Intel ® Visual

table of contents
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VIDEO GAME ENGINE POWERS
STAN LEE’S THE GUARDIAN
PROJECT ACROSS MEDIAS
Find out how game engine technology
is helping Hollywood bring these
awesome CGI characters to life.
THE CREATORS PROJECT:
CELEBRATING CREATIVITY,
CULTURE, AND TECHNOLOGY
Artistic innovation shattered all
barriers when art and technology
became fully merged through The
Creators Project— you’ll be amazed.
BRINGING ANIMATION TO
LIFE THROUGH CLOUD
COMPUTING
Explore how DreamWorks Animation
uses cloud computing to manage the
demands of their 3D animation and
filmmaking processes.
LETTER FROM THE EDITOR
I’M EXCITED TO ANNOUNCE A FUN NEW WAY TO EXPERIENCE THE
INTEL® VISUAL ADRENALINE MAGAZINE. Our new Apple iPad*, iPhone*,
and iPod touch* App is an at-your-fingertips resource, delivering rich
graphical content about creators and early adopters who are using the
latest advances in visual computing.
We’ve spent the last few months putting together great stories for our print
readers. Now, the Intel® Visual Adrenaline App brings stories to life by
showing you digital art and entertainment the way its creators intended it to
be experienced—onscreen. We’ll feature entertaining videos, engaging and
inspiring stories, galleries of fantastic imagery, and recent commentary
dedicated to the latest Intel innovations in digital content creation technology.
Read more about our new addition on page 24, and download the App for
your iPad, iPhone, or iPod touch today.
intel visual adrenaline no. 10, 2011
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TAKING THE MYSTERY OUT
OF MIDDLEWARE PERFORMANCE
Unlock the mysteries of middleware
“magic” and discover how the latest
tools from Autodesk Scaleform*
and Intel streamline UI production
and optimize code, bringing smooth
gameplay across all devices.
BRINGING MAGIC TO LIFE
18 Step into this in-depth discussion on
the beauty and brilliance of liquidsimulation
techniques that reveal
today’s movie-magic secrets.
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INTEL® VISUAL ADRENALINE
GETS APP’TIZED
Intel is further exploding the world of
visual graphics— check out the new
app that runs on your iPad*, iPhone*,
and iPod touch*.
PUTTING THE WOW IN THE
CINEMATICS OF WORLD OF
WARCRAFT*: CATACLYSM*
When technology brings cinematic
experiences into gameplay, players reap
the awesome rewards of that visual
fidelity— find out how it all happened.
DIGITAL ARTISTS HARNESS
PC POWER
Advancements in processing power
have unhinged the creativity of
these digital artists— check out their
breathtaking works and clever quirks.
THE INTEL® DIGITAL MEDIA
“CREATORS” PROGRAM
Tune in to what Intel and three
powerhouse integrators are creating
for today’s digital media hobbyists
and aspiring professionals.
Dig into this compelling story of
India’s rise in the animation industry,
and find out what ignited its
incredible technological growth.
NEW INTEL CENTER DRIVING THE
FUTURE OF VISUAL COMPUTING
RIDING THE NEXT WAVE OF THE
CONSUMER VIDEO REVOLUTION
Get an insider’s review of the
powerful new features that CyberLink
and Roxio wrapped into their latest
digital media processing apps.
CAPTURE, EDIT, POST, & BOAST!
In this issue of our magazine, we examine how cloud services and new
visual computing models are evolving, enabling experts and serious
enthusiasts alike, to produce incredible visual content. For example, the use
of new collaborative workflows is enabling studios to crowd-source certain
jobs, increasing productivity and saving valuable time when deadline
pressures mount.
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INDUSTRY SNAPSHOT:
INDIA’S ANIMATION STUDIOS
SHOWING RAPID GROWTH
Explore virtual world enhancement,
photorealism, and life-like immersive
experiences with experts at the Intel
Science and Technology Center (ISTC)
program— bring your thinking cap.
Recording gameplay highlights, adding
personal commentary, and sharing
the video has never been easier— this
exclusive plug-and-play tool does it all.
Advances in stereo 3D content are also impressive, and the gains being
made in camera equipment and video editing, as well as with workflow, are
incredible. As Moore’s law predicts, computing power keeps improving
exponentially, making it possible for artists to work in real time and bring
ideas to life in ways they never imagined. England’s United Visual Artists,
which designed the incredible “living” stage at this year’s Coachella, is a
perfect example. Enabled by 3D simulation software running on Intel®
processors, its work is simply fantastic.
I hope you enjoy this issue of Intel Visual Adrenaline—in print and on the
iPad—and are as fascinated by the people and technologies shaping the
future of digital expression as I am. •
— Tonya Degance
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