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212520_The_Adve ... _Way_Through_The_World.pdf - OUDL Home

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xviii PHILIP<br />

As usual, when i try to write down what I recall of those past days,<br />

I find only a few impressions of minor details rather than any clear<br />

memory of the more important facts.<br />

Messrs. Smith & Elder worked hard and converted their editor's<br />

suggestions into facts and realities, with an energy and a liberality<br />

very remarkable. I have a pile of old letters from them about<br />

<strong>The</strong> Cornhill Magazine, which are an example in themselves—<br />

punctual, orderly, sparing no trouble. <strong>The</strong>re are more than one on<br />

the same day, entering into every detail.<br />

<strong>The</strong> day when the first number was published—January 1860—<br />

messengers arrived to tell the editor of new thousands being wanted<br />

by the public ; then more messengers came, and we were told how<br />

the printers were kept working till all hours. I have also heard<br />

of the binders fixing on the yellow wrappers all through the night<br />

which preceded the publication. Mr. George Smith told me that<br />

the calculations were all put out by the enormous sale, which reached<br />

to some 120,000.<br />

<strong>The</strong> price which pays for the paper and printing of 10,000<br />

announcements, ceases to be remunerative when 120,000 notices<br />

are put forth. <strong>The</strong> proprietors actually lost upon the transaction<br />

after a certain number had been reached. Literary booms and<br />

vast successes were not so common then as now, and this was<br />

supposed to be quite phenomenal. With the exception, perhaps, of<br />

the Dublin Penny Magazine, it seemed to be the impression in<br />

those bygone days that nothing was worth having that did not cost<br />

five shillings or half-a-crown at least. Other publishers must have<br />

found out the value of a shilling just about the time that Messrs.<br />

Smith, Elder & Co. made this discovery. Macmillan is two months<br />

older than the Cornhill, Temple Bar is about a year younger.<br />

<strong>The</strong> inaugural ode for <strong>The</strong> Cornhill Magazine was very much<br />

liked and admired. Not very long ago I received from Australia,<br />

among other memoranda, a sketch of Father Prout, the author<br />

of the poem.<br />

<strong>The</strong> first time I realised the privileges of an editor's daughter<br />

was one winter's evening, when, instead of having to wait a month<br />

for the second number of " Framley Parsonage," my father sent me<br />

upstairs to the study to fetch the proof-sheets which were lying on<br />

his table.

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