Intel ® Visual

Intel ® Visual
Adrenaline Gets
App’tized
YOU’VE HELD US IN YOUR HANDS, and you’ve downloaded our content
from the Web. Now, Intel® Visual Adrenaline takes the next step in
delivering news you can use in the way you choose by creating the Intel®
Visual Adrenaline app for smart devices, starting with the Apple iOS*
platform (iPad*, iPhone* and iPod touch*).
Like the magazine itself, the new app concentrates on delivering eye-
popping content, key tips and tricks, updates on software tools, and other
advances in the graphics world. Only now we can keep you informed
wherever you are and however you acquire the insights that make your
career sizzle. Our goal is still the same: to serve up vital content to early
adopters in the community, wherever they may be.
The new Intel® Visual Adrenaline app provides extensive access to videos that
give you even more in-depth coverage of news and commentary.
intel visual adrenaline no. 10, 2011
DOWNLOAD THE INTEL® VISUAL
ADRENALINE APP TODAY!
STREAM GREAT CONTENT TO YOUR
iPHONE*, iPAD*, OR iPOD TOUCH*
We Control the Vertical AND the Horizontal
According to Hitendra “Hits” Naik, Intel visual computing marketing manager,
the new app takes advantage of iPad features several ways. “Intel was
very explicit in designing this app to play to our strengths,” Naik said. “We
wanted to incorporate multiple usage models when it came to designing
the look and feel. When held in vertical, or ‘portrait’ mode, the article you’re
viewing appears in a standard view, with the ability to scroll through text
and minimized graphics. The effect is much like reading a magazine or
newspaper in column format, as you concentrate on the text.”
Conversely, when flipped to horizontal or “landscape” mode, there is more of
a “Wow!” factor as the visual beauty of the graphics shines forth. Images are
larger and pack more pixels, so you get more of your Visual Adrenaline fix.
Accompanying text still flows the way you’d expect, but you don’t sacrifice
the graphics view.
The app uses all the familiar navigation methods for iPad, iPhone, and iPod
touch users: You can swipe and tap, and set up favorites at will. You’ll find
links to the Intel® Visual Adrenaline Software Developer Program, and the
all-important Feedback button lets you communicate your suggestions for
improvements.
“The articles look great on the iPad,” Naik said. “When we were designing
this, we were pretty excited. The content is completely digital, and visually
rich and vibrant, so we wanted to keep true to that. We didn’t want to
clutter the interface with competing colors, so we actually kept it utilitarian,
with simple icons and low contrast.”
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