From Exuberant Youth to Sustainable Maturity - DTI Home

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Contents 4 Detailed UK sub-sector review 32 4.1 Development 33 4.1.1 Sector structure and employment 33 4.1.2 Sector size and profitability 34 4.1.3 Development sector challenges 35 4.2 Publishing 36 4.2.1 Sector structure and employment 36 4.2.2 Sector size and profitability 38 4.2.3 Publishing sector challenges 39 4.3 Middleware and tools 39 4.3.1 Sector overview 39 4.3.2 Key challenges 40 4.4 Outsourcing and service companies 41 4.4.1 Sector overview 41 4.4.2 Key challenges 41 4.5 Format holders / console manufacturers 42 4.6 Distributors 42 4.6.1 Sector overview 42 4.6.2 Distribution key challenges 43 4.7 Retailers 43 4.7.1 Sector overview 43 4.7.2 Retail key challenges 44 5 Conclusions and proposed action plan 46 5.1 Conclusions 47 5.2 Proposed action plan 48 5.2.1 Improve the external perception of games as a "mainstream/serious" industry 49 5.2.2 Foster environment for effective funding of growth and consolidation 50 5.2.3 Improve industry-level infrastructure and co-operation 51 5.2.4 Mitigate lack of strong domestic publishing base 52 5.2.5 Enhance industry professionalism 53 2 Competitiveness analysis of the UK games software sector Main Report
Preface This report presents the findings of a competitiveness review of the UK's games software industry commissioned by the Department for Trade and Industry. The study was conducted over the period January to July 2002 in collaboration with many leading industry figures and companies, and the active support of the industry trade associations (TIGA and ELSPA) and the DTI. The report is accompanied by two complementary documents, a shorter Executive Summary, which provides a summary of the findings and analysis and a set of supporting Appendices, which include detailed economic forecasts and an e-commerce impact assessment. Electronic versions of this full report, the Executive Summary and the accompanying Appendices are available from the DTI website at www.dti.gov.uk/cii/services/contentindustry/computer_games_leisure_software.shtml Competitiveness analysis of the UK games software sector Main Report 3
Page 1 and 2: From exuberant youth to sustainable
Page 3: Contents 1 Introduction 4 1.1 Purpo
Page 7 and 8: 1.1 Purpose and scope of the study
Page 9 and 10: • Broker/analyst reports - These
Page 11 and 12: This chapter provides an introducti
Page 13 and 14: Exhibit 5: UK and other leisure sof
Page 15 and 16: 2.3.3 Progress to mass-market for g
Page 17 and 18: We project the value of the mobile
Page 19 and 20: 3.1 Outputs This chapter summarises
Page 21 and 22: The key priority for the UK industr
Page 23 and 24: Thus, of the 20,000 people employed
Page 25 and 26: A key threat is new development tal
Page 27 and 28: Poor press and perception of games
Page 29 and 30: "When you look at the level of comp
Page 31 and 32: • "I want to encourage the course
Page 33 and 34: The UK is at a turning point in its
Page 35 and 36: The core focus of our analysis was
Page 37 and 38: Few independent development studios
Page 39 and 40: Like the development sector, the UK
Page 41 and 42: 4.2.3 Publishing sector challenges
Page 43 and 44: Finding an effective cost model - n
Page 45 and 46: The distribution sector employed ov
Page 47 and 48: Insufficient competition The retail
Page 49 and 50: 5.1 Conclusions The UK games indust
Page 51 and 52: Exhibit 56: Action prioritisation s
Page 53 and 54: Action 8: Directory of private sect
Page 55 and 56:
Action 15: Establish DTI backed UK
Page 57 and 58:
Action 21: Define career paths for
Page 59:
From exuberant youth to sustainable
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