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SUMO - Eltis

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4. Describing the task and setting overall goals<br />

4.1 PROJECT DESCRIPTION AND OVERALL GOALS<br />

In order to monitor and evaluate projects, it must be defined what a project is to<br />

achieve. It is important to formulate a project description. This should include a<br />

realistic and measurable target in addition to the overall purpose.<br />

An example of a project description and overall<br />

goal for the Test Traveller project:<br />

The project aims to persuade habitual motorists to change their habits and travel by bus to work<br />

in order to reduce environmental impact and congestion in the urban centre.<br />

For county transport companies, the overall aim of the project is to increase opportunities to<br />

entice more people to travel by bus. It is interested in opinions from unaccustomed bus commuters<br />

to help improve commuter relations and to provide greater opportunities to increase the number<br />

of bus commuters in the longer-term.<br />

The aim for the local authority is to reduce environmental impact and congestion.<br />

Describe the task and draw up a schedule for when the different targets should be achieved<br />

and when measures (that should help to achieve them ) are to be implemented.<br />

The effects on behaviour resulting from the evaluated project should be discernable<br />

from other changes. It is therefore important to describe the background, i.e. the external<br />

factors (level Y) and the person-related factors (level P). In a comparison of pre and<br />

post data both external factors and person-related factors must be known to obtain fair<br />

results.<br />

EXTERNAL FACTORS (LEVEL Y)<br />

External factors are local conditions that are equal for all users. Examples of external factors<br />

include the location of a business, access to public transport, access to cycle paths,<br />

parking fees, legislation, and type of transport.<br />

Knowledge can be found in secondary data, interviews with well-informed persons at<br />

the local authority, businesses and the preliminary assessment carried out as part of the<br />

project.<br />

sumo – System for Evaluation of Mobility Projects<br />

PROJECT DESCRIPTION AND OVERALL GOALS<br />

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