From Exuberant Youth to Sustainable Maturity - DTI Home

Contents
1 Introduction 4
1.1 Purpose and scope of the study 5
1.2 Definition of competitiveness 5
1.3 Approach 6
1.4 Access to data 6
1.4.1 Sources used 6
1.4.2 Sources available 7
1.4.3 Data availability issues 7
2 Games market overview 8
2.1 Games industry structure 9
2.2 Global market size 10
2.3 Key developments 11
2.3.1 Increasingly hits-driven market 12
2.3.2 Massively increasing scale of projects 12
2.3.3 Progress to mass-market for games consoles 13
2.3.4 Development of new platforms and e-commerce 14
3 UK competitiveness summary 16
3.1 Outputs 17
3.1.1 UK market share 17
3.1.2 US market share 17
3.1.3 European market share 18
3.1.4 Japanese market share 18
3.1.5 Global market share 18
3.1.6 Balance of trade 19
3.1.7 Total value generated 19
3.2 Inputs 20
3.2.1 The UK domestic retail market 20
3.2.2 The UK games industry 20
3.3 Efficiency 21
3.4 SWOT 22
3.4.1 UK development SWOT 22
3.4.2 UK Publishing SWOT 23
3.5 Key challenges 23
3.5.1 Profile / reputation 24
3.5.2 Access to finance 25
3.5.3 Industry data availability 26
3.5.4 Skills development 28
3.5.5 Protection of IP 30
3.6 Competitiveness Summary 30
Competitiveness analysis of the UK games software sector Main Report 1