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THIRD ANNUAL SCREENS ISSUE - MediaPost

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ALLEN & GERRITSEN<br />

Inspired by creativity. Fueled by innovation. Driven by real human beings.<br />

.<br />

Allen & Gerritsen wanted to speak to the human side of QR codes and to tip its hat to the innovative and creative spirit of its employees. I wanted<br />

to include it here because it’s a clever ad for the agency. (And, yes, those are all A&G staffers embedded in the pixels.) But it even had clever<br />

placement: The agency ran it on the back page of the Boston Globe’s Top Places to Work 2011.<br />

Spring 2012 MEDIA MAGAZINE 69

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