THIRD ANNUAL SCREENS ISSUE - MediaPost

SCREENS
When MEDIA magazine asked
us to guest-edit the annual look
at screens, we wanted to write
about many things: Social TV, for
example, and the unexpected ways
people are using new technology to
change when, where and how they
watch TV and videos. We wanted
to cover some of the unbelievably
cool things already on the market
(clear TV screens!) and what’s right
around the corner, like screens
projected onto contact lenses. We
wanted to talk about breakthroughs
in augmented reality.
But what we really dreamed would
happen is that creative — not just
ad agency creative types but all kind
of media artists — would cook up
experiences for the magazine, finding
novel ways to turn a static magazine
page into something entirely different
using technology. We decided not to
make many rules, and see what happened,
and boy, are we impressed
with what they delivered. Compelling
fiction. Original art, complete with
new music. A new — and more functional
way — to use augmented reality.
We couldn’t be happier to have
brought all these screen artists under
one single tent, and into one issue.
ALL THE
WORLD’S
A
SCREEN
by Adam Broitman and John Swords, Circ.us
Spring 2012 MEDIA MAGAZINE 45