Amazon Guidelines

Publishing on Kindle: Guidelines for Publishers
These media captions are not a good user experience:
1. Media 1
2. Track 1
3. Audio 1
4. Video 1
These media captions describe the content:
1. Introduction by the Author
2. The Making of the Movie
• Media captions cannot include file extensions (.mp3, .mp4, etc.).
6.17 Custom Sample File
Amazon requires that publishers create and supply a custom sample for each Kindle Edition with
Audio/Video. The sample file should include a full TOC and an audio/video list, with live links to only the
content in the sample file.
The sample file should include at least one of each type of media available in the full file, including both
audio and video, if applicable.
The sample file must have a “Buy It Now” link added to the end, or where appropriate.
7 Dictionary Formatting
Mobi 7 enables the production of Kindle books that include alphabetical index searching capabilities and
dictionaries that can be used in lookup functions. A dictionary is a Kindle book .prc or .mobi file. A
dictionary can be used to look up words and can be read as a standalone book in its own right.
The publishing tool builds indexes into a Kindle book .prc file based on the entries that are marked up in
the OEB source with XML tags. One or more indexes can be built into an eBook. Production of the
OEB source is out of the scope of this document: the data is generally output from a database (Access,
SQL, XML, etc.), and written into the OEB/HTML file by a software program.
Dictionary is only supported in Mobi 7 format. When KindleGen 2 is used to create dictionaries, it only
creates the Mobi 7 version.
Reference list of tags
• . . .
Marks the scope of an entry in the index
•
Use the name attribute to identify an index when there is more than one index in the eBook.
• Label of entry in Index
Marks the text that appears in the index search box for that entry
Note: The label of the entry is limited to 127 characters in the index search view. If the label is longer
than 127 characters, the full text is visible in the flow of the book, but the index search only uses the
first 127 characters.
•
Use the value attribute to include label entry text that should not be displayed in the OEB flow.
• The following is an example from an address book. You can search for an entry by the name of
the person, by company, or by city. In the first step in the index search box, enter the company
name. Selecting a company opens a second window with a list of names of people belonging to
that company.
John Martin
Company : Amazon
City : Seattle
Phone number : 01010101
•
Use the key attribute to include alternative key text that should not be displayed in the OEB flow.
Kindle Publishing Guidelines Amazon.com 35