THIRD ANNUAL SCREENS ISSUE - MediaPost

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Where Advertising Goes To Work Influence affluent business decision makers at work - closer to the moment of purchase - via the #1 brand of business and financial news. To learn how The Wall Street Journal Office Network’s advanced targeting and ad display technology can help increase the relevance, engagement and impact of your advertising, please contact: 646.805.7953 - dkahn@wsjoffice.com DaviD Kahn, SvP SaleS or viSit uS at wSjoffice.coM R
the playboy club photo: nbc; superbowl photo: paul drinkwater, nbc; two and a half men photos: cbs; the x factor photo: ray mickshaw, fox CONTENTS THE SCREENS ISSUE 2012 VOLUME 13 ISSUE 2 8 FAST FORWARD How many screens are in your life? UPFRONT: 2012 11 THE TV REPORT CARD What programmers learned from the season’s hit and misses 12 SITCOMS MAKE A COMEBACK Finally, the funny woman is back on top 24 17 17 SPORTS WIELDS ITS REAL-TIME MAGIC America’s growing fanbase still love watching games live 20 VIVA LA VOICE American Idol may be losing its edge, but song-and-dance routines are still hot 24 DRAMA’S STAR FADES Why this genre is plagued with too many cops, lawyers and Mad Men rip-offs 27 THIS JUST IN: NEWS MATTERS After nine years of declines, network news shows some pep 30 THE DEMO: NOT DEAD, BUT DIFFERENT This year, the much-maligned metric wields as much symbolic clout as ever 34 FACE TIME ON HOLD How the controversial facialrecognition trend came and went, and why it’s back 37 Q+A MAGNAGLOBAL’s Vincent Letang talks future of TV ad spending 20 12 40 INTEGRATED MEDIA CATCHES FIRE Networks learn to program a package Spring 2012 MEDIA MAGAZINE 3
Page 1: MediaPost’s THIRD ANNUAL SCREENS
Page 6: CONTRIBUTORS Gail Belsky is a write
Page 9 and 10: mobile. video. online. Need Creativ
Page 11 and 12: source: nielsen UPFRONT The TV Repo
Page 13 and 14: ment. How could it top Emmymagnet T
Page 15 and 16: 2012 Get the Lowdown on the Upfront
Page 17 and 18: UPFRONT THE REPORT CARD What to Exp
Page 19 and 20: sunday night football and sunday ni
Page 21 and 22: And more keep coming. “We are not
Page 23 and 24: Share a Blast April 25-28, 2012 Cap
Page 25 and 26: Advertisers like to buy ad time on
Page 27 and 28: nbc nightly news with brian william
Page 29 and 30: the colbert report photo: scott gri
Page 31 and 32: the way consumers watch TV today. W
Page 33 and 34: OUT-OF-HOME Four years after billbo
Page 35 and 36: Meanwhile, major advertisers are al
Page 37 and 38: Q+A With so many consumers switchin
Page 39 and 40: Buying at the Speed of Light THE MA
Page 41 and 42: works on the air today. In addition
Page 43 and 44: AGNOSTICISM FOUR MYTHS OF VIDEO ADV
Page 45 and 46: SCREENS When MEDIA magazine asked u
Page 47 and 48: could be built up among fans. With
Page 49 and 50: photo: cuttlefish, flickr FICTION A
Page 51 and 52: meaning the board actually said the
Page 53 and 54:
photos: heliodisplay While the patr
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While screens measuring up to 84 in
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delivered via an app like TV Dinner
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Fusing data from sensors already in
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illustration: tonjiboy PORTFOLIO Cr
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Jim Houser Jim Houser’s multimedi
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Greg Lamarche’s colorful paper co
Page 67 and 68:
Tomokazu Matsuyama’s paintings se
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ALLEN & GERRITSEN Inspired by creat
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SEEING IS BELIEVING 100 MILLION AME
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MAKE MONEY MAKING FRIENDS REGISTER
Page 75 and 76:
Paradise Found April 22-25, 2012 Ca
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THIRD ANNUAL SCREENS ISSUE - MediaPost

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