Intel ® Visual

“Many of our more technically savvy users like
PowerDVD because our extensive format support
includes MKV and FLV—two formats that are
quite popular,” said Chen. “These users tend
to have large collections of DVDs and Blu-ray*
Discs and want to be able to access their media
collection wherever they are. They also want
maximum image quality and sonic fidelity in 5.1
or 7.1 surround sound at very high bit rates.”
PowerDVD 11 Ultra was the first Blu-ray
3D-certified player for PCs. Users can experience
S3D movies at home by using Intel hardwareaccelerated
decoding of Blu-ray 3D Multiview
Video Coding (MVC). This process outputs bit
streams through an industry-standard HDMI
1.4 connection to the latest generation of S3D
televisions and projectors.
In addition, PowerDVD features unique
TrueTheater* Technology that boosts SD video to
S3D at HD resolution. Utilizing the 2nd gen Intel
Core processor family, this automated conversion
technology lets consumers experience
their existing DVD collections in S3D. It can also
automatically convert 2D photos to stereo 3D
slideshows, stabilize “shaky cam” video footage,
and clean up noisy audio tracks.
Roxio Media Creation,
Burning, and Sharing
Applications
With roots in CD-ROM and DVD burning software,
the Roxio division of Rovi Corporation specializes
in consumer digital media software. Roxio Creator®
2011, its flagship product, is a suite of software
applications that lets users easily edit and polish
videos and store them on DVD or Blu-ray Disc and
share them on portable devices, YouTube, and
Facebook. Like many of its counterparts, Creator
offers advanced features wrapped in a userfriendly
interface.
Recognizing that S3D was coming to televisions,
PCs, and other consumer electronics devices,
including camcorders, Roxio designed Creator
2011 to be the first media suite to implement
S3D conversion of both 2D still photos and
video. That conversion process places incredible
demands on the processor, particularly when
working with video footage.
“That posed some technical challenges for us,”
Michel Yavercovski, senior director of product
management in the Roxio Consumer Product
Group, said. “We had to accommodate all of the
current S3D formats available to people using
stereo 3D camcorders, allow them to edit the
footage, and support most of the major formats
that TVs will accept.”
Roxio created an intermediate format—one that
is easier to process and allows users to simplify
the S3D workflow. “Our users don’t want to have
to wrestle with formats, they just want to be able
to work with their video,” Yavercovski said. “We
also felt that using the 2D workflow that people
are used to for S3D was important. We chose
an AVC side-by-side, full-frame format (see the
S3D Lingo sidebar) that still creates rather large,
computationally intensive files.”
intel visual adrenaline no. 10, 2011 44