THIRD ANNUAL SCREENS ISSUE - MediaPost
THIRD ANNUAL SCREENS ISSUE - MediaPost
THIRD ANNUAL SCREENS ISSUE - MediaPost
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the playboy club photo: nbc; superbowl photo: paul drinkwater, nbc;<br />
two and a half men photos: cbs; the x factor photo: ray mickshaw, fox<br />
CONTENTS<br />
THE <strong>SCREENS</strong><br />
<strong>ISSUE</strong> 2012<br />
VOLUME 13<br />
<strong>ISSUE</strong> 2<br />
8<br />
FAST FORWARD<br />
How many screens are in your life?<br />
UPFRONT: 2012<br />
11<br />
THE TV REPORT CARD<br />
What programmers learned from the<br />
season’s hit and misses<br />
12<br />
SITCOMS MAKE A COMEBACK<br />
Finally, the funny woman is back<br />
on top<br />
24<br />
17<br />
17<br />
SPORTS WIELDS ITS REAL-TIME MAGIC<br />
America’s growing fanbase still love<br />
watching games live<br />
20<br />
VIVA LA VOICE<br />
American Idol may be losing its edge,<br />
but song-and-dance routines are still hot<br />
24<br />
DRAMA’S STAR FADES<br />
Why this genre is plagued with too<br />
many cops, lawyers and Mad Men<br />
rip-offs<br />
27<br />
THIS JUST IN: NEWS MATTERS<br />
After nine years of declines, network<br />
news shows some pep<br />
30<br />
THE DEMO: NOT DEAD, BUT DIFFERENT<br />
This year, the much-maligned metric<br />
wields as much symbolic clout as ever<br />
34<br />
FACE TIME ON HOLD<br />
How the controversial facialrecognition<br />
trend came and went,<br />
and why it’s back<br />
37<br />
Q+A<br />
MAGNAGLOBAL’s Vincent Letang<br />
talks future of TV ad spending<br />
20<br />
12<br />
40<br />
INTEGRATED MEDIA CATCHES FIRE<br />
Networks learn to program a package<br />
Spring 2012 MEDIA MAGAZINE 3
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