THIRD ANNUAL SCREENS ISSUE - MediaPost
THIRD ANNUAL SCREENS ISSUE - MediaPost
THIRD ANNUAL SCREENS ISSUE - MediaPost
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HUMBLE TV<br />
And finally, I’m crazy about this augmented-reality page created for us by Humble TV. Yes, to experience it properly, you need to download an app<br />
called Paper Garden from the Apple App Store. And, yes, I know, downloading another app is extremely annoying. But I promise, it’s worth your<br />
while: It uses AR to create an intimate narrative, with a beginning, middle and end. As a viewer points their device at the page, they see two<br />
characters fold and twist into shape. What follows is a small, but still emotional story of reunion, separation and rebirth.<br />
70 MEDIA MAGAZINE Spring 2012
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