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Amazon Guidelines

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Publishing on Kindle: <strong>Guidelines</strong> for Publishers<br />

To verify that the drop caps display as intended, test the book as described in section 9.1, Testing Kindle<br />

Books.<br />

3.1.8 Text Guideline #8: Page Numbers<br />

Kindle books do not always map directly to page numbers in physical editions of the book. For this<br />

reason, there should not be any reference to page numbers in the book. Page numbers should not be<br />

included in cross-references or the index. <strong>Amazon</strong> may make page numbers available for books as<br />

additional book metadata. <strong>Amazon</strong> generates these page numbers based on its own internal technology.<br />

3.2 Cover Image <strong>Guidelines</strong><br />

3.2.1 Cover Image Guideline #1: Marketing Cover Image Is Mandatory<br />

Kindle books must have a marketing cover image provided for use on the website detail page. The<br />

preferred format for the cover is a JPEG image of 600 x 800 pixels. Covers with less than 500 pixels on<br />

the smaller side are uploaded, but are not displayed on the website. No error message is given at time of<br />

upload if the image size is too small. If the cover is smaller than the required size, do not stretch it,<br />

because this does not add any quality.<br />

The content of the cover image should not:<br />

• Infringe another publisher’s or artist’s copyright on the same cover.<br />

• Mention pricing or other temporary promotional offers.<br />

3.2.2 Cover Image Guideline #2: Internal Content Cover Image Is Mandatory<br />

Kindle books must have an internal cover image provided for use within the book content. Provide a large<br />

cover, because <strong>Amazon</strong> quality assurance will fail the book if the cover is too small. Define covers in the<br />

OPF file using the following tags:<br />

<br />

...<br />

<br />

...<br />

<br />

...<br />

<br />

...<br />

<br />

...<br />

<br />

The use of name=”cover” in the metadata element name is mandatory.<br />

This syntax is not part of the IDPF standard, because the standard does not provide for cover images.<br />

However, it was designed with help from the IDPF and will validate in an IDPF validator.<br />

3.2.3 Cover Image Guideline #3: Internal Cover Must Not Appear Twice<br />

Do not add cover images to the content in any way other than those described in section 3.2.2, Cover<br />

Image Guideline #2: Internal Content Cover Image Is Mandatory, or the cover might appear twice in the<br />

book.<br />

There is one exception: if you want an HTML cover page for compatibility with software from other<br />

vendors, in addition to the proper logical cover, add all of the following tags in the OPF file (underlined<br />

elements are mandatory):<br />

<br />

...<br />

<br />

...<br />

<br />

Kindle Publishing <strong>Guidelines</strong> <strong>Amazon</strong>.com 12

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