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Stock Valuation

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290 PART 2 Important Financial Concepts<br />

S UMMARY<br />

FOCUS ON VALUE<br />

EXAMPLE If we assume that the two changes illustrated for Lamar Company in the preceding<br />

examples occur simultaneously, key variable values would be D 1$1.50, k s<br />

0.16, and g0.09. Substituting into the valuation model, we obtain a share<br />

price of $21.43 [$1.50(0.16 0.09)]. The net result of the decision, which<br />

increased return (g, from 7% to 9%) as well as risk (b, from 1.50 to 1.75 and<br />

therefore k s from 15% to 16%), is positive: The share price increased from<br />

$18.75 to $21.43. The decision appears to be in the best interest of the firm’s<br />

owners, because it increases their wealth.<br />

Review Questions<br />

7–17 Explain the linkages among financial decisions, return, risk, and stock<br />

value.<br />

7–18 Assuming that all other variables remain unchanged, what impact would<br />

each of the following have on stock price? (a) The firm’s beta increases.<br />

(b) The firm’s required return decreases. (c) The dividend expected next<br />

year decreases. (d) The rate of growth in dividends is expected to<br />

increase.<br />

The price of each share of a firm’s common stock is the value of each ownership interest.<br />

Although common stockholders typically have voting rights, which indirectly give them a<br />

say in management, their only significant right is their claim on the residual cash flows of<br />

the firm. This claim is subordinate to those of vendors, employees, customers, lenders, the<br />

government (for taxes), and preferred stockholders. The value of the common stockholders’<br />

claim is embodied in the cash flows they are entitled to receive from now to infinity. The<br />

present value of those expected cash flows is the firm’s share value.<br />

To determine this present value, cash flows are discounted at a rate that reflects the<br />

riskiness of the forecast cash flows. Riskier cash flows are discounted at higher rates, resulting<br />

in lower present values. The value of the firm’s common stock is therefore driven by its<br />

expected cash flows (returns) and risk (certainty of the expected cash flows).<br />

In pursuing the firm’s goal of maximizing the stock price, the financial manager must<br />

carefully consider the balance of return and risk associated with each proposal and must<br />

undertake only those that create value for owners. By focusing on value creation and by<br />

managing and monitoring the firm’s cash flows and risk, the financial manager should be<br />

able to achieve the firm’s goal of share price maximization.

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