THIRD ANNUAL SCREENS ISSUE - MediaPost

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PRINT HUMBLE TV And finally, I’m crazy about this augmented-reality page created for us by Humble TV. Yes, to experience it properly, you need to download an app called Paper Garden from the Apple App Store. And, yes, I know, downloading another app is extremely annoying. But I promise, it’s worth your while: It uses AR to create an intimate narrative, with a beginning, middle and end. As a viewer points their device at the page, they see two characters fold and twist into shape. What follows is a small, but still emotional story of reunion, separation and rebirth. 70 MEDIA MAGAZINE Spring 2012
SEEING IS BELIEVING 100 MILLION AMERICANS WATCH ONLINE VIDEO EVERY DAY. THAT’S UP 43% SINCE 2010. MONETIZE THE MASSES AT OMMA VIDEO OFFICIAL CONFERENCE: INTERNET WEEK NEW YORK MAY 17, 2012 THE WESTIN NEW YORK AT TIMES SQUARE www.mediapost.com/ommavideo
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MediaPost’s THIRD ANNUAL SCREENS
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the playboy club photo: nbc; superb
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CONTRIBUTORS Gail Belsky is a write
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mobile. video. online. Need Creativ
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source: nielsen UPFRONT The TV Repo
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ment. How could it top Emmymagnet T
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2012 Get the Lowdown on the Upfront
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UPFRONT THE REPORT CARD What to Exp
Page 19 and 20: sunday night football and sunday ni
Page 21 and 22: And more keep coming. “We are not
Page 23 and 24: Share a Blast April 25-28, 2012 Cap
Page 25 and 26: Advertisers like to buy ad time on
Page 27 and 28: nbc nightly news with brian william
Page 29 and 30: the colbert report photo: scott gri
Page 31 and 32: the way consumers watch TV today. W
Page 33 and 34: OUT-OF-HOME Four years after billbo
Page 35 and 36: Meanwhile, major advertisers are al
Page 37 and 38: Q+A With so many consumers switchin
Page 39 and 40: Buying at the Speed of Light THE MA
Page 41 and 42: works on the air today. In addition
Page 43 and 44: AGNOSTICISM FOUR MYTHS OF VIDEO ADV
Page 45 and 46: SCREENS When MEDIA magazine asked u
Page 47 and 48: could be built up among fans. With
Page 49 and 50: photo: cuttlefish, flickr FICTION A
Page 51 and 52: meaning the board actually said the
Page 53 and 54: photos: heliodisplay While the patr
Page 55 and 56: While screens measuring up to 84 in
Page 57 and 58: delivered via an app like TV Dinner
Page 59 and 60: Fusing data from sensors already in
Page 61 and 62: illustration: tonjiboy PORTFOLIO Cr
Page 63 and 64: Jim Houser Jim Houser’s multimedi
Page 65 and 66: Greg Lamarche’s colorful paper co
Page 67 and 68: Tomokazu Matsuyama’s paintings se
Page 69: ALLEN & GERRITSEN Inspired by creat
Page 73 and 74: MAKE MONEY MAKING FRIENDS REGISTER
Page 75 and 76: Paradise Found April 22-25, 2012 Ca
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THIRD ANNUAL SCREENS ISSUE - MediaPost

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