Lars Müller Publishers 2010/2011 Architecture Design Photography ...

Jan Conradi
unIMArK
InTErnATIOnAL
The Design of Business
and the Business of
Design
Foreword by Massimo
Vignelli
Design: Kevin rau with
Jan Conradi
19 × 26 cm, 7 ½ × 10 ¼ in, 240 pages
150 illustrations, hardcover
2010, ISBN 978-3-03778-184-5, Eng
EUR 45.– GBP 40.–
USD / CAD 65.–
COrPOrATE
DIVErSITy
Swiss graphic Design
and Advertising
by geigy, 1940–1970
Edited by the Museum
of Design Zürich, Andres
Janser, Barbara Junod
Design: norm
19 × 26 cm, 7 ½ × 10 ¼ in, 250 pages
150 illustrations, hardcover
2010, ISBN 978-3-03778-184-5, Eng
EUR 40.– GBP 40.–
USD / CAD 65.–
Karl gerstner
DESIgnIng
PrOgrAMMES
Edited by harald geisler
and Jonas Pabst
Design: Karl gerstner
Revised reprint, original 1964
19.5 × 25 cm, 7 ¾ × 9 ¾ in
120 pages, 200 illustrations
hardcover
2007, ISBN 978-3-03778-093-0
English
2007, ISBN 978-3-03778-092-3
German
EUR 30.– GBP 30.–
USD / CAD 40.–
Unimark was known for always using the latest
technological innovations and computers long
before anyone else thought of doing so. With their
visual outlook, Unimark designers have had a
defining influence on our brand environment, and
their practice and their theory have left an enduring
legacy. A distinctive hallmark of Unimark
design was the systematic use of the Helvetica
typeface for the corporate identity of its client firms
Knoll, Olivetti, Pirelli, Ranx xerox, Unilever, IBM,
American Airlines and Ford, among others.
Even today, the success of Unimark International
(1960–1970), which is documented here for the
first time, points the way for designers and the
marketing sector.
The design studio of J. R. Geigy AG was the
launching pad for one of the great periods
of Swiss graphic design, in the 1950s and 1960s.
The open-minded corporate culture of the chemical
company in Basel combined product design
and corporate image in an exemplary way. The
design reveals a modernist formal idiom. There
was room in it for visual symbolism as well as the
acquisition of nonrepresentational art. In the
1960s, the studios of the subsidiaries in the United
States and the United Kingdom, placed more
emphasis on advertising. This is the first comprehensive
presentation of Geigy design, an important
Swiss contribution to the international history
of design.
Karl Gerstner’s work is a milestone in the history of
design. Designing Programmes is one of his most
important works: in four essays, the author provides
a basic introduction to his design
methodology and suggests a model for design
in the early days of the computer era. The book
is especially topical and exciting in the context
of current developments in computational design.
With many examples from the worlds of graphic human family.
and product design, music, architecture, and art, it
inspires the reader to seize on the material,
develop it further, and integrate it into his or her
own work.
LARS MÜLLER PUBLISHERS
hELVETICA fOrEVEr
Story of a Typeface
Design: Victor Malsy
and Lars Müller
with Integral Lars Müller
19 × 26 cm, 7 ½ × 10 ¼ in
160 pages, 150 illustrations
hardcover
2009, ISBN 978-3-03778-121-0
English
2008, ISBN 978-3-03778-120-3
German
EUR 30.– GBP 30.–
USD / CAD 49.–
Lars Müller
hELVETICA
homage to a Typeface
Design:
Integral Lars Müller
12 × 16 cm, 4 ¾ × 6 ¼ in
256 pages, 400 illustrations
softcover
2005, ISBN 978-3-03778-046-6
English
EUR 15.– GBP 15.–
USD / CAD 25.–
50 Design 51
H A N D B O O K
( TO GIVE YOU A HAND )
Modern hand-yeroglyphs function as
a sort of unofficial global communication
system which effectly cross over the
multiples barriers formed by diverse
national languages.
Even if sometimes, certain similar signs
have different meanings from one
culture to another, there is definitely
a common hand sign language.
This visual expression is intercultural.
Created everywhere, by everyone, at
any time, those signs belong to no one
in particular and to all of us in general.
The visual collection ( which you are
holding in your hands ) is presenting
hand signs in various situations and
demonstrates how represented in
different parts of the world, they are
expressing symbolically and without
words the unlimited actions of the
J E A N - B E N O Î T L É V Y
H A N D
B O O K
Jean-Benoît Lévy
hAnDBOOK
( FROM ONE HAND TO THE OTHER )
In the same collection:
Lars Müller
HELVETICA
Hommage to a typeface.
ISBN 3-03778-046-0
Design:
Jean-Benoît Lévy
12 × 16 cm, 4 ¾ × 6 ¼ in
256 pages, 490 illustrations
Isabel Naegele / Ruedi Baur
SCENTS OF THE CITY
ISBN 3-03778-012-6
The stylized handsigns
which are illustrating
this book are available
for softcover
Mac & Window
as a sign system named
H-AND-S
at www.myfonts.com
2006, ISBN 978-3-03778-077-0
English
EUR 15.– GBP 15.–
USD / CAD 20.–
LARS MÜLLER PUBLISHERS
Edited by Lars Müller and Victor Malsy
With contributions by Axel Langer
and Indra Kupferschmid
Designed in 1957, the Helvetica font is an icon
of swiss graphic design. This publication retraces
Helvetica’s fifty-year history, compares it to the
well-known sans serif fonts of the twentieth century,
and examines the phenomenon of its unparalleled
spread. Numerous illustrations show a
multitude of ways the font has been used in five
decades from a wide variety of fields – from
signal design to party flyers.
“helvetica is the perfume of the city.”
Lars Müller
“A declaration of love of a particular kind in
a small but elegant format. no design library
should be without it.”
Novum
This book sings the praises of this shift-worker
and solo entertainer of typefaces, of its forgotten
creator and all those who have contributed to its
unparalleled international march of triumph over
the past forty years.
Over the years Jean-Benoît Lévy has collected
hundreds of examples backing up his notion
of a worldwide system of hand-signs. The panoply
of hands presented in this publication includes
charming curiosities and lay-persons’ creations
as well as concepts by professional communicators
– confirming that hand signs constitute
a global, inter-cultural metalanguage. As a handbook
– or “manual” – this publication advances
our vision and invites us to observe our own
surroundings with a new curiosity and sense of
awareness.