THIRD ANNUAL SCREENS ISSUE - MediaPost

illustration: tonjiboy
PORTFOLIO
Creative
Crowdsourcing:
The MEDIA/CIRC.US
EXPERIENTIAL
PORTFOLIO
I’m a gizmo guy. I’m the kind of person who admittedly gets excited about
things like HTML5, the idea of a projection system I could wear inside
sunglasses and the next generation of just about anything. I’m also a
fierce believer that the best tech ideas can come from people who aren’t
necessarily tech-driven, just like the most creative ideas often come from
people who’ve never held a paintbrush or guitar. So when we decided to
work with MEDIA and ask for creative submissions that show novel ways
to take readers from one media — in this case, the static dimensions of a
printed page — to an onscreen experience, we decided our first rule would
be no rules: All we were looking for was the skillful transportation of raw
creation to human experience. And we hoped that in this cross-channel
adventure, we’d see plenty of fun, juicy and novel ideas.
We were right: First up, Jeff Newman, musician, art collector and blogger,
combines his two loves for us — art and music. He rounded up five of the most
progressive fine artists working today, and laid our project on them, asking
them to link their visuals to music — in some cases, their own compositions.
Scan the barcode with a QR reader (we like RedLaser or iBarcode), and think
about how the meaning changes as you sample different audio streams. (Full
disclosure — Jeff and I went to high school together in Syosset, N.Y., and have
played in bands in the past, so I can vouch firsthand for the guy’s creative
spark. You can read his blog at theartcollectors.com, and listen to his band,
Hunters, Run! at huntersrun.bandcamp.com.) Adam Broitman
Spring 2012 MEDIA MAGAZINE 61