SUMO - Eltis

4
EXAMPLE
48
sumo – Appendix
Target group
The target group for the project’s marketing is business management and employees at the companies
in the industrial park and along the cycle route. The primary target group is employees with up
to 5 km between home and workplace. A target group analysis is carried out at the planning stage of
the project and is described at the analysis level Person-related factors (P).
Target
Examples of targets for combination measures could be:
External factors
External factors that influence the opportunity or interest in cycling to and from work include the
availability of a safe cycle route, parking fees at the workplace, access to public transport (for use
when the weather is poor), and shower and changing room facilities at the workplace. In a comparison
of pre and post data these factors must be known in order to obtain fair results as they could have
either a positive or negative influence.
Person-related factors
Person-related factors are gender, age etc. If the age composition has changed between pre and post
measurements then this can influence results. In a comparison of pre and post data these factors must
be known to obtain fair results.
Indicators for the different analysis levels in SUMO
A selection of indicators that are interesting to measure is presented below. Positive regional
development and improved urban environment are not measured in the same systematic way as
environmental impact, but have an indirect impact on the system that is described verbally.
LEVEL TARGETS
A
C
F
H
Useful
achievements
Degree of use of
mobility service
Experimental
individual
behaviour
Permanent
individual
behaviour
Construction of an uninterrupted cycle route.
At least 100 persons from companies along the cycle route have participated
in collaborative and information meetings about the planned measures.
At least 100 new cyclists take part in a test project where they agree to
cycle to and from work at least 4 days per week for two months.
At least 75 per cent (75 people) of the new cyclists that have tested the
route continue to use it 12 months after the test period. The number of
cyclists (new and old) on average between the town and the industrial park
increases from 170 per annual average day in 2004 to 240 in 2006.