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CSR shall be integrated in all strategy development, business planning and reporting. The principles of Hydro’s Social Responsibility directive should be known throughout the organization. Line managers are responsible for CSR implementation and for communicating the basic principles to all employees. When necessary, the principles and the intention of the directive should be translated into the local language. Risks and opportunities in relation to CSR should be identified. We have highlighted a wide range of both risks and opportunities in the preceding chapters. These will vary greatly in different countries and according to the type of activities. To identify the issues relevant to a specific operation, try to think how negative impact on the surroundings could be minimized, and how the operation could improve social standards and strengthen Hydro’s competitive advantage. Then set targets and draw up action plans. These should aim to minimize risks and maximize opportunities, and should include monitoring and follow-up. Hydro aims to ensure transparency in all our activities. As a tool to achieve this, we report on the financial, environmental and societal aspects 47 of our business. Social reporting is thus an integral part of sustainability reporting, and it has traditionally been conducted in the Annual Report. More extensive reporting procedures on social issues are emerging; and implementing this is a continuous process. CSR questions are also included in internal audits. Social reporting shall reflect Hydro’s positive and negative impact on society, and the effect of issues on our operations. Social reporting should provide a basis for future assessments of risk, improvement tracking, and decision making, and thus help us to manage operations in a better way. Systematic social reporting accommodates the requirements of emerging legislation, pressure groups and rating agencies. Reporting on risks and opportunities, targets and plans shall be carried out through the regular reporting line.
48 Resources The Hydro Social Responsibility Intranet, http://intra.csr.hydro.com, contains supplementary information, updated news, and a listing of contact persons in the CSR Department. Our first publication on general CSR issues, Invitation to a Dialogue, can be found as a pdf-file on our intranet, or can be ordered in print by contacting the CSR Department. Contact the CSR Department on csr@hydro.com. Corporate Directives Hydro’s Peoples Policy – NHC-CD03 Hydro’s Health, Safety, Security and Environment Policy – NHC-CD04 Hydro’s Code of Conduct – NHC-CD05 Hydro’s Social Responsibility NHC-CD12 Updated versions of all Corporate Directives are available at the corporate portal: http://intra.corporate.hydro.com and at www.hydro.com. General CSR information sources: Books and Articles: Grayson, David and Hodges, Adrian: “Everybody’s Business. Managing risks and opportunities in today’s global society,” DK Ltd., London (2001) Porter, Michael: “The Competitive Advantage of Corporate Philanthropy”. Harvard Business Review, December 2002. Post, James E., Lawrence, Anne T. and Weber, James: “Business and Society. Corporate Strategy, Public Policy, Ethics”, McGraw-Hill, New York (2002) Zadek, Simon: “The Civil Corporation: The New Economy of Corporate Citizenship”, Earthscan Publications, London (2001).
Page 1 and 2: Designed and produced by: Hydro Med
Page 4 and 5: Dear Hydro Colleague Our Hydro cult
Page 6 and 7: Introduction Invitation to a Dialog
Page 8 and 9: "This publication is another step t
Page 10 and 11: This chapter gives an outline of th
Page 12 and 13: “Hydro supports the principles se
Page 14 and 15: Dilemmas: You are a Hydro manager,
Page 16 and 17: “Through developing profitable bu
Page 18 and 19: Dilemmas: Hydro is about to establi
Page 20 and 21: “Hydro will not discriminate on t
Page 22 and 23: Dilemmas: In some Muslim countries,
Page 24 and 25: “We are prepared to enter into an
Page 26 and 27: “Hydro shall maintain high standa
Page 28 and 29: Dilemmas: Looking for business oppo
Page 30 and 31: Corporate social responsibility cal
Page 33 and 34: 32 CSR in the business planning pro
Page 35 and 36: 34 Development of social knowledge
Page 37: 36 The Hydro experience in Utkal, I
Page 40 and 41: It is important to obtain social kn
Page 42 and 43: Suggested approach 1. Make a strate
Page 44: CSR and Business Relations Companie
Page 47: 46 CSR in Strategy, Business Planni
Page 51 and 52: 50 Appendix 1 Hydro’s Social Resp
Page 53 and 54: 52 Appendix 2 Hydro's Code of Condu
Page 55 and 56: 54 Appendix 2 Hydro's Code of Condu

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