <strong>in</strong>formation that may be of value<br />

to <strong>Hydro</strong>’s bus<strong>in</strong>ess <strong>in</strong>terests.<br />

Information other than general bus<strong>in</strong>ess<br />

knowledge <strong>and</strong> work experience that becomes<br />

known to you <strong>in</strong> connection with performance of<br />

your work, shall be regarded as confidential <strong>and</strong><br />

treated as such. Of particular relevance are the<br />

rules aga<strong>in</strong>st util<strong>is</strong><strong>in</strong>g confidential <strong>in</strong>formation for<br />

personal ga<strong>in</strong> for yourself or others.<br />

6.7 Safeguard<strong>in</strong>g assets <strong>and</strong> records<br />

Safeguard<strong>in</strong>g assets <strong>and</strong> records of <strong>Hydro</strong>, customers<br />

<strong>and</strong> other bus<strong>in</strong>ess associates <strong>is</strong> the responsibility<br />

of all <strong>Hydro</strong> employees <strong>and</strong> other Company<br />

representatives. All such assets shall be used <strong>and</strong><br />

ma<strong>in</strong>ta<strong>in</strong>ed with care <strong>and</strong> respect while guard<strong>in</strong>g<br />

aga<strong>in</strong>st waste <strong>and</strong> abuse. The use of Company<br />

time, materials, f<strong>in</strong>ancial assets or facilities for purposes<br />

not directly related to Company bus<strong>in</strong>ess <strong>is</strong> prohibited<br />

without author<strong>is</strong>ation from a relevant <strong>Hydro</strong><br />

representative. The same applies to the removal or<br />

borrow<strong>in</strong>g of Company assets without perm<strong>is</strong>sion.<br />

7 Compliance<br />

7.1 Compliance with laws – general<br />

You shall comply with all applicable laws <strong>and</strong> regulations<br />

when conduct<strong>in</strong>g bus<strong>in</strong>ess on behalf of the Company.<br />

You shall not ass<strong>is</strong>t <strong>in</strong> breach of laws by bus<strong>in</strong>ess<br />

associates, whether it constitutes an illegal act<br />

for the Company or yourself as an <strong>in</strong>dividual, or not.<br />

7.2 Antitrust <strong>and</strong> competition<br />

You shall comply with the antitrust <strong>and</strong> competition<br />

laws applicable. You should seek advice from the<br />

Corporate Legal Office <strong>in</strong> all matters <strong>in</strong>volv<strong>in</strong>g r<strong>is</strong>k


of antitrust exposure for <strong>Hydro</strong>, yourself or any of<br />

your reports. See <strong>Hydro</strong>’s Competition Compliance<br />

Manual.<br />

7.3 Insider trad<strong>in</strong>g<br />

You shall absta<strong>in</strong> from trad<strong>in</strong>g or giv<strong>in</strong>g adv<strong>is</strong>e<br />

concern<strong>in</strong>g trade <strong>in</strong> the securities of <strong>Hydro</strong> <strong>and</strong><br />

other l<strong>is</strong>ted companies on the bas<strong>is</strong> of non-public<br />

<strong>in</strong>formation learned through your work for <strong>Hydro</strong><br />

which, if publicly known, may <strong>in</strong>fluence the price<br />

of the securities.<br />

<strong>Hydro</strong> has <strong>is</strong>sued regulations for the Company’s<br />

primary <strong>in</strong>siders as well as guidel<strong>in</strong>es for all employees<br />

w<strong>is</strong>h<strong>in</strong>g to trade <strong>in</strong> <strong>Hydro</strong> or other securities -<br />

Trad<strong>in</strong>g of <strong>Hydro</strong> shares.<br />

7.4 Ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g records<br />

<strong>Hydro</strong> <strong>is</strong> committed to transparency <strong>and</strong> accuracy<br />

<strong>in</strong> all the Company’s deal<strong>in</strong>gs, while respect<strong>in</strong>g<br />

confidentiality obligations etc. As a <strong>Hydro</strong> employee,<br />

you have the responsibility to ma<strong>in</strong>ta<strong>in</strong> necessary<br />

records of the Company’s bus<strong>in</strong>ess <strong>and</strong> bus<strong>in</strong>ess<br />

relations. No false, m<strong>is</strong>lead<strong>in</strong>g or artificial entries<br />

may be made on <strong>Hydro</strong>’s books <strong>and</strong> records.<br />

All transactions must be fully <strong>and</strong> completely<br />

documented <strong>and</strong> recorded <strong>in</strong> <strong>Hydro</strong>’s account<strong>in</strong>g<br />

records <strong>in</strong> accordance with section 7.5 below.<br />

7.5 Accurate period reports <strong>and</strong><br />

other public f<strong>in</strong>ancial communication<br />

As a matter of applicable securities laws <strong>and</strong> stock<br />

exchange l<strong>is</strong>t<strong>in</strong>g st<strong>and</strong>ards, <strong>Hydro</strong> <strong>is</strong> obligated to<br />

provide full, fair, accurate <strong>and</strong> underst<strong>and</strong>able d<strong>is</strong>closure<br />

<strong>in</strong> its periodic f<strong>in</strong>ancial reports, other documents<br />

filed with applicable regulatory authorities <strong>and</strong> agencies<br />

as well as <strong>in</strong> its other public communications.<br />

Employees, particularly our senior executives <strong>and</strong><br />

f<strong>in</strong>ancial officers, are expected to exerc<strong>is</strong>e the<br />

highest st<strong>and</strong>ard of care <strong>in</strong> prepar<strong>in</strong>g such materials,<br />

pay<strong>in</strong>g particular attention to the follow<strong>in</strong>g;<br />

* Compliance with generally accepted account<strong>in</strong>g<br />

pr<strong>in</strong>ciples <strong>and</strong> <strong>Hydro</strong>’s system of <strong>in</strong>ternal<br />

account<strong>in</strong>g controls <strong>is</strong> required at all times.<br />

* All <strong>Hydro</strong> account<strong>in</strong>g records must be kept <strong>and</strong><br />

presented <strong>in</strong> accordance with the laws of each<br />

55<br />

applicable jur<strong>is</strong>diction. They shall not conta<strong>in</strong><br />

any false or <strong>in</strong>tentionally m<strong>is</strong>lead<strong>in</strong>g entries.<br />

Moreover, they must fairly <strong>and</strong> accurately reflect<br />

<strong>in</strong> reasonable detail <strong>Hydro</strong>’s assets, liabilities,<br />

revenues <strong>and</strong> expenses as well as all transactions<br />

or related occurrences which shall be fully<br />

<strong>and</strong> completely documented.<br />

* No transaction may be <strong>in</strong>tentionally m<strong>is</strong>classified<br />

as to accounts, departments or account<strong>in</strong>g periods,<br />

<strong>and</strong> unrecorded or “off the books” assets<br />

<strong>and</strong> liabilities should not be ma<strong>in</strong>ta<strong>in</strong>ed unless<br />

permitted by applicable law or regulation.<br />

* No <strong>in</strong>formation may be concealed from the<br />

<strong>in</strong>ternal auditors or the <strong>in</strong>dependent auditors.<br />

8 Respond<strong>in</strong>g to <strong>in</strong>quiries<br />

from the press <strong>and</strong> others<br />

<strong>Hydro</strong>’s profile <strong>in</strong> domestic <strong>and</strong> <strong>in</strong>ternational markets<br />

<strong>is</strong> greatly <strong>in</strong>fluenced by our ability to communicate<br />

cons<strong>is</strong>tently <strong>and</strong> professionally with external parties,<br />

<strong>in</strong>clud<strong>in</strong>g the media. Consequently, <strong>Hydro</strong> shall<br />

ma<strong>in</strong>ta<strong>in</strong> a pr<strong>in</strong>ciple of openness <strong>and</strong> be honest <strong>and</strong><br />

responsive when deal<strong>in</strong>g with <strong>in</strong>terested parties<br />

outside <strong>Hydro</strong> as well as society at large.<br />

In order to ensure a co-ord<strong>in</strong>ated <strong>in</strong>terface<br />

with external parties, general <strong>in</strong>quiries about the<br />

Company or its employees as well as all <strong>in</strong>quiries<br />

from media, should be directed to the relevant<br />

bus<strong>in</strong>ess unit communications department or<br />

officer or, alternatively, to Corporate Communication.<br />

Inquiries from f<strong>in</strong>ancial analysts or <strong>in</strong>vestors should<br />

be passed onto Corporate Investor Relations.<br />

Inquiries from external attorneys should be passed<br />

on to the Corporate Legal Office or local <strong>Hydro</strong> legal<br />

staff. Other employees <strong>and</strong> Board Members need<strong>in</strong>g<br />

to make public statements shall co-ord<strong>in</strong>ate <strong>in</strong> an<br />

appropriate way as stated above.<br />

9 No rights created<br />

Th<strong>is</strong> Code of Conduct <strong>is</strong> a statement of certa<strong>in</strong><br />

fundamental <strong>Hydro</strong> pr<strong>in</strong>ciples, policies <strong>and</strong><br />

procedures that govern the Company’s employees<br />

<strong>and</strong> Board Members. It does not create any rights<br />

for any customer, <strong>supplier</strong>, competitor, shareholder<br />

or any other person or entity.

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