July 2007 Volume 10 Number 3 - Educational Technology & Society

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Appendix MBA 770 IT Systems for Business Final Examination for Sections MBA650-0501-3 August 2005 PLEASE READ THESE INSTRUCTIONS CAREFULLY This is an open-book, ‘open-web’, essay-type examination that you can complete at a location of your own choice. The maximum time period allowed for this exam is 24 hours. Importantly, you get to pick which 24-hour period you want to utilise over the weekend. For our purposes ‘the weekend’ is defined here as the 75-hour period between 12 noon (Singapore time), Friday 19 August 2005, and 3pm (Singapore time), Monday 22 August 2005. You must select a 24-hour period that falls WITHIN these 75 hours. No exam submissions will be accepted after 3pm (Singapore time), Monday 17 January 2005. When you have completed this assessment item, upload your work via the Final Exam option. This examination material is purely confidential and remains the property of Universitas 21 Global. By taking this examination, you acknowledge this and agree not to disclose, publish or disseminate the examination materials or make infringing copies, either in whole or in part. THE CONTEXT FARLEY LASERLAB specialises in the design, manufacture and installation of computer-controlled plate processing machines. The machines employ the most advanced cutting and drilling technologies. For almost 20 years now, the name FARLEY LASERLAB has been synonymous with high performance cutting and drilling systems, and the company has developed a well-established reputation for both innovation and reliability. Image source: http://www.farleylaserlab.com.au/ The competitive advantage of FARLEY LASERLAB specifically lies in its deployment of advanced technologies that provides added-value to clients in a way that competitors find hard to replicate. Clients tend to seek improvements in overall productivity, which is dependent not only on computer-controlled machinery, but also the job scheduling and materials planning systems servicing the client. While many competitors provide a limited selection of these services, FARLEY LASERLAB is the only company in Australia that provides the whole range of 219
services required by most clients in its industry. With head-quarters in Melbourne, Australia, the company now employs over 400 people. FARLEY LASERLAB has close to 600 installations across Australia, and has an annual turnover close to AUS$50 million. FARLEY LASERLAB’s strategic performance has so far been sound. Though it is still a small player in global terms, its market share in Australia is over 70%. The company’s sales and profits have been growing steadily in recent years. Sales revenue grew at an average 10% per annum in the last 5 years, and average operating profit after tax was also in a healthy upward trend in the last 3 years. FARLEY LASERLAB’s main customers are in the domestic Australian industry. It also supports a few overseas agents for limited exporting. Though it keeps an eye on the world market, it has acted prudently to avoid over commitment. Strategic Business Review At a recent strategic business review meeting between Bernard Ragon, CEO of FARLEY LASERLAB and the senior management team, the key issue of offshore markets were discussed. Like many companies, FARLEY LASERLAB faces critical issues of how to sustain its growth and survive in an increasingly competitive environment. Though the company is currently well positioned, Australia is almost a saturated market. There is no big room left for further expansion. While maintaining the market leader’s position in Australia, CEO Bernard Regan recently announced a strategy to expand more actively in offshore markets. Bernard Ragon, CEO FARLEY LASERLAB Image source: http://www.farleylaserlab.com.au/ Though FARLEY LASERLAB has a wide range of products covering most of the market segments in Australia, Bernard and the management have determined to penetrate overseas market with its high end products which demonstrate FARLEY LASERLAB’s core competency of technological advancement. It plans to adopt a focusdifferentiation strategy to avoid direct competition with other industry giants such as ESAB which has a century of history in cutting machines. The focused area is of high technology components that provide new features no other suppliers can provide. IT Architecture To support the new offshore markets strategy, Bernard has asked the Chief Technology Officer (CTO) at FARLEY LASERLAB to move forward with the upgrade of the company’s current IT/IS infrastructure and architecture which has been overdue for some time. Technology plays a key role in the industry and the rapidly changing nature of information technology often changes the playing field of competition. At the present, FARLEY LASERLAB has a number of IT systems servicing various functional departments. Most of the systems were implemented many years ago. Though these systems still meet the basis needs of individual business units in a discrete way, the interfaces between the systems has not only been described as obsolete, but even as dangerously inadequate, jeopardising the strategic mission of the company. To support the new strategic mission of the company, FARLEY LASERLAB will need to set up international offices outside of Australia. The issue of systems integration therefore becomes critical. The company is also keen to explore the use of web technology to help penetrate global markets. A few years ago, FARLEY LASERLAB developed a web-based remote operations, support, diagnosis and maintenance system (ROSDAM), endeavoring to revolutionize customer service support in manufacturing industries. ROSDAM uses the Internet to capture a wide range of information from the end user's machine installation, and feeds this data back into software, design, and service improvements. It then creates process and service databases, and establishes an expert system to help remote users with problem diagnosis and process improvement. However, the full potential of the system was yet to be realised due to FARLEY LASERLAB’s limited global market presence. 220
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July 2007 Volume 10 Number 3
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Advertisements Educational Technolo
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Distinguishing between games and si
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“sometimes” is less demanding t
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Figure 2. From generic skill to lea
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The large window on the left presen
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define competencies of individual a
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competency is composed of a single
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Generic Skills Classes 1 2 3 Receiv
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Figure 6. Extension of the competen
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Competency scale By combining the g
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activities, and resources present i
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Conclusion The importance given to
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Ainsworth, S. (2007). Using a Singl
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different instruction. For example,
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Author-focused studies Studies 1 an
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egression showed that students were
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REDEEM is now a senior citizen in t
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Chieu, V. M. (2007). An Operational
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When students discuss with peers, t
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COFALE as a learning environment an
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COFALE supports a set of predefined
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Tom is asked to prepare a list of g
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45-minute-long lecture and 2-hour-l
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as an easy-to-use technological mea
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Spiro, R. J., & Jehng, J. C. (1990)
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learning settings. However, such a
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introduced in the LOCO-Cite ontolog
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‘virtual subsection’) of the LO
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Accordingly, TANGRAM provides stude
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learning environment is to define t
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Acknowledgment This work is support
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Dron, J. (2007). Designing the Unde
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wikis and blogs (or at least, colle
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The darker side of social software
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for the beetles, whose guts act as
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The principle of sociability The pr
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Bonabeau, E., Dorigo, M., & Theraul
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Klamma, R., Chatti, M. A., Duval, E
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We perceive adaptivity and personal
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Mixed-method evaluation approach tr
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Garden of Knowledge - with a commun
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equirements for collaborative adapt
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Law, E. L.-C., & Hvannberg, E. T. (
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Wang, T. I., Tsai, K. H., Lee, M. C
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2.3 Recommendation Model Survey In
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Figure 1. The portion of the concep
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STEP4: Associated with concepts in
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A modified TF-IDF approach is used
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P(CK j x LOM ) = k NW max ∀ T∈
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4.2.2 Correlation-based algorithm I
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content feedback, it can be intuiti
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66% improvement in average, and, wh
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(a) (b) (c) Figure 10. Comparisons
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index.aspx. ADL-2 (2001). Advanced
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Wolpers, M., Najjar, J., Verbert, K
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activity is taking place. For examp
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Figure 2: The CAM schema elements (
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• Context: the context element ca
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4.1 Generation of Attention Metadat
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addition, such keywords can be extr
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Action related data, data about sea
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Braun, S., & Schmidt, A. (2006). Do
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El-Bishouty, M. M., Ogata, H., & Ya
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collaboration (Ogata, et al., 1999)
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In case of LOI value is equal or cl
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Also, the learner can click on an e
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System Evaluation An experiment was
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In the fifth phase, 89% of the stud
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Fischer, G., & Konomi, S. (2005). I
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application for specific needs, whi
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(4) Multimedia: The truth is that e
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Program Company Price OS 6 eZediaMX
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Program Text editor Text import for
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Program Sound Formats Image Formats
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Program Image Painting Export Scrip
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Program Effects Needs player 5 Easy
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Program WYSIWYG Design Interactivit
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the grades awarded to the programs
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Grade Image formats Sound formats V
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Figure 3. Adequacy of image formats
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Animating objects, pictures, etc.,
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Educational overview Having taken m
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In summary, the final outcome is th
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Developing the Interactivity Survey
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technique. be treated as a desired
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Page 177 and 178: Discussion and conclusion Although
Page 179 and 180: Juwah, C. (2003). Using peer assess
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Page 183 and 184: familiarity with computer terms, ex
Page 185 and 186: provide a framework for the integra
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Page 189 and 190: associated with the effective use o
Page 191 and 192: portrayed as even more time-consumi
Page 193 and 194: Clarke, B. (2001). Corporate curric
Page 195 and 196: Neal, E. (1998). Using technology i
Page 197 and 198: Yearwood, J., & Stranieri, A. (2007
Page 199 and 200: entertaining (Neuhauser 1993). The
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Page 203 and 204: The GAAM represents reasoning to a
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Page 207 and 208: Figure 6. NARRATE phase screen afte
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Page 213 and 214: Rumelhart, D. E. (1975). Notes on a
Page 215 and 216: The School of Business at Universit
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Page 227 and 228: Wisdom. J. P., White, N., Goldsmith
Page 229 and 230: Work outside the U.S. has also prom
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Page 233 and 234: Parent-advocate respondents also re
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Page 239 and 240: Thus, while we have reason to belie
Page 241 and 242: underlying structure of the two pri
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Page 245 and 246: Table 3: An Analysis of Different V
Page 247 and 248: of males. Secondly, as far as age w
Page 249 and 250: Conclusion This study examined the
Page 251 and 252: Sandholtz, J. H., Ringstaff, C., &
Page 253 and 254: The design and validation of a text
Page 255 and 256: Predetermined goal of a game The pr
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Page 259 and 260: Bain, C., & Newton, C. (2003). Art
Page 261 and 262: Prensky, M. (2005). Adopt and Adapt
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Page 265 and 266: The game -called Chase the Cheese-
Page 267 and 268: another token. Other tokens further
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collaboration is not an easy task.
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Collazos, C., Ortega, M., Bravo, C.
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Soller, A., & Lesgold, A. (2000). K
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Is the usual hierarchical organizat
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The final step 7 in the procedure i
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This methodology is summarised in F
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‘IsBasisOf’, ‘HasConstraint
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The presented results are a reflect
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‘HasExample’, and ‘HasFurther
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DCMI (2003). DCMI Metadata Terms, R
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Literature review Astronomy educati
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Systems of type I provide different
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night. To prevent students from get
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Figures 2-5 display screenshots of
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Results of the study reveal the imp
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vertical axis leads to the disappea
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Dede, C., Salzman, M., Loftin, R. B
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Trumper, R. (2000). University stud
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ased on pre-defined adaptation rule
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Therefore, the higher-level items o
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common prefix with the existing pa
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later should be omitted (presented
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5.1 The Average Length of each Sequ
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Recall 6. Discussion 0.8 0.7 0.6 0.
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easily take lessons in a good learn
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Laborda, J. G., & Royo, T. M. (2007
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Chapter 8, Online reference tools,
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Kenyon, D. M., & Malabonga, V. (200
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and concise manner (e.g. Weeding =
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stream are chapters 7 and 8 which f
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