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Dear Hydro Colleague Our Hydro culture is firmly rooted in principles of honesty and consideration for others, and compliance with applicable rules and regulations, wherever we are. This culture is developed further through The Hydro Way and our mission – to create a more viable society. This means that our operations must satisfy high standards, with regard to ethical behaviour, respect for human rights, health and safety for our employees, the fight against corruption, and other aspects of our corporate social responsibility. Our ability and dedication to perform accordingly has been critical to our success so far. In the future, these concerns will probably be even more important for our long-term survival and success as a company involved with the exploitation and use of natural resources, and their development into products in innovative and efficient ways. Trust in the market place and a good reputation are key issues. As globalization and the rate of change increase, new demands are placed on forms of cooperation, organizational development, and the application of knowledge. We must seek cooperation with authorities both on national and local levels, and with host communities for our operations. Some non-governmental organizations (NGOs) possess professional competence and capacity which can be of great value to us in our work to realize our ambitions, while at the same time helping them achieve their objectives. We issued a corporate directive in 1995, which established certain standards that should apply to all of Hydro’s activities. That document provided a timely basis and framework for both company management and other employees in the field of business behaviour. We have updated and revisited our corporate directives, and introduced a new directive on our social responsibility, and a Code of Conduct on our ethical accountability. Principles and directives are a good start, but the real job is to make them an integral part of our way forward. It is my hope that this “Invitation to Action” will assist all of us in that enterprise. I encourage you to use these tools to integrate social responsibility issues in strategies, business plans and day-to-day work in a consistent and accountable manner. By doing so, we will continue to build a corporate culture which we will all want to identify with. Eivind Reiten, President and CEO 3
4 Contents Introduction 5 Basic Principles & Key Issues 8 Human Rights 10 Contribute to Sustainability 14 Diversity 18 Dialogue 22 Integrity 24 Our Code of Conduct 28 Framework for Implementing CSR 30 Social Knowledge 33 Anticipating Issues 35 Social Impact Assessment 38 Community Investments 40 CSR and Business Relations 43 CSR in Strategy, Business Planning and Reporting 46 Resources 48 Appendix 1 Hydro’s Social Responsibility Directive 50 Appendix 2 Hydro’s Code of Conduct 52 Photos: Michael Heffernan, Terje S. Knudsen, Jason Hawks, Kåre Foss, Jarle Ree, Dag Sunnanå, Rolf Lunheim, PhotoDisk Design: Hydro Media, June 2004, 55049291 Printed by: Kampen Grafisk, September 2004 This publication is developed by the CSR Department
Page 1 and 2: Designed and produced by: Hydro Med
Page 6 and 7: Introduction Invitation to a Dialog
Page 8 and 9: "This publication is another step t
Page 10 and 11: This chapter gives an outline of th
Page 12 and 13: “Hydro supports the principles se
Page 14 and 15: Dilemmas: You are a Hydro manager,
Page 16 and 17: “Through developing profitable bu
Page 18 and 19: Dilemmas: Hydro is about to establi
Page 20 and 21: “Hydro will not discriminate on t
Page 22 and 23: Dilemmas: In some Muslim countries,
Page 24 and 25: “We are prepared to enter into an
Page 26 and 27: “Hydro shall maintain high standa
Page 28 and 29: Dilemmas: Looking for business oppo
Page 30 and 31: Corporate social responsibility cal
Page 33 and 34: 32 CSR in the business planning pro
Page 35 and 36: 34 Development of social knowledge
Page 37: 36 The Hydro experience in Utkal, I
Page 40 and 41: It is important to obtain social kn
Page 42 and 43: Suggested approach 1. Make a strate
Page 44: CSR and Business Relations Companie
Page 47 and 48: 46 CSR in Strategy, Business Planni
Page 49 and 50: 48 Resources The Hydro Social Respo
Page 51 and 52: 50 Appendix 1 Hydro’s Social Resp
Page 53 and 54:
52 Appendix 2 Hydro's Code of Condu
Page 55 and 56:
54 Appendix 2 Hydro's Code of Condu
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