THIRD ANNUAL SCREENS ISSUE - MediaPost
THIRD ANNUAL SCREENS ISSUE - MediaPost
THIRD ANNUAL SCREENS ISSUE - MediaPost
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
SOUND<br />
SOUND<br />
ON<br />
<strong>SCREENS</strong><br />
Sound on Screens is an exploration of the ability to shape<br />
meaning through modal confluence. The following pages<br />
contain images by various contemporary artists, juxtaposed<br />
with QR codes. Each code links to different music compositions,<br />
adding layers of meaning to the visual work.<br />
Instructions: Scan the bar code with a popular QR reader<br />
(Red Laser and iBarcode are both good ones) and think<br />
about how context changes meaning as you sample the different<br />
audio streams. The implications of the art are shaped<br />
by a variety of factors:<br />
u The presence of the mobile device as a conduit between<br />
the physical and digital divide<br />
u The recontextualization of art from gallery to print<br />
u The addition of meaning through auditory enhancement<br />
The inclusion of this work was to demonstrate how technology<br />
could facilitate story. Though this approach leverages<br />
fine art, commercial art can benefit just the same.<br />
For our Sound on Screens project we enlisted the help of<br />
musician, art blogger and collector, Jeff Newman. Newman<br />
writes about art and culture at theartcollectors.com and<br />
plays in the New York-based rock band Hunters, Run!, who<br />
can be heard at huntersrun.bandcamp.com.<br />
62 MEDIA MAGAZINE Spring 2012
Change language