Hydro is a Fortune 500 energy and aluminium supplier operating in ...

Suggested approach
1. Make a strategic and result-oriented
selection: Choose engagements that will
have the highest possible impact on the
community, and which best support Hydro’s
business, profile, and competitive position.
2. Take a systematic approach: Community
investments shall be based on systematic
impact assessments and business strategies.
3. Make the project sustainable: It is an
advantage that all aspects of the project
can be developed so they can continue
independently, without Hydro support. Plan
well and cooperate with other companies,
NGOs, the authorities etc, to ensure exit
possibilities and project sustainability.
4. Local focus: Maximize the local element
in the form of employment. Using local
suppliers will always be appreciated
and may even be legally required.
■ Be selective: Investments that are not
carefully assessed may have a negative
impact elsewhere in the community. For
example supporting one particular school
may cause negative reactions from other
schools, unless the selected institution
has a logical relation to Hydro.
■ Plan well: Unless proper planning and
follow-up of the investment is ensured,
the community gain may be low, and
the image of the company impaired,
for example if a community park is not
maintained properly.
■ Calculate the resources and competence
needed: If the requirements are
underestimated, there may be problems
during implementation. Good planning
and cooperation, for example with NGOs,
may prevent this.
■ Be aware of hidden agendas: Our
chosen investment could lead to an
unforeseen and undeserved advantage
for certain persons, for example, the
selection of unqualified students for
educational programmes due to their
family connections with decision
makers. This is a kind of corruption.
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