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“Our artists definitely notice when their rendering jobs are run on the latest Intel® processors . . . For certain workloads, we have seen more than a 50-percent increase in performance when compared to previous-generation Intel processors.” in performance when compared to previous- generation Intel processors.” For the creative team, faster processing means more opportunities to experiment. “Artists can complete more iterations, faster than before,” said Chan. “They can test new ideas and make changes more rapidly.” The ability to make subtle adjustments quickly is particularly important in the final weeks of production. “Part of the moviemaking process involves routinely watching and refining the work-in-progress film. A cloud infrastructure with the latest Intel processors gives us the performance and flexibility to make changes in the last few weeks before the official release. We can get more of what producers, directors, artists, and audience members want to see on the screen.” — DEREK CHAN, HEAD OF DIGITAL OPERATIONS, DREAMWORKS ANIMATION Tapping Directly into the Cloud from the Desktop Looking ahead, the DreamWorks Animation team intends to deepen the integration of external cloud services with the daily workstationbased tasks of artists. “One of our ambitions is to enable artists to tap directly into the cloud-based render farm from the workstation environment,” said Chan. “Traditionally, those environments were separate: Artists created at their workstations and completed as many iterations of work as possible during the day. At night, they sent work to the render farm for processing across all the frames. “Today we’re working on a more interactive model where the workstation can leverage part of the render farm to accelerate iterations,” continued Chan. “If we can carve up those workstation tasks into multiple, distinct buckets, and then process those buckets using multiple servers within the cloud-based render farm, artists can complete more iterations during the day. They’ll get immediate feedback on how their work will look. It’s another way the cloud can accelerate processes and enhance creativity.” Supporting Tomorrow’s Complex Creative Vision For DreamWorks Animation, the cloud is here to stay. By supplementing internal resources with large-scale external environments for short periods of time, the studio can foster creativity and sustain breakneck production schedules while controlling costs. “Our needs are a perfect match for cloud computing, and we are proud to have helped pioneer the use of cloud computing for animated film production,” said Chan. “With help from Intel and other technology partners, we have built a scalable model that will support the growing processing demands that enable the creative visions of our filmmakers. • intel visual adrenaline no. 10, 2011 14
Taking the Mystery Out of Middleware Performance AUTODESK SCALEFORM* 4.0 LETS YOU VISUALIZE PERFORMANCE STRAIGHT OUT OF THE BOX BY GARRET ROMAINE Autodesk Scaleform* tools helped create the user interface in James Cameron’s Avatar*: The Game. INTEL’S COMMITMENT TO THE GAME DEVELOPMENT WORLD CONTINUES TO PAY BIG DIVIDENDS FOR STUDIOS AND PLAYERS ALIKE. Recently, Maryland-based Autodesk Scaleform* worked with Intel engineers to tightly integrate its Scaleform* 4.0 middleware with the Intel® Graphics Performance Analyzers (Intel® GPA) 4.0. The result is another example of how Intel is helping to build a better ecosystem by fostering cooperation and helping game developers access the deepest parts of their code. Sleuthing out code bottlenecks and unnecessary frame activity is possible only with sophisticated tools. PC game developers rely on the Intel GPA Platform Analyzer to visualize over time the execution profile of the tasks in their code on the heterogeneous (CPU+GPU) PC platform. But coverage for middleware code has been limited for the game development community, and the collaboration between Intel and Autodesk Scaleform could pay off big for many development teams. Introducing Autodesk Scaleform With about 30 employees in its home office, Autodesk Scaleform was founded in 2005 by Brendan Iribe and Michael Antonov, who met at the University of Maryland. After creating a user interface (UI) middleware company, they got busy making an engine and library. Their first big success was the UI for the huge blockbuster title Civilization* IV. intel visual adrenaline no. 10, 2011 15
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