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Hydro is a Fortune 500 energy and aluminium supplier operating in ...

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22<br />

Dialogue<br />

Why?<br />

Cooperation <strong>is</strong> a core value <strong>in</strong> <strong>Hydro</strong>, which we<br />

underst<strong>and</strong> to mean work<strong>in</strong>g with others <strong>in</strong> an open<br />

<strong>and</strong> <strong>in</strong>clusive way. Dialogue <strong>is</strong> an essential factor.<br />

Dialogue promotes confidence <strong>and</strong> underst<strong>and</strong><strong>in</strong>g<br />

between the local community <strong>and</strong> <strong>Hydro</strong>, <strong>and</strong><br />

helps solve problems that might ar<strong>is</strong>e.<br />

Engag<strong>in</strong>g <strong>in</strong> dialogue with local stakeholders<br />

can promote a fertile bus<strong>in</strong>ess climate. It can lead<br />

to the recruitment of local employees, <strong>and</strong> can<br />

make them more motivated to contribute to a<br />

favourable development of <strong>Hydro</strong>’s local bus<strong>in</strong>ess.<br />

Dilemma:<br />

You are <strong>in</strong> charge of two <strong>Hydro</strong> factories <strong>operat<strong>in</strong>g</strong><br />

<strong>in</strong> the same market. Both are fac<strong>in</strong>g r<strong>is</strong><strong>in</strong>g<br />

costs, <strong>and</strong> you need to close down one of them.<br />

One factory <strong>is</strong> located <strong>in</strong> an <strong>in</strong>dustrial area, close<br />

to a town, <strong>and</strong> the other <strong>is</strong> located <strong>in</strong> a rural area<br />

with no other major bus<strong>in</strong>esses nearby. To save<br />

costs, one of the factories should be closed. It <strong>is</strong><br />

Systematic stakeholder cooperation<br />

Engag<strong>in</strong>g <strong>in</strong> dialogue with our stakeholders means<br />

they are taken <strong>in</strong>to consideration when bus<strong>in</strong>ess<br />

dec<strong>is</strong>ions are made. The first step <strong>is</strong> to identify stakeholders:<br />

the <strong>in</strong>stitutions or persons who will be<br />

affected by our operations or are otherw<strong>is</strong>e of<br />

importance to us. Then we have to f<strong>in</strong>d out how to<br />

communicate with them <strong>in</strong> the best possible way,<br />

<strong>and</strong> develop an approach that will foster a constructive<br />

dialogue. Systematic dialogue <strong>is</strong> especially<br />

important when <strong>operat<strong>in</strong>g</strong> <strong>in</strong> small communities.<br />

You will f<strong>in</strong>d more details on how to develop<br />

a fruitful dialogue <strong>in</strong> the next section.<br />

most cost efficient to keep the factory <strong>in</strong> the<br />

<strong>in</strong>dustrial area <strong>in</strong> operation. Both local authorities<br />

<strong>and</strong> trade unions are <strong>in</strong> favour of reta<strong>in</strong><strong>in</strong>g the<br />

other factory, s<strong>in</strong>ce there are no other alternative<br />

employment opportunities <strong>in</strong> the rural area. What<br />

are the challenges <strong>and</strong> r<strong>is</strong>ks you have to consider<br />

<strong>in</strong> th<strong>is</strong> situation? What would you choose to do?

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