Intel ® Visual

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Intel ® Visual Adrenaline Gets App’tized YOU’VE HELD US IN YOUR HANDS, and you’ve downloaded our content from the Web. Now, Intel® Visual Adrenaline takes the next step in delivering news you can use in the way you choose by creating the Intel® Visual Adrenaline app for smart devices, starting with the Apple iOS* platform (iPad*, iPhone* and iPod touch*). Like the magazine itself, the new app concentrates on delivering eye- popping content, key tips and tricks, updates on software tools, and other advances in the graphics world. Only now we can keep you informed wherever you are and however you acquire the insights that make your career sizzle. Our goal is still the same: to serve up vital content to early adopters in the community, wherever they may be. The new Intel® Visual Adrenaline app provides extensive access to videos that give you even more in-depth coverage of news and commentary. intel visual adrenaline no. 10, 2011 DOWNLOAD THE INTEL® VISUAL ADRENALINE APP TODAY! STREAM GREAT CONTENT TO YOUR iPHONE*, iPAD*, OR iPOD TOUCH* We Control the Vertical AND the Horizontal According to Hitendra “Hits” Naik, Intel visual computing marketing manager, the new app takes advantage of iPad features several ways. “Intel was very explicit in designing this app to play to our strengths,” Naik said. “We wanted to incorporate multiple usage models when it came to designing the look and feel. When held in vertical, or ‘portrait’ mode, the article you’re viewing appears in a standard view, with the ability to scroll through text and minimized graphics. The effect is much like reading a magazine or newspaper in column format, as you concentrate on the text.” Conversely, when flipped to horizontal or “landscape” mode, there is more of a “Wow!” factor as the visual beauty of the graphics shines forth. Images are larger and pack more pixels, so you get more of your Visual Adrenaline fix. Accompanying text still flows the way you’d expect, but you don’t sacrifice the graphics view. The app uses all the familiar navigation methods for iPad, iPhone, and iPod touch users: You can swipe and tap, and set up favorites at will. You’ll find links to the Intel® Visual Adrenaline Software Developer Program, and the all-important Feedback button lets you communicate your suggestions for improvements. “The articles look great on the iPad,” Naik said. “When we were designing this, we were pretty excited. The content is completely digital, and visually rich and vibrant, so we wanted to keep true to that. We didn’t want to clutter the interface with competing colors, so we actually kept it utilitarian, with simple icons and low contrast.” 24
va app for ipad*, iphone*, and ipod touch* Intel® Visual Adrenaline articles get all the punch they deserve thanks to the new app’s attention to visual appeal. All the familiar content produced by Intel® Visual Adrenaline magazine’s awardwinning writers will be available on the Apple iPhone*. Additional Content Comes Alive We’re all familiar with the advantages of DVDs and Blu-ray* discs over the old VHS tapes— more content arrives at our fingertips, for a full 360-degree view. The Intel Visual Adrenaline app is similar in that regard, while using better navigation than a remote control can ever deliver. When you find an article that invites a deeper dive, you can easily spend more time on that topic. For example, many of the graphics that could accompany an article end up on the editorial room floor, metaphorically speaking, due to space constraints. Thanks to the Intel Visual Adrenaline app, readers can browse through picture galleries that didn’t make the print edition and view more photos, graphics, screenshots, and cut scenes. Expanding the Marketing Reach Tonya Degance, Intel visual computing marketing program manager and managing editor for Intel Visual Adrenaline magazine, said the new app demonstrates Intel’s solid commitment to helping the industry deliver Visibly Smart experiences on Intel® products and platforms. “We’ve worked hard to create an app that fits into our entire strategy for marketing to the development community and visual computing professionals. In just ten issues, we have compiled an amazing amount of content—too much for just the magazine, in fact. By streaming content through the new app, we can bring our readers even more information and let them pick and choose the content that most appeals to them.” The new app has a simple, one-page “user’s guide.” So head over to the app store and tell us what you think. Download the app, provide a review, and make your voice heard. We’re listening! • GET THE APP NOW! Extensive use of galleries makes the new Intel® Visual Adrenaline app easy to navigate. intel visual adrenaline no. 10, 2011 25
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